The NerdBrand Podcast is at the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
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Rootine: A new way to think about your health with Rachel Sanders
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Send us a text What if you could naturally enhance your mental clarity, reduce stress, and improve your sleep quality? Join us as we chat with Rachel, the visionary CEO and co-founder of Routine, the trailblazing company revolutionizing smart supplements and at-home lab testing. Rachel takes us on her inspiring journey from holistic health expert t…
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The No Fakes Act: AI, Copyrights, and The First Amendment with Jason, Jacob, and Richard
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Send us a Text Message. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand. Hear more of the NerdBrand Podcast.By NerdBrand Agency
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Send us a Text Message. Is Google's search engine dominance a threat to a free market? Join us as we unpack the ground-breaking antitrust ruling that has officially labeled Google a monopoly and revealed alleged backdoor deals that placed its search engine as the default on Android devices. We also compare this scenario with Apple's defaulting to S…
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Send us a Text Message. Can you imagine cracking the code of podcast advertising and maximizing listener engagement? On this episode of the NerdBrand Podcast, we confront the digital labyrinth of podcast analytics, dissecting how varied listener habits complicate tracking. From passive listening to fragmented episode consumption, we navigate the ch…
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Tickling Funny Bones and Deadpool 3 Review and Marketing with Richard Hendry
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Send us a Text Message. Ever wondered why British ads tickle your funny bone while American ones just seem over the top? This episode kicks off with a cracking comparison of advertising styles across the pond, with a little nod to "The Truman Show" for good measure. Our entertaining guest, Richard Indrie—author and health consultant extraordinaire—…
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Pepsi rebrand told by Alex (Jason) and Jordan (Jacob) part 3
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Send us a Text Message. What if we told you that Pixar's beloved Toy Story franchise has layers of depth that many might overlook? Join us as we reexamine the heartwarming yet somber themes of Toy Story 3 and revisit the adventurous setting of Toy Story 2. This episode is packed with nostalgia and fun as Alex and Jordan make a lively appearance to …
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Unmasking Reddit's Rebrand: From Link-Sharing to Gamer's Paradise and Pickle Sandwich Craze
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25:43
Send us a Text Message. Ready to discover the secrets behind Reddit's bold rebrand and what it means for its vast community? This episode of the NerdBrand Podcast promises to take you on a journey through the platform's evolution, from its humble beginnings as a simple link-sharing site to a bustling hub of diverse subreddits. Expect a deep dive in…
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Optimizing Your Podcast: SEO Insights and Owl Wisdom with Jenna Ahern
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Send us a Text Message. What if you could optimize your podcast for SEO just like a website? This week on the NerdBrand Podcast, we're joined by the brilliant Jenna Ahern from Guardian Owl Digital. Jenna shares her decade-long journey in digital marketing and unpacks the technical intricacies of podcast optimization. Why the name Guardian Owl? Have…
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Building a Compelling Podcast Brand: From Theme to Equipment Essentials
25:35
25:35
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25:35
Send us a Text Message. Ever wondered what it takes to create a podcast that not only stands out in a crowded market but also deeply resonates with listeners? We promise you'll uncover the secrets behind successful podcast branding in this episode. We kick things off by sharing personal stories from our own Nerd Brand Podcast journey, illustrating …
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Creative Marketing Stunts for Video Games
25:28
25:28
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Send us a Text Message. Buckle up for a blend of humor, tech talk, and gaming nostalgia! Ever wondered about the wildest marketing stunts in video game history? This episode delivers laughs right from the start with a quirky story about a back fat mishap, setting the stage for a rollercoaster of humor and insight. We dive into the recent stock mark…
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Enhancing Brand Emotion Through AI and Color Theory
25:48
25:48
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Send us a Text Message. Can Google's new AI features revolutionize how we understand and use color theory in design? Unlock the secrets of Google's latest AI advancements, from AI-generated summaries to side panel thumbnails, and discover their potential to transform search engine functionality, website traffic, and even monetization. Using the vib…
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Send us a Text Message. Are Skittles really lentils now? Join us on this playful episode of the Nerd Brand Podcast as we unravel the hilarious confusion behind Skittles’ peculiar rebranding. We offer our personal takes on this daring move while reminiscing about the long-standing "Taste the Rainbow" slogan. Get ready for some belly laughs over clas…
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Slamming into Branding: Inside the Wrestling World with Eric Cornish
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Send us a Text Message. Have you ever stood in the ring, microphone in hand, ready to announce a wrestling bout that would have the crowd roaring? Well, that's just a regular Thursday night at OVW RISE for our guest Eric Cornish, the "Voice of the Valley," who joins us on the NerdBrand Podcast to share his journey from print expertise to announcing…
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Unraveling Earth's Spin and the New Age of Search Results
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Send us a Text Message. Have you ever wondered why we can't just skate through life without encountering resistance, much like in the quest for perpetual motion? Buckle up as we explore the friction-filled world of physics, unraveling why the Earth's merry-go-round is gradually slowing its spin - with potentially dramatic effects on our magnetic fi…
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What's New in the World of PR? - Guest Mickie Kennedy, eReleases
