MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
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MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Multicultural TV Talk with Juan Ayala, MFM's Office Hours; The Pool; and more!
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Weekly podcast on using martech to grow your business. Get ideas, tips, and strategies you can start using today.
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Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech. Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more. New episodes weekly. 🎙 @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube www.notyourmarketer.com 👨🏻💻 @albertolempira on any social network www.albertolempira.com
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online
Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business.
Are you an online store owner who wants to skyrocket sales and profits, or someone interested in becoming one? Then you need to listen to the Ecommerce Coffee Break podcast. The show for everyone who sells online. Every week, host and digital marketing veteran Claus Lauter interviews the world's top ecommerce experts and thought leaders. You'll discover proven tactics for better online marketing, more website conversions, and maximum revenue growth for your online store or DTC brand. With ov ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Futurum Tech Webcast Leading tech analysts from The Futurum Group share weekly deep dives on the latest tech news, new products and services, mergers, earnings, regulations, and more. The Futurum Tech Webcast will keep you current on what’s happening in the tech space — from startups to industry leaders, emerging tech, and what’s ahead for industries across the globe, along with interviews with tech industry leaders and experts. Subscribe now and stay connected to this exciting journey into ...
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Want to learn more about the global affiliate marketing industry? Then tune into the Awin Talks podcast. Every month we interview key figures from across the industry to understand how companies are using this innovative marketing model to reach audiences online and grow their businesses. Hosted by Awin's Head of Content, Rob Davinson, the Awin Talks podcast is your perfect audio companion for exploring the world of affiliate marketing.
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End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products. The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only pat ...
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Enterprising Insights, Episode 29 - Industry News and a CX Rant
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In this episode of Enterprising Insights, host Keith Kirkpatrick covers industry news from the past week, including a briefing with Cloud Eagle, a new product announcement from NetSuite, and Adobe’s terms and conditions updated. He closes out the show with a Rant focused on the declining customer experience among American consumers, as tracked by F…
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Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan
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RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …
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Showtime #2: HPE, Pure Accelerate and FinOPsX - Infrastructure Matters, Episode 45
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In this episode of Infrastructure Matters, hosts Krista Macomber, Steven Dickens, and Camberley Bates discuss their busy week attending various tech conferences. We hear highlights from HPE Discover, emphasizing HPE's advancements in AI and their collaboration with Nvidia. An inside look at Pure Accelerate 2024, focusing on AI, cybersecurity, and a…
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CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to ...
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In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and cus…
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5G Factor: BT, Vodafone, Altice Show Deft CSP Moves
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In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review key 5G ecosystem developments including recent deft moves by top-tier communications service providers (CSPs) such as BT Group and ServiceNow expanding their relation to vastly improve the CX and workforce experience, Vodafone Germany and FlyN…
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Impacts to DevSecOps as it Relates to the Software Release Cycles | DevOps Dialogues: Insights & Innovations
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On this episode of DevOps Dialogues: Insights & Innovations, host Paul Nashawaty is joined by Jack Poller of Paradigm Technica and Mitch Ashley, analyst and founder of Techstrong Research and Chief Technology Advisor at The Futurum Group, for a discussion on the SDLC and the impacts of security as it is integrated into the pipeline. Their discussio…
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Legends & Leadership - Mike Linton & Jeff Culliton
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In this week's episode of Jack Myers' "Legends & Leadership," I hosted an insightful and controversial conversation with Mike Linton, renowned Chief Marketing Officer, and former agency President Jeff Culliton, now host and Executive Producer of the CMO Confidential podcast. Jack Myers' conversation with Mike Linton, and Jeff Culliton provided a we…
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Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe ...
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In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. H…
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The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ...
