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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Multi-Disciplinary Artist & Fashion Designer Ontavia Roulette talks with artist from all walks of life and provide artist therapy. By asking question and presenting Fashion, Art History, Social Science, and the Current Events to open there minds to assist in creativity. Reviewing Their work, best practices , their background, the Art that impact them on their journey, and the lows that helped them bloom into their highest self. This is the creative space know as Atelier 1121. Thé 🔺 on the po ...
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The signature program of the nonprofit, Advancing the Interests of Animals (AIA), is its weekly, one-hour nationally syndicated radio show, Animals Today. Currently in its seventh continuous year, this show provides a worldwide platform where individuals and organizations concerned about the welfare of animals can present their viewpoints and promote their causes. It is a communication hub where listeners learn about a wide variety of animal welfare issues as well as the actions they can tak ...
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Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform…
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Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and …
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Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copy…
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The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows pub…
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Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Mar…
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The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. Thi…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome to the Tacos and Tech Podcast, where we interview innovative builders and leaders. This week I am excited to interview Ryan Kuder, Managing Director of Techstars San Diego Powered by San Diego State University. Ryan is a serial startup operator, ecosystem builder, and Techst…
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The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, V…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulation…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome to the Tacos and Tech Podcast, where we interview innovative builders and leaders. On today's show we have Jodi Duva, Vice President of Cox Business, California and Chris Whelan, Director of Enterprise, Cox Business, San Diego. Cox Enterprises is a 126 year old fourth-genera…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome to the Tacos and Tech Podcast, where we interview innovative builders and leaders. This week I am THRILLED to bring back our one-on-one interview format with the Deputy Director of the U.S. Patent & Trademark Office (USPTO) and Deputy Undersecretary of Commerce for Intellect…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex worl…
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Listen & subscribe on Apple, Google, Spotify, and other platforms. Welcome everyone to the weekly San Diego Tech News by Neal Bloom and Fred Grier from Fresh Brewed Tech. I’m Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. I’m Fred Grier, journalist and author of The Business of San Diego substack. I wrote abou…
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Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technolog…
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Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth intervie…
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Listen in to the most recent Escondido AgX Gathering to hear the background to the founding of the AgX community, information session about the Escondido AgX Startup Hackathon, and a fireside chat with Jayce Hafner, co-founder and CEO of Farmraise. Listen in and join us March 7-9, 2024 for the Escondido AgX Startup Hackathon!…
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