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Welcome to Paper Trails! We share the stories of those who create the food we crave and the restaurants we love. Join our journey as a regional paper products supplier sharing the tales of our trails through starting business and being an integral part of a booming North Carolina restaurant industry.
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Papertrail is a monthly interview series with writers and creatives about the books they love. Writers suggest three books which have made an impression on them and then discuss all three with the show's hosts. Perfect for avid readers looking for book recommendations and insights into their favourite authors.
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Tyler Carlson is the Co-Founder of Resquared, a YC-funded Tech Company. He specializes in connecting professionals with local businesses. Tyler has sold $5M+ worth of SaaS Products! He has worked with some of the world's largest brands like Burger King, Kroger, Subway, and more. In co-founding Resquared he’s used his learnings to help people trying to sell on a local level. On Selling Local, he speaks with both small business owners and business professionals. You’ll hear both sides of their ...
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show series
 
In the 13th episode of Season 3 of the Paper Trails podcast, Nick sits down with Steven De Falco, co-owner of Pizza Baby. Listen as Steven talks about growing up in a family of food entrepreneurs, the influence of independent, chef-driven restaurants in his life, and how Pizza Baby came to be.By papertrails
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Joseph Halsbanand commercial real estate. He highlights his success with cold calling and offers insights on how others can achieve the same results. Learn more about: Why building trust and making business owners feel comfortable in the first 10 seconds of a phone call is crucial for success in sales. Addressing objections by understanding the bus…
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In this episode, Chandler Reed (Twitter/X: @ChandlerReedSMB), a local business owner and consultant, shares his journey of acquiring a lighting contractor and retrofitter business. Learn more about: Tips for starting as a small business owner What captures the attention of local businesses How to determine if a salesperson genuinely cares Chandler'…
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In the 10th episode of Season 3 of the Paper Trails podcast, Nick sits down with Michael Pruitt. Listen as Mike speaks on his early days playing collegiate baseball and moving to Monroe, NC, the success principles baseball taught him, and the life lessons he’s learned from business ownership.By papertrails
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In the 9th episode of Season 3 of the Paper Trails podcast, Nick sits down with Jasmine Macon, the owner of Beyond Amazing Donuts. Listen as Jasmine talks about how her grandmother introduced her to cooking, what pushed her more towards breads and cakes over meats, and her love of donuts and what made her start Beyond Amazing Donuts.…
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Wenter Shyu is the Co-Founder of Third Culture Bakery, home of the Original Mochi Muffin®, and other foods and drinks inspired by our upbringing as Third Culture Kids – kids who grew up in a culture different than that of their parents. In our 22th episode, learn more about: After falling in love in Berkeley, CA, how Chef Sam Butarbutar and Wenter …
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In our 21st episode, we talk with Jason Venters, founder of Milk Belly Bakery! Learn how Jason and his wife started their business, earned a Michelin star, gained more than 10k followers on Instagram, and discover how you can better sell locally through their point of view. If you enjoyed our chat, subscribe to the Resquared Newsletter to receive e…
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In our 20th episode, we talk with Paul Daniels, founder of PAPERtrail Bike Cafe. Located in Philadelphia’s Wissahickon Valley Park, PAPERtrail offers wrenches, espresso-based drinks, and locally sourced baked goods and snacks. Learn more about: How to earn the trust of local business owners. The importance of building a community with local owners …
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In the 8th episode of Season 3 of the Paper Trails podcast, Nick sits down with Carlos Abrahams, the owner of Crav’n Caribbean. Listen as Carlos talks about how his mother influenced his passion for food, his transition from the car business to the food industry, and what Crav’n Caribbean is all about.…
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In our 19th episode, we talk with Rob Druce, an Account Executive at RingCentral, focused on small businesses. Learn more about: The importance of building relationships with partners, end-users, and gatekeepers. The value of not filling the dead silence and giving people time to process. Asking great questions that many sales reps overlook. If you…
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Our guest for this episode is Zamanta Archibold, a small business owner and founder of Za Yoga with over 16 years of experience. She specializes in yoga, breathwork, and meditation and travels the country to share her expertise. In this episode, you'll hear: Zamanta's insights on the best and worst sales pitches she's come across. What catches Zama…
