Introducing the eCommerce Insiders podcast, your backstage pass to the digital marketplace revolution! Join your dynamic hosts, Mark Hebblewhite and occasionally Jana Stojisavljevic as they navigate the exhilarating landscape of online business, social media, marketing, web tools and website optimization. With a wealth of experience under their belts, this trio of industry insiders is eager to unveil the secrets behind creating an eCommerce empire. Tune in for electrifying conversations, inn ...
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The Art of Storytelling: Marketing That Moves People
12:59
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In this riveting episode, we delve into the intriguing world of storytelling in business. Starting with a personal anecdote that highlights the power of narrative, we gradually unravel the science behind our inherent attraction to stories. Discover how storytelling can transcend mere facts and figures, creating an emotional resonance that leaves a …
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The Rise of the Subscription Economy: Strategies for a Sustainable Business Opportunity
17:55
17:55
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17:55
In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry. Fast-forward to th…
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Boost Your Leadership Game with Emotional Intelligence: Unlock the Secrets to High-Performing Teams
12:58
12:58
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12:58
In this engaging and insightful podcast episode, our host shares the story of Alex, a newly promoted manager who struggled to connect with his team and inspire better performance. Discover how the transformative power of emotional intelligence (EI) enabled Alex to unlock his leadership potential and significantly improve the dynamics of his team. L…
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Passion or Pay: Which Leads to a Higher Level of Job Satisfaction
37:43
37:43
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Do you prioritise earning a high salary over pursuing your passion in your career? In this episode, we explore whether focusing on passion or pay is more likely to lead to job satisfaction. We start by defining what passion means in the context of work, reflecting on personal experiences of pursuing passion, but also discussing how the niche market…
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This episode will include my newest team member Jana as we delve into the realm of TikTok, a well-known social media app that has swept the globe. We examine the reasons why it has gained such popularity and why it is under government scrutiny in countries like the US and India. We also look at how the ongoing discussion about TikTok's data securit…
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Subscribers DON'T Matter?! Discover the Game-Changing YouTube Algorithm Secrets
8:06
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Are you ready to unlock the hidden potential of YouTube shorts and podcast features for your business? In this eye-opening podcast episode, we dive deep into the latest YouTube algorithm advancements of 2023 and reveal why the emphasis on subscriber count is decreasing. Learn how you can adapt your content strategies to not only maintain viewer eng…
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Marketing Meatballs: How Far Will Companies Go to Grab Our Attention?
9:59
9:59
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9:59
Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences. We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and a…
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AI’s Sinister Turn - Masterminding Cyber Heists and Manipulating Minds
12:16
12:16
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12:16
Are we heading towards a future where artificial intelligence (AI) becomes the ultimate accomplice in crime? In this episode, we explore the darker side of AI and its potential to mastermind cyber heists, manipulate minds, and erase tracks with cold, calculated precision. But that's not all - we'll also delve into the ethical concerns around using …
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Unlock the Secrets to Skyrocket Your Marketing Budget: Stakeholders Will Beg to Invest!
8:20
8:20
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8:20
Discover the ultimate guide on how to effectively communicate with stakeholders and secure the investment your business needs to thrive. Learn the importance of transparency in relationships, the key insights from senior marketers at the Festival of Marketing's Currency of Effectiveness series, and how to frame your marketing budget as an investmen…
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Buzz Lightyear's Guide to Futuristic Digital Marketing Trends
13:56
13:56
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13:56
Feeling bombarded with countless opinions on how to successfully navigate the ever-changing digital marketing landscape? Fear not! Join us on an exciting journey through the most cutting-edge trends that are transforming the way businesses connect with their audience. From augmented reality and artificial intelligence to voice search, personalisati…
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The Value of Philosophy in Business Decision Making
12:10
12:10
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In this podcast, we explore the role of philosophy in today's business world. We discuss how philosophy can help businesses to think critically and logically about important issues and ideas, making informed decisions and engaging in constructive dialogue with others. We also delve into the ethical implications of business decisions and the importa…
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Cocktails, Connections, and Startups: The Ultimate VC Recipe for a Thriving Love Life
7:31
7:31
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Immerse yourself in a swanky cocktail party conversation with the enigmatic Xavier, as they reveal the unexpected secret to lasting love: the world of startups! In this captivating and entertaining tale, discover how the qualities investors seek in a winning team can be the key to finding the perfect relationship. As you sip on your drink and delve…
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Unlock the Secrets to Becoming a Successful Startup Founder: Do You Have What It Takes?
