show episodes
 
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Timothy Maurice Webster is a 4-time bestselling behavioural psychology author. The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities. Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world. You’ll be escorted to the edge of your brain’s boundaries and discover more o ...
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Welcome to The Chemical Show™, where chemicals mean business. Featuring interviews with industry executives, you’ll hear about the key trends impacting chemicals and plastics today: growth, sustainability, innovation, business transformation, digitalization, supply chain, talent, strategic marketing, customer experience and much more. Episodes are published every Tuesday. Hosted by industry veteran Victoria Meyer, The Chemical Show brings you the latest insights into the industry. You will h ...
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This podcast is not for the average but for the savage, This podcast is not for the excuse-makers, or the whiners but for the winners, This podcast is for the people who are willing to pay the price upfront and get 1% better daily, For everyone who is in the latter category, Welcome to the Battle against average. Welcome to a journey of Growth, Progress, and Greatness.
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show series
 
In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of lazy brain biases. This episode is part of an eight-part series exploring various biases, focusing on how our brains prefer to take the path of least resistance. This rapid-fire episode provides a brief overview of each bias, helping you understand their…
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In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Beatriz Vallejo, CEO of Ethos BT, to discuss the impactful work of reducing misinformation and polarization in Colombia using behavioral science. Beatriz, a behavioral scientist and economist, shares her journey from studying economics in Colombia to completing a master's in…
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Ep 176 Show Notes Explore the intersection of digital innovation and chemical distribution with host Victoria Meyer and Austin Nichols, CEO of ChemPoint, on The Chemical Show. Austin shares his insights on the critical role of digital solutions in scaling business operations. Victoria and Austin discuss the difference between ChemPoint's supplier-c…
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In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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In episode 419 of The Brainy Business podcast, Dr. Ruth Gotian, co-author of the Financial Times Guide to Mentoring, shares her extensive expertise on mentorship and leadership development with host Melina Palmer. Ruth, who serves as the Chief Learning Officer and Associate Professor of Education in Anesthesiology at Weill Cornell Medicine, is a gl…
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Keith Rosen, CEO of Profit Builders Keith Rosen is a globally acclaimed CEO, leadership coach, and author, known for transforming the way organizations approach sales and leadership. As the CEO of Profit Builders, a premier leadership coaching firm, Keith has dedicated his career to coaching over 3 million managers and salespeople across six contin…
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Alan McLaren, Co-Founder STRATA Originals Alan McLaren is a personal branding and digital marketing expert with over 30 years of experience. As the Co-Founder of STRATA Originals, he collaborates with CEOs and executive leaders to strategically build their personal brands. Alan's passion for personal branding originated from his extensive backgroun…
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Ep 175 Show Notes - Mastering the Art of Resilience: Turning Setbacks into Success Exploring the crucial role of resilience in both personal and professional contexts, host Victoria Meyer delves into how businesses and individuals can adapt, recover, and ultimately thrive amid unexpected challenges. Victoria breaks down the concept of resilience, d…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of personal biases, exploring how our brains are wired to perceive ourselves and the world around us. This episode, originally aired in April 2019, provides a rapid-fire overview of various biases that impact our personal and professional lives. Melina di…
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In episode 417 of The Brainy Business podcast, Melina Palmer interviews Justin Jones-Fosu, author of I Respectfully Disagree. Justin, the CEO of Work Meaningful, is a dynamic speaker and thought leader on topics of meaningful work and inclusion, delivering over 50 keynote addresses annually. His latest book delves into navigating difficult conversa…
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Episode 174 Shownotes Discover how hiring for character and training for skills can cultivate a thriving company culture with Kris Maynard, executive chairman of Essential Ingredients. Kris joins host Victoria Meyer on The Chemical Show this week to share insights on the importance of long-term sustainability, reflecting on his company’s journey fr…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the intricacies of motivation, exploring how our brains can both get and stay motivated. This episode is designed to help you understand the psychological underpinnings of motivation, including the impact of behavioral economics concepts like loss aversion, habits, and framing…
