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Working Out

Ashley Baxter & Paddy Donnelly

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Join Ashley Baxter and Paddy Donnelly on a journey to figure out how to create a business doing what you love. Is it possible to make a living from your hobby? On Working out, Ashley & Paddy discuss their own personal journeys in creating their passion-based business. This is about the expedition, the here and now, the daily challenges and achievements towards getting paid for your passion.
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show series
 
As Paddy works remotely for almost all of his projects, he shares his positive and negative experiences on handling timezones, communication, results-based work and developing trust with clients. Ashley talks about her experiences hiring remote freelancers and the importance of face-to-face meetings. Slack Channel: We now have a Slack channel for l…
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You've shipped your project. Congratulations! Now what do you do? Do you abandon that little boat you've built out in the middle of the ocean? Or do you get working on steering it towards your destination? Ashley and Paddy talk about mythical overnight successes, managing expectations, losing enthusiasm after slow sales, and what to do in the days,…
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It started out as a bit of fun, but now you're thinking that this pet project you've been tinkering with in the evenings could actually be a real business. What do you do now? Ashley and Paddy discuss their experiences flipping their fun projects into money making ventures. New: We now have a Slack channel where we’re chatting with regular listener…
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Here's the story. Ashley and Paddy recorded an episode of the show for this week, but realised afterwards that it wasn't quite up to their standard. Instead of just releasing it anyway, they ditched it and recorded a new episode on why quality matters. They discuss how difficult it can be to maintain quality in a project many weeks or months after …
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Is it just a bit of fun, or a serious business? This is an important question you need to ask yourself about your passion. On the show this week, Ashley and Paddy discuss how you can plan for long term success in your business by thinking about end goals, exit strategies, building a brand, how passion and profitability intertwine and expansion stra…
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So, you're thinking of making the jump to go it alone and work for yourself? Whether that's freelancing or setting up a small business, there are a few things you need to take into account before diving in. Ashley and Paddy have come up with a list of 10 points you should consider, including: portfolios, money matters, setting your price, finding y…
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People who work at home are living the dream, aren't they? What could be better than sitting in your pyjamas and working from your sofa? There are a lot of challenges when you live and work in the same place, and this week we discuss dealing with distractions and procrastination, the benefits of establishing routines, co-working spaces, exercise an…
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So you’ve put all the hard work in to actually make your product, and now you’re ready to hit the launch button. With two product launches in as many weeks, Ashley & Paddy talk about some of the things they do before, during and after they launch a product. They discuss: announcing something before it's ready, lift pitches, how to contact PR people…
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In the wake of Ashley launching her new camera course, the guys talk about the taboo subject of working for free. In the past they've discussed what to charge for your passion, but this week's topic is all about those situations where it's ok to not get paid for your work. Ashley and Paddy draw on past experiences where they've worked for free, whi…
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Do you need to name your ideas before you start working on them? Is finding a good name a blocker for you? For many people it's a tough process, but it doesn't need to be. This week Ashley and Paddy discuss their different approaches to naming their products and when exactly in the building process they do it. New: The show now has a weekly newslet…
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Season two is here! After taking a break from the show over the winter, Paddy and Ashley are back. Paddy's got some stories after travelling for 3 months around South America. He explains how he was able to take so much time off work and how he's not quite yet ready to settle back into client work. Ashley talks about her new work/life balance and t…
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We've made it! In the season 1 finale of our show we look back at how the podcast has changed our working lives over the past 34 weeks. We talk about what we've learned, how our goals have changed since the beginning and what you can expect from season 2! Serial Podcast #1: Doing What You Love #15: Self Discovery With The Five Whys Wee Taps - Apps …
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Staying in your comfort zone and not taking any chances can be tempting, but will it make you happy in the long run? Setting up your own business doing what you love takes a lot of courage, so this week we talk about the fears we've encountered in our own personal journeys and share some tips on how to conquer yours. #5: Stop Celebrating Failure Wh…
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A good designer obsesses over the details. Last week we talked about Ashley's wedding photography process, so this week we discuss the details of Paddy's illustration and design process. Learn how he gets new clients, deals with payment, budgets and contracts, working remotely with clients and developers, the software he uses and the final (very ti…
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Ashley reveals the secrets of being a wedding photographer. She covers finding new clients, first impressions, scouting venues, getting paid, crazy requests, conducting yourself on the big day, post-event communication and delivering the finished product. If you're thinking of entering the photography scene then this one is for you, however we can …
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In order to have a healthy working relationship between client and designer/photographer/other, you need to educate the client on how to work effectively with you. Before anything starts, you both need to decide what each of your roles will be, discuss each of your goals for the project and establish the best day to day working practices. This week…
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The freelance life can be a lonely one, especially if you work from home. Co-working spaces, having side projects and contributing to your industry all feature on our list of tips to avoid 'freelancer loneliness'. Break - Questioning the Edges of Design #3: Collaboration #18: Let's Take A BreakBy Ashley Baxter & Paddy Donnelly
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If you want to run your own business, you’re eventually going to have to market it to people. This week we talk about one method of doing that - public speaking. From intimate meet ups to large conferences, we cover preparation, dealing with nerves and the urge to check all your tweets as soon as you come off stage.…
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We've finished our MVP! After working on the side project for the past few weeks and documenting our progress along the way, we're finally happy to announce our little app is ready for you to play with. Yay! We'd like you to meet Toddle, an app to help you take baby steps towards your goals. In this final part of our mini-series we talk about what …
