Best Mark Kilens and Nick Bennett Podcasts (2024)

1
The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

4d ago29:24

29:24

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

1
The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

7h ago26:31

26:31

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

1
Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy) 28:04

4d ago28:04

28:04

What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…

1
Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

11d ago22:11

22:11

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

1
Embrace Weirdness in Branding with David Kavanagh 29:07

18d ago29:07

29:07

"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

1
Introducing GTM News Desk 1:41

21d ago1:41

1:41

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…

1
Strategies for Genuine Content Marketing with Luke Frazier 28:37

26d ago28:37

28:37

"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

1
Strategies for Attribution and Storytelling in Content Marketing with David Ebner 27:55

1M ago27:55

27:55

"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…

1
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush 25:05

1M ago25:05

25:05

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark. In this episode, Jonathan …

1
How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey 28:12

2M ago28:12

28:12

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets." In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales …

1
Marketing Unlocked: How Sales And Marketing Must Collab With Mandira Mehra 27:26

2M ago27:26

27:26

In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes c…

1
A Playbook for the New Era of ABM with Kelly Hopping 24:37

2M ago24:37

24:37

"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients t…

1
The Power of Embracing Out-of-Home Advertising with Greg Wise 26:08

2M ago26:08

26:08

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion o…

1
Practical Steps to Improve Content Operations featuring Angus Edwardson 26:03

3M ago26:03

26:03

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder. In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the im…

1
Welcome to The Content Cocktail Hour 1:31

3M ago1:31

1:31

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.…

1
Marketing Unlocked: Blame It on Marketing with Emma Davies and Ruta Sudmantaite 33:17

3M ago33:17

33:17

In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how bes…

1
Marketing: Unlocked! 🔓 - Episode - Strategic Marketing with Peter Sumpton 41:01

4M ago41:01

41:01

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…

1
#MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaign 32:18

5M ago32:18

32:18

CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient markete…

1
Why B2B Companies Should Consider and Measure OOH Advertising 21:44

5M ago21:44

21:44

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Prioriti…

1
Why Composable DXP Should Matter to Marketers with Christian Burne of Oshyn 19:56

6M ago19:56

19:56

Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP. 3:…

1
How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius 32:21

6M ago32:21

32:21

Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy, consider your primary objective—building a bra…

1
Defining the 3 Axioms of Content Marketing with Tommy Walker of The Content Studio 48:24

7M ago48:24

48:24

Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a ca…

1
Marketing Unlocked 🔓 - Episode 2 - People-first GTM with Mark Kilens and Nick Bennett 28:23

7M ago28:23

28:23

People-first is the future! That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you. Tack’s goal is to …

1
How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing 35:00

7M ago35:00

35:00

What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and proc…

1
How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control 44:48

8M ago44:48

44:48

How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prosp…

1
How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal 36:56

8M ago36:56

36:56

Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the pu…

1
Marketing Unlocked 🔓 - Episode 1 - Elevate your GTM Strategy with Nina Sandy 38:25

9M ago38:25

38:25

In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompas…

1
How to Distribute Your Content in Communities the Right Way with Katarina Andrejević of Userlist 27:45

9M ago27:45

27:45

There is a right and wrong way to distribute your content in communities. Katarina Andrejević tell us the right way. Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth. She shares how she tracks the success of organic traffic, online discussions and community building. Remember—never spa…

1
How SaaS Founders Should Think About Community with Jared Robin of RevGenius 32:47

9M ago32:47

32:47

Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job huntin…

1
How to Connect When Writing for a New Persona with Sam Holzman of Spiff 30:14

10M ago30:14

30:14

Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should…

1
Exploring the Decision to Rebrand from the CMO Perspective with Michael Londgren of Responsive 31:08

10M ago31:08

31:08

Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, Blue Martini, Docusign, Nasdaq, and Seismic. Most recently, he became the CMO at Responsive, formerly RFPIO. Michael explains his reasoning to drive this big rebrand. A company name needs to be memorable and encompass their value proposition. The rebrand we…

