Bible-based podcast, hosted by Seventh-Day Adventist Pastor, Omar Jarvis. “God has not given us a spirit of fear, and with that, the privilege to allow him to become the guiding force for our lives. The first thing we have to do is believe. If you dare to believe, you will see there is hope where you are.
…
continue reading
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
48:38
48:38
Play later
Play later
Lists
Like
Liked
48:38
We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency. Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on: The challenge of combining two distinct consumer brands - and adapti…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to refresh your brand expression: Nick Levesque, Asana
47:36
47:36
Play later
Play later
Lists
Like
Liked
47:36
Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you? In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression. As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The secret art of sound design: Adam Legg
26:35
26:35
Play later
Play later
Lists
Like
Liked
26:35
In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Fintech firms use design to elevate their brand
56:56
56:56
Play later
Play later
Lists
Like
Liked
56:56
Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting. But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many establis…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Understanding and embracing neurodiversity: Becca Chambers
43:59
43:59
Play later
Play later
Lists
Like
Liked
43:59
Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor. But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion and advocate is up there with any of those achievements. Becca has ADHD. She describes it as “a catalyst for my suc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Disruption by design: Christian Flaccus, Celonis
49:27
49:27
Play later
Play later
Lists
Like
Liked
49:27
“I don’t need much sleep. And I love to take on a good challenge.” Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed. He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building an extraordinary brand from scratch: Ari Yablok, Island
55:41
55:41
Play later
Play later
Lists
Like
Liked
55:41
Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love with the brand strategy, identity, narrative and messaging that Ari has created for this Israeli startup …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How great collaboration builds bold brands: Kaite Rosa, Axonius
39:00
39:00
Play later
Play later
Lists
Like
Liked
39:00
Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022. That’s pretty damn awesome. But it also presented a very familiar problem that high-growth companies tend to face. They scale so quickly, w…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR
39:53
39:53
Play later
Play later
Lists
Like
Liked
39:53
It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR. We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to build…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Brand design in the age of AI: Aaron Poe, Zapier
50:44
50:44
Play later
Play later
Lists
Like
Liked
50:44
Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity. Now, as head of Zapier’s brand studio, h…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mastering the art of creative leadership: Matt Price, Checkout.com
49:39
49:39
Play later
Play later
Lists
Like
Liked
49:39
Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones. Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agen…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing
43:56
43:56
Play later
Play later
Lists
Like
Liked
43:56
This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies. And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building and leading an internal newsroom: Meghan Barr, ZoomInfo
45:57
45:57
Play later
Play later
Lists
Like
Liked
45:57
Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when it comes to content marketing?” ZoomInfo certainly believes so. And when the go-to-market software, data, and intelligence compa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to be an authentic thought leader: Steve Stone, Rubrik
47:03
47:03
Play later
Play later
Lists
Like
Liked
47:03
It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”. But this is an episode with a difference. And if you’re involved in anything to do with cybersecurity marketing or thought leadership, then it’s one for you. There ain’t no cybersecurity …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Evolving your brand without losing its identity: Andrea Carrillo, Drift
41:11
41:11
Play later
Play later
Lists
Like
Liked
41:11
Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift. This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceleration, and launched a vibrant and expressive new visual identity last year. So we were stoked when Andrea Carrillo, the firm’s A…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building creativity into product marketing: Shobhana Viswanathan
35:47
35:47
Play later
Play later
Lists
Like
Liked
35:47