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In episode 415 of The Brainy Business podcast, host Melina Palmer welcomes Anthony Damtsis, Deputy Head of Behavioral Finance at TD Wealth. Anthony shares his fascinating journey from leading the behavioral science practice at Discover Card in Chicago to his current role at TD Wealth, where he develops tools to help advisors integrate behavioral fi…
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Ep 173 Show Notes - (Part 2) Role of Venture Capital in Clean Tech Startups with Rob van der Meij Sharing valuable insights on strategic partnerships, Rob van der Meij, a partner at Capricorn Partners joins host Victoria Meyer for the final installment of this series, citing successful collaborations like Econic’s partnership with Unilever and Monu…
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In episode 414 of The Brainy Business podcast, host Melina Palmer delves into the intricacies of structuring complex choices, the "S" in NUDGES. This episode revisits the crucial topic of choice architecture, emphasizing how businesses can simplify decision-making processes for their customers. By understanding and effectively managing complex choi…
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In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at IBM, for a deep dive into the practical applications of behavioral science in business and technology. Melaina, with her extensive background in cognitive neuroscience and human behavior, shares her journey from academia to …
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Wondering how venture capital firms support the clean tech startup ecosystem? Explore the intricacies of sustainable investing and leadership dynamics in the chemical industry with Rob van der Meij, a partner at Capricorn Partners in part 1 of this 2 part series. Host Victoria Meyer delves into Rob's expertise on ESG and impact investing, the vital…
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In this enlightening episode of The Brainy Business podcast, host Melina Palmer revisits a compelling conversation with Matthew Confer on the three essential steps to better decision-making. As the VP of Strategy at Abilitie, Matthew brings a wealth of knowledge on leadership development and decision-making frameworks. This episode is a must-listen…
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Timothy shares one of his favorite podcasts from one of his favorite guests. You’re going to love this episode… In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between hab…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jordan Bridger, a behavioral scientist, social psychologist, comedian, and speaker who has graced four TEDx stages. Jordan dives into the fascinating world of linguistic neuroscience, exploring how our word choices and the symbols we use shape our experiences and behaviors.…
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Louis Gump, President of Cambian Solutions. Louis Gump is a business builder, transformational leader, and pragmatic optimist. He is also author of the Amazon bestselling book The Inside Innovator: A Practical Guide to Intrapreneurship, published in March 2024. Louis has worked with some of the most recognized companies in the world, developing tal…
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Behavioral economics is revolutionizing the business world with Melina Palmer, CEO of The Brainy Business, and Victoria Meyer on The Chemical Show®. Melina delves into the importance of social proof in influencing consumer decisions, showcasing how psychological principles can dramatically shape pricing strategies. Highlighting examples from luxury…
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In this episode of The Brainy Business podcast, host Melina Palmer revisits her engaging conversation with Dr. Benny Cheung of Dectech. Originally aired in February 2021, this episode dives into the fascinating world of applied behavioral science, focusing on a compelling case study about opportunistic insurance fraud. Benny shares insights from hi…
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Timothy speaks to global speaker and mind body facilitator, Colin Skelton about a different form of silence, a silence in sound. How noise and sound can create the conditions for an explosive type of silence, where creativity and love can be birthed. Check out Colin’s TEDx talk here- https://www.youtube.com/watch?v=y16MqhJVC0U…
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In episode 409 of The Brainy Business podcast, Haley Swafford, Market Research Manager at Microsoft, shares her insights into emotional brand relationships and the effort to drive love for the Microsoft brand. Haley’s extensive background in market research, coupled with her passion for uncovering emotionally centered insights, shines through as sh…
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In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its significant influence on customer experiences. Drawing from her expertise in behavioral economics, Melina elucidates how our brains prioritize intense moments and the final impression when evaluating experiences. She provides pract…
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Timothy speaks with Dr. Melanie Dean to help you understand what emotions are made of and how to direct them to direct and redirect them to change your life and get what you want. They unpack the link between Quantum physics and emotions and how to influence and channel yourself and those around you in the direction you desire. For more on Dr. Mela…
