The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to Connect When Writing for a New Persona with Sam Holzman of Spiff
Manage episode 378280281 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.
0:00 Intro
1:25 Introducing Sam and Spiff
3:50 Journalism background
8:50 Writing with personality
14:20 Different personas
16:10 Research
21:10 What does the person want out of this?
26:30 Engagement
29:30 Outro
Check out The State of the B2B Podcast Listener report: Exclusively on The Juice
Sign up for Modern Day Marketer (the newsletter)
Follow Sam: LinkedIn | Spiff
277 episodes
Share
Manage episode 378280281 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.
0:00 Intro
1:25 Introducing Sam and Spiff
3:50 Journalism background
8:50 Writing with personality
14:20 Different personas
16:10 Research
21:10 What does the person want out of this?
26:30 Engagement
29:30 Outro
Check out The State of the B2B Podcast Listener report: Exclusively on The Juice
Sign up for Modern Day Marketer (the newsletter)
Follow Sam: LinkedIn | Spiff
277 episodes
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Similar to The Content Cocktail Hour
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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