18:11
18:11
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Are you ready to unlock the secrets to becoming a successful startup founder? If you're feeling unsure about diving into the startup world, this episode is definitely for you. Join me as we explore what it takes to make it in the startup game and help you figure out if this is the path you want to take. From passion and resilience to creativity and…
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Rebranding: How This Watch Company Nailed Their Rebranding Strategy
12:14
12:14
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12:14
In this episode, we explore the concept of rebranding and how it can benefit companies that want to expand their reach and target new audiences. We begin by examining the importance of defining a target audience and creating personas, using a luxury watch company as an example. From there, we delve into the process of rebranding, including developi…
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Exposed: Insider Secrets About YouTube Shorts Algorithm That Will Make Your Content Go Viral!
8:26
8:26
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Are you struggling to gain traction with your YouTube Shorts content? Are you tired of creating videos that have a massive drop-off rate? Well, you're in luck because a former YouTube employee, Robert Benjamin, has leaked valuable information about the YouTube Shorts algorithm that can help you gain more subscribers and viewers on YouTube. In his v…
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The Write Stuff - Unleashing the Power of Words in Marketing
16:20
16:20
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16:20
Looking to unleash the power of words in your marketing? Look no further than this podcast, where we explore the importance of writing in a world dominated by spoken word and video. From Maya Angelou's famous quote on the power of words to the Writing AtoB Framework, which breaks down the writing process into simple steps, we'll show you how to bec…
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How to Create a Killer Website Landing Page That Converts - Secrets Revealed!
15:59
15:59
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Do you struggle to make your website landing page stand out? Are you tired of losing potential customers due to a lackluster page? In this episode, we reveal the secrets to creating a landing page that really converts. From grabbing people's attention with a bold promise to highlighting the benefits of your product or service, and using hard-hittin…
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Unlock the Power of Content Creation for Your Business in 2023
12:36
12:36
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Unlock the Power of Content Creation for Your Business in 2023! Discover the Ultimate Marketing Hack That'll Take Your Business to the Next Level! Are you tired of traditional marketing tactics that don't seem to be working? Are you ready to take your business to the next level in 2023? Look no further! In this podcast, I reveal the ultimate market…
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Want to Succeed as an Entrepreneur? Avoid These Common Mistakes!
8:17
8:17
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Entrepreneurship is an exciting and rewarding journey, but it's not without its risks. Statistics show that approximately 75% of all start-ups in the United States fail. To increase your chances of success, it's crucial to avoid some of the most common mistakes that entrepreneurs make. In this podcast episode, our host shares valuable insights into…
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10 Strategies for Staying Motivated While Building Your Business
12:01
12:01
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12:01
Running a business can be challenging and it's natural to experience ups and downs in motivation – today was one of those days for me. In this episode, we'll explore 10 strategies to help you stay motivated and achieve your goals while building your business. From setting realistic goals and celebrating your wins to finding a mentor and visualizing…
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First Look at Bing AI Chat - is it the Super Smart Chatbot you need to try now or just rubbish?
7:37
7:37
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Looking for a chatbot that can do it all? Meet Bing Chat using ChatGPT - the ultra-cool sidekick you never knew you needed! Watch the full video on Bing Chat here Come on my journey and find out how it is used and whether it will be as useful as they say. With natural language processing and amazing conversational skills, this chatbot can answer al…
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How can you embrace change and drive business growth in today's fast-paced digital world?
8:15
8:15
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In today's fast-paced and competitive business world, embracing change is critical for driving growth and staying ahead of the curve. This episode offers practical tips and insights on how you can embrace change and leverage it to achieve your business goals. Embracing change is critical for driving business growth in today's fast-paced and competi…
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Achieve Business Success Faster Than You Ever Imagined: Unlock the Power of Business Goals!
