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Speak Up!

LSTN Media LLC

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A perfect compliment for an individual and for small businesses is to be a better communicator. Craig O'Neill exemplifies influence and leadership in helping people find their fullest potential as communicators. “Speak Up!” is a podcast that clearly focuses on learning to communicate more effectively so that we can influence positive change in all our interactions.
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.
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Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will p ...
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Matt Fanslow leads an in-depth discussion focusing on electric motor current and relative compression tests. Show Notes ACCESS PICO FILES: https://bit.ly/3NgSdvO Overview of Electric Motor Current (00:00:11) Pico Scope Software (00:01:23) Understanding Waveforms (00:02:25) Setting Up Current Probes (00:04:09) Disabling the Fuel System (00:06:14) Co…
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Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique. We’ll break down the key ways to differentiate …
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In this episode, we’re diving into the topic of filler words—those little sounds and phrases like "um," "uh," or "you know" that creep into phone calls, meetings, presentations, and everyday conversations. While nearly everyone uses filler words, they can become a problem when they’re habitual and detract from your message. We’ll explore why filler…
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In this episode, Hunt Demarest, an experienced CPA specializing in the auto repair industry, sits down with Chris Cotton, a renowned auto repair shop coach and owner of Autofix Auto Shop Coaching. Together, they dive into the challenges and strategies of optimizing shop productivity and profitability. They talk about: The importance of labor hours …
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Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential. We’ll cover the key responsibilities…
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Thanks to our Partner, NAPA Autotech Matt Fanslow dives into the intricacies of customer interactions within the automotive repair industry, highlighting the critical role of communication, trust, and validation. He draws insightful comparisons between personal relationships and client engagements, noting how defensive behavior from employees can u…
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This Episode emphasizes the importance of pausing and leaving space for others to absorb information and engage with the things we’re speaking about. Whether you’re an advisor that talks themselves out of a sale - or an enthusiastic and passionate speaker that just has a hard time remembering to breathe, you’ll find yourself in good company listeni…
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In this episode of Business by the Numbers, Hunt Demarest, CPA, breaks down the latest tax proposals from Kamala Harris and Donald Trump, helping business owners understand what changes could impact their bottom line. Whether it’s Harris’s $50,000 small business deduction or Trump’s overtime tax elimination, Hunt offers critical insights into what’…
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Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape. You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the f…
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Rapid Fire Questions with Tracy Capriotto! Watch Full Video Episode Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: mattfanslowpodcast@gmail.com D…
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In the previous episode Craig told the story of a serious encounter while on his regular evening ruck. Telling a story that is still being ‘experienced’ is a challenging matter! Common advice for communicators is to be cautious about speaking on things you are still going through - it can be difficult while facets of an event are still being proces…
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In this episode of Business by the Numbers, host Hunt Demarest, CPA, dives into the critical role that productivity and efficiency play in the profitability of auto repair shops. Using real-world examples, Hunt explains the differences between these two metrics and how shop owners can leverage them to drive business success Productivity vs. Efficie…
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Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy. In this episode, we’ll share practical tips on using video…
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Matt Fanslow addresses misconceptions in the automotive repair industry, focusing on a viral social media video about tire repair. Matt explains the importance of following manufacturer protocols, the risks of improper repairs, and the need for ongoing consumer education. He emphasizes the long-term integrity of honest repairs and advises consumers…
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On the evening of August 29th - Craig was on his early evening Ruck when he found himself confronting a cemetery vandal. In this episode he shares details from the event along with sometimes serious - sometimes whimsical takeaways from this ordeal. This event triggered an abundance of reflection for Craig regarding the challenges faced when communi…
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This episode of Business by the Numbers is Part 3 (and the final part) of the 2024 benchmark series! What separates the most profitable auto repair shops from those struggling to turn a profit? Today, he's tackling that question using financial data and real-world insights from hundreds of shops across the industry. What you'll take away from this …
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Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating s…
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Matt Fanslow explores the parallels between women's basketball and the automotive repair industry. Highlighting Caitlin Clark's exceptional impact on women's sports, Matt discusses how her achievements should be celebrated rather than downplayed. He critiques the tendency of some WNBA players to undermine Clark's success, likening it to the automot…
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In this episode we explore how assumptions have the power to destroy relationships. This episode was first planned back in May of 2024 when Craig was at the HQ for the Institute of Automotive Business Excellence in Ogden Utah. Craig and Cecil Bullard were outside discussing communication topics while taking in the scenery of the Mountains in the ea…
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In this episode of Business by the Numbers, host Hunt Demarest, CPA, continues the in-depth exploration of the 2024 Benchmark Report. This week, he analyzes the intricacies of shop sizes, locations, and industry trends, setting the stage for next week's grand finale on top versus not shops. Breakdown of shop performance based on size and location a…
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Matt Fanslow shares experiences with new hires at the shop, highlighting their questions about air conditioning systems and diagnostic processes. Using a crossword puzzle analogy from Jorge Menchu, Matt illustrates effective diagnostic strategies, stressing the importance of starting with 'simpler' problems to build understanding and gain confidenc…
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Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert. In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role o…
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Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert. In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role o…
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This episode begins with a simple premise. Craig recognizes his friend and former co-worker, Jeremy Glassco, as an excellent communicator and a man who asks great questions. Shortly after introducing Jeremy- you’ll see what Craig means! While exploring the topic of conversational questions, Craig invites Jeremy to explain his communication journey …
