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The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
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Welcome to this episode of the NerdBrand Podcast! Last year’s Valentine's episode was the “Most Downloaded Episode” ever in NerdBrand history! Last year, the show was from “her” perspective”. This year, it’s just the boys and it's our turn. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establi…
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Welcome to this episode of the NerdBrand Podcast! It’s all about the Super Bowl right now and instead of going on about what ads match our horoscopes, we’re huddling up to take NFL brand guidelines to the sidelines. Let’s take a gander at the NFL brand guidelines and scope out the tidbits of symbolism, positioning, and underlying values behind a fr…
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Welcome to this episode of the NerdBrand Podcast! As you go through your emails stacked up in your inbox, are you also internally screaming, “Why do I have so many?” “I don’t even know who half of these are!” or “I hate emails!” In all actuality, you do love a certain percentage of emails that pop up, especially when it’s a certain time of year and…
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Welcome to this episode of the NerdBrand Podcast! In the digital realm we all reside in, more and more brand awareness strategies pop up - - the most prominent being influencer marketing. It went from celebrity brand endorsements and a couple of hardcore bloggers looking to exert awareness to now total saturation of a majority of all social media o…
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Welcome to this episode of the NerdBrand Podcast! A reminder, once again, it is 2024 because we’re all adults who need to be reminded what day it is let alone what year it is. Let’s cut to the chase and just snag the title of this show and ask, “What’s on the rise for social trends in 2024 ABOUT NERDBRAND NerdBrand is a national branding and advert…
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Welcome to this episode of the NerdBrand Podcast! The new year is here and the merriment of the holiday season has come to an end. Don’t be sad though! We have all these 2023 reflections and New Year resolutions to remind ourselves to make room for improvement and overall growth! ABOUT NERDBRAND NerdBrand is a national branding and advertising agen…
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Welcome to this episode of the NerdBrand Podcast! This episode will not be filled with knock-knock jokes and dad jokes **ahem Jacob **! Just teasing, but really the power humor has in ad messaging is some strong stuff. Getting a whole audience to laugh and relate to your brand is just as achieving and victorious as getting your great Aunt Barb to l…
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Welcome to this episode of the NerdBrand Podcast! We’re going to get a little philosophical…something our Creative Director Mitch Gregory knows a thing or two about. 😉 ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies…
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Welcome to this episode of the NerdBrand Podcast! It’s time to rock around the Christmas tree, bring out that figgy pudding, and put on that ugly sweater that your Aunt Barb made just for you! ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to…
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We discuss the core industries in Louisville - advanced manufacturing, business services, food and beverage, health and aging innovation, and logistics. What big brand names can we associate with these industries and “tip our hats to” for making financial impacts for the city? What businesses or models in the Louisville area are we lacking in compa…
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Welcome to this episode of the NerdBrand Podcast! It’s what all the nerds have been waiting for…another side-by-side comparison of DC vs. Marvel film storytelling strategies. We wanted to gift you all with some nostalgia and discuss one of our most iconic topics that really helped our show get on the maps. Our guest today is Nicolaus Taylor, a writ…
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Welcome to this episode of the NerdBrand Podcast and to the Return of….Brand Wars: Nerd-emption!!! As a spinoff from last time’s Battle of the Logos, but in case you forgot or haven’t listened to it yet, here are the rules… 8 brand names are written on separate cards (each nerd/guest goes twice) Each nerd/guest draws a logo and places the logo over…
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Welcome to this episode of the NerdBrand Podcast! Last time, we touched on Deals, Deals, Deals, and how marketers own their success for nailing down a BFCM strategy. Now we’re talking more deals for Small Business Saturday here in Louisville and what kind of businesses there are. ABOUT NERDBRAND NerdBrand is a national branding and advertising agen…
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Welcome to this episode of the NerdBrand Podcast! Black Friday and Cyber Monday are almost here, and it's about that time to shop until we drop, ladies and fellers! How do they do it? Answer is quite simpler than we all may think - it’s all about the deals, deals, deals. Review marketing strategies that are the perfect for the occasion for certain …
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Welcome to this episode of the NerdBrand Podcast! Veterans Day is tomorrow so honor your family, friends, or colleagues for serving and protecting our nation. Since branding is our bread and butter, let’s depict how the military perfectly executes an umbrella branding strategy. Listen as Lindsey tells her story about why she is passionate about sup…
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Memes have the potential to increase brand visibility, foster engagement, and even generate organic reach. However, it’s important to approach meme marketing with caution and authenticity. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day…
