Best Mordy Oberstein Podcasts (2024)

1
SERP's Up | Writing Helpful Content Ain't Easy 50:38

1d ago50:38

50:38

Why is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google…

1
The Value of SEO In the AI & Modern Web Era [Episode #118] 26:03

6d ago26:03

26:03

What does offering services look like in the modern web? Good question because it is not the same as what we've been used to as SEOs. Tune in as Jonas Sickler of Tarakeet joins the SEO Rant Podcast to discusss: * Why AI changes the nature of providing SEO as a service * How to use SEO as a brand-building method * Why organic traffic is the most rec…

1
SERP’s Up | Why Downplaying Branded Keywords is Costing You Big 58:32

8d ago58:32

58:32

Where does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most com…

1
What Content Should SMBs Focus On? [Episode #117] 23:59

14d ago23:59

23:59

Uberall's Krystal Taing joins the SEO Rant podcast to share her thoughts on the content that small and local business owners should be creating: * Why Krystal thinks video content should be one of the main focuses of local businesses * Why SMBs are in a unique position to create video content* How video content can create authentic experiencesListe…

1
SERP’s Up | Does SEO Still Work for Online Publishers? 56:15

16d ago56:15

56:15

Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins …

1
SERP’s Up | Play ball! Why SEO is a Team Sport 1:03:56

22d ago1:03:56

1:03:56

In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collective…

1
SERP’s Up | Holistic Approach to SEO 46:18

30d ago46:18

46:18

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, con…

1
SERP’s Up | Real talk on SEO and accessibility 1:00:03

1M ago1:00:03

1:00:03

Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibil…

1
Women in Tech: Where We're at in 2024 [Episode #116] 26:45

1M ago26:45

26:45

Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!By Mordy Oberstein

1
SERP’s Up+ | Unveiling Google I/O 2024 (Bonus Episode) 27:32

1M ago27:32

27:32

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means…

1
Top Content Myths SEOs Should Be Aware of [Episode #115] 28:10

1M ago28:10

28:10

What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:* Why every piece of content does not need to drive conversions* Content marketing is not the same thing as content strategy * Why a good content strategy is not "s…

1
SERP’s Up | Take your SEO off life support 44:31

1M ago44:31

44:31

How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helpin…

1
The Mindset to Grow Your SEO Career [Episode #114] 25:18

2M ago25:18

25:18

How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook:* How the nature of SEO and digital marketing forces you to adapt or fall flat* Why creating knowledge schemes is an SEO's best friend when advancing a careerListen in as Crystal and Mordy Oberstein share their ex…

1
SERP’s Up | What to do about Google's Reddit habit? 53:01

2M ago53:01

53:01

How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost …

1
SERP’s Up | Is Google laying the smackdown on affiliate marketing? 46:13

2M ago46:13

46:13

How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the n…

1
How SEO Agencies Can Create Client Satisfaction [Episode #113] 23:12

2M ago23:12

23:12

How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction:* How to drive client communications that help drive organic success* How to tackle client expectations that change over time * How to best educate your clients about new SEO and content trendsTune in as Nitin and Mo…

1
SERP’s Up | When to throw SEO best practices out the window 46:35

2M ago46:35

46:35

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when followin…

1
Building A Marketing Plan That Stands The Test of Time [Episode #112] 29:18

2M ago29:18

29:18

Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook:Why pushing conversions too hard can have negative brand, and even SEO, consequencesThe impact of brand marketing on your performance marketing Why you need to value positive senti…

1
SERP’s Up | What's your SEO maturity? 47:59

2M ago47:59

47:59

How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs st…

1
Is E-E-A-T A Ranking Factor? [Episode #111] 33:18

3M ago33:18

33:18

Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about:Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation?Does it even matter if E-E-A-T is a ranking factor? Author bylines, should SEOs even care?Listen in as Erika and Mord…

1
SERP’s Up | Building the processes for marketing agency efficiency 53:22

3M ago53:22

53:22

What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfec…

1
How to Make SEO Accessible [Episode #110] 27:29

3M ago27:29

27:29

Is there real value in making SEO accessible to business owners or should SEOs hold their cards (and their money) close to their vests? Crystal Waddell joins the SEO Rant Podcast to give her take on democratizing SEO. * The possibilities SEO creates for businesses and why they need to understand SEO* How to democratize SEO for broader audiences * W…

1
SERP’s Up | Does Google rank AI content? 52:36

3M ago52:36

52:36

Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated co…

1
Why SEOs Need to Know Marketing [Episode #109] 24:25

3M ago24:25

24:25

How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: * Why being top of mind is going to be more in focus and how SEOs need to adapt * Why SEO without qualifying leads and lead costs misses the mark * Why not thinking like a marketer makes SEOs miss their target audiences Tune in as Ray Martinez and Mord…

