Let The Lentils Fly: Skittles Rebrand

NerdBrand Podcast

Are Skittles really lentils now? Join us on this playful episode of the Nerd Brand Podcast as we unravel the hilarious confusion behind Skittles’ peculiar rebranding. We offer our personal takes on this daring move while reminiscing about the long-standing "Taste the Rainbow" slogan. Get ready for some belly laughs over classic bad jokes and tech mishaps as we also spill the beans about upcoming events like New Vibes Wine tasting and a pool party at Current 812 with a DJ on deck.
In this episode, we journey through Skittles' brand evolution from 1994 to their dazzling 2024 rebrand. Relive the nostalgia of past flavors and limited editions as we spotlight the new neon packaging, sleek logo, and exciting futuristic flavors like Galactic Grape and Solar Strawberry. We dive into Skittles’ innovative marketing strategies, including TikTok dance challenges and influencer collaborations, designed to make every pack an exploratory adventure.
We then dissect the strategies behind Skittles' rebrand, comparing it to notable changes in M&M's branding. We'll explore the significance of color theory and how calculated risks can keep brands relevant. Whether you're a small business owner or a branding enthusiast, there are valuable lessons here about building strong communities around your brand. Finally, join us for a nostalgic chatter about Tamagotchis and the quirky unpredictability of creative outputs, leaving you eager for what’s coming next on the Nerd Brand Podcast.

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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Chapters

1. Let The Lentils Fly: Skittles Rebrand (00:00:00)

2. Skittles Brand Refresh and Event Announcement (00:00:03)

3. Skittles 2024 Rebrand (00:11:30)

4. Skittles Rebranding Strategy Analysis (00:20:09)

5. Nostalgic Chat on Tomogachis and Nerds (00:26:13)