Summary In this conversation, Mark Bliss and Kelsey Flatau discuss the importance of creativity in marketing, especially in the context of creating "fresh" event marketing strategies for old-school and boring companies. They also explore how to scale creative ideas for different event sizes, the significance of staying organized during events, the …

In this episode, Mark Bliss and Greg Acquavella discuss the key components of a successful Account-Based Marketing (ABM) campaign. They emphasize the importance of understanding the value of a sales rep's time and providing them with valuable information. They also highlight the need for clear leadership buy-in and a solid understanding of the targ…

In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challeng…

Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content. Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus s…

In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade shows, the importance of connecting with people throughout the sales cycle, and the value of authenticity in …

In this episode, Mark Bliss interviews Suzy McClure, a sales leader with extensive experience in building teams, and leveraging empathy in the sales cycle. They discuss transitioning to a new industry, building strong sales teams, and the importance of empathy in management. We also touch on the benefits of remote work, being open to new experience…

In this episode, Crystal and Mark are joined by Guest Host Stephanie Tran - a MOPs pro who just got 1M views on a TikTok post about her job search, as well as our guest this week Jacob Story, a veteran SE and outspoken Mental Health Advocate. The conversation covers job hunting strategies in a challenging market, the importance of choosing the righ…

In this episode, Crystal and Mark are joined by Lauren Patrick, VP of Marketing and Communications for the Technology Association of Georgia. They discuss the importance of collaboration and communication within buying ecosystems, the need for marketers to have commission-based incentives, and the value of a community strategy in marketing. The con…

This episode will go over reasons why we think Congress should not increase gun control.

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