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Send us a Text Message. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ Bio: Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility…
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Episode 200! How to talk about your brand without AI
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Send us a Text Message. We're back! It's episode 200, and after all the years of podcasting, it didn't seem wise to do any fan fair for this, just roll out with it. So we're bantering as usual and discussing brand message. Particularly with using AI to assist you in development of your message, but not execute. Have you ever gotten an email wishing…
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Still Can’t Help Falling in Love with Brands - Valentine's Day 2024
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Last year’s Valentine's episode was the “Most Downloaded Episode” ever in NerdBrand history! Last year, the show was from “her” perspective”. This year, it’s just the boys and it's our turn. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising ag…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! It’s all about the Super Bowl right now and instead of going on about what ads match our horoscopes, we’re huddling up to take NFL brand guidelines to the sidelines. Let’s take a gander at the NFL brand guidelines and scope out the tidbits of symbolism, positioning, and under…
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You've Got Mail: The Love-Hate Relationship of Email Marketing
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! As you go through your emails stacked up in your inbox, are you also internally screaming, “Why do I have so many?” “I don’t even know who half of these are!” or “I hate emails!” In all actuality, you do love a certain percentage of emails that pop up, especially when it’s a …
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Influencer Marketing: Behind the Scenes of Brand Partnerships
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! In the digital realm we all reside in, more and more brand awareness strategies pop up - - the most prominent being influencer marketing. It went from celebrity brand endorsements and a couple of hardcore bloggers looking to exert awareness to now total saturation of a majori…
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What's on the Rise for Social Trends in 2024?
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! A reminder, once again, it is 2024 because we’re all adults who need to be reminded what day it is let alone what year it is. Let’s cut to the chase and just snag the title of this show and ask, “What’s on the rise for social trends in 2024 Support the Show. ABOUT NERDBRAND N…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! The new year is here and the merriment of the holiday season has come to an end. Don’t be sad though! We have all these 2023 reflections and New Year resolutions to remind ourselves to make room for improvement and overall growth! Support the Show. ABOUT NERDBRAND NerdBrand i…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! This episode will not be filled with knock-knock jokes and dad jokes **ahem Jacob **! Just teasing, but really the power humor has in ad messaging is some strong stuff. Getting a whole audience to laugh and relate to your brand is just as achieving and victorious as getting y…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! We’re going to get a little philosophical…something our Creative Director Mitch Gregory knows a thing or two about. 😉 Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand. Hear more of th…
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Classic Holiday Ads That You'll Never Forget
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! It’s time to rock around the Christmas tree, bring out that figgy pudding, and put on that ugly sweater that your Aunt Barb made just for you! Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about N…
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Send us a Text Message. We discuss the core industries in Louisville - advanced manufacturing, business services, food and beverage, health and aging innovation, and logistics. What big brand names can we associate with these industries and “tip our hats to” for making financial impacts for the city? What businesses or models in the Louisville area…
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DC vs. Marvel: Film Storytelling Strategies with Guest Nicolaus Taylor
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! It’s what all the nerds have been waiting for…another side-by-side comparison of DC vs. Marvel film storytelling strategies. We wanted to gift you all with some nostalgia and discuss one of our most iconic topics that really helped our show get on the maps. Our guest today is…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast and to the Return of….Brand Wars: Nerd-emption!!! As a spinoff from last time’s Battle of the Logos, but in case you forgot or haven’t listened to it yet, here are the rules… 8 brand names are written on separate cards (each nerd/guest goes twice) Each nerd/guest draws a logo …
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Don't Forget to Shop Local - Small Business Saturday 2023
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Last time, we touched on Deals, Deals, Deals, and how marketers own their success for nailing down a BFCM strategy. Now we’re talking more deals for Small Business Saturday here in Louisville and what kind of businesses there are. Support the Show. ABOUT NERDBRAND NerdBrand i…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Black Friday and Cyber Monday are almost here, and it's about that time to shop until we drop, ladies and fellers! How do they do it? Answer is quite simpler than we all may think - it’s all about the deals, deals, deals. Review marketing strategies that are the perfect for t…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Veterans Day is tomorrow so honor your family, friends, or colleagues for serving and protecting our nation. Since branding is our bread and butter, let’s depict how the military perfectly executes an umbrella branding strategy. Listen as Lindsey tells her story about why she…
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Send us a Text Message. Memes have the potential to increase brand visibility, foster engagement, and even generate organic reach. However, it’s important to approach meme marketing with caution and authenticity. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdB…
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Send us a Text Message. Welcome to the NerdBrand Podcast! On this bewitching episode, lend us your ears as we celebrate our annual Nerd-o-ween episode…. if you dare! We all have our DIE HARD (wrong holiday, I know) favorite commercials, traditions, and candy bars and other candy assortments! Let’s see who the candy champ was last Halloween: A sourc…
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How I Survived Twitter with Jon-Stephen Stansel
