))
Jeffrey L. Bowman - The Next Playbook
Manage episode 379570887 series 3213565
Content provided by Direct Agents and Prophet and Direct Agents. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Direct Agents and Prophet and Direct Agents or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry’s first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC’s Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us.
In This Episode
01:19 - First Job Client Side to Business School for Brand Management
03:01 - Procter & Gamble, Miller Brewing & Whirlpool
06:40 - Motivation Behind the Switches
19:23 - About Reframe & the Market Response
27:00 - What’s Next?
28:48 - Advice for Others
31:12 - Thank You Note
34:06 - Top Picks
Links Mentioned
How to Master the Art of Selling, Tom Hopkins
We Should Not Be Friends, Will Schwalbe
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
54 episodes
Share
