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#8 - The Power of Goals, Strategy and Planning
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This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great.
So far I’ve tried to cover topics that will help you understand what’s possible with PR and how to use it to get results
In today's episode I take a step back so we can talk about the importance of goals, strategy and planning. Because successful PR is not just about ideas, it's also about setting clear goals, creating a winning strategy and developing a solid plan to get there.
Here's a glace at what we cover:
- [3:36] The importance of goals for any business
- [5:00] Why setting goals can be helpful
- [5:24] How to set goals that are SMART
- [7:03] Why strategy at its core is about making choices
- [8:21] How to identify your target audience
- [9:36] What's in a PR Toolkit?
It’s a shorter episode but an important one. I'd love to know what you think.
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