How can the application of creativity enhance product marketing? If there’s one thread that’s been running consistently through the 29 previous episodes of The Changemakers, it’s that product marketing is the unsung hero of B2B tech business growth. All of our guests who have spent time in PMM roles have said that time was invaluable to their succe…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The art of design: Nando Costa, Microsoft
44:36
44:36
Play later
Play later
Lists
Like
Liked
44:36
Design leaders in tech don’t come much more visionary than this week’s Changemakers guest, Nando Costa. Nando is a Brazilian-American designer with an extensive background in visual design, branding, digital products and animation production. After spending the first part of his career in the agency world, Nando joined Microsoft in 2013, spending t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Soundbite: Alan Cohen on cutting through with cybersecurity marketing
11:12
11:12
Play later
Play later
Lists
Like
Liked
11:12
In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you. This is from Episode 24 and our chat with Alan Cohen. During our conversation, he talks about cybersecurity and gives his thoughts on what businesses can do to stand out and make an impact in …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building from scratch: Heidi Joy Tretheway, Garden
41:14
41:14
Play later
Play later
Lists
Like
Liked
41:14
Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”. That’s why she’s always gravitated towards startups with huge growth potential. The challenge of creating a marketing function virtually from scratch, and turning that into a pipeline-building, the revenue-generating machine is one tha…
…
continue reading
By Omar Jarvis
…
continue reading
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The journey to CMO: Dillon Nugent, Khoros
47:39
47:39
Play later
Play later
Lists
Like
Liked
47:39
Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, the pressures on performance are enormous, even at the best of times - let alone in uncertain climates like this one. Some just aren’t cut out for it. …
…
continue reading
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Cybersecurity special: Mike O’Malley, Noname Security
47:32
47:32
Play later
Play later
Lists
Like
Liked
47:32
In the second of our cybersecurity mini-series, Dave sits down with Mike O’Malley, seasoned tech marketing executive and recently-appointed CMO of API security specialists Noname Security. Mike joined Noname in the summer of 2022 to lead its marketing team into the next phase of the company’s rapid and impressive growth. Prior to that, he was Senio…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Purpose | 12 Days To Believe Day 9
4:37
4:37
Play later
Play later
Lists
Like
Liked
4:37
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Silence | 12 Days To Believe Day 8
8:47
8:47
Play later
Play later
Lists
Like
Liked
8:47
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Being Enough | 12 Days to Believe Day 7
9:51
9:51
Play later
Play later
Lists
Like
Liked
9:51
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Perseverance | 12 Days to Believe Day 6
7:28
7:28
Play later
Play later
Lists
Like
Liked
7:28
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Change | 12 Days to Believe Day 5
12:48
12:48
Play later
Play later
Lists
Like
Liked
12:48
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Healing - Forgiveness | 12 Days to Believe Day 4
9:50
9:50
Play later
Play later
Lists
Like
Liked
9:50
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Healing - Self Care | 12 Days to Believe Day 3
9:32
9:32
Play later
Play later
Lists
Like
Liked
9:32
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Relationships | 12 Days to Believe Day 2
6:00
6:00
Play later
Play later
Lists
Like
Liked
6:00
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Love | 12 Days to Believe Day 1
8:21
8:21
Play later
Play later
Lists
Like
Liked
8:21
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
12 Days of Christmas | Dare To Believe The Power Of... (Intro
0:41
0:41
Play later
Play later
Lists
Like
Liked
0:41
Join us for the next 12 days while we discover how to dare to believe in "the power of"!By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Cybersecurity special: Donna Estrin, Estrin Communications
33:23
33:23
Play later
Play later
Lists
Like
Liked
33:23
In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. After cutting her comms teeth in the PR agency world, Donna moved into tech, beginning her cybersecurity career handling analyst relations for McAfee. She then helped Neustar transf…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mastering enterprise tech go-to-market: Alan Cohen, DCVC
48:44
48:44
Play later
Play later
Lists
Like
Liked
48:44
We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and accomplished leaders? Alan Cohen has been at the forefront of game-changing tech GTM for over 30 years. During his early days at …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to build a thriving creative team: Jessica Rosenberg, Webflow