1
Building a Modern Day SaaS Brand with Emir Atli of HockeyStack 19:54

10M ago19:54

19:54

Emir Atli is the Co-Founder & CRO of HockeyStack, a rapidly growing company that’s standing out from competition in a crowded space. HockeyStack provides revenue attribution analytics for B2B SaaS companies and currently has 40 customers. Today he shares how he leveraged LinkedIn to scale the company in a short amount of time. He also reveals what …

1
The Evolution of AI in Search Marketing with Viola Eva of Flow SEO 30:55

10M ago30:55

30:55

Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in sea…

1
Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish 21:40

11M ago21:40

21:40

Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think cre…

1
How to Keep Your Creativity Alive When Everything Tries to Kill It with Lindsay McGuire of Goldcast 32:18

11M ago32:18

32:18

How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns at Goldcast, a digital events platform. She’s new t…

1
The Criticality of Content in the Digital Economy and Why Marketing Leaders Should Be Investing in More Content in 2023 with Warren Daniels of Bynder 28:31

11M ago28:31

28:31

Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playin…

1
The Mindset Shift from Brand to Revenue Marketing with Justin Keller at Drift 24:24

11M ago24:24

24:24

Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI a…

1
Defining Your Company's ROI Story and the ROI Story of Your Customer with Palmer Houchins of G2 22:23

12M ago22:23

22:23

Palmer Houchins is the Head of Marketing at G2, the largest and most trusted software marketplace. There’s a lot of competition in the B2B software space, so it’s essential to clearly frame and define your ROI story for your customers, both qualitatively and quantitatively. To do this, you need to truly understand who your ideal customer is and the…

1
The Power of Curation Over Creation 25:36

12M ago25:36

25:36

Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality,…

1
What to Look for In a Great Social Media Manager with Andrew Barlos of Loomly

12M ago

—

What traits should you look for when hiring a social media marketing manager? To answer this, Brett brings on Andrew Barlos, who recently hired someone to lead social media. Andrew is the Senior Director of Marketing at Loomly, all-in-one social media management platform. He predicts that social media managers will be the next leaders at companies.…

1
Highest Performing Pieces of Content for Marketers with Mariya Delano of Kalyna Marketing

12M ago

—

Mariya Delano is an audience research and content consultant and the CEO and Founder at Kalyna Marketing. On this previous episode of Slice and Dice, Brett and Mariya discuss the top 5 performing pieces of content for marketers on The Juice within March. They note that these pieces are from well- known brands, have attention grabbing headlines, and…

1
The Downfall of Checkbox Social Proof and What That Means for the B2B Landscape with Dustin Tysick of Testimonial Hero

1y ago

—

Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effectiv…

1
Top 5 Highest Performing Pieces of Content for Sales Pros

1y ago

—

Brett revisits a “Slice and Dice” conversation with Jonathan, where they review the top five performing sales content pieces on The Juice. Based on the pieces, they conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy. Sales reps don’t need to reinvent the wheel; there are hundreds of useful s…

1
Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems

1y ago

—

Do you want to kiss pipeline anxiety goodbye? Meet Trinity Nguyen, VP of Marketing at UserGems. UserGems is a software for revenue teams that monitors jobs changes of customers relevant to you. Trinity explains how to efficiently and creatively support your sales pipeline and narrow in on your ICP (ideal customer profile). What works in marketing t…

1
Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost

1y ago

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If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; F…

1
How to Use AI Without Losing Your Brand Voice

1y ago

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Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it’s his superpower. It’s a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, …

1
Steps to Take to Build a Brave Brand with Gwen Lafage of Sinch

1y ago

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Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand…

1
How to Develop Practical Use Cases for AI in Content Marketing with Adam Sockel of Orum

1y ago

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Adam Sockel is the Content Marketing Lead at Orum. Orum is an AI-powered Live Conversation Platform that helps drive revenue and makes sales more human-centric. He shares the practical ways he uses AI in his role as a content marketer. ChatGPT is a powerful tool that marketers should take advantage of, but will it eventually replace our jobs? They …

1
Talking to Our Customers About New Products We're Launching with Leah Byrd of Keap

1y ago

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Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content…

1
Building and Scaling a Modern Demand Gen Program with Sandeep John of Outplay

1y ago

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Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ide…

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Mark Kilens And Nick Bennett Podcasts

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