show episodes
 
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
 
My Biz Bestie offers women business owners support for the emotional side of business. The host Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with entrepreneurial individuals and couples, helping them have more fulfilling lives without sacrificing their businesses. With a mix of psychology, strategy and support (that only a bestie can give), My Biz Bestie aims to make the entrepreneurial journey less lonely and a lot more fun!
 
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show series
 
Today I’m very excited to be sitting down with Bec Weeks, co-founder of the app Pique. Her co-founders include Sendhil Mullainathan who has taught traditional and behavioral economics at MIT, Harvard, and The University of Chicago, and Michael Norton, another Harvard professor and part of the Harvard Behavioral Insights Group, he also previously ta…
 
Today I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. You’ll learn about the serendipitous nature of how this group was founded during my conversation with one of the catalysts of creating it, Louise Ward. The group is called the Behavioural Science Club, and (while it has had limits on how many people can …
 
Today, we are digging in on the Hawthorne Effect. This effect is named after a series of tests done at Western Electric’s Hawthorne location back in the 1920s. The aim of the study was to see how changes in worker conditions would impact productivity, and it was one of the first bits of research into determining worker opinions and mindset into the…
 
Today I am very excited to introduce you to Steve Wendel, author of Designing for Behavior Change, head of behavioral science for Morningstar, founder, chairman of the board for Action Design Network, and more. In today’s chat, you will hear about confirmation bias, the power of novelty and story, behavior change, the IKEA effect, incentives, and m…
 
Today I am so, so, so excited to announce something that has been in the works for many months. On Friday, August 21, 2020 it was officially announced that I am joining the team at the Texas A&M Human Behavior Lab as an Instructor for the brand new Certificate in Applied Behavioral Economics, which is enrolling now for the Fall. The core faculty fo…
 
You’d probably never know an embezzler if you’d see one, as many of them can be normal, nice-looking people. That is part of the reason why detecting and dealing with these so-called pink-collar crimes are not as easy as you think. To make matters worse, the embezzler can be someone you trust, someone you have built a relationship with, making the …
 
Today, we are going to be digging in on a particular aspect of optimism bias called the planning fallacy. Essentially, we humans are pretty much doomed with underestimating how much something will cost or how long it will take, even if we have evidence showing otherwise. This is why projects like the Big Dig come in years late and billions of dolla…
 
Today I am excited to introduce you to a really cool company called Colu. The company was launched in 2014 and currently has a staff of 40 people in the US, UK, and Israel with a mission to make more vibrant, connective, and inclusive cities around the world. Joining me on the show today is Michael Mazur, Colu’s VP of Business Development and Globa…
 
Parents have always taken it upon themselves to feel responsible for their families, especially their children. With everything that’s going on in 2020, parents are confronted with challenges that none of their predecessors have ever experienced before. Tapping into this topic with Amber Hawley is Mercedes Samudio, LCSW, a parenting coach, speaker,…
 
On today’s behavioral economics foundations episode we are going to be talking about the IKEA effect as well as the effort heuristic. I’ve loved the IKEA effect concept since the moment I heard its name. It is such a quirky title, but so clear for what this concept is all about. In its most basic form, we value things that we put effort into more t…
 
Today I am excited to introduce you to Dr. Gleb Tsipursky, a disaster avoidance expert and author of multiple books including Never Go With Your Gut, which we will be digging into today, as well as The Truth Seekers Handbook, and a brand new book called Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic. Gleb has b…
 
On today’s behavioral economics foundations episode we are going to be talking about survivorship bias. I decided on this episode when Kurt Nelson (cohost of Behavioral Grooves with Tim Houlihan--last week’s guest) shared a comic of the concept on LinkedIn. After some conversation with Benjamin Granlund (the artist from the Lantern Group who create…
 
Today features an interview with Tim Houlihan, cohost of Behavioral Grooves podcast and the Weekly Grooves podcast, also the founder of Behavior Alchemy. Behavior Alchemy is a consultancy helping companies to incorporate behavioral economics into their businesses, we will talk about some of his work and past projects – including one with Dan Ariely…
 
2 years. 6 continents. 108 episodes. 162 countries. 207,000+ downloads.and this is just the beginning… Today’s episode honors the two year anniversary of the podcast with some celebration and my tips for starting and growing a successful podcast. The Brainy Business podcast launched with its first three episodes on Friday, July 6, 2018. We have had…
 
With so much turmoil going on right now, our world has been turned upside down in so many ways. Many people, including business owners, are feeling this pressure to get a lot of things done or try to make an impact or shift. At the same time, they also are overwhelmed with not knowing where to focus, and so they feel stuck. Joining Amber Hawley on …
 