39:40
39:40
Play later
Play later
Lists
Like
Liked
39:40
Jessica Rosenberg is one of the most inspiring creative leaders that you’ll find in tech. Having cut her teeth as a creative in the ad agency world, she had a brief spell in startup-land before her career really took off through spells at Twitter, Cloudflare, Mural and now Webflow, where she leads the brand design team. Leading teams like Jessica’s…
…
continue reading
By Omar Jarvis
…
continue reading
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Growing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUp
38:54
38:54
Play later
Play later
Lists
Like
Liked
38:54
It’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her. Melissa cut her creative teeth at Buzzfeed, perfecting the art of building a brand around content that entertains. Then she joined Cheddar, a live media company at the intersection of news and technology, as a f…
…
continue reading
By Omar Jarvis
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Nailing the fundamentals of effective demand generation: Katie Colbourne, Basware
35:36
35:36
Play later
Play later
Lists
Like
Liked
35:36
Demand generation is more than just a marketing function. It’s a craft. A mindset. A way of life honed and perfected by uber-talented practitioners. Not only that, but with market conditions the way they are right now, effective demand gen is in demand. It’s invaluable to current and future revenues. We touched on demand generation early in this se…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor
48:56
48:56
Play later
Play later
Lists
Like
Liked
48:56
How should marketing leaders approach the challenges of an economic downturn? It’s a big question, but one we put to Robin Daniels, our guest for this episode. If you’ve not come across Robin before, you’ll enjoy his enthusiasm and illuminating insight on marketing, leadership and growth. He’s worked at some amazing tech companies covering Salesfor…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Creative leadership in a crisis: Michael Jeter, Zapier
42:08
42:08
Play later
Play later
Lists
Like
Liked
42:08
This episode is pretty special. It’s a story that is truly unique, and one that hopefully isn’t going to be repeated for a long time. We talk to Michael Jeter who is the Creative Director at Zapier. For those of you who don’t know, Zapier is a product that allows you to integrate web applications and automate workflows. Michael joined the business …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Creative innovation at a global giant: Jessica Bognar, Salesforce
32:59
32:59
Play later
Play later
Lists
Like
Liked
32:59
Ever wondered what it’s like to be a creative leader at a global tech company with over 70,000 employees? Well, so did we. So to find out, Dave speaks to Jessica Bognar, Creative Director – Brand at Salesforce. Salesforce is one of those iconic B2B brands, isn’t it? Less of a company, and more of an empire.Jessica joined the business in 2015, when …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Women in creative leadership part 3: Ling Koay, Oneflow
41:18
41:18
Play later
Play later
Lists
Like
Liked
41:18
You know when you’re scrolling through LinkedIn and someone just makes you stop? Well Ling Koay, Chief Brand Officer at Oneflow, is one of those people. She has a wonderful way of thinking and is so good at articulating her thoughts. As well as being kick-ass at her job, she’s a wonderful advocate of diversity and equality. We simply had to have he…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Women in creative leadership part 2: Jess Ellis, Slack
33:22
33:22
Play later
Play later
Lists
Like
Liked
33:22
Welcome to the second of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talen…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Women in creative leadership part 1: Larissa Schneider, Noname Security
37:45
37:45
Play later
Play later
Lists
Like
Liked
37:45
Welcome to the first of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talent…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The importance of empathy in B2B tech marketing: Lindsey Selden, Sumo Logic
42:35
42:35
Play later
Play later
Lists
Like
Liked
42:35
Lindsey Selden is Creative Director, Brand at Sumo Logic - a SaaS analytics company on a mission to ensure its customers’ digital experiences are reliable and secure. Her role at the company encompasses brand, design, user experience, strategy, and marketing. There’s one thing that links all these together: people. Human beings with needs, feelings…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Getting the most out of your agency: Wei Kee, Shaped By
48:29
48:29
Play later
Play later
Lists
Like
Liked
48:29
Wei Kee is Client Services Director at…Shaped By of course! She leads our client services team (aka the beating heart of the agency) who look after the full lifecycle of our client projects. But there’s far more to client services than that. Onboarding new clients, making sure existing ones feel nurtured, supported, and valued, ensuring we deliver …
…
continue reading