Join us for an inspiring journey through the remarkable life of Valerie Leveroni Corral in this episode of Paid The Co$t. In 1973, a near-fatal accident propelled Valerie into a life-altering struggle with epilepsy and chronic pain. Discover how Valerie helped pioneer the medical cannabis movement, co founding the Wo/men’s Alliance for Medical Mari…

Discover the journey of Bird Valley Organics, where co founder Manny Alvarez shares his passion for regenerative agriculture, crafting whole plant medicine that heals both people and the planet. Join us as we explore his story, from Florida to California, and Bird Valley Organics commitment to sustainable farming and community building. Tune in to …

Dive into the complexities of modern marriage, featuring my wife Tanika Patel Gonzalez, in our latest podcast episode! Join us as we explore the delicate balance between career aspirations, family dynamics, and maintaining individual identities within a partnership. From navigating separate lives to effective communication strategies, we unpack it …

There’s a big conversation happening in Santa Cruz concerning a new dispensary on the west side. The Santa Cruz city school district is opposing the move-in. Bryce Berryessa returns to Paid The Cost to share his side of the situation.By Nativo Gonzalez

Guest host Alejandro Grijalva (https://instagram.com/art_by_alejandro?igshid=MzRlODBiNWFlZA==) sits down With me to find out what the h**l happened and where has Paid The Co$t been? Is this the end? Find that out and more on this episode of PTC. Thank you for tuning in! Links to our sponsor and more info on the podcast below. Thank you to Fog City …

Jay - T is the founder of Full Price Media but his talents extend far past the camera and editing room. Tune in for a motivational story told by an inspirational human. Follow Jay - T & Full Price Media on instagram https://instagram.com/therealjayt408?igshid=MzRlODBiNWFlZA== https://instagram.com/fullpricemedia?igshid=MzRlODBiNWFlZA== Full Price M…

Slimmy is a music producer who hails from San Jose California. In this episode we talk about his his friend Cutty Banks, how he got into the music industry and more. Follow Slimmy On The Beat on instagram https://instagram.com/theboyslim?igshid=MzRlODBiNWFlZA== For more about Paid The Cost Podcast visit https://www.paidthecostpodcast.com/ Subscribe…

Nolan Hatton is one of the central coast’s premier tattoo artists. Already heavy in the Santa Cruz art scene, Nolan’s art has been featured in some of the biggest clothing brands in the area, including the popular brand Never Scared. Starting his tattoo career at Freedom Tattoo, Nolan has recently expanded his portfolio by opening his own shop titl…

Tony aka TuffGym is back and spreading the word of sobriety, health and loving life! One thing I can honestly say about this man is that he’s enjoying everyday, one day at a time! Follow Tony on instagram https://instagram.com/thetuffgym?igshid=YmMyMTA2M2Y= To become a Paid The Co$ Podcast sponsor, guest or for more information please visit us at: …

Live and direct from one of our day one sponsors, Natural Motion Creations! Saturday April 22nd 2023 was Santa Cruz Brand Day and Paid The Cost was there to talk to the most exclusive local brands out on the Central Coast today. Follow all businesses featured on the show today on instagram at Art By Alejandro https://instagram.com/art_by_alejandro?…

Gil Carrillo was one of the main LA county sheriff detectives involved in the arrest of Richard Ramirez aka the night stalker. Take a wild ride and hear what it took to take down one of California’s most notorious serial killers. Follow Gil Carrillo on instagram https://instagram.com/realgilcarrillo?igshid=YmMyMTA2M2Y= To become a Paid The Co$ Podc…

We’re back in Southern California! First up is or newest sponsor, Richard Macias aka Warpath.Fit. Rich is as healthy as ever and giving us updates on what his life has been like since our first episode together. He’s also built his brand and business to extraordinary levels. For more on Richard or to reach out to him for questions about his health …

Assemblymember Gail Pellerin was elected to the California State Assembly in November of 2022 to represent the 28th Assembly District. Gail has a BS in Journalism from Cal Poly, San Luis Obispo. Before her experience in public service, Gail worked as a campaign assistant to political campaigns, a newspaper reporter and photographer, and a community…

Watsonville California native DannyV is an up and coming music artist that is already on a course for success. He uses major label tactics to push his music to the people and is tactical with every song release. He thrives from the love of his family and has deep passion for his hometown. Find DannyV on linktree https://linktr.ee/thatsdannyv?utm_so…

Carrasco Concepts was created to acknowledge and recognize the Watsonville community in a more positive aspect. Watsonville is a culturally rich, unique, and vibrant community with wonderful people. Jessica Carrasco hopes to promote community pride through visual art for those who live, work, and grew up in Watsonville. For more information about J…

Jesse Martinez has a story of transformation and redemption. He grew up in the streets of Watsonville, Ca where he found himself in situations that would eventually lead him to San Quinten state prison. While incarcerated, Jesse started to read the Bible and found himself transforming into the man he is today. For more information on Victory Outrea…