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Welcome to the NerdBrand Podcast! On this bewitching episode, lend us your ears as we celebrate our annual Nerd-o-ween episode…. if you dare! We all have our DIE HARD (wrong holiday, I know) favorite commercials, traditions, and candy bars and other candy assortments! Let’s see who the candy champ was last Halloween: A source I found has done 15+ y…
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Welcome to this episode of the NerdBrand Podcast! We welcome back to the show award winning Social Media Manager, Jon-Stephen Stansel. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your bus…
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Welcome to this episode of the NerdBrand Podcast! Nerds are going to impersonate film critics on this show, but only it’s not the films that we’ll be critiquing. It’ll be the marketing! ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day ma…
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Highlight unique and unconventional advertising campaigns that broke the mold, examining the risks taken, the creativity involved, and the impact achieved. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring t…
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Welcome to this episode of the NerdBrand Podcast! We are continuing our AI series with AI in Education. Here we’ll detect the AI efforts educators and students implement in their routines. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day…
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Welcome to this episode of the NerdBrand Podcast! We were inspired to hold a brand vent session. Listen as we analyze brands that underwent rebranded name changes as well explain the purpose behind a ‘rebrand’. Facebook => Meta Twitter => X HBOMax => Max Domino's Pizza => Domino's Dunkin' Doughnuts => Dunkin' Sierra Mist => Starry Kellogg => Kellan…
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Welcome to this episode of the NerdBrand Podcast! Let’s introduce our guest that we have today, Tyler Salyer with XOI based in Nashville, TN. XOI is a B2B SAAS company dedicated to making faster, better-quality customer engagement for those in field-based work. Tyler explains his role in B2B Software Marketing Include a brief explanation of partner…
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We all have our favorites from our childhood plus the ones that make us cringe today. Let’s share some honorable mentions highlighted in a Quality Logo Products article - “The Catchiest Jingles of All Time”. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guid…
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Welcome to this episode of the NerdBrand Podcast. Once upon a time, there were three men who started an ad agency in the middle of a pandemic…oh, wait, wrong story! To us, Everything is an Ad, and within every ad there is a story to be told behind it to promote that product, service, or cause. Storytelling When human civilization was developing wel…
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Welcome to brand wars. (find Star Wars-like music). In this episode, we’re going to see how well a logo is recognized by merely describing it. Basically, it’s “Who am I?” played on a podcast with brand logos. This game is pretty simple. Each player gets a sticky note stuck to their forehead with the name of a logo. Each player has to guess the name…
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Welcome to this episode of the NerdBrand Podcast! We have with us guest Greg Heilers from Jolly SEO, a content writing agency with a focus in journalist outreach based in California. Greg has experience not only in content writing, but also coaching content writing through his one-hour course on how to build SEO (backlinks) & PR (awareness + author…
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It’s the OG 3 on the show this week. Welcome to this episode of the NerdBrand Podcast! The nerds are going to Hollywood…just kidding, just kidding! We’re just going to highlight TWO attractive blondies who have been on the BIG screen and compare/contrast the films’ success because we’re NERDS! ABOUT NERDBRAND NerdBrand is a national branding and ad…
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Introduction: Welcome to another live production of the NerdBrand Podcast! We’re at Dave & Buster’s in St. Matthews and we’ve got something a little different for those watching and listening. Segment 1: Meet the Dave & Buster’s Crew [Max French] Introduce the venue host of the show and have them explain Dave & Buster’s space and how they are the p…
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Welcome to this episode of the NerdBrand Podcast! Whether it’s posting your flapjacks from Cracker Barrel on your Facebook timeline or communicating with your old college buds on SnapChat, you’re involved in the digital era! You cannot escape…unless you want to go off the grid and travel to Timbuktu (I’m pretty sure they have WiFi there now though……
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The only part of this episode that was hooman was Mitch answering this question. What is an Ad? The rest of the content we winged it, because as great as AI is and can be, this is the worst it'll be ever. Join us as we do an episode generated by AI, and discover that while there's a page of show notes, none of it is usable. Support the show ABOUT N…
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Welcome guest Varqa Sharif, with over 25 years of experience in computing, cyber security, and the IT industry Varqa gained expertise in systems security assessments, vulnerability and risk management, compliance auditing, digital forensics, and incident response, as well as change management, configuration management, and a wide range of control m…
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On this fine episode the NerdBrand Podcast, we're talking about the use of AI in entertainment and media, including AI-generated artwork and the impact of AI on advertising. Sprinkle in some ethical concerns surrounding AI's ability to replicate unique voices and personalities, the future of targeted ads, and the privacy issues associated with AI t…