10:54
10:54
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10:54
Are you tired of feeling stuck in your business, not sure where to turn or what to do next? Do you wish you had a roadmap to success that would take you to the top of your industry? If so, it's time to unleash the power of business goals! In this ultimate episode, you'll learn everything you need to know about building a thriving business through g…
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In this episode, we reveal the secrets to scaling your small startup to achieve big success and sustainable growth. By identifying your unique value proposition, streamlining your operations, focusing on customer acquisition, utilizing social media, building a strong team, and focusing on long-term sustainability, you can set your business up for l…
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Innovative Ideas and Proven Techniques that can Help Fuel your Business
14:33
14:33
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14:33
Innovative ideas are the lifeblood of successful businesses. In today's rapidly changing and highly competitive global marketplace, businesses must constantly evolve and adapt in order to stay relevant and profitable; however, coming up with truly innovative ideas that can propel a business forward can be a difficult task. Innovative ideas can take…
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The Future of Marketing - Navigating the New Landscape with Responsible Practices
12:41
12:41
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Discover how responsible marketing can help your business thrive in the modern world, where consumers demand ethical and sustainable practices. Learn about the principles and techniques that can guide responsible marketing, and explore successful examples from companies like Patagonia and TOMS Shoes. Gain insights on how to prioritize transparency,…
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The Power of Purpose: Building a Brand That Resonates with Customers
9:13
9:13
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This episode of eCommerce Insiders is focused on the topic of building a strong brand identity. The importance of creating a brand that goes beyond just a label or logo is explored in the episode, and several examples are given to illustrate this point. Tesco and Warby Parker are two of the companies used as examples, as they have successfully buil…
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Designing from the Outside In: Revolutionising Traditional Business Strategies
8:04
8:04
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8:04
In today's fast-paced market, traditional business strategies often fall short, lacking the flexibility, engagement, and context needed to succeed. But what if we prioritize marketing as the driving force behind business strategy? In this episode of eCommerce Insiders, we explore the concept of designing from the outside in, where businesses consid…
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Does it have to be a Costly Journey in Building an E-commerce Website?
8:06
8:06
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Are you thinking of building an e-commerce website but not sure where to start? Join us as we take you on a journey from concept to launch and discuss the potential pitfalls that can lead to skyrocketing costs. Learn the importance of market research, choosing the right business model, and building a solid business plan. We'll also cover the crucia…
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The Art of Upselling and Cross-Selling: How to Increase Revenue without Alienating Customers
5:46
5:46
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5:46
In this episode of eCommerce Insiders, host Mark explores the art of upselling and cross-selling. These techniques can be a great way to increase revenue, but they need to be executed properly to avoid alienating customers. Mark shares the dos and don'ts of upselling and cross-selling, as well as techniques for making the process effective and pers…
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Crush Your Content Marketing in 2023: A Winning Strategy for Success
10:52
10:52
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In today's episode, we're diving into the world of content marketing and exploring what it takes to create a winning content marketing strategy in 2023. From experimentation and trend integration to collaboration, platform-specific content, and A/B testing, we're covering all the key elements you need to know. First, we'll discuss why experimentati…
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Measuring and Improving Customer Experience: Key Metrics and Techniques
9:35
9:35
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Providing a great customer experience is essential for businesses to succeed in today's highly competitive marketplace. To ensure that they are meeting their customers' expectations, businesses need to measure and analyse customer experience metrics regularly. This involves collecting feedback from customers, identifying areas that need improvement…
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Maximizing Customer Psychology in E-Commerce: A Guide for High-Budget and Budget-Conscious Companies
17:14
17:14
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17:14
In today's competitive e-commerce landscape, understanding customer psychology is more important than ever. It's not just about having a user-friendly website and top-notch customer service, but about truly understanding what drives your customers' behaviour and how to make the online shopping experience as seamless as possible. Whether you have a …
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Cutting Through the Noise to Help Your Business Thrive - The eCommerce Insiders
6:55
6:55