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! We welcome back to the show award winning Social Media Manager, Jon-Stephen Stansel. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand. Hear more of the NerdBrand Podcast.…
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Bad Moves Bears: Movie Marketing Blunders with Richard Hendry
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Nerds are going to impersonate film critics on this show, but only it’s not the films that we’ll be critiquing. It’ll be the marketing! Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBran…
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Does Unconventional Advertising Hurt or Help
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Send us a Text Message. Highlight unique and unconventional advertising campaigns that broke the mold, examining the risks taken, the creativity involved, and the impact achieved. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand. Hear more of the NerdBrand …
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! We are continuing our AI series with AI in Education. Here we’ll detect the AI efforts educators and students implement in their routines. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdB…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! We were inspired to hold a brand vent session. Listen as we analyze brands that underwent rebranded name changes as well explain the purpose behind a ‘rebrand’. Facebook => Meta Twitter => X HBOMax => Max Domino's Pizza => Domino's Dunkin' Doughnuts => Dunkin' Sierra Mist => …
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Marketing processes for making content with Guest Tyler Salyer
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Let’s introduce our guest that we have today, Tyler Salyer with XOI based in Nashville, TN. XOI is a B2B SAAS company dedicated to making faster, better-quality customer engagement for those in field-based work. Tyler explains his role in B2B Software Marketing Include a brie…
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Send us a Text Message. We all have our favorites from our childhood plus the ones that make us cringe today. Let’s share some honorable mentions highlighted in a Quality Logo Products article - “The Catchiest Jingles of All Time”. Support the Show. ABOUT NERDBRAND NerdBrand is a national branding and advertising agency based in Louisville, KY. Lea…
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast. Once upon a time, there were three men who started an ad agency in the middle of a pandemic…oh, wait, wrong story! To us, Everything is an Ad, and within every ad there is a story to be told behind it to promote that product, service, or cause. Storytelling When human civiliz…
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Send us a Text Message. Welcome to brand wars. (find Star Wars-like music). In this episode, we’re going to see how well a logo is recognized by merely describing it. Basically, it’s “Who am I?” played on a podcast with brand logos. This game is pretty simple. Each player gets a sticky note stuck to their forehead with the name of a logo. Each play…
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EEAT Your Heart Out with SEO Content - with guest Greg Heilers from Jolly SEO
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! We have with us guest Greg Heilers from Jolly SEO, a content writing agency with a focus in journalist outreach based in California. Greg has experience not only in content writing, but also coaching content writing through his one-hour course on how to build SEO (backlinks) …
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Send us a Text Message. It’s the OG 3 on the show this week. Welcome to this episode of the NerdBrand Podcast! The nerds are going to Hollywood…just kidding, just kidding! We’re just going to highlight TWO attractive blondies who have been on the BIG screen and compare/contrast the films’ success because we’re NERDS! Support the Show. ABOUT NERDBRA…
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Brands just wanna have fun - Live at Dave & Buster's
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Send us a Text Message. Introduction: Welcome to another live production of the NerdBrand Podcast! We’re at Dave & Buster’s in St. Matthews and we’ve got something a little different for those watching and listening. Segment 1: Meet the Dave & Buster’s Crew [Max French] Introduce the venue host of the show and have them explain Dave & Buster’s spac…
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Marketing in the Digital Age: Navigating Social Media Landscapes
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Send us a Text Message. Welcome to this episode of the NerdBrand Podcast! Whether it’s posting your flapjacks from Cracker Barrel on your Facebook timeline or communicating with your old college buds on SnapChat, you’re involved in the digital era! You cannot escape…unless you want to go off the grid and travel to Timbuktu (I’m pretty sure they hav…
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AI in ads: This is an Ad. This is a Robot.
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Send us a Text Message. The only part of this episode that was hooman was Mitch answering this question. What is an Ad? The rest of the content we winged it, because as great as AI is and can be, this is the worst it'll be ever. Join us as we do an episode generated by AI, and discover that while there's a page of show notes, none of it is usable. …
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AI in Business with Varqa Sharif of Advanced Ingenuity
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Send us a Text Message. Welcome guest Varqa Sharif, with over 25 years of experience in computing, cyber security, and the IT industry Varqa gained expertise in systems security assessments, vulnerability and risk management, compliance auditing, digital forensics, and incident response, as well as change management, configuration management, and a…
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AI In Entertainment and Media: AI Artwork, AI in Advertising, and AI Privacy Issues
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Send us a Text Message. On this fine episode the NerdBrand Podcast, we're talking about the use of AI in entertainment and media, including AI-generated artwork and the impact of AI on advertising. Sprinkle in some ethical concerns surrounding AI's ability to replicate unique voices and personalities, the future of targeted ads, and the privacy iss…
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Send us a Text Message. Introduction: Welcome and introduction to the podcast series AI in “Everyday Life” AI will increase integration into our daily lives. It’s not a question of if, but when. Segment 1: Examples of AI-Powered Technologies in Everyday Life Discussion on various AI-powered technologies that have become part of our daily routines. …
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