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Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best m ...
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#14 - How to Get Discovered by Your Ideal Target Audience
28:07
28:07
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Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand? This isn’t uncommon and it can be so frustrating! But there is a reason why this is happening AND a solution to the problem. It takes a bit of work, but it's not hard or time-consuming. All you need to do is s…
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#13 - How I Built My Personal Brand with Andrea DelZotto
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37:13
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This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand. Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself withi…
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#12 - How to Build Visibility on LinkedIn with Mark Williams aka Mr. LinkedIn
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51:46
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On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. I've been listening to him for years and know first hand that Mark is always on top …
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#11 - Media Pitching with former national news journalist Steve Ladurantaye
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40:50
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In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person to offer insights and advice on how to effectively work with the media…
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#10 - How to Attract Attention in Your Local Market
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19:49
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Get the free resource mentioned in this episode: Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?" Or maybe you see them and think, "That'…
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#9 - How to Build Visibility in a Way That Feels Authentic to You
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22:43
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Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's face it...being active on social media, creating content and buildi…
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#8 - The Power of Goals, Strategy and Planning
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11:05
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This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great. So far I’ve tried to cover topics that will help you understand what’s possible with PR and how to use it to get results In today's episode I take a step back so we can talk about the impo…
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In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations. Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their v…
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#6 - How to use Chat GPT and Other AI Tools to Stand Out in a Crowded Market with Martin Waxman
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34:37
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Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know. Martin is a digital communications expert and PR agency founder as well as a university and…
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#5 -From Unknown to Unforgettable: How to Build a Personal Brand
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22:29
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Today's episode of Path to Visibility is about personal branding. We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business. It's a common misconception that personal branding is just for celebrities and influencers. In reality it's a useful marketing strategy for turning yo…
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#4 - How a Small Business Can Win Big with PR
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How can public relations benefit a small business or personal brand? Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand. This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the valu…
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By Janice Mandel
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Hi, my name is Janice Mandel and welcome to the very first episode of the Path to Visibility podcast which is all about helping small businesses and professionals learn how to raise their visibility so they can build their business or personal brand. I’ll be coming to you every week, and I’ll be talking about all the ways you can build a profile an…
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#2: The Value of Being Quoted in the Media and How to Make it Happen
25:22
25:22
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How do you get started with media coverage for your business or personal brand? Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out. As a public relations consultant for more than 25 years, working with big brands like Microsoft, Swiffer, Febreze, and America…
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#3 - Digging Deep: How a Small Mining Company Made a Name for Itself on the Global Stage with Alan Coutts, former CEO Noront Resources
35:59
35:59
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How can a small, cost-conscious business effectively communicate their message? One of the goals of this podcast is to help small business owners learn how to use public relations to build their visibility and reputation so they can have the kind business they’ve always dreamed of. One of the ways I want to accomplish this is by interviewing succes…
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