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Tired of get-rich-quick schemes and false promises in the eCommerce world? Look no further! The eCommerce Insiders podcast is here to provide real, actionable advice to help your business succeed. With over two decades of experience in web development and technology, our host shares his knowledge and experience to empower you with the tools you nee…
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From Awareness to Advocacy: The Customer Journey Revisited
7:23
7:23
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7:23
In today's fast-paced business world, building strong customer relationships is more important than ever. That's where customer connections come in. Hosted by Mark Hebblewhite, this podcast is your ultimate guide to creating a positive customer experience and turning your customers into brand ambassadors. From exploring the customer journey and the…
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The Secret to Building Customer Loyalty in a Crowded Market
6:11
6:11
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In today's competitive market, it's essential to stand out and retain your customers. Join us on the Loyalty Matters podcast as we dive deep into the world of customer loyalty, exploring proven strategies and techniques for building lasting relationships with your customers. From understanding your customers and creating a unique value proposition …
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The Impact of ChatGPT and other AI Chatbots on Customer Service
9:24
9:24
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9:24
Get ready to dive into the exciting world of AI and its impact on customer service. In this podcast, we'll take you on a journey through the evolution of AI, from the early days of automated phone trees to today's advanced chatbots. Discover the benefits of AI in customer service, including faster and more personalized experiences. We'll also explo…
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The Future of Customer Engagement: Trends, Technologies, and Opportunities
7:26
7:26
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7:26
Join us as we dive into the world of customer engagement and explore the ways to analyze response times and improved customer satisfaction. We'll talk about the latest trends in customer engagement, the impact of emerging technologies, and real-life case studies of successful customer engagement initiatives. With the help of industry experts, we'll…
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Improving Customer Satisfaction: The Benefits of Employee Empowerment
6:14
6:14
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Join us on the eCommerce Insiders podcast as we explore the benefits of employee empowerment and how it can drive customer satisfaction. In this episode, we'll define employee empowerment and discuss how it leads to increased job satisfaction, motivation, and engagement among employees. We'll also look at real-life examples of companies that have s…
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The Seamless Omnichannel Customer Experience
5:07
5:07
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5:07
Join us for a journey into the world of customer experience. we're going to dive into the world of 'The Art of Creating an Omnichannel Experience' and explore how to make it as seamless as possible, we'll explore the latest trends and best practices for creating a seamless Omnichannel experience for customers. From understanding the customer journe…
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Building Strong Customer Communities: Best Practices and Success Stories
5:23
5:23
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5:23
Join us on The Insiders as we delve into the exciting world of customer communities and show you how to take your customer engagement and business success to the next level. In each episode, we'll explore what customer communities are, share best practices for building a successful one, and spotlight businesses that are crushing it with their own. …
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The USP Edge: How to Stand Out in a Crowded Market
5:25
5:25
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5:25
In today's competitive business landscape, it's more important than ever to stand out from the competition. In this podcast, we dive into the power of a Unique Selling Proposition (USP) and how it can help your business attract potential customers and differentiate yourself from the competition. Join host Mark Hebblewhite as we explore real-world e…
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The Power of Cohesive Branding: How to Stand Out and Build Trust with Your Customers
5:38
5:38
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Are you a small business owner struggling to grow your customer base? In this episode, we discuss the importance of creating a cohesive brand and how it can make you stand out, look good, and build trust with your customers. We share tips on how to establish consistent messaging, colors, and logos across all of your marketing materials. Listen to h…
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Effective Strategies for Managing Project Budget Overruns
4:39
4:39
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Learn how to handle budget overruns on your project. Our guide includes steps for identifying problem areas, determining causes, developing a plan, communicating with stakeholders, implementing and monitoring progress, making adjustments, and keeping accurate records. Stay on track and ensure success with our expert advice. We would love to hear yo…
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How Customer Journey Mapping Helped a Small Bakery Grow their Business by 30%
6:17
6:17
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Discover how customer journey mapping helped a small online bakery grow its business by 30% within 6 months. Learn how to map out the customer journey and make better-informed decisions about your marketing and sales strategies. We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketi…
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