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Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for ...
 
Feast is Feast with Big Zuu is a podcast all about the celebration of foods across different cultures, communities and generations. In each episode Big Zuu and his celebrity guest will be chatting about the intricacies of their relationship with food and the role food has played in their lives from childhood to present day, exploring the memories and emotions attached with certain dishes and occasions.
 
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Today's Growth Marketers Podcast is all about marketing's future and how to prepare for it. Our special guest is Sam Kolbert-Hyle, President and CEO of Brandlive - a company that creates high-impact meetings and events that are dazzling, entertaining, and persuasive. People now expect high quality and high production value from the content they con…
 
Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation. In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure …
 
Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table. In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated …
 
When your marketing and sales aren't aligned, how exactly does it affect your business? It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There's no alternative. And it is impossible to predictably and systematically drive new business without it. Unless you establish a process for consistently…
 
What is content marketing? Well, if you’re a digital marketing veteran, then chances are that the answer to this question is probably already clear. But for those of us who may be newer or less familiar with what content marketing really means in practice, let's take it back to basics and dive into everything there is to be known about it. So conte…
 
There are 5.6 billion searches a day, so if your goal as a marketer is to get in front of your audience, there’s really no better place to do that than Google. People actively use it 24/7. So is SEO still relevant? Yes! But is it the right strategy for your business? It depends on many variables. In this episode of the Growth Marketers Podcast, we'…
 
Living through a pandemic has been the craziest experience any of us has ever had. And just when you think it's over, we're facing even more challenges. As a result of global political turmoil, inflation is on the rise, and supply chains are experiencing shortages. The economic downturn is affecting every possible sector one can imagine. At times l…
 
Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over. In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about…
 
You know it, your team knows it, and a couple of people who already tried it can confirm it. Your new product or service is great. But how do you get it across to the broader audience? As revolutionary and outstanding as it is, no product can sell itself. And if it's brand new on the market, you'll need to work twice as hard to get it if found on G…
 
Lots of businesses today rely heavily on digital marketing for their growth. Unfortunately, many industrial and manufacturing companies are slow to adopt this change. We work with businesses that are thriving in the face of all the outside noise, and we also work with companies that are really struggling. There's a real opportunity for explosive gr…
 
Welcome to another episode of the Growth Marketers Podcast! Many manufacturers we work with struggle to break into the Healthcare space. Our today’s guest will explain us how to make it possible. Meet Nicole Koharik - B2B Marketing Leader and Communications Expert currently working as a Senior Director of Enterprise Marketing and Corporate Communic…
 
As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team. Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and su…
 
Welcome to another episode of Growth Marketers Podcast! Our today’s guest is Ray Blakney - an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location-independent businesses. Ray and his businesses have been featured in magazines such as Entrepreneur, Forbes, The…
 
Marketing, especially in the digital age, is full of terminology, acronyms, and buzzwords. Some of the most common questions we receive each day have to do with understanding marketing terminology. Let's answer a couple of these! In today's episode of Growth Marketers Podcast, we are going to unpack and explain a couple of terms that even marketing…
 
Welcome to another episode of the Growth Marketers Podcast! As you know, we work with a lot of manufacturing companies here at OneIMS. Over the years, we've found that digital marketing can make a real difference if done properly. We've decided to start a series of conversations with manufacturing marketing leaders and innovators who did a great jo…
 
The marketing landscape has evolved exponentially over the last couple of years, and we’ve been talking a lot about how to build an amazing marketing strategy, technical execution of ideas, tools, and technology. But what actually drives the marketing machine? It’s the team! Whether it’s internal or external, freelancers or agencies, there are a nu…
 
Listen to Big Zuu sit down with Joy Crookes and chat through all the foody things she loves and the things she just cannot understand about people. Like why use a rice cooker? And why judge flavoursome food when you're just boiling yours?And in a creative scientific interpretation which Zuu takes with a pinch of salt (sorry), she explains how taste…
 
Listen to Big Zuu sit down with comedy legend Kae Kurd to talk about man boobs, how he can eat a family chicken bucket on his own and all the things you can (and can't) do with a potato.And the time he had a fight with a pig.You can contact Big Zuu @itsbigzuu on insta.Remember to leave a five star review, listen and subscribe to Feast is Feast on G…
 
Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology. There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, tools are just tools. They are useless if you don’t know how to apply …
 
Join Big Zuu for his sit down with comedian Sindhu Vee, to discuss her hatred of indian food, the time she was beaten for eating a hot dog and her desperation for junk food at any time of the day.Sindhu talks about her mother's incredible cooking, how dosa will change your life and the one food that is both good for your health and makes anything t…
 
Join Big Zuu for an exclusive sit down with comedian Nish Kumar to reminisce about the hours lost in kebab shop queues, death by chicken wing overdose, and how Nish wishes he could sweat curry.Nish shares his love of Chinese food and how the memory of tea braised pork belly at the foot of the Shaolin Temple still haunts him. He explains why he like…
 
Many organizations find themselves in the situation when they do lots of things, but never see the results. We can also describe it as doing random acts of marketing, which essentially means executing ineffective tactics without a particular strategy. We have seen this quite often in our experience, so this episode is about setting measurable and a…
 
Join Big Zuu and for an exclusive sit down with AJ Tracey to work out why people are obsessed with avocado on toast. They both share their experiences of food, childhood and how cooking and culture have made them they people they are today.AJT talks about his childhood memories of walking through Ladbroke Grove with Big Zuu to their favourite Jamai…
 
Join Big Zuu and comedy legend Mo Gilligan for an exclusive sit down to talk about food, childhood and how cooking and culture have made them they people they are today.Mo shares his near death experience with fish bones and how rice saved his life, his childhood memories of goat stew and reggae until 2am and how he believes a sausage sandwich is f…
 
