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The Word From The Ancient Path. La Palabra De La Senda Antigua

APM-LSA

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Hear and experience how God speaks and works through ordinary people with extraordinary calling. Stories and sermons from the Pastors and missionaries of Ancient Path Ministries. Escuche y experimentar como habla y trabaja Dios a traves de personas ordinarios con un llamado extraordinario. Historias y sermones de los Pastores y misioneros de La Iglesia Volviendo A La Senda Antigua.
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Logic and Life Coaching

Leadership Society of Arizona

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A podcast by the Leadership Society of Arizona (LSA) which teaches logic and leadership to professionals and students so they can simplify their lives, overcome challenges and predict the future. Featuring Dr. Jacob Kashiwagi, best-selling author who has a 95% success rate working as a consultant around the world on over 1,100 industry projects valued at $3.6 Billion, has taught logic and leadership to over 1,300 college students and 2,500 high school students, and is chairman of the Leaders ...
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On Target

Local Search Association

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“On Target” is a new podcast from the Local Search Association (LSA) that explores the intersection of technology, media and local commerce. Each episode offers informal discussions with interesting people about a wide range of topics of interest for the local media and marketing community.
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Above the Cloud

Above the Cloud

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Above the Cloud is a podcast from Localogy (formerly The LSA) that is focused on the business of creating technologies that help local companies run their businesses more effectively.
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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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Lunch Hour Legal Marketing

Legal Talk Network

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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
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Let's speak Armenian!

Learn Armenian Online project

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A bilingual English/Armenian educational podcast dedicated to teaching Eastern and Western Armenian and raising awareness about Armenian history and culture. www.learnarmenianonline.com/podcast.html
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Pega Deep Dive

Michael Conklin

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Overview of Pega concepts from a technical perspective, this is from the viewpoint of a Pega PRPC Implementer/Developer. Most rules and Pega PRPC concepts will be covered from 3 perspectives: business, pega developer, software engineer. I am not associated with Pegasystems, all opinions expressed are my own LinkedIn profile: https://www.linkedin.com/in/michael-conklin/
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Lifestyle Arts Podcast with Stephen Nash | Dating Advice, Lifestyle Design & Self Improvement for Men

Stephen Nash: Author and Dating Coach for Men

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A dating podcast for the man who is done with games, and who seeks effective and powerful solutions to his dating challenges. We also focus on lifestyle design and self improvement, as improving ones success with women is directly tied to how you spend your time, your purpose and beliefs, and internal self image. Podcast episodes are hosted by author and NYC/San Diego-based dating coach Stephen Nash and includes interviews with leading edge experts in the fields of lifestyle design, dating, ...
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Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP results 30:16

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Send us a Text Message. Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive pr…
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Social Media Marketing for Dummies… Er, uh, we mean Lawyers! 47:21

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Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Take it easy, attorneys! We’re just joshing. Now, depending on your practice area, certain social media platforms may be better suited to con…
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From the vault: What and why of review fraud on Google how to deal with it 37:09

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Send us a Text Message. The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to …
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New Research: SMB web lead generation failures & how to fix 46:50

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Send us a Text Message. Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for …
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How Much Marketing Is Enough? – Legal Marketers Explain 40:17

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Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketi…
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Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search 34:43

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Send us a Text Message. Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control …
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Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO Reality 46:58

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Send us a Text Message. In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between G…
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Google’s Algorithm EXPOSED – What Matters and What Doesn’t 34:56

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The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype j…
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Rand Fishkin interview on the importance and learnings from the Google Search Leak 32:45

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Send us a Text Message. Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look …
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New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search 36:36

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Send us a Text Message. New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardle…
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10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!) 40:23

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Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk …
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ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs? 45:03

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Send us a Text Message. ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant …
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Ep18: Jose R. 26:52

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When we find ourselves at a crossroads, it's stories like Jose Rodriguez III's that remind us of the transformative power of faith and community. In our latest episode, we sit down with Jose, an aspiring law enforcement officer from New Mexico, and delve into how his spiritual journey carves out a disciplined life of service, fitness, and purpose. …
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Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices 25:41

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Send us a Text Message. Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing re…
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Google Local Service Ads: To Brand or Not to Brand? 42:16

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Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…
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From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content 25:18

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Send us a Text Message. We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Fi…
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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again 33:13

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Send us a Text Message. Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilitie…
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Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? 43:23

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Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…
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Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail 33:08

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Send us a Text Message. Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platfor…
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Ep17: Jose Saenz 47:32

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Have you ever been struck by the profound impact that a moment of confession can have on a person's life? Jose Saenz, Young Adults Director at Cielo Vista Church, joins us to recount his gripping journey from outward religious conformity to true inward transformation. Through his candid sharing, we navigate the treacherous waters of grief and addic…
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My CRM is Bigger Than Yours || Quarter 1, Done 40:28

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Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and e…
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Ep16: Erika K. 47:12

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Have you ever wondered how faith can steer you through life's heavy waves? We've all had our moments of doubt and struggle, but Erika's story is a testament to the power of scripture and a positive mindset. As a coffee shop owner, mother, and an avid reader of inspirational books like Craig Groeschel's "Winning the War in Your Mind," Erika opens up…
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Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE 28:31

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Send us a Text Message. Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fe…
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