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This week, we sat down with Andrea De La Garza, owner of Denver Barre Collective, a barre studio in the Lohi neighborhood of Denver, CO. Hear from Andrea: Her journey into small business ownership & the connections that helped her grow a thriving business How a fellow mom won her business by reaching out with empathy & respect Her recommendations f…
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This week, we sat down with Steve Tripp, owner of The Top Strength Project, a strength training gym in Providence, Rhode Island. Hear from Steve: The importance of genuine relationships in the small business community How he navigates sales pitches and marketing emails His entrepreneurial mindset that made him one of the top gym owners in Rhode Isl…
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This week, we sat down with Kelly Cornelison, owner of Houston's premier dairy-free, gluten-free bake shop, Bare Bakery. Hear from Kelly: Her story turning her side gig into a world-class baked goods brand Why good follow-up is so critical for salespeople who work with small businesses Examples of how to effectively use empathy & personalization in…
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In the sixth episode of Season 3 of the Paper Trails podcast, Nick sits down with the Executive Chef of Community Matters Cafe Chayil Johnson .Listen as Chayil speaks about his culinary influence from growing up in New Orleans and how Community Matters Cafe is impacting Charlotte.By papertrails
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This week, we sat down with Anh Dang, owner of high-end nail salon InstaBeauty based in Brentwood, California. Hear from Anh: His story going from chemist to business owner & nail technician How he cultivated a world-class customer experience at InstaBeauty What catches his eye when salespeople come knocking at his door (or his inbox) Thanks for li…
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This week, we sat down with Matt Ashton, Owner of Lekko Coffee, a Cleveland-based artisanal coffee shop. We spoke to Matt about: His journey from musician to business owner & entreprenuer How he empathizes with small business vendors as a wholesale seller himself The selling methods that make him more likely to respond and connect Thanks for listen…
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After working for Procter and Gamble for 33 years, Bill Bigham decided he wanted to do something more with his time than hit the links. The new goal: Chef. He was accepted into the Inaugural Freshman Class of Johnson and Wales University in Charlotte, N.C., and at the young age of 56, he went back to school. But golf was not off the table. While at…
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In the third episode of Season 3 of the Paper Trails podcast, Nick sits down with Darius Amidi, Director of Operations/Co-owner of Improper Pig, and his son Cameron Amidi. Listen as Darius and Cameron take us through their journey and what led them into the restaurant industry, as well as the characteristics of running a successful restaurant.…
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In the second episode of Season 3 of the Paper Trails podcast, Nick sits down with owner of Que Hospitality Manny Flores. Listen as Manny takes takes us through his journey to U.S. and what inspired him to get into the restaurant industry, the passion and inspiration for his two restaurants Que Onda and Que Fresa, and what the future holds for Que …
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In the first episode of Season 3 of the Paper Trails podcast, Nick sits down with the executive chef, Mike Bobb, of the Ballantyne Hotel. Listen as Mike takes us through how his passion for cooking developed, his journey through culinary school at Johnson and Wales, to becoming the executive chef at the Ballantyne Hotel.…
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This week, we sat down with Mary Jane Bischoff, Owner of You Glow Spray Tan, the #1 rated spray tanning salon in Tampa. We spoke to Mary Jane about: Her journey going from spray painting airplanes to spray tanning What it takes as a business owner to be the #1 rated in your category The selling methods that make her more likely to respond and conne…
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In this week's episode, we celebrate 10 episodes of The Selling Local Podcast! Tyler shares his top five takeaways from speaking with local business owners and those the serve them, including: The benefits of participating in your local Chamber of Commerce The importance of listening and being humble How to follow up with finesse Getting your timin…
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This week, we sat down with Carly Cordovano, Senior Partnership Director at Opus Training, a training platform designed for the restaurant frontline workforce. We spoke to Carly about: Understanding restaurant culture Connecting with local restaurant owners Positioning yourself as a true partner to earn respect from prospects Thanks for listening! …
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This week, we sat down with Lash Hairston, Principal Broker at Carolina Commercial to learn: How he closed a deal in the small town of Winona, MS by getting to know the locals How to get your foot in the door with elected officials His top tips for cold calling! Thanks for listening! If you enjoyed this episode please like, subscribe, leave a posit…
