Melissa Vela Williamson public
[search 0]
More
Download the App!
show episodes
 
Artwork

1
Smart Talk Series

Melissa Vela-Williamson, APR

Unsubscribe
Unsubscribe
Monthly
 
The Smart Talk Series -- dive into communication strategies, tips, and principles using a 360-degree approach with your host Melissa Vela-Williamson. Melissa is an accredited public relations expert, entrepreneur, and national columnist. This series will focus on a theme over the span of six weekly episodes. Listen as Melissa dives into a topic on her own, interviews industry experts, and gives listeners a broad perspective to learn from. Communication is the foundation of professional or pe ...
  continue reading
 
The extremes have it all wrong. Naturally. On every issue, they only see half the picture. The ideologues always lead to a dead-end. You need to travel the middle of the road. That’s where the action is — in the center. On the basketball court, the chessboard, or the boxing ring, the center is where you want to be. Now more than ever, our country needs to be centered. While other journalists lurch to the right or left, nationally syndicated columnist Ruben Navarrette keeps it one hundred by ...
  continue reading
 
Loading …
show series
 
Host Ruben Navarrette interviews his friend, Melissa Vela Williamson, a San Antonio-based public relations specialist. She is the author of “Smart Talk: Public Relations Essentials All Pros Need to Know.” They discuss the science of communications, the Latino community, and how to get America talking again.…
  continue reading
 
Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format. About Ernie: For almost 18 years, Ernie Zun…
  continue reading
 
When you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into b…
  continue reading
 
You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audien…
  continue reading
 
No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and impo…
  continue reading
 
As PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in! Abo…
  continue reading
 
Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarr…
  continue reading
 
Host Ruben Navarrette interviews Dr. Yasmin Davidds, a Los Angeles-based organizational psychologist with additional certification in emotional intelligence. A popular speaker, negotiating specialist, and expert on women and leadership, Davidds is the author of several books including, most recently, the forthcoming: "Graciously Assertive: How Beco…
  continue reading
 
Host Ruben Navarrette interviews Veronica Navarrette -- his Mexican-born wife, and better 7/8 -- about her long career helping kids on the margins as a bilingual Montessori-trained, certified academic language therapist, dyslexia specialist and speech & language pathologist.By Cloudcast
  continue reading
 
Host Ruben Navarrette interviews fellow Generation X'er Jean Twenge, PhD -- a renowned national expert, speaker, and consultant on the generations -- about some of what she has learned over 30 years of looking at generational differences, her new book, and what it's like to be a Gen X'er raising three Gen Z'ers.…
  continue reading
 
Host Ruben Navarrette interviews Julio Ricardo Varela -- a Harvard-educated Latino journalist, with roots in Puerto Rico -- about the media, politics, the Latino community and the issues surrounding the resignation of Harvard President Claudine Gay.By Cloudcast
  continue reading
 
Learn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now! Resources mentioned: - Ethics and Copyright Law in an AI-Excited World - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - PR Pro Gear…
  continue reading
 
Host Ruben Navarrette interviews Jeff Hall, Sam Taylor, and Tania Ruedas-Ortiz from "Our National Conversation" -- a new digital media organization run by Generation Z that aims to fix what's broken in the Fourth Estate and get Americans talking in a civilized way.By Cloudcast
  continue reading
 
Host Ruben Navarrette interviews Nely Galan -- a Latina powerhouse who he first met 29 years ago, and whose remarkable life and career he has followed ever since. Born in Cuba, Galan arrived in the United States at age 5. She's been striving and achieving ever since. As a TV producer, network executive, author, real estate investor, and podcast hos…
  continue reading
 
Enjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: - Keep What You Earn! - Smart Talk: Public Relations Essentials All Pros Shou…
  continue reading
 
Making the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step bo…
  continue reading
 
Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Pub…
  continue reading
 
How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for nota…
  continue reading
 
It takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few cert…
  continue reading
 
When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season …
  continue reading
 
Listen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: - Career evolution…
  continue reading
 
Host Ruben Navarrette interviews his friend, Angel Mendez, a member of several boards and former c-suite Silicon Valley tech executive about his unique upbringing as a Cuban raised in Puerto Rico, how corporate America sees Latinos, and the various opportunities that lie ahead for both.By Cloudcast
  continue reading
 
Host Ruben Navarrette interviews his friend, Al Gonzales, the dean of the Belmont University School of Law and former U.S. Attorney General about the crisis on the U.S.-Mexico border, the legal back-and-forth over Title 42, and whether Donald Trump is likely to be indicted by current Attorney General Merrick Garland.…
  continue reading
 
Host Ruben Navarrette interviews Dr. Linda Lopez, CEO of Impact Strategies, a consulting firm providing advice to foundations, government and corporate sector on social and economic investments. She is a former Associate Dean at USC, former Chief of the Office of Immigrant Affairs for the City of Los Angeles, and former Senior Advisor to Mayor Eric…
  continue reading
 
Host Ruben Navarrette interviews his longtime friend, and former co-worker at the Arizona Republic, Kathy Murillo Cano, aka "The Crafty Chica" about personal branding, building a successful business and her lifelong love affair with creativity and glitter.By Cloudcast
  continue reading
 
Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A A…
  continue reading
 
Smart Talk: Public Relations Essentials All Pros Should Know Audiobook is now available! Actions to take: - Download your copy of the Smart Talk audiobook on Amazon, Audible or wherever you get your audiobooks Resources mentioned: - Smart Talk Audiobook on Amazon - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - …
  continue reading
 
Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations. About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest …
  continue reading
 
In public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field. About Moon: Moon Kim is a seasoned communications exe…
  continue reading
 
As a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media. About Vince: Vincent T. Davis is a general assignments reporte…
  continue reading
 
Public relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR. About Mark: Mark Mohammadpour is the owner and Chief Well-being Office…
  continue reading
 
This week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership. About Anais: Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organ…
  continue reading
 
Join Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: - The importance of representation…
  continue reading
 
Season finale! For the last episode of season four, Melissa reads the introduction from her book, "Smart Talk: Public Relations Essentials All Pros Should Know." Topics covered: - Recap of the season - Melissa's journey to becoming an author - The introduction of "Smart Talk: Public Relations Essentials All Pros Should Know” Actions to take: - Get …
  continue reading
 
Marketing takes on a lot of definitions, but at its core, it's all about promoting something positive. In this week's episode, Melissa talks to Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive…
  continue reading
 
The operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project. About David: David Allison is the Global Values Le…
  continue reading
 
What do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing. About Audrey: Audrey Ponzio is the CEO & Founder of APC Collective where she and …
  continue reading
 
What is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett. About Thomas: Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relation…
  continue reading
 
Host Ruben Navarrette talks with his friend, Rick Amato, a longtime San Diego-based conservative TV/radio/podcast host about his upbringing in Pittsburgh, his early work in finance, his Italian-American heritage, and the lessons learned from his decades of media work. Guest: Rick Amato, Media Personality…
  continue reading
 
Loading …

Quick Reference Guide