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Learning to live and love life in the Hudson Valley. Hosted by Mat Zucker. Have you fantasized about living in the country? Curious what the transition is like? Or are you a local and want to see a different side of the folks who've invaded your land? The award-winning podcast Cidiot® has been featured in The Albany Times-Union, Chronogram, Country Living, Hudson Valley Magazine, The Poughkeepsie Journal, NBC's Today.com, and more. For updates visit cidiot.com and follow @cidiot.hv on Instag ...
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There’s a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation — the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Don't forget t ...
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What is it about water? The Hudson River is the central fixture of the Hudson Valley, so Mat honors it as the muse and focus of this episode. He shares a poem by William Cullen Bryant about the Hudson, “A Scene on the Banks of the Hudson” which will take you from the shores of Beacon to, well, who knows where you will go. Tune in and come visit. Li…
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Omar is the Founder and Principal Analyst of Benchmarker, where he has spent the last decade publishing research and advising companies on marketing excellence. Previously, he was the head of research at Altimeter, a Prophet Company, and an Associate Partner at Prophet, advising Fortune 500 companies on improving their marketing and content strateg…
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This episode, Mat talks to Freddy Pikovsky, co-founder of Barnfox. Barnfox is a co-working community across the Hudson Valley, with locations in Hudson, Kingston, Livingston Manor, and Poughkeepsie. Freddy shares how early experiences in the outdoors inspired him, moving from the city to the Hudson Valley, the original intent for Barnfox, and what …
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Join Cidiot® for a conversation with Ryan Wexler, a local volunteer fire captain to hear about what it’s like to be a firefighter. Mat learns about ways to volunteer and support local fire departments, why you should buy a 911 sign for outside your home, why the best time to have an emergency is at night, where animals fall in the rescue cue, when …
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Cidiot’s last crossover event was Episode 77 with Brett Barry of Kaatscast: The Catskills Podcast. Well, I just discovered the new Valley Girls podcast, so synchronized to release at the same time, here I interview them about their show, and they interview me on their pod. Jenny Leifer and Jennifer Santiago are hosts of the Valley Girls Podcast. We…
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You know I love chickens, but my biggest curiosity is with cows. So was very excited to talk to Kyle and Amanda from Gulden Farm. Kyle and Amanda grew up in the area and join us for a special episode about farming. We talk about Kyle’s journey to Montana and back, the story of Gulden Farm, what it means to farm sustainably, my cidiot questions abou…
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Tom Berry is CMO at the CFA Institute where he leads a global team responsible for brand strategy, new learner acquisition, and engagement with over 200,000 members across the world. Prior to CFA Institute, Tom was Global Product Director at the Red Flag Group and previously worked in marketing at Euromoney Institutional Investor. In this episode o…
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Cidiot®'s back! Jason Bover, photographer, foodie and founder of Ulster Eateries Unfiltered, joins to kick off Season 7.He shares with Mat his relationship to the Hudson Valley, growing up in the food and bev business and local ingredients. We talk about the Ulster Eateries Unfiltered Facebook group as well as the gatherings and its VIP discount ca…
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90% of podcasts don’t publish more than three episodes. And of the 200,000 shows that do go beyond three, 90% will quit after 20 episodes. So hitting 100 episodes like Cidiot® does this month is a rare bird. Or, well, maybe a rare goat. For Episode 100 and this milestone in regional podcasting history, Mat brings back some favorite moments and favo…
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Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her role…
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Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He’s a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative an…
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It's holiday time and this episode is coming to you live from Hudson Winter Walk and a live performance. Mat closes out this amazing season of Cidiot® by sharing what he got from Spotify Unwrapped about the show as well as his own lessons and moments of which he’s proud. So lucky to have you all season. Episode 100 is coming up so be sure to send i…
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“Pick one exercise in every plane of motion” — Jakob Roze Jakob is this episode’s special guest. Originally from the Catskills, schooled in Saratoga, started a business in New York, and now back upstate, we talk about moving his work here, the relationships between newcomers and locals, and play a round of the Cidiot geography game. And with winter…
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John Gaines is the VP of Marketing at Cohere Health and has over 20 years of diverse, go-to-market leadership experience across health plans, health systems, physician organizations and healthcare IT vendors. Prior to joining Cohere, John led efforts to help grow the health plan UM businesses at McKesson/Change Healthcare, Cognizant Trizetto and In…
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Where should we grow old? Is the Hudson Valley a good place for aging? More and more people think so. And when you find your place, how should we plan for it? How can we stay in our home? How can we get around? What kind of resources are available? Choosing to move from the city to upstate and now past 50, yeah, Cidiot® wants to know all this and m…