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This week, we sat down with Jordan Johnson, founder of farm-to-table restaurant Naked Farmer to learn: How he expanded from 1 to 4+ locations The difference between good and great customer service His advice for working with small business owners Thanks for listening! If you enjoyed this episode please like, subscribe, leave a positive review, and …
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Welcome to Episode 7 of The Selling Local Podcast! This week's special guest is Audrey Perez, Owner of Mr. Empanada in Tampa, FL! Here are some highlights to look out for in this week's episode: How salespeople and vendors should approach local business owners Lessons learned from working with family If you enjoyed this episode, please like, subscr…
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Welcome to Episode 6 of The Selling Local Podcast! This week's special guest is Jaime Eljach, Owner of Jeljach Laundromats in Queens, NYC! Here are some highlights to look out for in this episode of The Selling Local Podcast: Jaime's Local Business Start The genuine approach that sold him instantly on his current soap vendor Jaime's Advice on "Bein…
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Welcome to Episode 5 of The Selling Local Podcast! This week's special guest is Amro Fadel, Director of Real Estate Strategy & Market Research at Burlington Stores, Inc. and also the Owner of Coffee Malem! Here are some highlights to look out for in this episode of The Selling Local Podcast: Amro's Local Business Start and Story What works in his f…
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Welcome to Episode 4 of The Selling Local Podcast! This week's special guest is Andi Graham, CEO of Big Sea. Here are some highlights to look out for in this episode of The Selling Local Podcast: Andi’s pacman rule How to use free training through your local chamber of commerce to increase your book of business The importance of picking a niche ear…
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Welcome to Episode 3 of The Selling Local Podcast! Here are some highlights to look out for in this episode of The Selling Local Podcast: How Beau Uses Referrals to Get Local Business Clients Meagan’s SMB Story - From making ends meet to owning her own business Meagan’s Do’s and Don'ts of Selling to Local Businesses - Don’t Blast! Thanks for watchi…
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In the second episode of The Selling Local Podcast, Tyler speaks with Jodi Rapaport. She is the owner of My Big Finds, a vintage local business store. Based out of Maryland, she knows how to run a successful and community-oriented local business. In this episode, they talk about her founding story, how businesses should approach selling products/se…
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In the first episode of The Selling Local Podcast, Tyler speaks with Skylar Jones. She is a leasing representative at Kimco Realty. Based out of the Baltimore area, she’s amassed a knowledge of wealth and an understanding of leasing retail spaces to local business owners. In this episode, they talk about one of her favorite local businesses she’s s…
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"I realized that I could change somebody's day because I'm the first person they're speaking to, most likely." Magnolia Coffee Co's Production Manager, Ben Alleman, got into the coffee scene because he wanted a change from the restaurant industry. He quickly fell in love with what he calls the 'counter-culture.' Magnolia's goal is to make the top 3…
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Stomp, Chomp & Roll Restaurant Group owner, Will Bigham, grew up in the restaurant industry. He describes himself as 'always learning,' which is probably why he's seen success operating a wide variety of restaurants ranging from a dessert business to fast-casual Asian cuisine, and now the popular Charlotte, NC brands Improper Pig, Flying Biscuit, a…
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Manolo Betancur has a plan -- to bring his Latin bakery concept to the poorest towns of NC in hopes to create jobs, growth, and spark life on desolate Main Streets that can use some love. It's this attitude that has helped his Charlotte, NC bakery, Manolo's Latin Bakery, find success. "Business is not about money, business is about people," says th…
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Head Brewer, Kiel Arrington, takes Nick on a mini-tour of the brewery and what goes into making your favorite beers. Owning a business was always in the back of Arrington’s mind and Vaulted Oak wasn’t his first attempt at starting a brewery business. In 2015, he pitched a brewery to investors and they didn’t bite. But Arrington wasn’t deterred and …
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We may be a paper company, but this crew is makin' that paper! We get a fascinating view inside the workings of CT Commercial Paper in Oakboro, NC with Kat Palm & Mollie Guffy. Not only do they make the best paper products (Single Roll Tissue, Jumbo Roll Tissue, Hard Wound Roll Towels, Kitchen Roll Towels, Folded Towels, Napkins, Toilet Seat Covers…
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After a wide and varied journey through all sides of the restaurant industry, bbq fan Lewis Donald launched his shop, Sweet Lew's, in the Belmont neighborhood of Charlotte, NC because he felt Charlotte needed a true barbecue shop and "I felt like that was my best avenue to be me, have fun and I could see myself doing it for the rest of my life." He…
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