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The Premium CEO

Nathalie Alvarado

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The Premium CEO podcast helps passionate coaches and experts attract their BEST clients on repeat with their message and create a premium lifestyle on their own terms. I’m your host Nathalie Alvarado, Premium Business Coach… also known as The Marketing Queen. My mission is to help brilliant women receive more: more money, more recognition, and more ease. I’ll touch on topics such as authentic marketing & sales strategies, elevating your CEO identity and creating your own version of luxury wi ...
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Are you tired of pouring hours into creating content for your online business only to see minimal growth and sales? I totally get it, friend. What if I told you that you could market your online business in a way that takes LESS time but delivers MORE results? Because, let's be real, marketing your business shouldn’t rely on social media algorithms showing your content to the right people at the right time. Welcome to The Podcast to Amplify Show, the go-to podcast for women coaches, service ...
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Are you ready to attract premium clients who are excited to work with you? Join me in today's episode where I sit down with Nathalie Alvarado. Nathalie isn't just a marketing and business coach; she's a powerhouse in helping coaches attract their best premium clients with a clear message and unstoppable belief. In our conversation, we peel back the…
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We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you’re using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about workin…
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In the last episode, we talked about why the majority of new podcasts don’t make it past episode seven - it’s because they jump into starting their show and often don't think beyond the launch date itself. But there’s one thing that sets successful podcasts apart from those that fade away: having the right systems in place. So in today's episode, I…
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How to build bigger momentum faster for your Premium offers? How to attract more quality clients into your high ticket offers all year round? I LOVE working on this with my clients during my Business Expansion Retreat, we get to map out their entire year of offers and innovating different opportunities for your best clients to come into your world …
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Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't f…
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Let’s have an honest conversation today. Where have you been giving your power away to someone else’s results? Where have you been giving away your power to comparing yourself? Where have you in the slightest been in a pattern of overconsuming online and having that impact how you’re showing up as a leader? It’s not only about knowing that what qua…
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Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here’s the truth: this is completely normal for this time of year. It even has a name – the summer slowdown. In today’s minisode, we’re talking about what the summer slowdown is, why it happens, and why you absolutely should NO…
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Are you a coach or expert who is ready to sign consistent 5 figure clients? I know that you are SO good at what you do already When you attract the right clients - they create incredible results with you But sometimes, you find yourself: Attracting some clients that aren’t the right fit to create the best results with you or have investment objecti…
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Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her…
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In today’s episode I’m answering the question - should i include episode numbers in my episode titles? This is one of those podcasting questions that’s always being asked in the communities I’m a part of and I’m constantly seeing it being asked on Threads too.And if you hit play on this episode, you probably know what my answer is…yes. 100% yes. Bu…
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Are you sure you aren't getting clients from your podcast, or is it just an assumption? This year, I've spoken with dozens of women business owners who feel frustrated because they aren't seeing a financial return on their podcast investment. When I ask what system they use to track this data, I often get a blank look and a sheepish 'I'm not tracki…
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This month I conducted four podcast audits and from these audits emerged several common themes. But there was one theme that stood out from the rest and deserves its own episode - the hosts didn't have a clear understanding of which podcast stats they should be tracking (other than download numbers) or where they should even look for this crucial i…
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Summer’s nearly here! With the kids out of school and the festival party season approaching, you've probably planned to take some well-deserved time off. But you might be wondering 'what I should do about your podcast during the summer break?' And while taking a break from your show might feel like the best solution, there are other options too! In…
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Feeling stuck with your podcast? You started with big dreams of reaching thousands, growing your audience, getting more clients, and making a bigger impact. But somewhere along the way, your download numbers stopped growing, or maybe they've even dipped, and you can't figure out why. And those dream clients? They're nowhere in sight. I get it. It's…
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Are you an online business owner struggling to get your voice heard in the crowded online space? Tune in to today's episode where I sit down with PR expert, Dina Behrman, who shares her must-know PR tips for entrepreneurs and shows you how to make waves without splashing out on ads or spinning your wheels on social media. Dina spills the secrets on…
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As a woman coach or service provider, there are really only two podcast formats you can choose for your show: solo episodes or guest interviews. And choosing the format isn't necessarily about what you prefer, but rather should be a strategic decision that helps you achieve your goals. And if converting podcast listeners into your high-ticket progr…