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What happens when you miss a deadline? Have you planned for it? We're a little behind schedule with our app, and in this episode we explain why. Ashley talks about the challenges she's been facing while re-kickstarting her development skills, her struggles with 'levelling-up' and she eventually sends a flare up for help. If you'd like to be one of …
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In the third part of our mini-series, we look at the progress Ashley has been making with the development of the app. She presents what she's whipped up so far and we see if it works or not, which leads us on to a discussion about having confidence in your code and working to deadlines. We're now looking for beta testers for the app, so email us on…
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Paddy pitches the wireframes and designs to Ashley in part 2 of our mini series following our side project creation process. We discuss the contract between us, the interactions and details of our daily stand up app and what the next steps will be to create our MVP. If you want an insight into Paddy's design process and how he presents to clients, …
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We're putting our money where our mouth is this week as we kick off a multi-part series where we're actually going to design, build and ship a side project together. In this first part, we brainstorm a list of ideas and make a decision on an MVP that would tie in well with the philosophy of the show. This series sees us putting into practice all of…
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Everything you put out there contributes in some way to how people think of you as a professional. Every tweet, Facebook status, Instagram and email. Everything. People like to deal with people, so ask yourself why would a potential client choose you over someone else with your exact skills? Honing your skills is important of course, but what makes…
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Why would anyone like my work? Why would anyone read my blog? Why would anyone listen to my podcast? We know we've got the skills to deliver, but why do we still have confidence issues when it comes to our passion? If we should be confident in one thing, it's our passion. So why do we still think we're not good enough? Why do we constantly compare …
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Have you grown bored of your goals or projects? Starting something is easy, but sticking with it is the difficult part. Paddy and Ashley talk about the key to sticking with things and the importance of optimising your environment, as well as becoming a proactive worker instead of a reactive worker. It's easy to give into disruption and stop stickin…
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Nobody said following your passion would be easy. Encountering periods of frustration is normal. Ashley and Paddy share some of the frustrations they face in building their passion-based businesses, from coping with a lack of support to dealing with a lack of control in projects. A lot of people love complaining about their frustrations, but taking…
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In a culture that celebrates long, unsustainable working hours, Paddy and Ashley look at how taking a break from work can actually be conducive to productivity. They talk about the guilt they've battled with when taking breaks from work and stepping away from their computers. Whether it's exercise or playing video games, though, taking time out all…
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It's that age old saying that you should 'never work for friends or family', but is it ever a good idea? What happens when professional criticism comes across as a personal attack? How much should you be charging your family for your 'passion'? This week Ashley and Paddy chat about the good and bad experiences they've had with this particularly tri…
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Do you know 'what' you're passionate about? Sometimes it's not so easy to pick out a theme that ties all your various passions together. What if you aren't passionate about anything at all? Following up on last week's 'why' discussion, Ashley and Paddy discuss how flexibility is key when setting up a business doing what you love. A Simple Shift In …
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We all go to conferences or listen to podcasts and nod along to the advice thinking 'That's a great idea, I must do that.' But then we don't do anything about it. We slump straight back into our familiar surroundings, when we should be taking action! This week we discuss why we don't follow through with things and how to optimise your environment t…
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The Day Job. It's one of the huge barriers between you and setting up your dream business. Not a decision to be taken lightly, but leaving the 'security' of a day job for a chance at setting up a passion based business is a big step in the process. This week, Paddy talks about his experience quitting his job and setting up as a freelancer, and if y…
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We've all had it. That feeling where you can't move forward, the idea well has run dry and everything that you create is missing the mark. Creative block is horrible, but is it really just an excuse we use for something we actually don't want to do? This week we talk about our tangles with creative block, both in client projects and our own persona…
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Whether it's hearing the words 'we won't be publishing your book' or 'I don't like green', everyone eventually deals with rejection in their quest to create a passion based business. Stop letting other people dictate the success of your dream. There isn’t any shame in being rejected, but there is shame in not doing anything about it and letting it …
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Registering domain names and putting up landing pages are easy. Actually building and shipping your idea is the hard part. We talk about those first few crucial days after you get an idea, and how building something as quickly as possible can drastically affect your motivation. If you've simply lost the passion for the thing you want to ship, shoul…
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Do your passions lie in an industry which lacks innovation? Do you feel you could do better but there are too many huge, more established players to compete with? Remember, more often than not, true innovation comes from the little guy. Ashley talks us through her experience of building a new quote system that she wanted to create in order to disru…
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How can you snag those dream clients? This week we talk about portfolios, which pieces you should and should not put in them and the damaging effects of a coming soon page. We discuss the importance of clearly defining your potential clients and curating your personal brand. If there's a certain type of work you want to be doing, then you should al…
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Why are we being encouraged to fail all the time? 'Fail early, fail often'. 'Fail, fail, fail'. Failure is a big deal, so why are we trivialising it? Why are we being bombarded with the negative side of failure, rather than focusing on the positives? There are valuable lessons to be learned from failure, but we need to stop celebrating it.…
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How does success seemingly come so easily to others, when I have to work so hard for it? When you look at talented, successful people, you're only seeing the finished product, not all the hard work they put in. Talent gets your foot in the door, it's the hard work that makes up the other 99.9%. On the show we chat about confidence in your own work,…
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Ashley gets angry at herself in this episode on collaboration. We try to define what exactly counts as collaborating and Ashley talks about her frustrations of working solo on projects. How do you make yourself available for collaboration and how do you brand your role within a team? We also touch on ownership of a project and the advantages of wor…
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