1
SERP’s Up | Why entity SEO matters so much! 45:39

3M ago45:39

45:39

What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the…

1
How Not To Market Your SaaS Product [Episode #108] 30:58

3M ago30:58

30:58

SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take: * Why SaaS companies often show a lack of content strategy * The propensity of SaaS companies to ignore brand identity * Why when marketing a SaaS product you should not default to PPC Listen into…

1
SERP’s Up | Things you never knew about the Local Pack 51:10

3M ago51:10

51:10

Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to p…

1
SEO Testing: How to Do It & Sell It to Clients [Episode #107] 27:24

4M ago27:24

27:24

Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. * Real examples of what SEO testing without massive data looks like* How to sell a client on SEO Testing * Why SEO intuition should be embracedIn SEO the little things can matter in big ways. That's why experimenting and testing is part…

1
SERP’s Up | The ins & outs of starting SEO from scratch 52:57

4M ago52:57

52:57

How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an …

1
The Impact of AI on SEO Tools and Beyond [Episode #106] 33:32

4M ago33:32

33:32

Ahref's Patrick Stox joins the SEO Rant podcast to share his take on how AI and SGE will impact SEO tools and the industry overall. * How SEO tools will need to adjust to an SGE world* Can SEO tools effectively integrate AI in a meaningful way? * Does AI mean the return of Google's walled garden? Listen in as Patrick and host Mordy Oberstein explor…

1
SERP’s Up | The great balance between evergreen & trending content for SEO & beyond 50:25

4M ago50:25

50:25

How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen c…

1
Is the Helpful Content Update Defective? [Episode #105] 39:04

4M ago39:04

39:04

With so many SEOs complaining about the Helpful Content Update demoting legitimate sites from the top of the SERP we ask: Is there really a problem with the Helpful Content Update?Rohan Ayyar joins the SEO Rant Podcast to separate the legitimate issues with the Helpful Content Update from just the usual SEO moaning and groaning. * The evolution of …

1
SERP’s Up | Are expert opinions in your content an SEO must? 52:28

4M ago52:28

52:28

Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the …

1
Like It or Not, SEO Requires Critical Thinking [Episode #104] 25:44

4M ago25:44

25:44

SEO isn't a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO Rant podcast to share why critical thinking matters so much to doing SEO:* Don't use SEO tools unless you also use your brain* Why having a conceptual understanding …

1
SERP’s Up | How will Google's most powerful AI, Gemini, impact SEO? 47:44

4M ago47:44

47:44

The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future?…

1
Driving SEO Knowledge with Honest SEO Conversations [Episode #103] 40:08

4M ago40:08

40:08

Listen in as Pedro Dias and host Mordy Oberstein discuss the balance between honesty and courtesy and how it can impact the SEO conversation. As etiquette evolves is it important to ensure both civility and integrity are maintained. Having honest and open conversations are vital for pushing the SEO industry to new places but basic civility has to b…

1
SERP’s Up | What SEO clients should you take on? 36:44

5M ago36:44

36:44

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help …

1
SERP’s Up | Structured data dos and don'ts 48:43

5M ago48:43

48:43

What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take …

1
SERP’s Up | Does Google use user behavior metrics for ranking? 49:18

5M ago49:18

49:18

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter inve…

1
SERP’s Up | Does SEO's reputation linger? 58:11

5M ago58:11

58:11

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to…

1
SERP’s Up | Why SEOs should watch content trends carefully 49:17

5M ago49:17

49:17

Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and th…

1
What Does 'Discovered - Currently Not Indexed' Mean About Your Pages? [Episode #102] 25:12

6M ago25:12

25:12

Google's "Discovered- currently not indexed" - is it a simple indexation status or is it much more? RickeyRoo's Melissa Popp joins the podcast to explain what the status of your indexation says about your site's quality. * Why looking for pages marked "Discovered - currently not indexed" should be one of the first things you check when working on a…

1
SERP’s Up | SEO Trends for 2024 52:02

6M ago52:02

52:02

Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chim…

1
SERP’s Up | Handing SEO off to your clients 38:18

6M ago38:18

38:18

You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might…

1
SERP’s Up | ‘Tis the season for SEO 39:15

6M ago39:15

39:15

What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is th…

1
SERP’s Up | Putting SEO to the test 48:17

7M ago48:17

48:17

Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Cart…

1
SERP’s Up | I would do anything for links, but I won't do that 38:31

7M ago38:31

38:31

Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishn…

1
SERP’s Up | Unsolved SEO Mysteries 1:18:09

7M ago1:18:09

1:18:09

What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SE…

1
SERP’s Up | What does good E-E-A-T even mean? 42:00

7M ago42:00

42:00

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qua…

1
Should Google Be More Transparent? [Episode #101] 27:23

7M ago27:23

27:23

Google has come a long way from where it used to be and is far more communicative about its Google algorithm updates but is it enough? Caitlin Hathaway chimes in on: *Why Google updates are hard for SEOs *The case for Google being even more transparent about its algorithm *Confusion about where Google stands on the topic of AI contentHow transparen…

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Mordy Oberstein Podcasts

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