Paid The Cost Podcast Presents The Cypher Featuring: Antdog Da Beast, Lee Earl, Loon E Lou Produced, mixed and mastered by: The Combo Breakers Antdog Da Beast social media Instagram https://instagram.com/antdog831?igshid=YmMyMTA2M2Y= YouTube https://youtube.com/@AntdogDaBeast Lee Earl social media Instagram https://instagram.com/thee_lee_earl?igshi…

Grizzly Dabz is a Central Coast native who grew up in Watsonville. Following his dad’s lead, he was able to keep his focus playing sports. Putting his energy into his unique art, stash and grabs for the community, coaching youth sports, the Central Coast hip hop scene, his nephew and dog…. Grizzly Dabz is enjoying life as it comes. Follow Grizzly o…

Matt Mora is originally from Southern California. When he decided to go to a college to pursue a D1 college basketball dream, he discovered the Central Coast. After getting a degree, the next few jobs would eventually lead him to his career in realestate. Follow Matt on instagram and Facebook https://instagram.com/screalestateadvocate?igshid=YmMyMT…

Kasey Hinchman’s story is full of ups and downs. At a young age he was at the top but, when the great recession hit in 2008, he lost it all. Finding himself in South America, he took time to reflect and rebuild. Follow Kasey on instagram and Facebook https://instagram.com/hinchmankasey?igshid=YmMyMTA2M2Y= https://www.facebook.com/kasey.hinchman?mib…

Josh wears many hats in the city of Capitola California. He's the owner of Left Coast Sausage Worx, The Daily Grind Coffee & Bottle Shop, Manager of the Capitola Mercantile, CVWBIA Board member, Capitola Foundation Board member, Capitola/Soquel Chamber of Commerce, bass player in the band 3upFront and a dedicated family man. I would write more but …

Jacob Martinez is the founder of Digital Nest. His nonprofit has produced some of the brightest students from the Central Coast that have gone on to be part of silicon valley's flourishing start ups. With some help of wealthy donors and his drive to give under privileged youth a chance, he's created a powerhouse for the our community. You can find …

Emmanuel came to the US from Mexico when he was 18. Since that time, he has made a life for himself as a “poetic bartender.” He’s also won drink competitions by honoring his story. You can follow Emmanuel on instagram: https://instagram.com/mezcalito_manny?igshid=NDk5N2NlZjQ= To become a Paid The Co$ Podcast sponsor, guest or for more information p…

Derek Hensen is the CEO and co-founder on Mynt. For more information about his business please check out https://www.myntsystems.com/ To become a Paid The Co$ Podcast sponsor, guest or for more information please visit us at https://www.paidthecostpodcast.com/ Please visit Paid The Co$t Podcast on YouTube and become a subscriber https://youtube.com…

Host Nativo takes a crack at solo podcasting. In his episode, he explores growing up without a biological parent. To become a Paid The Co$ Podcast sponsor, guest or for more information please visit us at https://www.paidthecostpodcast.com/ Please visit Paid The Co$t Podcast on YouTube and become a subscriber https://youtube.com/@paidthecostpodcast…

Veteran Surf Alliance is a Santa Cruz based nonprofit that creates fellowship and community among veterans through surfing, easing the transition between military service and civilian living. For more on VSA please visit https://veteransurfalliance.com/By Nativo Gonzalez

Vinny “The Jet” Rodriguez is a San Jose native that’s best known for his battle raps. His musical talent only begins there. At a young age, a family member showed him how to play the guitar and his love for music grew. Vinny also has a close relationship with his mom and she has given him plenty of insight into life. We had a great convo about how …

Andrew Kumasaka was born in Chicago and grew up in Seattle. An eclectic psychiatrist, he retired after thirty years in private practice. His poems have appeared in various literary journals. He contributed a chapter to Flowing Bridges, Quiet Waters, a clinical book about Morita Therapy, a Japanese form of psychotherapy. He and his wife live in Soqu…

Xander is a Kansas City native with a background in fashion photography with plenty of stories to tell about it. His life’s journey lead him to California where he almost moved to the southern part of the state but, just as he was about to get comfortable his cousin called and asked him to check out Santa Cruz. During the pandemic Xander and his co…

Jacob Alexander Seedman (aka Jacob Shalom) came up with the vision of Shalom Clothing in 1999 (5760 on the Lunar calendar) during active duty on a US Navy Ship. His story began 42 years ago. Mr. Seedman was born and raised in Salinas, CA. His love for art arose early at the age of five, when he began constantly studying and drawing things around th…

Erika Rosendale finds passion in site-specific art, creating interaction between the audience and the space. She draws from her fine art training when bringing public art to the streets all around Santa Cruz County. She recently won the Santa Cruz Waves Swellies award “Best Mural” for her memorial piece at Bill’s Wheels. - https://www.erikarosendal…

Vinny Vangoh is a musician and producer out of San Jose California. His new album Shake Doubt is available on all streaming platforms. Apple Music https://music.apple.com/us/album/shake-doubt-ep/1651933155 You can find everything Paid The Co$t Podcast at https://www.paidthecostpodcast.com/By Nativo Gonzalez