Today’s episode features a discussion with Kwame Christian, host of the Negotiate Anything Podcast, with tips for having difficult conversations around racism, inequality, and more. Today is an especially important episode of the podcast, as it was inspired by the current landscape in the United States, which has grown to include global conversatio…
 
One of the greatest reasons why employee turnover is high in an organization is the workplace environment. After all, who would want to stay in a place that is bringing more stress than fulfillment? In this episode, Amber Hawley sits down with Patti Perez to talk about how to create a drama-free culture in your business. Patti is the founder and CE…
 
On today’s behavioral economics foundations episode we are going to be talking about the network effect (or perhaps it is more accurate to say “networking effects” because as you will learn throughout the episode, there are multiple kinds and situations for how they can be useful in a business). I am also going to talk about some pitfalls to look o…
 
Today, we are going to be talking about subscription models and membership groups. I have been thinking about an episode on this for a long time. As many of you know, if you’ve been listening and following The Brainy Business for a while, I launched a membership group at the beginning of 2020. It's called the BE Thoughtful Revolution, and I’ll use …
 
Today, I am very excited to introduce you to Brian Ahearn, one of only 20 trainers certified by Robert Cialdini to teach on his behalf in his methods of influence. There are episodes of the podcast on reciprocity and social proof which are concepts featuring some famous studies by Cialdini, which have changed the way we communicate and persuade. In…
 
Today’s episode discusses why every business needs to revisit their lead magnets, freebies, and opt-ins right now. I’ve mentioned on a couple of recent episodes that I have been working with a lot of clients on lead magnets, most specifically with those in the BE Thoughtful Revolution membership group where we have spent over a month working throug…
 
The COVID-19 pandemic undeniably turned our lives upside down. We slept one night only to wake up in a whole different world where our day to day routines have been disrupted. With all the stress and anxiety we feel in this situation, we then try to rebuild our lives in various ways in order to cope. However, before we lose ourselves through it all…
 
Today, we are going to be covering confirmation bias – I know this sounds like one of those concepts you probably think you “get” and that it might not be necessary to listen to...but believe it or not, that is actually your confirmation bias talking. This episode will help everyone understand just how much confirmation bias is impacting your life …
 
Despite the fact that there are so many women in business who give their all to thrive, they still face challenges unique to their identity. There are numerous expectations placed upon women in business that they must overcome, but with a little help, they have shown time and time again that they’re perfectly capable. Amber Hawley is joined by Magg…
 
Today’s episode features a discussion with Dr. Dan Ariely – you know that name by now right? We talk about the numberless smart scale from the company he co-founded, Shapa, and all the research behind it. I am very excited to introduce you to Dan Ariely, one of the best known behavioral economists in the world whom I have mentioned many times on th…
 
In times of so much upheaval and shifting, how can you keep your business healthy? This is the question that Amber Hawley’s guest for this episode is going to answer. She has over Hannah Smolinski, the founder and CEO of Clara CFO Group—a virtual CFO company that helps small business owners reach their goals. Highlighting first the strengths of sma…
 
It is amazing to realize that we have been together now for 100 episodes and that by the time this comes out there will be more than 180,000 downloads in over 150 countries. It is a significant understatement to say that the podcast has far exceeded my expectations for what it could be, and leading up to this milestone I have been reflecting a lot …
 
As many people around the world have surely experienced by now, life in quarantine is difficult. Life in quarantine means not being able to go outside for a run or to see a movie, or basically most of the activities people use to cope, but you still have to find a way through. Laura Reagan, LCSW-C is an integrative trauma therapist and the owner of…
 
Today, we are going to be talking about bikeshedding, also known as Parkinson’s Law of Triviality. There is definitely a reason I am talking about this topic right now, as it very much impacts us all at this time of extreme change during the coronavirus pandemic. This is part of a series of sorts in talking about concepts that are relevant to our c…
 
Many people are finding themselves suddenly working from home mainly because of the global pandemic. How do we balance the expectation or need to get work done, with all the distractions of being at home can bring? Join Amber Hawley and Maureen Werrbach, as they discuss some strategies for staying productive and sane while being sequestered. Mauree…
 
When changes happen in your life, it’s natural to feel a certain degree of difficulty and emotional turmoil. To work through those kinds of changes, you need to allow yourself the space to absorb, process, and even grieve, if you must. Otherwise, you risk burnout. Katie Krimitsos is a mom, wife, adventurer, podcaster, business coach and strategist,…
 
Today, I am very excited to introduce you to Dr. Julie O’Brien, a behavioral scientist applying concepts from behavioral economics in business. In today’s episode, we talk about research Julie has done herself or is particularly interested in, both as part of her time as a principal behavioral scientist at the Center for Advanced Hindsight at Duke …
 
