We don't think of non-profit organizations competing against one another but in many ways they actually do. Marshall Pennell and Jessica Ching explain that donors have to make choices about all of the things they are asked to give towards. Your organization has a greater probability of being chosen if you understand what donors are looking for and …

Fundraising takes a lot of effort. Jessica Ching and Marshall Pennell explain why if you want to be very effective at raising money, a lot of your fundraising effort should go into NOT raising money! Watch this video to understand why. DonorFarm has all sorts of great materials and ideas that will help you to make the best possible presentations to…

Sometimes leaders get tired of producing good fundraising events. Sometimes donors get tired of attending fundraising events, especially poorly done events. That leads to ideas like this: "What if we don't do an event and just ask everyone to send in their money and take the night off?" Marshall Pennell and Jessica Ching explain why that is probabl…

Leaders of organizations are always talking about how they need to find younger donors. Marshall Pennell and Jessica Ching are confused about why. Their vast experience shows that younger donors are not really what most organizations need, and they explain why in this helpful video. DonorFarm has all sorts of great materials and ideas that will hel…

When a donor invites you to do a fundraising event at their beautiful home it might seem like a great opportunity. While we might never say "never", Jessica Ching and Marshall Pennell tell you from their vast experience why home based fundraising events aren't the greatest, and what you should do instead! DonorFarm has all sorts of great materials …

Is there a best time of year? A preferred time in the cycle of your fiscal year? Some trick to raising your annual budget once a year at the perfect event? It just might not be that easy. Marshall Pennell and Jessica Ching have some great help for you in how to approach raising funding for your annual budget. DonorFarm has all sorts of great materi…

People who are givers do so because they understand the impact their giving can have. You don't have to talk them into giving, you just have to let them see why they should give. If you handle it all properly your donors will actually be grateful for how you ask for money. Jessica Ching and Marshall Pennell have some great help for you to know how …

There are so many things that people are asked to give towards and they have to make some choices. What can you do to motivate them to help fund the work that your organization is doing? Jessica Ching and Marshall Pennell have some great advice and practical help. DonorFarm has all sorts of great materials and ideas that will help you to make the b…

When our best donors use their relational capital to help introduce new donors everybody wins! But we have to do events in just the right way to make donors comfortable doing so. Marshall Pennell and Jessica Ching have some great tips on planning events that donors will love, and that they will bring their friends to! DonorFarm has all sorts of gre…

How do you find new donors to help fund your organization's work? Jessica Ching and Marshall Pennell have some great advice! DonorFarm has all sorts of great materials and ideas that will help you to make the best possible presentations to current and potential donors. Keep watching videos, listening to podcasts, and reading blogs to learn more and…