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There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…
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5G Factor: AfO Woes, Cloud RAN Rising, & P5G for Airports
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In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review key 5G ecosystem developments including Microsoft’s dramatic scale back of Azure for Operators (AfO) unit, Nokia and Dell strengthening their alliance to help accelerate Cloud RAN deployments, and Ericsson spotlight on how private 5G (P5G) can…
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The Intersection of Martech and PLG (Product-Led Growth)
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On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence …
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AI Democratization: Industrial AI Metaverse Solution - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, host David Nicholson welcomes Steen Graham, Founder at Scalers AI and Jeremy Johnson, Technical Marketing Engineer at Dell Technologies for a conversation on the democratization of AI through an industrial AI Metaverse solution. Their discussion covers: Insights into the creation and deployment of indust…
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Leverage Data to Enable ROI from AI - Enterprising Insights, Episode 28
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In this episode of Enterprising Insights, host Keith Kirkpatrick is joined by Robert Kramer, VP and Principal Analyst at Moor Insights & Strategy, to discuss using data to enable ROI from AI deployments. The pair discuss this topic through the lens of several events they attended in recent weeks, including SAP Sapphire, Zoholics, PegaWorld iNspire,…
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AI Democratization: CPU-Based AI for Healthcare - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, host David Nicholson is joined by Mohan Rokkam, Marketing and Product Manager at Dell Technologies and Steen Graham, Founder at Scalers AI's to discuss the democratization of AI in healthcare, focusing on CPU-based solutions. Their discussion covers: The current state and future of AI in healthcare How D…
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AI Democratization: CPU-Based AI for Retail - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, host David Nicholson is joined by Dell Technologies' Mohan Rokkam and Scalers AI's Steen Graham for a conversation on how CPU-based AI technologies are revolutionizing the retail sector. Their discussion covers: The current landscape of AI in the retail industry Benefits of CPU-based AI over other AI mod…
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Google Cloud AI Impact to Application Modernization | DevOps Dialogues: Insights & Innovations
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On this episode of DevOps Dialogues: Insights & Innovations, I am joined by serverless product management team lead at Google, Steren Giannini, for a discussion on Google Cloud AI and the impacts on application modernization. Our conversation covers: The impact of Gen AI applications Refactoring all applications to leverage AI models Kubernetes to …
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It's Showtime! NetApp, Broadcom, AWS, Splunk + Oracle's Cloud Announcements - Infrastructure Matters, Episode 44
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In this episode of Infrastructure Matters, hosts Camberley Bates, Steve Dickens and Krista Macomber give the rundown on conferences and announcements from Broadcom Mainframe Analysts event, NetApp’s Analyst event, Splunk and AWS reinforce conferences, plus announcements from Oracle. Key topics include: NetApp Analyst Event: NetApp hosted an event i…
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5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance ...
48:48
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In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: Why card-not-present fraud is a b…
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AI Democratization: Scalable Heterogeneous AI Inferencing - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, host David Nicholson welcomes Delmar Hernandez, Senior Principal Engineer at Dell Technologies and Steen Graham, Founder at Scalers AI for a conversation on the democratization of AI, focusing on the scalability and versatility of heterogeneous AI inferencing. Their discussion covers: The current trends …
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Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses ...
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In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get y…
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AI Democratization: Scale Out Generative AI Platforms - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, host David Nicholson welcomes Delmar Hernandez, Senior Principal Engineer at Dell Technologies and Steen Graham, Founder at Scalers AI for a conversation on the democratization and scaling out of generative AI platforms. Our discussion covers: The current state of generative AI technology and its accessi…
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Democratizing AI Infrastructure - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, we are joined by Dell Technologies' Seamus Jones and Scalers AI's Steen Graham. Host, David Nicholson, Chief Research Officer at The Futurum Group, delves into a conversation on how these leaders are leveraging their expertise and organizational capabilities to democratize AI infrastructure. Their discus…
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Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people'
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Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…
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Enterprising Insights, Episode 27 - Contact Center New Product News
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In this episode of Enterprising Insights, host Keith Kirkpatrick discusses recent contact center product announcements, focusing specifically on news from Microsoft Dynamics 365 Contact Center and Cisco’s Webex Contact Center. He then concludes the show with the Rant or Rave segment, focusing on a contact center snafu.…
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Legends & Leadership - CBS' Radha Subramanyam
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In a Legends & Leadership conversation hosted by Jack Myers, Radha Subramanyam, the Chief Research and Analytics Officer of CBS and President of CBS Vision, shared profound and even surprising insights into the robustness and enduring appeal of network television, specifically highlighting CBS's leadership in primetime programming. --- Send in a vo…
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My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder ...
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In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months. Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current …
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Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation ...
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In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com. Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook ads How …
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WomenAdvancing - ScreenVision Media's Christine Martino
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In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional…
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Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ...
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Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…
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Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might ...
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In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com Topics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disru…
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Cybersecurity Best Practices - A Conversation with Doug Shepherd at Tanium Converge
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On this episode of the Futurum Tech Webcast, host Shira Rubinoff is joined by JLL's Doug Shepherd, Senior Director Offensive Security, for a conversation on the key insights and takeaways from Tanium's Converge Conference. Their discussion covers: The evolving landscape of cybersecurity challenges faced by organizations today Strategic insights int…
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Tanium's Melissa Bishoping Talks Endpoint Security and Insights from Tanium Converge
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On this episode of the Futurum Tech Webcast, host Shira Rubinoff is joined by Tanium's Melissa Bishoping, Director, Endpoint Security Research for a conversation on the latest cybersecurity trends and insights from the Tanium Converge Conference. Their discussion covers: The evolving landscape of endpoint security and the challenges organizations f…
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Insights from Tanium's Converge Conference with Chris Haley - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, host Shira Rubinoff is joined by Simpson Thacher & Bartlett's Chris Haley Head of Global Platform for a conversation on the key takeaways from Tanium's Converge Conference, and how cybersecurity practices are evolving within the legal sector. Their discussion covers: The main themes and insights from Tan…
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5G Factor: Rural, P5G, AI, and Security Wax
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In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review key 5G ecosystem developments including T-Mobile’s $4.4 billion acquisition of UScellular’s wireless operations, NVIDIA kicking P5G tires, AI-RAN Alliance considerations, and what Fortinet’s cybersecurity portfolio brings to wireless/mobility …
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Earnings Roundup and More on Sovereign Cloud - Infrastructure Matters, Episode 43
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In this episode of Infrastructure Matters, hosts Steven Dickens, Camberley Bates and Krista Macomber discuss earnings performance from a variety of companies, as well as ongoing investments in sovereign clouds. Key Points: Coverage of earnings performance from: Elastic Lenovo MongoDB NetApp Pure Storage Oracle Cloud Infrastructure’s expansion into …
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Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content ...