Carina Reid is an amazing human that’s beat the odds. From childhood traumas, the streets, drugs and life consistently against her…. She cracked the code. Her business, Fuel PHitness, is astounding and helps people find their own path through physical fitness and Carina’s willingness to go above and beyond for anyone who walks through her doors.…

Former Capitola mayor Yvette Brooks is looking to keep her seat on the Capitola city council. For more information about her and her campaign please visit: https://yvettebrooks.com/ And to keep up with everything Paid The Co$t Podcast check out https://www.paidthecostpodcast.com/By Nativo Gonzalez

Enrique Dolmo is running for Capitola city council. For more information about him and his campaign please visit https://www.mrdolmo.com And for everything Paid The Co$t Podcast please visit https://www.paidthecostpodcast.comBy Nativo Gonzalez

Heavy T is Santa Cruz’s up and coming music scene. He doesn’t call himself a rapper, he’s an MC (master or ceremony). Armed with a solid mentor and backing by local non profit Barrios Unidos, Heavy T is poised to become something special for the central coast to celebrate.By Nativo Gonzalez

Fred Keely is running for Santa Cruz Mayor. For More information about him and his campaign please visit https://keeleyformayor.com/ And to keep up with everything Paid The Co$t Podcast check out https://www.paidthecostpodcast.com/By Nativo Gonzalez

Joy Schendledecker is running for Santa Cruz mayor. For more information about her and her campaign please visit https://joyforsantacruz.com/ And for everything Paid The Co$t Podcast please visit https://www.paidthecostpodcast.com/By Nativo Gonzalez

Season 4 episode 1 starts off with a hitter! My first born son Nativo Jr gives his insight to what I’m doing right as a parent, baseball and life as a 15 year old in 2022By Nativo Gonzalez

Shebreh Kalantari-Johnson is running for Santa Cruz County district 3 supervisor. For more information about her and her campaign please visit https://www.shebreh.org And to keep up with everything Paid The Co$t Podcast check out https://www.paidthecostpodcast.com https://youtu.be/JtQZBiR_KlQBy Nativo Gonzalez

Former Mayor Justin Cummings is running for Santa Cruz County district 3 supervisor. For more information about him and his campaign please visit https://www.cummingsforsupervisor.com And to keep up with everything Paid The Co$t Podcast check out https://www.paidthecostpodcast.com https://youtu.be/InNbLOrpAHA…

Season 3 finale, Plus a short mix of highlighted take aways for Nativo. Featuring: Pastor Jerry episode 1 Kelvin Nivens episode 4 Manasa Gorssman episode 12 Richard Doughty episode 26 Scotty Greathouse episode 35 Kevin Painchaud episode 36 Evan Morrison episode 37 James “Big Jim” McCord episode 38By Nativo Gonzalez

On august 3rd 2022 my friend, James McCord, was sitting in his car only blocks from his home in Seattle Washington. Ironically, he was being responsible and pulled over to watch the rest of a YouTube video before he went to his house. As james sat in his car, a vehicle traveling at approximately 60 miles per hour struck him from behind, breaking hi…

Evan Morrison has dedicated his life to help others, specifically the unhoused population of Santa Cruz county. Now, if you live in this area you’re probably more than aware we’ve had a growing situation, year after year, that has been nothing short of heart ache, pain and suffering for everyone in our community. As I spoke with Evan I threw all th…

Kevin Painchaud is a photo journalist for local news outlet Lookout Santa Cruz. I first met Kevin at a wall mural while taking to PTC favorite Tay Lion. Although the interaction was short, Kevin’s passion for his photo’s was evident. While taking shots of myself and the studio for my own article in Lookout Santa Cruz, we got to talk on a more perso…

Scotty Greathouse is an amazing Santa Cruz local with a huge heart. It took some time for him to get on his path but, when he realized his art could take him to places that his 9-5 couldn’t, he was all in and everything fell into place. From Merge 4 socks to murals in downtown Santa Cruz to the Stanford children’s hospital, Scotty G’s art is making…

Aaron Ruiz aka Gamble, is the creator and host of “The Gamble Experiment” podcast. His life has taken him a few different directions but on this podcast we focus on his time as a bouncer for a couple local Santa Cruz hangouts, fatherhood and of course podcasting. https://youtu.be/EA7xhObB9_oBy Nativo Gonzalez

Jack Beran is the owner of the downtown Santa Cruz staple So Fresh Clothing. A 15 year business that’s going as strong as ever. Jack details his beginnings, growing up in Berkeley, Ca and making his way to Santa Cruz to go to college. From there, he met his former business partner and together they started one of the most popular shops in town. I’m…

Any Dog Da Beast checks all the entertainer boxes. Dancer, check. Energy, check. Stage presence, check. He’s got it all and he’s worked his ass off to get to the next level. His attitude is all smiles all the time and he’s armed with one of his biggest assets…. His momager! One of the best parts of his story is his growth and how he takes his exper…

Chad Jolin is awesome! He’s definitely a sports guy but knew his limits on the field and decided to take another route to contribute to the world. He graduated from San Jose state university with a degree in journalism and then went back to get his masters degree in mass communication. He took that time and the opportunities in front of him to broa…