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In a special spontaneous episode, Cidiot takes you live to the New York Sheep & Wool Festival at the Dutchess County Fairgrounds (October 21-22, 2023). Mat has no idea what he's looking at but luckily Rachel Zive and her partner Sam Barnett are there to guide us all through the fabric and the animals. We learn so much including advice for beginners…
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Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at…
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What makes the Hudson Valley special for creative people? This episode, Cidiot talks to Jordan Koschei about building ConnectHV, a creative “network of networks” for creative people in the Hudson Valley and Jordan’s idea of “digital terroir.” It’s about having a sense of place even for a digital network. And just as we’re building on the soil of Hu…
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Mat gives an update on the gardening project, including flowers vs. vegetables competition. Though his voice notes, you probably get too close to the amateur he is and the struggles he faces — not to mention the neglect he embodies. Links to what’s mentioned in the episode: Sam’s video on how to properly weed (YouTube) Stark Blooms (Instagram) Phot…
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Upstate, living in a small town, I pop into all my favorite spots all the time. I try to always buy something but I’m also a bit of a gossip and always want to know what’s new. People ask about the show, and several people have been on it as you know. This episode of Cidiot®, you’ll meet a favorite store-owner-new friend Marie of Red Hook Stationer…
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Do you love where you live? Mat sure does. Already a champion, advocate, even a shill for people moving to the Hudson Valley, Mat takes it to the next level by becoming a Certified Tourist Ambassador in Dutchess County. In this Cidiot® episode, you'll hear about the experience as well as advice for visiting from two other 'graduates.' Plus, there's…
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After missing it last year, Mat explores the big annual event that is Upstate Art Weekend. More than 130 artists participate across the Hudson Valley, including Columbia, Delaware, Dutchess, Greene, Orange, Putnam, Rockland, Sullivan, Ulster and Westchester counties. Mat shares the differences between culture in the city versus the country and talk…
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Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Arge…
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Why do we move here? To either open—or eat at—restaurants like Bimi's. And live in—or visit—towns like Chatham.This episode is about Bimi's Canteen and Bar, about Ellen & Chris, about a deliciously quaint village called Chatham, NY. Cidiot visits Bimi's, hears the story, the backstory and visits the restaurant and the downstairs speakeasy. As you'l…
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Mat finally takes up gardening but in the safety and security of an adopted small garden plot at Four Corners Community Farm. It's a learning experience for sure, so join him via his audio journal as he tries to grow vegetables vs. flowers. Links: Four Corners Community Farm Old Dutch Village Gardening Club Garden Pals National Garden Association T…
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Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into hi…
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This episode is all about cheese. Who doesn't love it? To answer them all, Cidiot interviews Lauren Cunningham-Housman, owner of The Corner Counter, a new cheese and provisions shop in Red Hook, NY. Lauren worked for years with iconic cheese purveyor Murray's Cheese in New York City, and combining her business school education and her experience in…
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Sometimes the show takes you to new places, and sometimes the way to get there is the destination. U.S. Route 9 is historic—for much of the portion in New York State, it's The Albany Post Road. Join Cidiot® for a very personal driving tour from Poughkeepsie to Kinderhook with sites, stops and history along the way. Be sure to see the surviving mark…
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Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers includ…
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Welcome to Season 6 of Cidiot®! I'm excited to talk about 700,000 acre-big Catskill Park, "America's First Wilderness," with Ryan Penny, owner of Camp Catskill in Tannersville, NY. In two parts, we'll cover what drew Ryan to the Catskills, about starting his store in Tannersville, spotting a cidiot, and about Catskill Park, including his four favor…
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Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years. Stephen has a 20+ year career in market…
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Today on Rising, we're joined by Jesse Purewal. Jesse is VP Corporate Marketing and Brand at PageDuty and was previously the Global Head of Brand at Qualtrics, where he and his team were defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosted the Breakthrough Builders podcast, a Qual…
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Cidiot closes out Season 5—the show's biggest yet—with reflections on what worked and what's ahead. Thank you for making Cidiot one of the Hudson Valley's biggest and most loved shows. Stay warm catching up on past episodes and watching the Cidiot anthem video, available here, via Cidiot.com, and on YouTube. Thank you for our sponsors and partners …
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I love color. I’m fascinated by color. I have questions. Amy Krane is an architectural color consultant as well as a real estate broker. And get this: she has her own podcast on color called Let’s Talk (Paint) Color with colleague Amy Woolf. On this episode in three fun, chatty parts, Amy and I talk about her journey upstate (she’s not a newbie) an…