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In this episode of "Business by the Numbers," Hunt Demarest, CPA, kicks off a three-part series breaking down the 2024 Automotive Industry benchmark report for auto repair shops across the country. This report gives a clear look at how shops are performing financially and operationally, helping owners see where they stand. Key Points: • Benchmark R…
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Matt Fanslow explores the contentious topic of whether employees should give a two weeks notice when leaving a job. He challenges the power dynamics and expectations between employees and employers, questioning the fairness of this common practice. Matt highlights the lack of reciprocity from employers regarding severance packages and the potential…
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When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges? In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and spe…
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A lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest. For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject. On June 6, 2024 - many of us in the free world paused…
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In this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the latest updates on the Employee Retention Tax Credit (ERTC) from the IRS. This episode is a must-listen if you're unsure about your ERTC status or how it impacts your taxes. Explore the IRS's recent announcements and what they mean for your ERTC claims. Understand …
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Inspired by a listener's question, Matt discusses the physical limitations that come with age and the need for early planning and skill diversification. The episode highlights the importance of adaptability and collaboration to ensure aging mechanics remain valuable in the automotive industry. Show Notes Future Planning for Retirement (00:02:38) Ph…
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Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support. We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating i…
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This week Chris Cloutier is my guest on the podcast - and not just as my boss or a sponsor of this program - but as an excellent communicator and influential leader and one who I feel is exceptionally talented at delivering GOOD feedback. Even for people with above average communication skills - the necessity to give feedback is often one of the mo…
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In this episode of Business by the Numbers, we dive into the intricacies of Social Security and the critical decisions that can impact your retirement planning. Whether you're nearing retirement or planning ahead, understanding when to start collecting Social Security is vital for maximizing your benefits. Key Points Discussed: The importance of co…
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Thanks to our Partner, NAPA Autotech "Diagnosing the Aftermarket A to Z," podcast host Matt Fanslow and guest Bryan Pollock, "The Beast from the East," explore "sweat equity" in the automotive repair industry. They discuss the dedication technicians invest beyond regular hours, contributing to personal growth and shop success. They emphasize mentor…
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Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a pos…
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Thanks to our partners, NAPA TRACS and Promotive In this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the recent market volatility triggered by a disappointing jobs report and poor earnings from major companies. He explains the role of the Federal Reserve and the implications of the SOM Rule on predicting recessions. Ma…
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Thanks to our Partner, NAPA Autotech Matt Fanslow explores social constructs, relationships, and game theory. Inspired by a wedding he attended and a personal story about a friend dealing with infidelity, he highlights the importance of clear communication and expectations. He connects these themes to game theory, illustrating its relevance in both…
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Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities…
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In this episode of "Business by the Numbers," Hunt Demarest, CPA, discusses the value and considerations of having a financial advisor. He addresses common questions about the necessity of financial advisors and provides insights into when and why their services may be beneficial. Role of a Financial Advisor: Financial advisors offer expertise in m…
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Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your busi…
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Thanks to our Partner, NAPA Autotech Ready for Matt Fanslow's Top Labescopes? Show Notes PicoScope AESwave uScope Snap-On Vantage Pro Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.com Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/…
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In this episode of the "Speak Up: Effective Communication,” Craig shares a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan. With a nod to the appreciation for the venue—and yes, the challenges of presenting from a repair bay on a muggy summer night—we get a glimpse …
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In this introductory episode of the "Speak Up: Effective Communication" podcast, host Craig O'Neill emphasizes the importance of effective communication in both personal and professional contexts. Craig shares his journey of improving his communication skills, highlighting active listening and genuine interest in others. Craig and Carm Capriotto di…
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Recorded Live at AAPEX 2023 Carm Capriotto, Craig O'Neill, and Matt Fanslow to discuss the launch of a new podcast by Craig O’Neill ‘Speak Up: Effective Communication,’ focusing on communication and leadership in the automotive industry. They explore the importance of effective communication, challenges in family businesses, and the impact of fear …
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Thanks to our partners, NAPA TRACS and Promotive Today, Hunt explores how to understand and improve your effective labor rate, one of the most important aspects of running a profitable auto repair shop. Understanding Effective Labor Rate: Learn the difference between street rate and effective labor rate, and why focusing on the latter is essential.…
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Thanks to our Partner, NAPA Autotech Matt Fanslow emphasizes the importance of taking control of one’s life and career, especially during challenging times. Using the analogy of flying a plane, he stresses the need for focus and decisive action. Drawing from his mentor Robert "Dutch" Silverstein's advice to "fly the darn plane," Matt discusses pers…
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Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, crea…
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Thanks to our partners, NAPA TRACS and Promotive In this episode, Hunt Demarest, CPA with Paar Melis & Associates, discusses the importance of regularly analyzing your financials. Learn how to effectively use daily and monthly reviews to drive your shop’s profitability and productivity. Key Takeaways: Daily Reviews: Focus on productivity using shop…
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Thanks to our Partner, NAPA Autotech Matt Fanslow and guest Tanner Brandt discuss the recent assassination attempt on former President Donald Trump, the state of the country, and the impact of political polarization. They explore how media influences public opinion and the role of political figures in shaping societal views. The conversation highli…
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Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personali…
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