Both lead generation and demand generation are integral parts of B2B marketing. But while most businesses are mainly concerned with lead generation, demand generation is often overlooked. This definitely should not be the case. To get to the leads, you must create demand first. What is demand generation, and how can you measure its effectiveness? T…
 
Join Big Zuu and Capital Extra's Yinka B for an exclusive sit down to talk about food, childhood and how cooking and culture have made them they people they are today.Zuu discovers the lengths Yinka will go to in order to hide her misdeeds including tipping a plate of rice down the back of the fridge and staging a burglary - all in the name of food…
 
Join Big Zuu and Nadiya Hussain for an exclusive sit down to talk about food, childhood and how cooking and culture have made them they people they are today.Nadia walks us through the worst meals she's ever had - and how to turn toothpaste into a tasty dessert!Nadiya tells Zuu how nothing comforts like rice and curry, the unusual mashed potato rec…
 
Welcome to another episode of Growth Marketers Podcast! As we were planning for 2022, there was a lot of discussion with our clients - manufacturing companies in particular - all around the same topic. How can they fill their pipeline? What can they do to close some business in Q1 of this year? Yes, marketing is a long game, but are there any quick…
 
Join Big Zuu and Jermaine Jenas for an exclusive sit down to talk about food, childhood and how cooking and culture have made them they people they are today.Jermaine can't understand why you're not eating jamaican food. It's tasty - its easy to do - it should be everywhere - and Jermaine wants to make it happen.Zuu discovers how Jermaine discovere…
 
Welcome back to another episode of Growth Marketers Podcast! Today we talk about budgeting for 2022. Putting together a marketing budget is one of the most common concerns of our clients in many industries, year after year. This is one of those marketing questions that has been around since the beginning of time. Budget conversations usually start …
 
Join Big Zuu and Craig David for an exclusive sit down to talk about food, childhood and how cooking and culture have made them they people they are today.In this rare chat, Zuu discovers how Craig used to scoff multiple chocolate bars on the way to school, how he could never say no to a pudding, and how he's learned the power of restraint.Food has…
 
Feast is Feast is a brand new podcast hosted by Big Zuu all about the celebration of food. Each episode Big Zuu will be joined by a celebrity guest to sit and chat about their relationship with varies types of foods and dishes in their cultures and communities, and how their relationship with food has shaped them into who they are today, from child…
 
Welcome to another episode of the Growth Marketers Podcast! As we’re entering the new year, every organization is actively looking for ways to improve their business - manufacturing companies included. As digital marketers, we worked with a ton of manufacturers. Many of them have been doing business the same way for 10, 15, or sometimes 50 years. B…
 
Welcome to another episode of Growth Marketers Podcast! We’re receiving a lot of marketing questions every day, and in today's episode, we’re taking them from our listeners! We can’t wait to answer as many as we can. Coming up: #1 Are keywords still important for SEO? It’s a common belief that keywords aren’t important anymore. Is that so? Do keywo…
 
Welcome to another episode of Growth Marketers Podcast! Today, we'll talk about marketing channels. How to choose the best one and where does it fit in your marketing strategy? One of the most common questions we hear from our listeners and clients is, “what channel is good for doing XYZ?” Not the best question to ask, but extremely common. The thi…
 
Have you already started preparing for 2022? Digital marketing is such a rapidly growing space. As we’re all planning the new year and new initiatives in terms of marketing and sales, it’s crucially important to know what tendencies are staying with us, what's arising, and what may never come back. Today, we are doing our annual marketing predictio…
 
In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts. We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different. Sales activation is just another word…
 
In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it. Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they s…
 
There’s a lot of misunderstanding and confusion around social media, especially in the B2B space. What platform is right for you, how to leverage it properly… All sorts of gurus are spreading different messages on this topic, so we wanted to get in the weeds and help other marketers to best look at social media as part of their marketing mix. One t…
 
We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome. We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will ta…
 
There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far the most effective way to reach customers and get people to buy. That said, it’s also one of the most unpredictable channels and you can’t really do anything to measure it. In this episode of Growth Ma…
 
Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit more technical by nature, marketers tend to lose all hope due to a bunch of reasons. People might say that it’s hard to market to this audience because of XYZ, but these are not the roadblocks that won’t…
 
In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign. We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the …
 
As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marketing plan in many B2B organizations, but we believe it should be. If you think about it, some of the largest brands really take their time to establish a strong brand and get people to like them and t…
 
A lot of companies think they have a good approach to PR, but it is often not what it feels like. So we wanted to start from the basics and talk about why you need PR, what are some common mistakes in this area, and how organizations can avoid it. In this episode of Growth Marketers Podcast, we dive into the idea of proactive PR and what it means t…
 
In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it comes to marketing, different channels to use in B2B marketing, and more. Here’s what we cover today: ►What tasks should I give to an agency and what tasks should I do in-house? ►MQL vs SQL: should I m…
 
Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now, but B2B marketers tend to have mixed feelings about it. Some people love webinars, others hate them. Why is there such a difference in opinions? One reason is that putting together a webinar is a lo…
 
Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The problem is, however, that they expect immediate results. But when it comes to digital marketing, this is not the best way to look at it. In marketing in general it’s never a question of whether somet…
 
A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or services. And there’s generally been a lot of talk around demand generation lately. One of the best ways to do it is through the process that we call building thought leadership. It’s essentially posi…
 
Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. But when they try to combine everything, it’s really not effective. The results turn out to be mediocre at best. And they kind of see it but they believe in this concept that something is better than nothing - a good old cliché we keep hearing every…
 
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