Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!) Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online servic ...
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How do I build and online business? How do I make money online? Am I really ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? How do I run Facebook ads? How do I create a membership site? What are good ideas for lead magnets? What are lead magnets? And the biggest question of all, can I *really* turn my passion into profits? Can I really create a life a freedom? Welcome to the Front Row Podcast for Entrepreneurs where we answer all of these que ...
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Membership Site Podcast: Passive Income, Online Business
Membership Site Podcast: Passive Income, Online Business
A podcast about membership sites
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There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do the ...
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🌏 Last Minute Eurotrips, Self-Sabotage and 2-Year Olds on Planes
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Have you ever dreamed of jumping on a plane and running away? [Read the full blog post here]. Wanting to live the laptop lifestyle and work from anywhere but unsure how to *actually* do it without your business burning down? Wonder how all of those people on Instagram every European summer actually afford to do it? In a week, I am jumping on a very…
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🙏 Grief, Loss and Showing Up as a Personal Brand Business Owner In Difficult Seasons (I’m Back)
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This is a story about grief, loss and how to navigate it as a personal brand. [Read the full blog post here]. Almost six weeks ago now, I lost my beautiful mum. (It hurts to type that). It feels like my security blanket has been ripped from under me. I feel alone, exposed and honestly? Just so very sad. Here’s the thing as a personal brand business…
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If you've been hearing a lot about AI but aren't quite sure how to actually use it in your everyday life, this episode is a must-listen for you. From travel planning to meal preparation, and even personal finances, AI is transforming how we live, work, and play. Tune in to discover practical AI applications and see how you can integrate these tools…
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If You Want To Be Successful In Business, Consider Being Plant-Based with Stefanie Ignoffo
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If you want to be a successful entrepreneur and crush it in your business, you need to listen to this episode with Stefanie Ignoffo. As she says, if you want to make things happen in your business, you've got to put the premium fuel in your tank. And for Stefanie, that premium fuel is a whole food plant-based diet.…
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If you've been feeling stuck in your business or uncertain about your next steps, this episode is a must-listen. It's all about knowing when to persist and when to pivot! Here are some highlights from the episode: Is It Time to Quit?: Discover the difference between a temporary setback (a "dip") and a true dead end. Learn how to strategically decid…
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Real Talk: Should You Create a Membership Site? Part Two
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Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors. Last episode I talked about some of the cons of having a membership site as your offer. Now, let's switch sides and talk about t…
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Real Talk: Should You Create a Membership Site? Part One
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Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors. Should you create a membership site? So often, it's sold as the ultimate dream: "Create a membership site and you too can enjoy …
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Unleashing the Power of Profitable Online Challenges: Alina Vincent's Winning Formula
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If you're an entrepreneur or business owner looking to grow your audience, establish your expertise, and generate leads, then this episode is a must-listen. Our guest, Alina Vincent, shares her proven formula for running successful and profitable online challenges. Alina is a business strategist, speaker, and international best-selling author. She'…
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[Podcast Best Of] Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing
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I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back! Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer…
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How to Create an Online Course That Sells Right Now
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How do you create an online course that sells right now? The truth is that times have changed, and what worked even just a few years ago no longer does. The online course market is maturing, and with the growth many are starting to wonder: "Are people still buying online courses?" Here's my two cents: Yes they absolutely are, but it’s uneven at the…
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In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”. Truly, I’d never felt so free. The two years prior had been spent working like a donkey, with good people but in a field I hated. The endgame? Admission to the Supreme Course of Queensland as a lawyer. It was an accolade I spent 7 years working towards.. Only to quit,…
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You Can't Be a NY Times Bestselling Author with 17k Followers.. OR CAN YOU?!
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🍑 Rinse and Repeat has just been added to Lifestyle Business School! This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. I’ve had 17,400 Instagram followers for YEARS now. Sure, it tracks up a bit. Down a bit. But overall, it HOVERS around that number 🛸 Same with my trusty email list. A few subscri…
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Leaving Money On the Table = The Best Business Strategy?
