show episodes
 
This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to ...
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show series
 
Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects. So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent sp…
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Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or create content, we can lose sight of what’s important for ourselves quickly. Today on the show, Scott Beebe shares insights on how to liberate business owners from chaos, emphasizing the importance of clarity…
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If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases! I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and…
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Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With over 1,300 episodes under his belt, Mark Struczewski, the host of the Mister Productivity podcast, knows this to be true. He joins me this week to share the ups and downs of his 7.5-year podcasting jou…
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Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step. In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively conv…
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We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster and podcast mentor J. Rosemarie Francis is here to share with us her journey of starting three separate p…
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Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform. I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreac…
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If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authentically for my audience without feeling like I'm over sharing?” But showing up online does not have to lead …
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Have you thought about pitching yourself to guest on podcasts, or bring it in house for your team to do it for you? If you are going to spend the time and effort, you want to make sure you get a stream of yes’s to the right shows that will bring you visibility, leads and clients. Before you wing it or try to figure it out listen to this episode as …
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Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to c…
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Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common). T…
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We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about usi…
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Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience whi…
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Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impa…
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Instagram can be overwhelming for a lot of podcasters and business owners. It’s so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions. In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podca…
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The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today …
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Struggling to grow your podcast audience? You're not alone. Many podcasters face the challenge of getting their podcast discovered and gain audience growth. In this episode, we speak with Robert Tuchman, founder of Amazelab and Audience Lift, who shares his insights on overcoming the discoverability hurdle. He has created a tool to boost reach, gro…
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Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today…
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Monetizing your podcast can feel like a daunting task, especially if you have a smaller audience. Many podcasters believe they need thousands of downloads before they can even consider podcast sponsorships or advertising. But that's simply not true. In this episode, Traci DeForge, the founder of Produce Your Podcast, shares powerful strategies to s…
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One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. …
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Are you a podcast guest struggling to make the most of your appearances? Do you feel like you're just answering questions instead of creating an engaging experience? In this episode, you'll learn from expert podcast guest Steve Brossman how to captivate hosts and audiences. Discover the secret to being "the prize, not the professor" and leveraging …
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There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making mea…
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Are you struggling to get the results you want from podcast guesting? Do you feel like you're not getting enough leads, opportunities, or clients from the interviews you've done? In this episode, you'll discover the 5 key strategies that can dramatically improve your podcast guesting ROI. From optimizing your mindset and talk topics to crafting str…
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Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creati…
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You know you need to grow your YouTube channel, expand your social reach, nurture your email list, and convert leads—but who has the time for all that? Today, I'll share a simple strategy to repurpose just a small piece of content to achieve all these goals at once. Tips Include: How to repurpose existing content to grow your email list, YouTube ch…
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Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cocker…
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Growing a podcast audience is one of the biggest challenges for podcast hosts. It can make you feel like you are shouting into the void, unable to break through the noise and reach new listeners. But what if there was a simple, yet powerful tool that could help you connect with your ideal audience? In this episode, we sit down with Travis Albritton…
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I thought Internet Radio was dead- well I’m wrong. I chat with PR Expert Jackie Lapin, veteran of the podcast and radio tour industry, who’s booked over 10000 interviews for her clients. Jackie shares her proven strategies for crafting a compelling pitch, standing out from the crowd, and turning podcast and radio appearances into tangible business …
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While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the alg…
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With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing…
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Yes content repurposing is important, but before you grab an old podcast episode, webinar, coaching call or video, know that all content is NOT created equal. It’s not often I say do not repurpose content… but in some instances it’s not the right thing to do. It will just end up being a waste of time and money and potentially confuse your audience.…
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As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to t…
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Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with e…
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Podcasting and businesses are built on relationships, and today I want to share with you Nancy Matthews One Philosophy, a way to treat everyone as ‘the one’. A philosophy that can improve your podcast conversations, customer service, foster greater connections and partnerships and simply make the world a better place and create a positive environme…
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Digital accessibility is a critical but often overlooked aspect of content creation, especially for podcasters. Many content creators fail to consider the needs of those with visual, auditory, or cognitive disabilities, inadvertently excluding a significant portion of their potential audience. In this episode, we sit down with digital accessibility…
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Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not…
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Imagine having a high profile professional or celebrity on your show - exciting right? It would boost your ratings and grab your audiences attention, let alone the social posts. It’s now possible thanks to Podstarz. I chat with the founder Jason Cowal about how it can inject fresh energy into your podcast, and boost your downloads. You’ll learn wha…
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Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence …
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Are you struggling to grow your podcast and convert listeners into clients? Many podcasters face this challenge because they lack a strategic plan. In this episode, I dive into the essential components of a successful podcast strategy, revealing how to attract a loyal audience and generate real business growth. You'll learn actionable tips to integ…
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With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term con…
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Are you struggling to launch your podcast due to analysis paralysis and endless decision-making? You're not alone. Many aspiring podcasters get stuck in the planning phase, never pressing record. In this episode, I sit down with Jason Cercone, a podcast launch strategist, to uncover the secrets to launching your show with confidence. Jason shares a…
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So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and st…
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Are you struggling to repurpose your podcast content and maximize its reach? Do you feel like you're constantly creating new content from scratch instead of leveraging what you already have? In this episode, I sit down with Greg Wasserman, the head of relationships at Castmagic, a powerful AI-powered content repurposing tool. Greg shares how you ca…
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Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content yo…
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Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is …
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What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how…
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Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating hig…
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We know people share lead magnets when guesting on a podcast or discovery calls, but can you sell high ticket programs or fill your mastermind program with podcasts? Absolutely! Jay Fairbrother, The Mastermind Guy shares why masterminds are so effective (in case you want to scale YOUR business) and why you may not need big sales funnels, how to fin…
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There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these w…
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There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients. My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA’s and started our businesses and she’s going to share about i…
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