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Guess what? I'm launching a new podcast this fall! This is something that I've wanted to do for 18 months and now feels like the right time. But I couldn’t help but reflect on how different my approach will be this time around versus three years ago when I launched this podcast. So much has changed in the podcasting space during that time including…
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Your podcast name is one of the first impressions your show makes on a potential listener, and getting it right can make all the difference in attracting your dream clients and growing your podcast audience. It's the one thing that podcasting business owners often get wrong. They tend to focus on what they want to convey rather than what will reson…
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In the last 18 months, this podcast has helped me sign dream clients and I’ve received multiple invitations to be a guest on other podcasts and speak inside paid communities but a recent invitation to be a summit speaker is a very special one and reinforced how important it is to have evergreen content that showcases your expertise and speaking ski…
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Spring has finally sprung, which means it's time for my annual podcast spring clean. If you've been podcasting for a year or more this should be a task on your calendar too. Stick around to hear why this practice can help you grow your podcast, the three things I do every spring and a new listener engagement strategy I'm testing out. You don't want…
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Want to learn how you can streamline your podcast workflow with the magic of Google Tools? In today's episode, I'm chatting with Adrienne Farrow, the tech wizard who's transforming the digital game for entrepreneurs everywhere. You'll discover how Google tools can revolutionise your guest management process, turning chaos into order with just a few…
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You’re an incredible therapist, you’re passionate about what you do but there’s only so many clients you can see each week without burning out. You want to help more people, expand your reach and grow your practice whilst maintaining your creative expression. If you haven’t considered starting a podcast to help you achieve all the above, this episo…
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In this episode of The Podcast To Amplify Show, I'm thrilled to be joined by Isabella Ochoa, a business coach for moms and the host of The CEO Hotline podcast. Tune in to hear Bella's candid reflections on her initial hesitations about starting a podcast, her transformative experience working with me in my VIP Day container and the remarkable resul…
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If there's one thing I've learned on my entrepreneurial journey, it's that time is our most precious commodity. And as a solopreneur wearing all the hats and juggling a million things at once, I know you haven’t prioritised evergreen content in your business because it’s time consuming and time is something you never seem to have enough of, right? …
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One thing I know to be true about you is you’ve dreamed of starting a podcast for years. You've gone as far as buying the mic, picking out a name, and even making a list of potential guests. You've watched other coaches and service providers launch their podcasts, secretly wishing you could do the same. Well, guess what? You absolutely can. You too…
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Are you struggling with building authority in your niche? Join me in today's episode where I sit down with the incredible Jessica Osborn, a seasoned marketing coach, to dive deep into how you can build authority in your niche to amplify your voice and make your mark. Jessica unravels the truth behind four common myths that might be holding you back…
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Growing a podcast can feel hard. You pour your heart and soul into your show, you show up consistently every week and yet when you look at your numbers, they just aren't growing. It's frustrating, discouraging and at times, make you want to throw in the towel. Sound familiar? If so, stick around because in today’s episode, we're diving deep into th…
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Last month, I increased my podcast listenership by 22.74% without using paid ads and very, very minimal social media marketing. How did I do it? It's simple. I set myself a challenge to carry out one action step every day of the month with a goal to increase my listenership by 10%. In this episode, I'm showing what those steps were. We're gonna dig…
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Do you take time to assess your podcast's performance, identifying areas for improvement and highlighting what's working well? If not, you're not alone. Many podcast hosts overlook the importance of this practice, but as a podcast strategist, I've found it to be crucial for ensuring continued growth and success. So, if you're curious about what exa…
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Have you ever wondered if it's possible to grow a podcast without relying on social media? Well, it is and in this episode, I'm sharing exactly how I plan to do just that. There's a lot of emphasis on social media marketing for podcast growth but is that really the best strategy? Join me as I reveal the three strategies I'm doubling down on this ye…
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Welcome to the last episode of the Growth Without Socials series! Are you ready to experience explosive business growth without ever logging into Instagram again? Then you are in the right place! In this episode, you'll hear the unconventional success story of Jenn Beninger, a master coach who has transcended the need for social media to build her …
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Are you ready to discover another alternative marketing strategy to achieve business growth without socials? You've heard me talk about podcast guesting before. It's a really great way to grow your audience and get visible (whether you have a podcast or not). So in the fifth episode of the Growth without Socials series, I'm bringing on another wond…
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Are you tired of all the sleazy marketing strategies on social media and ready for real business growth without socials? Dive into the fourth instalment of the Growth Without Socials series where I chat with Leticia Collins about building a thriving business that prioritises LIFE FIRST. Discover how Tish transitioned from the draining cycle of one-…
