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Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author? Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell ...
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#9 Creating an Opt-In for Your Author Newsletter
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The world is a busy place where we're constantly bombarded by text messages, voice messages, phone calls, social media notifications and emails. There's only so much stimulation a nervous system can take! Many people are filtering their sensory experiences to keep the noise out by toning down their time spent on social media or online. When you cre…
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#8 How Often Should I Send My Author Newsletter?
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"When should I send out my author newsletter?" That's one of the most frequently asked questions my children's authors ask. How do you know how often is too often and how much is not enough? In this episode, we'll answer those questions by looking at: your subscribers your content your goal in writing a newsletter your statistics Bonus: When should…
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Your voice is particular to you. It's a natural part of who you are. But a lot of authors find it difficult to access their voice and to decide on tone when writing their newsletter. In this episode, we'll be taking a peek at: the difference between voice and tone why voice and tone are important how to find your voice if it's gone missing how to c…
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#6 What Do I Talk About in My Author Newsletter?
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If you're not sure what you're meant to be talking about in your children's author newsletter, you're not alone! This is the most common problem all newsletter writers struggle with when they're starting out. In this episode, we break your newsletter up into three parts to make the process easier: A featured topic Something you want to promote News…
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The most important investment you can make in your career as a children's author is to spend time nurturing your author newsletter mindset. If you’re thinking of a newsletter as something gimmicky or sales-y, this episode will help you shift your mindset so you can bridge the gap between where you are today and creating an author newsletter. We loo…
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As a children's or young adult author, you need a newsletter. While you may feel that you don't have time to write a newsletter or even enjoying reading them, a newsletter will help you create deeper connections with readers which has a greater possibility of leading to sales at some point down the line. In fact, newsletters have a greater possibil…
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As a children's or young adult author, you need to connect with both your ideal customer and your ideal reader who are not the same people. This is how marketing for children and young adults is different to authors of other genres. In this episode, we'll be looking at: why you should connect with your ideal readers even if they're not the ones buy…
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Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell. The good news is that marketing has nothing to do wi…
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In this episode, we take a look at the foundation of your children's or young adult book marketing strategy which consists of three elements: defining your target audience choosing your social media platform setting your goal In children's and young adult literature, who is your target audience? Is it children or the people buying books for them? K…
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Official Trailer: Kidlit Marketing Made Easy(er) with Lou Piccolo
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How do you: start marketing yourself and your work as an author who writes for children or young adults? create an engaging social media platform? design and publish a sustainable author newsletter? connect with your ideal reader, grow an audience and sell more books? These are just some of the big questions that we'll be digging into on the Kidlit…
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