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I don’t care about leaving money on the table. I don’t care about “maximising” my revenue” or getting the “most” out of every day. Here’s what I do care about: Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with he…
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The No Team Dream: A One-Woman Show Working 5-Hour Days With 80% Profit Margins
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In the past two years, I have gone from three full time team members.. To me, one part time contractor. The result of scaling DOWN my team? My business went from 40% profit margins on a good month.. To 80%, always. I halved my revenue.. But took home WAY more profit. And I felt lighter, happier and more fulfilled than I had in years, with my days s…
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Back to Business Basics: Burning It Down and Starting Again
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📫 BRAND NEW! Subscribe to the NEW Lifestyle Business School newsletter here. In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, I'm starting again. I'm in a messy creation phase right now. So, a few days ago, I started documenting the journey of re-building my bus…
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The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough
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Anyone who knows me knows that my work has been heavily influenced by Todd Herman. I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!) Later I was coached by him in his Basecamp program. So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional …
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My Top 7 Tips for Building a High Profit, High Leverage and High Happy Business Model
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Here's 7 things I see holding business owners back from their goal to build a leveraged business model. This is based off seven years of experience and working with hundreds of online founders, and noticing patterns. I hope recognising these will help you to shortcut the process. [PS Our newsletter is live! Subscribe here]. 1️⃣ Time & the Hockey St…
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BTS: The Six-Step Creative Process Behind $2m+ in Online Course Sales
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Ever wondered EXACTLY how I create digital courses? The nitty gritty "I do this, then this, then THIS"? I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesn't when it comes to the "creative process". When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,00…
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Instagram Is Not Your Marketing Plan [PLEASE Do This Instead]
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“My launch failed”, she wrote to me one Sunday evening. Weird, I thought. I’d seen the funnel — it was good. So, I asked to dig into the stats. “What was your conversion rate?”, I asked. She stared at me blankly. “You know.. the percentage of people in the launch that bought?” Oh. There was six days of silence, and she emailed me back. “5.4%”. Well…
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7 Counterintuitive Things I Am Doing to Grow My Business in 2024
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Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice? That's what I'm breaking down in today's podcast episode where I'll be sharing with you 7 counterintuitive things that I…
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Red Hot Testimonials: Collecting Money-Making, Business-Shaping Testimonials to Grow Your Business
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Testimonials are money-makers, plain and simple. If you want to bulletproof your authority, shorten your sales cycle and give your buyers peace of mind that they are making the right decision, you NEED a process in your online business for collecting, distributing and SHOUTING YOUR TESTIMONIALS FROM THE ROOFTOPS. Whether you're newer to business an…
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Revealed: Our Full Back End Set Up Process For A Brand New Offer
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Curious EXACTLY how we went about setting up the back end of a brand new offer? Not just the theory, but the here's-exactly-how-we-did-it nitty gritty? Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School. Whether yo…
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BTS: How We Recoup Up to $5,000 a Month in Failed Payments on Autopilot
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PSA — Sales revenue means nothing if you're pouring it into a leaky bucket. In our business, we have between $2,000 and $5,000 a month in failed payments. Lost revenue due to failed payments is a BIG deal in our industry; it's an not-often-spoken-about elephant on the online business room. Side note: I covered this in more detail back in this episo…
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The Secret to Earning $500+ an Hour as an Online Business Owner
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Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my …
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Shifting Tides: Five BIG Changes In the Online Marketing Space in 2024
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Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my …
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Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my …
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Grow Your Business and Free Your Time By Creating a Mini-Course in Just Six Weeks
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Let me guess: You love what you do, but you've spent this year stuck in an endless loop of busy-ness where you've found it tough to BREATHE, let alone truly escape your business for a minute and live your life. That's where a mini-course comes in. Whether you eventually want to create a FULL online course, you already have one or maybe you just wan…
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If I Was Starting From Scratch, Here's How I'd Scale a Business to $1m.
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Wondering how to start and build an expertise-based online business NOW? Today, I'm going to spill the beans on EXACTLY how I would do it if I was starting from scratch TODAY. The strategy, the how, the "what I'd do differently if I could do it again" - in today's podcast episode I am going to walk you through my full thought process, and how I hav…
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The ULTIMATE Expertise-Based Business Diagnostic
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🎁 I have a gift for you! This time of year is the PERFECT time to take stock of what worked, what didn't and what you need to change or work on next year. And, to help you take ACTION on doing that, I have created something for you! Introducing.. the ULTIMATE Expertise-Based Business Diagnostic. Click here to download it now The intention of this b…
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5 Systems That Save Me 10+ Hours a Week (Really)
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Let's talk about time; and specifically about the tool I use to save 10+ hours a week. That tool? Is a project management system, specifically Clickup. In today's episode, I unveil five key strategies I use to save over 10 hours a week with the project management system I have love heart eyes for. And side note? You can get ALL of these inside of O…
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Expectation v Reality: Recapping My 2023 Season of Monster Change
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Pre PS Our Black Friday deal is live. Get Operational Elegance bundled into Lifestyle Business School for the duration of your membership. This is a 99% saving on the original price of Operational Elegance (which was originally sold as Legacy for $20,000 in a high ticket format). Get it here. Let me tell you: The way I THOUGHT this year would go, v…
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🏥 17 Metrics to Health Check the Vital Signs of Your Expert Business
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Wondering how to diagnose the health of your expert business? 🏥 Set and read the vital signs! Vital signs are key Performance Indicators for each key area 👀 In today's podcast episode, we're breaking down 17 key metrics and KPIs to track in your business across three key areas. Having clarity on these metrics is game-changing, because it gives you …