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In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of Market MindShift, joins host Melina Palmer to discuss the psychological impact of scarcity on consumer behavior. Mindy's expertise in scarcity tactics stems from her Ph.D. program and extensive market insights. Throughout the episode, Mind…
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Discover why methanol has become the number one alternative fuel for ships ordered in 2023 and how the race for environmentally improved methanol is shaping the future of the chemical industry. Eric Bober, Senior VP at NexantECA, joins host Victoria Meyer on The Chemical Show® to dive into the evolution of green chemicals, the urgent demand for sus…
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In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "Hooked." Fagan's expertise lies in understanding and influencing consumer behavior, utilizing behavioral science to uncover the impact of environmental…
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In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance …
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Timothy speaks to Neuroscientist Dr. Ethan Kross, author of ‘Chatter’, about how mental chatter influences our behaviour. The chatter in your head can be reduced in order to harness the type of silence where you can create, innovate and leave in peace. Professor Kross is the Director of the Emotional & Self Control Laboratory at the University of M…
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Wondering how a unicorn startup in the chemical industry is changing the business of chemicals? Join host Victoria Meyer as she speaks with Gaurab Chakrabarti, co-founder and CEO of Solugen, to explore innovative approaches that challenge the traditional paradigms of bigger, more efficient assets. Their conversation delves into alternative solution…
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Today’s Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her…
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Timothy sits down with Elaine Lin Hering, the Author of Unlearning Silence, How to Speak Your Mind, Unleash Talent, and Live More Fully. They explore Silence as strategy and how to 'uncondition' yourself to be crippled by it. Elaine has consulted the likes of American Express, Nike and Google and taught at Universities such as UCLA and Harvard. Thi…
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In episode 403 of The Brainy Business podcast, neuroscientist and physicist Kelly Clancy, through her extensive experience at MIT, Berkeley University College London, and DeepMind, provides a profound exploration of the psychology of games and their influence on behavior and decision-making. Kelly's expertise in neuroscience and game design is evid…
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In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…
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How essential are strong business relationships and how can geopolitical tensions shape chemical industry business strategies? Host Victoria Meyer sits down with Franklin Fisher, founder and CEO of South Carolina Chemical, and a seasoned expert in international sourcing, contract manufacturing, and supply chain management this week on The Chemical …
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In episode 402 of The Brainy Business podcast, Annie Duke, a former professional poker player and author of the book Quit, joins host Melina Palmer to discuss the psychology of quitting and decision-making under uncertainty. Annie's transition from an academic to a professional poker player and her subsequent work in decision science provide a uniq…
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Timothy launches a 3 part series on the power of sound and the role it plays in our success. You’ll experience a journey of insight about how the brain play’s a role in perceiving silence and its ability to transport you into parts of you that you didn’t know existed. You’ll meet global researchers studying silence and hear from ordinary people jus…
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On this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Dan Simons and Dr. Christopher Chabris, the renowned authors behind the bestseller The Invisible Gorilla. They dive deep into their groundbreaking research on inattentional blindness and how everyday cognitive habits can render us vulnerable to deception. Through engagi…
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Ep 167 Show Notes - Carbon Capture and Sustainability with Kevin Norfleet of Celanese Get an insider's view of sustainability in the chemical industry with Kevin Norfleet, Global Sustainability Director at Celanese, as he joins Victoria Meyer on The Chemical Show®. Kevin shares his journey from chemical engineering to spearheading sustainability ef…
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Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing concept of survivorship bias, a critical thinking error that can significantly impact decision-making in business and personal life. Through engaging storytelling, Melina takes us back to World War II to uncover the origi…
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In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied behavioral science at Thinks Insight & Strategy. Max shares his unique journey from working in the UK government to founding the financial behavior team at the Behavioral Insights Team, exploring the significant impact of b…
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