Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Amanda Smith believes that not every disaster movie is a disaster. Whether it’s an A-List actor trying to outrun a lava flow, or a C-List actor punching a mutant shark in the face, Amanda will find something to love - or to laugh about. Join her every Wednesday as she breaks down the highs and lows of a beloved (or under appreciated) entry in the disaster movie canon.
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1
Sales Philosophies to Help Boost Your Agency, With Taylor Welch
40:53
40:53
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Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…
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Getting your EOS Scorecard Right, with Mark O’Donnell
38:33
38:33
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Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…
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Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…
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Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …
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How to Leverage M&A as a Growth Strategy for Your Agency, With Matt Bodnar
38:28
38:28
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Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …
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1
Building a Vibrant Agency Culture, With Nicole Greer
46:17
46:17
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …
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How to Identify the Right Leadership Style, with Audrey Joy Kwan
40:08
40:08
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40:08
Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…
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How to Design the Perfect Client Experience, with Joey Tackett
45:10
45:10
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Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…
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When, Who, and How to Hire for Success, With Jamie Van Cuyk
40:36
40:36
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40:36
Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…
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Revolutionizing Leadership Through Trauma Healing, with Kelly Campbell
38:49
38:49
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…
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How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
35:27
35:27
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35:27
Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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Unlocking Profits with Recurring Services, With Pete Everitt
34:38
34:38
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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Building Systems that Grow with Your Agency, With David Jenyns
36:57
36:57
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Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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How to Build a 5 Million Dollar Agency, With Michael Wark
39:00
39:00
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39:00
Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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How to Increase Tax Efficiency in Your Agency, With Craig Cody
23:56
23:56
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Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…
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How to Create Process Without Killing Creativity, With Rob Sayles
40:57
40:57
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00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…
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Mastering Utilization and Capacity Planning for Agency Profits
40:26
40:26
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40:26
0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …
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How to Level Up Your Leadership as an Agency Owner, With Karl Sakas
49:59
49:59
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Points of Interest 0:00-0:22 - Intro & background of guests and their expertise 0:21-1:22 - Four stages of day-to-day involvement in an agency 1:23-1:18 - Six agency roles to consider delegating 2:20-5:05 - Clarifying swim lanes to define roles and responsibilities 5:08-10:10 - Values, goals, and resources for decision-making 10:11-11:00 - Developi…
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How to Find Agency Success with 3rd Party Partnerships, With Tim Burke
31:20
31:20
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31:20
Points of Interest 00:00 - 00:15: Introduction 00:43 - 01:17: Significance of shared values and building relationships beyond transactions. 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships. 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales re…
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The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris
26:50
26:50
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26:50
Points of Interest 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background. 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success. 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face. 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue o…
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How to Scale an Agency That Grows Without You, with Mandi Ellefson
35:13
35:13
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35:13
00:00 – 00:32: Introduction and background of the guest, Mandi Ellefson. 00:32 – 03:42: Discussing the challenges faced by service-based businesses, especially agencies, in scaling beyond $1 million. 03:42 – 07:38: Importance of creating an “irresistible offer” to enhance scalability and overcome common obstacles. 07:38 – 12:12: Exploring the conce…
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Increasing Agency Profits With Client Lifetime Value, With Robert Patin
29:46
29:46
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Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sha…
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Piranha 3DD (2012) w/ Alex Steed (Finale)
1:26:16
1:26:16
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It's the last episode (at least till Twisters drops) and Alex Steed (@alexsteed) is here to talk about all the bewbs, b00bs, and boobies of Piranha 3DD. Thank you all for listening! Though it was once a wholesome, family-oriented attraction, a water park owned by Chet (David Koechner) now features a nudist pool and aquatic strippers. Chet's daughte…
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Returning guest Fangirl Jeanne (fangirljeanne.com) joins for a mega-discussion about the movie's many action film influences, the curse of daddy issues, and also somehow land invertebrates. When the first outbreak of the Reaper virus hit Scotland, Eden Sinclair was one of the last to escape containment and had to leave her mother behind. Twenty-fiv…
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Matt Kolsky (@thekolsky) joins to discuss the many versatile uses of duct tape in this film. Will Sawyer is a former FBI agent and U.S. war veteran who now assesses security for skyscrapers. While he's on assignment in China, the world's tallest and safest building catches on fire -- and Will gets framed for it. Now a wanted man and on the run, he …
