Go offline with the Player FM app!
How to Connect When Writing for a New Persona with Sam Holzman of Spiff
Manage episode 378280281 series 2856875
Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.
0:00 Intro
1:25 Introducing Sam and Spiff
3:50 Journalism background
8:50 Writing with personality
14:20 Different personas
16:10 Research
21:10 What does the person want out of this?
26:30 Engagement
29:30 Outro
Check out The State of the B2B Podcast Listener report: Exclusively on The Juice
Sign up for Modern Day Marketer (the newsletter)
Follow Sam: LinkedIn | Spiff
303 episodes
Manage episode 378280281 series 2856875
Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.
0:00 Intro
1:25 Introducing Sam and Spiff
3:50 Journalism background
8:50 Writing with personality
14:20 Different personas
16:10 Research
21:10 What does the person want out of this?
26:30 Engagement
29:30 Outro
Check out The State of the B2B Podcast Listener report: Exclusively on The Juice
Sign up for Modern Day Marketer (the newsletter)
Follow Sam: LinkedIn | Spiff
303 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.