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Meet a couple who makes a leap, not just in moving upstate, but by restoring a motel. Cidiot talks to Kendra Sinclair and Jared Vengrin who have just opened the Reclaimed Motel in Red Hook in Dutchess County, New York. Jared grew up here, met Kendra in college and now they’ve together been lovingly updating this motel along the Albany Post Road wit…
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Abby Reiner - The Little Things Are the Big Things
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Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivot…
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It seemed like a giant beehive was in our willow. Or was it? What should a cidiot do anyway? This episode is about the little critters that fill our lives—and our properties—in the Hudson Valley. Bees, wasps, bats, snakes, spiders, chipmunks, frogs, beavers—and more. Tune in for an education and a giggle. Links: Beaverland, Leila Philip (new book!)…
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Let's talk more broadly about this movement to the country and the experience for each of us. I speak to artist and photographer Alissa Hessler, founder of Urban Exodus, a project and podcast. She is also author of Ditch The City and Go Country: How to Master the Art of Rural Life From a Former City Dweller, which is how I first found out about her…
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When you think of art in the Hudson Valley, your head probably goes to the Hudson Valley School and the river, mountains and landscapes of Thomas Cole and Frederick Edwin Church. You know, dead old white men. Anne Sanger runs the Pinkwater Gallery in uptown Kingston. She’s an artist and her gallery focuses on women artists of the Hudson Valley. We …
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In a special cross-over in honor of International Podcast Day, Cidiot talks to this year’s winner of the Chronogrammie for regional podcast (we got runner-up!) Brett of Kaatscast podcast. It’s no wonder he won. A pro in audio with a very handsome voice and a public radio style podcast, Brett has recording more than 60 episodes of Kaatscast as well …
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If you love books, you’ll love this episode. Cidiot gets local, pro recommendations from Oblong Books in Millerton and Rhinebeck, The Chatham Bookstore in Chatham, Rough Draft Bar & Books in Kingston, and several Cidiot listeners. Links here and on the episode page on Cidiot.com Books mentioned: One Hundred Miles From Manhattan, Guillermo Fesser (m…
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A big part of why we love the Hudson Valley and Catskills is because of the farms and the animals. In this awesome, moving, eye-opening, and hilarious episode, you’ll meet the fabulous Kathy Stevens and hear how Catskill Animal Sanctuary in Saugerties got started and its mission. You’ll learn about Noodles, a blind horse named Buddy, and a cow name…
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Super-short episode today while Cidiot prepares for a big, big, big fall sprint of shows starting September. Very excited and a new sponsor coming too. Get on the free Cidiot newsletter to not miss a thing! Cidiot Anthem (Audio only): Apple Music, Spotify, Soundcloud Cidiot Anthem (Video): YouTube Plan ahead for fall with the Cidiot Guide to 2022 F…
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Four years since the show debuted! What a good time for a State of the Cidiot. In this special episode, Mat reflects on what Cidiot has accomplished so far along with birthday messages from several listeners, including Mark, Katie, Allison, Irwin, Adam—and of course superfan Leslie, Mat's mom. Thanks for supporting and enjoying Cidiot, the award-wi…
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Don Mathis of Comcast NBCUniversal - Finding the Balance
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Today on Rising, we are joined by Don Mathis, the Senior Vice President of Strategic Development & Growth at Comcast NBCUniversal, among many other things. In this role, Don focuses on establishing, acquiring, and/or investing in new ventures that broaden Comcast NBCUniversal’s offerings, accessing new & emerging markets, capitalizing on disruptive…
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Is there an equivalent for cidiots in Maine? Yes there is! In fact, Mainers have their own dictionary of phrases I was excited to learn on our two-week vacation. It got me thinking about doing nothing and doing everything. I'll share my update on our to-do list and Robinson Greig sends in an update from Greig Farm. Sign up for the Cidiot newsletter…
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Newburgh is one of the oldest towns in New York State and frequently talked about as a city coming around. Cidiot spoke to Diane Parisella, who with her business partner Lisa Morgan, own Designed Grind Cafe at the Newburgh Mall and started The Newburgh Market, held on Sundays from April through the end of October in the mall parking lot 10am-3pm. H…
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I asked our new sponsors at Taconic Toastmasters Club to help me be a better presenter on air for you. They went through a few of my episodes and tell me what I'm doing right—and maybe could be better. I'm a believer in self-improvement and I'll take a few tips wherever I can get them. Including about owls. Want to develop and polish communication …
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Adrienne Fasano - Uncork Your Own Opportunities
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Adrienne Fasano is the former CMO at Cushman & Wakefield and current CEO of Scoperta Wines, a platform which connects small to mid-size wineries to consumers through a digital marketplace. Tune in as she discusses how raising the bar for herself impacted the trajectory of her career. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct …
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Let's go further north. Health. History. Horses. And culture. Cidiot has a one-on-one conversation with Elizabeth Sobol, President and CEO of Saratoga Performing Arts Center (SPAC). You’ll hear about Elizabeth’s journey to leading SPAC, her discovery and full on love of Saratoga, what’s on this season, from jazz to the ballet — plus a delicious inn…
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