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Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, With Emily Hunkler
20:32
20:32
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20:32
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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This isn't exactly goodbye, it's more like the pre-goodbye. The good news is, we've got three more episodes!By Amanda Smith
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Growing Your Agency Through Acquisition, With Chris Moore
24:46
24:46
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24:46
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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This week Clay Keller (@claykeller) descends to the depths of the Holland Tunnel to discuss the ultimate Emergency Management movie. A group of armed robbers fleeing the police head for the New Jersey Tunnel and run right into trucks transporting toxic waste. The spectacular explosion that follows results in both ends of the tunnel collapsing and t…
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1
Deep Impact (1998) w/ Colleen Haggerty
1:36:18
1:36:18
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This week we revisit the much-maligned (and misunderstood) "Deep Impact" with Colleen Haggerty (@colleenhagerty) A comet is hurtling toward Earth and could mean the end of all human life. The U.S. government keeps the crisis under wraps, but crack reporter Jenny Lerner (Tea Leoni) uncovers the truth -- forcing U.S. President Beck (Morgan Freeman) t…
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Transforming Agency Burden into an Asset, With Jason Swenk
21:07
21:07
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21:07
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Waterworld (1995) w/ Liam O’Donnell
1:22:16
1:22:16
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This week Liam O'Donnell (@LiamODin) hops on his trimaran and joins the pod to talk about the big swings and bigger stunts of Waterworld. After the melting of the polar ice caps, most of the globe is underwater. Some humans have survived, and even fewer still, notably the Mariner (Kevin Costner), have adapted to the ocean by developing gills. A lon…
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The Ultimate Guide to Understanding Agency Rates, With Marcel Petitpas
27:25
27:25
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27:25
Check out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkit https://parakeeto.com/toolkit Get the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free. For more information on our Agency Profitability Systems a…
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Night of the Comet (1984)w/ Jennifer Prokop
1:21:38
1:21:38
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This week Jennifer Prokop (Fated Mates Podcast) joins to talk about the joy of good disaster teens and surviving the comet apocalypse with incredible 80s hair. After a rare comet sighting, teen sisters Regina (Catherine Mary Stewart) and Samantha (Kelli Maroney) find that they're among the only survivors of a zombie attack. The girls partner with a…
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How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme
24:18
24:18
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24:18
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Don't let this podcast go below 50mph because this week Adam Amin (@adamamin) joins the podcast to talk about Speed - well, mostly to lust after Sandra and Keanu, but we talk about the movie a little, too. Los Angeles police officer Jack (Keanu Reeves) angers retired bomb squad member Howard Payne (Dennis Hopper) by foiling his attempt at taking ho…
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Shark scientist and general delight Jaida Elcock (@soFISHtication) joins to see what else we can find under the thermocline. Jonas Taylor leads a research team on an exploratory dive into the deepest depths of the ocean. Their voyage spirals into chaos when a malevolent mining operation threatens their mission and forces them into a high-stakes bat…
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Finding Focus in Your Agency One Metric at a Time, With Ryan Watson
27:09
27:09
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27:09
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Grab your baseball bat and a fresh glass of water, because Bobby Wagner (@bwags) is here to talk about M. Night Shyamalan's alien classic, "Signs." Everything that farmer Graham Hess (Mel Gibson) assumed about the world is changed when he discovers a message - an intricate pattern of circles and lines - carved…
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Scaling a Technology Enabled Service Firm from $20-$150M, With Corey Quinn
27:05
27:05
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27:05
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Jamelle Bouie (@jbouie) returns to the podcast to give The Core the critical re-examination it deserves! Geophysicist Dr. Josh Keyes (Aaron Eckhart) discovers that an unknown force has caused the earth's inner core to stop rotating. With the planet's magnetic field rapidly deteriorating, our atmosphere literally starts to come apart at the seams wi…
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Unveiling The Future of Time Tracking, With Ilia Markov
23:19
23:19
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23:19
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Unpacking The Truth Behind The 4-Day Workweek, With Marcel Petitpas
22:57
22:57
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22:57
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent
45:31
45:31
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Remember to RATE, REVIEW, and SHARE! MERCHANDISE (NEW!): Disastergirls.myshopify.com SUBSCRIBE: Apple | Spotify | Google | RSS FOLLOW: @Disaster_pod | @AmandaSmithSays SPONSORS: Email disastergirlspod@gmail.comBy Amanda Smith / Jordan Crucchiola
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Hop on your scooters and race to the headquarters for the worst-named fictional biotech company, it's time for the series final of Surface! As a massive tsunami heads for the east coast, Laura must save Rich by heading to North Carolina where Miles and his family are trying to escape with their lives. Remember to RATE, REVIEW, and SHARE! MERCHANDIS…
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Selling Client Education and Credentialling, with Darian Kovacs
26:31
26:31
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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Lake Placid (1999) w/ Claire Willett
1:24:43
1:24:43
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We're joined by the fabulous Claire Willett (
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This week we get more Martha Plimpton, a girl/chimp hybrid abomination, and Miles becomes King of the Nims. The search for the mysterious force responsible for the creatures leads Laura and Rich to an abandoned lab, and Miles joins the aquarium crew searching for the field of unhatched eggs. As Laura considers going back home, she and Rich decide i…
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How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
26:27
26:27
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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