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In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com Topics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changes Finding and working with…
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Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style
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On this episode of Marketing Art and Science, host Lisa Martin is joined by Trellix CMO, Ash Parikh. Tune into this 30 min discussion, as they explore the evolution of the buyer’s journey, how marketing leadership styles and strategies change based on the company’s growth status, the use of MarTech at Trellix, and uncover the intricate balance betw…
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Blockchain Evolution: Emerging Technologies in Banking - The Main Scoop
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On this episode of The Main Scoop, we are joined by EY's Clare Aldegren, Global Head of Blockchain Sales and Operations for a conversation on the transformative potential of Blockchain and Distributed Ledger Technology (DLT) in the banking sector. Hosted by Greg Lotko and Steven Dickens, this episode dives deep into the interplay between traditiona…
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Practical, High Availability Strategies for Regulated Industries - Futurum Tech Webcast
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On this episode of the Futurum Tech Webcast, hosts Randy Kerns and Krista Macomber are joined by SIOS Technical Evangelist Dave Bermingham, for a conversation on the importance of high availability solutions for regulated industries such as financial services. Their discussion covers: The complexity and criticality of ensuring uptime for applicatio…
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Legends & Leadership - dentu's Shirli Zelcer
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In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation. With over two decades of experience in analytics, AI, and technology, Zel…
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Beyond the 'Regular' IT Route: What's Drawing New Technologists to the Mainframe? - The Main Scoop
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On this episode of The Main Scoop, hosts Daniel Newman and Greg Lotko are joined by Broadcom's Lauren Valenti, Director, Mainframe Education, Vitality Residency Program, for a conversation on the allure of the mainframe for new technologists and the critical role of workforce resiliency. Are Greg Lotko and Daniel Newman ready to give up their Main …
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Intersection of DevOps, Platform Engineering, and SREs | DevOps Dialogues: Insights & Innovations
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On this episode of DevOps Dialogues: Insights & Innovations, I am joined by CTO Advisor and Signal65 Analyst, Alastair Cooke, for a discussion on the Intersection of DevOps, Platform Engineering, and SREs Our conversations cover: DevOps for Continuous Evolution Platform Engineering Orchestrating Infrastructure for Innovation Site Reliability Engine…
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Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First ...
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In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketi…
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‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ...
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A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…
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Legends & Leadership - aspireTV's Angela Cannon
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In this week's episode of Legends & Leadership, Jack Myers is joined by Angela Cannon, the dynamic Senior Vice President of Multicultural Networks and General Manager of aspireTV. Their conversation covered a range of engaging topics, from the Harlem Globetrotters to the impressive growth and success of aspireTV. Angela shared her diverse responsib…
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Legends & Leadership - Simulmedia's Dave Morgan
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In a riveting video conversation hosted by Jack Myers for his Legends & Leadership series, Dave Morgan, the founder and CEO of Simulmedia, explores the implications of the continuing transformation across the media and advertising ecosystem. The conversation not only reflects on Dave's career at the forefront of innovation but also explores the pre…
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Navigating AI: Enterprise Challenges and Hybrid Solutions - Infrastructure Matters
28:13
28:13
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On this episode of the Infrastructure Matters, host Keith Townsend is joined by HPE's Bharath Ramesh, Global Head of AI Product for a conversation on exploring the complex landscape of artificial intelligence (AI) in the enterprise domain, with a focus on the challenges organizations face and the emergence of hybrid AI solutions as a viable approac…
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Enterprising Insights, Episode 26 - Epicor Insights and Salesforce Connections
31:32
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31:32
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses two conferences he attended during the week, Epicor Insights and Salesforce Connections. Kirkpatrick talks about the key news from each event, new product announcements, and provides his take on each event. He then closes out the show with the Rant or Rave segment, focusing …
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Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided
44:58
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44:58
A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…
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Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices ...
39:17
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In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com. Topics discussed in this episode: How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The b…
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