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Introduction: Welcome and introduction to the podcast series AI in “Everyday Life” AI will increase integration into our daily lives. It’s not a question of if, but when. Segment 1: Examples of AI-Powered Technologies in Everyday Life Discussion on various AI-powered technologies that have become part of our daily routines. Examples where we use it…
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Welcome to another series of the NerdBrand Podcast, “Interview a Nerd.” We’re going to kick off the series with our Creative Director and advertising evangelist, Mitch Gregory. Mitch has 25 years of advertising experience and has worked with a variety of different brands, including some Fortune 500 companies. In 2016, Mitch received a silver award …
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Welcome to another episode of the NerdBrand Podcast! We’re continuing our “Interview a Nerd'' series, and up on deck is Jonathan Payne, NerdBrand’s Chief Experience Officer, Director of Accounts, and Co-founder. Jonathan has been in marketing for about a decade. He has the honor of helping brands make their marks, such as Old Forester, KORBEL, Earl…
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Welcome to the next episode of the 5-part series, “Interview a Nerd.” This interviewee is Jason Davis, CEO and co-founder of NerdBrand Agency and Host of the NerdBrand Podcast. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-t…
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Welcome to another episode of the 5-part series, “Interview a Nerd.” Next on our roster is Brand Manager and Co-Producer of the podcast, Mikayla Meek. Mikayla has a Communications background that she acquired from Indiana University Southeast. With that, she’s excelled in roles in hospitality and nonprofits while learning how to develop and execute…
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We’re coming from the downtown Holiday Inn in Louisville, KY, at PowerWORK’s networking event with NerdBrand Podcast's first live podcast audience! SPONSOR: A network designed to connect businesses and facilitate commerce, referrals, and business opportunities. In the PowerWORK group, you’ll have the opportunity to meet and connect with other profe…
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Welcome to the last episode of the series “The 5 senses of brand” by NerdBrand. On this episode, we’re wrapping up with SOUND. Introduce examples of brands that have successfully incorporated sound into their branding. Podcasts - openings to the podcaster themselves. Bands we love, Linkin Park has a unique sound. Guardians of the Galaxy 1 and 2 - t…
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This episode of the NerdBrand podcast is about how your brand feels. We will introduce examples of brands that successfully incorporated texture into their branding. The paper money is printed on is a cotton blend. Nothing else feels like it, or should. The Role of Touch in Branding Sensory branding is the point here. We'll discuss the importance o…
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In the last episode, we talked about the smell; this one, we’re discussing SIGHT. How does your brand look to people? It’s not always subjective! We discuss the importance of sight in creating emotional connections with consumers. Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it fro…
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Have you ever bought a new car (or, if you’re like us, a “new to me” car)? Have you been to an open house and smelled cookies? Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works. We'll also define smell as a branding element. ABOUT NERDBRAND NerdBrand is …
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Part 1: The 5 Senses of Brand: How Does Your Brand Taste? I. Introduction Introduce the concept of the five senses of a brand and how they impact consumer perception. We'll preview the focus of this episode on taste as a branding element. Introduce examples of brands that have successfully incorporated taste into their branding. II. The Role of Tas…
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A podcast episode about "80's and 90's Bands and Their Branding": Introduce the topic of 80's and 90's bands and their branding Discuss the cultural significance of this era of music and how branding played a role in its success Discuss the ways that bands use branding to differentiate themselves from their competitors - imagine Van Halen sounding …
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In this episode we discuss the importance of choosing the right type of brand name and the impact it can have on a business. We'll review organic vs. made-up brand names. Support the show ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day …
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On this episode of the NerdBrand Podcast, we're breaking down the concepts of benefit vs. value from a branding and marketing perspective. They define benefit as something tangible that a person gets out of something, while value is more philosophical and long-term. We also chat about the importance of striking a balance between benefits and value …
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Spring is near and it’s almost time to sweep up old content and polish your brand with an effective strategy to increase conversions. On this episode on the NerdBrand podcast let’s discuss if your content strategy needs a spring cleaning session. A content strategy is a plan for creating, publishing, and managing content to achieve specific busines…
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Welcome to the NerdBrand Podcast where today we will be talking about how Postmodernism has influenced the evolution of channels and resources. What the heck is Postmodernism? Postmodernism is an intellectual and cultural movement characterized by skepticism toward grand theories and ideologies and opposition to epistemic (this will be fun to prono…
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