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Capacity, Cadence & Clarity: The Secret to More Freedom, Time and Calm
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Ready to reclaim five to ten hours of time, know with CRYSTAL CLEAR CLARITY what to work on next and feel certain that nothing will EVER get missed in your business? You need Operational Elegance 😉 In today's podcast episode, I'm breaking down the three C's of operational elegance, which is the term I use to explain a business that has ditched "hot…
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🌈 How to Make Instagram FUN Again With Britt Worthington, The Social Britify
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Feeling like you need a five year bachelor degree in Marketing just to show up on Instagram? In today's podcast episode, Britt Worthington from The Social Britify (@thesocialbritify) is back to help you escape Instagram post-paralysis and get the visibility, attention and leads your business needs with a simple formula for reverse-engineering your …
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7 Ways to Make Consistent Income Without Burning Out
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The NUMBER ONE problem online business owners want solved? "How do I make consistent income WITHOUT burning out? 🤔 How do I know? I surveyed 750 people recently, and after running the results through Chat GPT; it TOLD me that this was the top problem by a long shot. So! In today's podcast episode, I am sharing with you 7 ways to build a business th…
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Lifestyle Business School is officially here! 🎉 This is a complete business operating system ⚙️ for building an expertise-based online business to the lifestyle business sweet spot. Here's the catch... It’s a different offer to anything I‘ve created before. After our podcast episode this week showing you a sneak peek behind the scenes at our brand …
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Introducing Lifestyle Business School ⚙️ Nitty Gritty BTS and Sneak Peek Inside 👀
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We've launched a BRAND new offer! Lifestyle Business School is officially here, and this podcast episode is a sneak peen behind the scenes at the offer, the "why" behind it aaaand everything you might be wondering about our pivot, the program and whether it's for YOU! Peek the sales page here, and register for the free masterclass where we break do…
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DM's, Bots, and Gym Lockers: An Epic Marketing Mashup with Miriam Schulman
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Podcast, artist, author, and online businesswoman extraordinaire, Miriam Schulman, joined me again on the show because we had so much to talk about! In this episode, we talked about: How confidence and self-trust are keys to increasing one's confidence and the mindset required to overcome objections in sales. The importance of communication and con…
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📈 Why Compounding is the Secret to a Freedom-Based Business
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Let's talk about the power of compound interest in ALL areas of your life - and especially, for those seeking a freedom-based business that leverages and divorces their time from their value. Compounding is a financial concept that involves earning returns not only on the initial (monetary) investment but also on the accumulated (monetary) interest…
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Which Expert "Type" Are You, And Are You Building the Right Model for Your Type?
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PRE PS. Dream and Design - our 100% free (this one time) four week business model program for those who want to design or redesign a clear and compelling vision for an expertise-based online business that feels wildly aligned. We kick off NEXT WEEK on September 12th - register here, join the 1,500 already registered! ❌ Not all expertise-based busin…
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Designing Your WILDLY ALIGNED Expert Business: Here's What It Takes
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PRE PS. BIG NEWS! I'm launching my upcoming program for FREE (for now!) It's called Dream and Design - it is for current and aspiring expertise-based online business owners who want to design or redesign a clear and compelling vision of an online business that achieves their version of the Lifestyle Business Sweet Spot. Register here to take a step…
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Five “Not-Money” Goals to Obsess Over For a Simple, Sustainable Lifestyle Business
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THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP. Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey. …
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My Business Story Year By Year [Part 2/2]
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Let's continue with our walk down memory lane. If you haven't listened to or read part one of this series where I walked through my first and second year in business (including exactly how much revenue I made), you can do that HERE. In today's podcast episode, we are recapping years two to five in business, and all of the challenges, wins and lesso…
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My Business Story Year By Year [Part 1/2]
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Let's take a quick walk down memory lane. My business is now five... coming on SIX... years in, and it's so easy to get caught up looking at someone a few steps ahead and wondering why you're not THERE yet. The intention of this podcast is to help you to remember to stop keeping score, tracking your time, and instead focusing on consistency and the…
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I Make More From This ONE Thing Than My Entire Corporate Salary (Hint: It's Not Courses)
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Welp, it's that time of year again. End of financial year has just wrapped (in Australia), and it's time to reflect on the financial "year that was". From a financial perspective, it was our best in business yet. That wasn't the surprising bit, though. THAT came when I looked at the breakdown of my revenue streams... and realised that there was one…
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Let's talk about the difference between the amount of TIME you spend on something, and the amount of ENERGETIC capacity it takes up. It's only recently that I have started to realise that there is a very big difference between the two, and have started optimising for energetic alignment as much as time. My Original Personal Effectiveness Process - …
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Getting Your Head (and Expectations) Right
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🤥 There are some WILD mis-truths, half-truths and flat out porky-pies 🐽 in the online business world. I get it, people use it to sell stuff... but in many ways it's harmful, it’s creating a culture of wildly misaligned expectations of the work involved in creating something great and it's causing people to feel like they are “failing” just because …
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Attention is Currency: The Three C's of Standing Out in a Saturated Space 👑
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PRE PS Next week, my friend and client Alyce from Bossy. Copywriting is hosting a free training for small business owners ready to write STAND OUT copy and content. This training is for any product or service-based business owner, freelancer or side hustler that wants to get more attention, make more money and stop staring at the screen every time …
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Next week, I head to Europe for two and a half weeks. For one and a half of those at the start, I will still be working "in" the business. And for one (at the end), I will be completely off. I'm calling it the "pause". The semicolon. Not quite a full stop, but more? A re-set, re-alignment and re-examination. A time to stop and re-examine my old "ye…
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Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing
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Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really. But over the subsequent months, my thoughts on how I …
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