Imagine any experience, from eating out to buying something online, and consider these questions you have probably heard a lot: “How was everything?” or “How did it go?” How do you answer these questions? More often than not you probably just say “fine” but if you were really going to think through and give the most thoughtful possible answer...how…
 
I am very excited to bring back Nikki Rausch, from Sales Maven and one of my very favorite people on earth. You have heard Nikki’s name on the show before, and even her voice a couple of times – she is the first repeat guest ever on the show…but last time she was here she was doing the interviewing when the brainy pricing course first launched. Now…
 
There used to be a time when people who were camera shy could mostly avoid being in photos or on video. For better or worse...those days are long gone. A lot of us hate seeing ourselves on camera, and today I’m going to talk about why. Our brains are actually programmed to hate seeing ourselves on camera because of specific biases. I’m going to tal…
 
I am very excited to introduce you to Dr. Sudy Majd, a behavioral scientist applying concepts from behavioral economics in business. Sudy has always been interested in how people behave. Right out of college, she worked for a consulting firm that enabled her to travel all over the world to study consumer behavior. She then got a PhD in Psychology a…
 
Have you ever wondered why it's blindly accepted to just do things the same way they’ve always been done? Have you noticed how a new business can completely disrupt an industry by doing things totally different? Sometimes they put established companies out of business, even though the original business could have implemented the same strategies bef…
 
Fundamental attribution error is another example of a behavioral economics concept with a really terrible name. Similar to my choice to call “hyperbolic time discounting” the “I’ll start Monday effect” fundamental attribution error is one where I think we can benefit from a simpler name, I like to call this the “Pot / Kettle Phenomenon.” You may be…
 
Coronavirus (or COVID-19) is everywhere on the news, and everyone's talking about it. The statistics and status of outbreaks are changing rapidly, and there is uncertainty around the virus. I can't answer all of the questions surrounding this issue…(no one can at this point) but I hope this episode will help you understand a little bit more about h…
 
I am very excited to introduce you to Samuel Salzer, founder of the super awesome resource Habit Weekly. He provides content via a newsletter and LinkedIn every week with lots of great updates in the behavioral world. There are links for job openings in behavioral science around the globe, upcoming conferences, top podcasts and articles of the week…
 
In a previous episode, I talked about a study on happiness which found that when asked if people thought they would be happier if they were to suddenly be a paraplegic or suddenly win the lottery, most everyone believes they would be happier winning the lottery and significantly less so to lose the use of their limbs. In actuality, these two groups…
 
Companies are getting more savvy about using behavioral economics not only to sell products, but to help consumers make better choices. Will Leach has taken the concepts of behavioral economics and social sciences to the next level with his book Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing. I am…
 
Social proof was introduced by Robert Cialdini in his book Influence. It’s one of the six principles of persuasion (accompanied by reciprocity, scarcity, authority, consistency, and liking). I talked about social proof in last week's episode on Peloton. I talked about the infamous ad that made Peloton have a dramatic drop in market value, but I als…
 
Last year on the show, there were behavioral economics analyses of Apple Card, Costco and Starbucks and this is the first time in 2020 we will be digging into a specific company. I’ll talk about the infamous Peloton ad that made the company’s market value drop $1.5 billion in three days: what happened in the ad and why it went wrong. Then I’ll expl…
 
As students of behavioral economics know even when we are aware of our biases, they still exist. Our brains and subconscious act on autopilot and incorporate biases into our decision making process without us even realizing it. If that’s the case, how can we make our decisions more rational? Improving our awareness of these biases can help us at le…
 
This show is all about how to stack products and services to make them the most appealing to your potential customers. Those of you who've heard me speak, have heard me talk about this before (especially in relation to The Truth About Pricing) and the concepts of anchoring, adjustment, and relativity. I share examples of how certain numbers can get…
 
Clutter has a negative impact on your brain. It can lead to disorganization, overwhelm, increased stress, and even health issues. That’s why organizing your brain and your surroundings is so important. This episode is about the benefits of organization in your life and how it can lead to positive outcomes such as weight loss, decreased stress, incr…
 
I don’t know about you…but I am having a hard time believing that it’s 2020 already. 2019 was such an amazing year with so many milestones for The Brainy Business. This episode will be digging into the top content from 2019. Links to all of the articles and episodes are below along with a link to the post with the full list. My subscribers will rec…
 
In honor of the new year, today’s episode is about how to make behavioral change that sticks. Welcome to 2020 everyone! 2019 was an amazing year here at The Brainy Business, with 52 episodes released, more than 100,000 downloads in 150 countries, a brand new column on Inc.com (which already has 27 articles posted), a white paper on savings behavior…
 
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