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33. From Journalism to Public Relations with Melissa Monroe-Young, APR
Manage episode 358532307 series 3441531
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Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations.
About Melissa:
Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family.
Topics covered:
- Making the transition from journalism to public relations
- The benefits of accreditation
- Misconceptions about journalists and PR professionals
- Advice for young communications professionals
Actions to take:
- Get involved in a trade association
- Dig deep to find the best stories and make them newsworthy
- Take a course on journalism to strengthen your PR skills
- Get the education you need
- Get rid of the spin
Resources mentioned:
- Smart Talk: Public Relations Essentials All Pros Should Know
- National Association of Black Journalists
- National Association of Hispanic Journalists
- Public Relations Society of America
- AP Stylebook
- MVW Communications
- PR Pro Gear
50 episodes
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