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Welcome back to the third episode of the Growth Without Socials series! Are you curious about speaking but the idea of talking on a big stage or introducing yourself as a speaker absolutely terrifies you? Then this episode is for you! Today's guest is Steph Wharton, a trailblazer in leadership and visibility coaching. Steph joined me to share her p…
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Do you want to skyrocket your email list overnight without being glued to social media? In the second episode of the Growth Without Socials series, I sit down with Kylie Kelly, an expert in visibility and email marketing strategies, to discuss how you can leverage your email list as an alternative way to grow your business without social media. As …
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Can you really achieve business growth without socials? Welcome to the first episode in a six part series where I’m chatting with six incredible women experts about how they have grown and scaled their online business without relying on social media. In this episode, I invited Sandra Henderson, a master of maximising time through strategic systems …
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You’re ready to hit and sustain your next level of income, US$20K+ CASH months and beyond You’ve already hit some amazing milestones in your business so far Now you’re ready to break through your current income ceiling and sustain that number for longer term This episode is for you! In this episode, I chat about: One hidden reason that you haven’t …
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I've navigated the launch of over 30 podcasts and I've seen it all — the triumphs, the struggles and the mental roadblocks that can leave even the most seasoned business owner questioning their expertise. Join me in today's episode, where I'm breaking down the top five mental hurdles that often arise when starting a podcast. These hurdles can be ju…
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In today's episode, I'm spilling the beans on my latest project - a BRAND NEW podcast 🥳 The Podcast Launch Strategy for Online Coaches and Service Providers is not your typical podcast. It's a 21-episode limited-series podcast with a companion workbook that guides you through the action steps from each episode so that you can implement after consum…
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Are you ready to step into the spotlight and start getting visible as an entrepreneur? In this episode, I sit down with Emily Aborn, a content copywriter, podcast host, and founder of She Built This Community. We dive deep into the world of visibility, exploring strategies that can help you amplify your voice, impact, and revenue. Emily shares her …
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If you've been thinking that sponsorships are the only way to monetise your podcast, think again! In this episode, I'm sharing two ways you can monetise your podcast in 2024 and spoiler alert – it's not about waiting for sponsors to come knocking. Tune in to learn more about these strategies and how they can help you accelerate your business growth…
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In today's episode, we're chatting about a common mistake business owners make with their podcast episode titles which can impact the growth and discoverability of their podcast. Tune in to learn a quick tip that will level up your podcast strategy and ensure your show is found by your target audience. Resources mentioned in this episode CoSchedule…
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Are you considering adding a group offering to your product suite as a coach or service provider? Do you know you thrive leading group settings, and want a group offer to increase your long term monthly recurring revenue? This episode is for you! I know that leading group offers, especially high ticket group offers can mean a whole identity shift f…
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In today's episode, we're diving into the topic of how you can leverage your podcast to generate more sales for your Black Friday offer. Whether you've already started prepping your offer or haven't thought about it yet, tune in to learn how you can include your podcast in your Black Friday launch campaign to get the best results. ----------- Ready…
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Have you ever found yourself wondering whether you're saying the same things over and over again in your podcast content? This was a question a client posed to me recently and I wanted to share with you what I said to her in case you were wondering the same thing. The truth is, when you get to a certain point in your podcasting journey it can somet…
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Ever wondered if there’s a way to dip your toes into podcasting without committing long-term? With all the messages in the podcasting space saying to see results you have to release episodes every week, I can understand why this can be a barrier for some business owners and frankly, I completely disagree. In today’s episode, I’m sharing ONE simple …
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Thinking about DIYing your podcast launch? Pump the brakes friend and tune in to this episode first! I know this topic is probably going to ruffle a few feathers but know that everything I say comes from a deep desire for you to create a strategic business asset and not another tactic you try and don’t see a return on investment from. Because the t…
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Ever wondered what it would be like to take a break from Instagram and see what life's like without it? In this episode, I'm spilling the beans on my recent 30-day Instagram detox. What really happens when you unplug from social media and plug back into what truly matters in your life and business? Tune in to learn what the experience was like for …
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Are you tired of the Instagram grind? Wondering if there's a better way to market and grow your business? Well, you're in for a treat! In today's episode, I'm excited to share three powerful podcasting stats that prove why podcasting is a game-changer for sustained online business growth, especially compared to Instagram. So pop in your headphones …
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With Instagram marketing off the table for my business right now, I’ve had to rethink my marketing strategy for the rest of this year. So, what's in store for Too Busy To Podcast in Q4 of 2023? In this third and final episode of this special comeback series, I’m sharing why I decided to shift my marketing strategy and the top two strategies I’ll be…
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