show episodes
 
Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding. If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join ...
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Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
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From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.
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The Just Bloody Post It podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.
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The chase for financial freedom begins. Join hosts Matt Cavanaugh and Tim Winfrey as they interview leading real-estate agents and investors. Listen to the stories and be inspired by the ups and down of the world of real-estate from agents and investors.
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There's only one way to start. And that's to start. Take your product or business from idea to launch in just 8 hours with this free audio guide. Featuring Chris Ducker, Ash Maurya, Adam Farah and more PLUS free templates and resources to help you every step of the way. Today isn't the day for excuses. Brought to you in partnership with AWeber, XERO and Ignite Accelerator.
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show series
 
We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for …
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Wondering if B2B marketing strategies are relevant for your small business? ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.…
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Curious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international stages. Today, Anna shares how AI not only serves as a tool but also acts as a collaborator in the cr…
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In the Making kicks off season two with Teresa Au interviewing Vanessa Rivera of The Life of AIVAX about her whimsical Photoshop art and how she balances a time-consuming creative career with a family as a working mom. Vanessa talks about creative tools that save her time in her work, how she and her family left their home to travel in Europe for a…
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Feeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to personal branding excellence. Today, Lupe shares her journey of aligning her brand direction with her …
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Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, …
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Struggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands. Let’s dive into the art and science behind s…
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Season 2 is almost here! In the Making explores the challenges and rewards of working in the creator economy. Subscribe now to join host Teresa Au as she talks to creatives, soloprenuers, and experts to find out how they thrive at work–and how you can, too! Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses …
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Finding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective leaders. In our conversation, Alan shares invaluable tactics for understanding yourself, assembling the r…
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Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal shed…
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Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal brandi…
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Tired of the daily hustle of managing your business? 🏃‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.…
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Curious about web design trends that truly captivate audiences? 🌐 Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time.…
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Bonus Episode Here! And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful! It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social …
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Ever felt overwhelmed by SEO and wondered where to start? 😨 Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate you…
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There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you con…
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Can AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insigh…
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Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach. The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start. Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effec…
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Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should…
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As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Sta…
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In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience. Learn a…
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In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want. Podcast pairing 🍷: I suggest you listen to this alongside episode #132 with Fiona Humberstone, The Brand Stylist - she talks about how to bring your id…
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Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities t…
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A Just Bloody Post It Note full of home truths and advice if you'd like to pitch to be a guest on podcasts (and you should, great idea!). Because, and this is said with love and understanding, most of the pitches I get for #JustBloodyPostIt suck. Listen to find out what will really get you on a podcast how to make contacts and network to secure the…
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This is a great time of year to take a look at what's trending for 2024 (even if you then choose to ignore it). In this Post It Note we cover, private online communities AI (it's here to stay) casual LinkedIn quiet social media quitting and Taylor Swift Podcast pairing: the perfect accompaniment to this episode is no #137 with marketing strategist …
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In today's short sweet solo episode, we talk about how to juggle your own busy festive schedule (holy heck, every year with the busyness) with the maintaining warm, engaging connections with your customers. It's a season filled to the brim with demands on our attention (I'm wrapping up my last workshop of the year this week and debating the necessi…
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Listen to hear the five things I might have or should have but didn't do differently in my business this year. I love getting this stuff off my chest. Because nothing goes right without things going wrong. We make new mistakes every year, it's just part of the fun of running your own thing. This is the first in a week of post it note specials I've …
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This time, we're diving into the world of LinkedIn with the UK's number one LinkedIn trainer (according to his mum 😉) Gus Bhandal. Is it just a corporate bore-fest, or a valuable platform (maybe the most valuable) for networking, winning work and connecting with interesting like-minded people? Gus is a marketing strategist whose career's taken him …
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Wondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.…
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This will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy…
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Teresa Au chats with Emmy-winning design superstar Chris Do about his pivot from design to teaching, his education platform The Futur, and all the things he didn’t learn in design school. You’ll hear all about how Chris’ 2M+ social followers inspire his content, and Chris answers questions from design students. Plus, Chris opens up about why now is…
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This episode is packed full of classy design takeaways that'll make your content and visuals - well - easier and better. I'm chatting to designer, copywriter and growth strategist Redona Dida about how she's used the power of knowledge-sharing to grow her Instagram to 100k followers. And no we are not be talking about Reels. Redona generously share…
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Curious how to develop a unique aesthetic for your brand on social media? 💻 Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.…
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This time, we welcome back friend of #JustBloodyPostIt - brand strategist, world traveller and work-from-anywhere advocate - Phil Pallen to talk about the future of content creation (AI AI AI!) and digital learning (yikes 🫣). I am a marketing teacher and seller-of-online-learning so when Phil said recently that "online courses are dead" I had to in…
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Our expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance…
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In this episode, we venture outdoors with the renowned landscape architect Marian Boswall. Known for her innovative design practice, Marian is also a lecturer, speaker, author and Instagram enthusiast. Her book, "Sustainable Garden," is a treasure trove of philosophy, insights, and eco-conscious gardening advice. We discuss morning routines (includ…
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Meet our incredible guest, Yosef Lee, a multifamily real estate investor who embarked on a life-changing journey from the world of law to creating passive income streams. Yosef's dedication to building a legacy for his children led him to explore the world of real estate investing, and he hasn't looked back since. With a passion for helping others …
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🚀 Unearth Game-Changing Strategies Buckle up for an adrenaline-fueled ride through some of the most game-changing strategies that can revolutionize your financial life. In this episode, you'll uncover: 📈 Alan's Remarkable Journey: From Struggles to Triumph Prepare to be inspired as we navigate through the awe-inspiring chapters of Alan's life story…
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Meet Angela Markham, an affiliate marketing expert known for her expertise in real estate, real estate agencies, and entrepreneurship. Angela has built an illustrious career helping real estate professionals and entrepreneurs achieve financial and time freedom. Her accomplishments include revolutionizing the affiliate marketing game and empowering …
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Looking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!By Phil Pallen
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Unlock the Power of AI for Small Businesses! 🚀 🎙️ Get ready to supercharge your small business with AI! In this episode of the Freedom Chasers Podcast, your host, Tim Winfrey, is joined by Phil Pallen, an AI and branding thought leader who is here to unravel the secrets of AI for small businesses. 🧠 Discover how to automate and delegate tasks effic…
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Inspiration is on tap as Teresa Au speaks to graphic designer, entrepreneur, and author Aaron Draplin. Known as much for his warm and direct personality as for his signature thick lines design style and ample use of Pantone Orange 21, Aaron is beloved by designers everywhere. Aaron shares lessons gleaned from his midwestern upbringing, nearly 20 ye…
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*Watch out for the odd swear 🙉* Our guest this week is the is the award-winning author, columnist, brand strategist and now founder of a new guided journaling app Storia, Elizabeth Uviebinené. Elizabeth tells us how she started her career in corporate marketing but became a full time author and speaker in 2018 when she co-wrote inspirational best s…
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🌆 Seattle's real estate market is heating up, and Karl Krauskopf is here to share the playbook for success. If you're an aspiring real estate mogul, tune in to this episode of the Freedom Chasers Podcast to discover the strategies that could catapult your investments to the next level. Karl reveals his insider tips, so you can seize opportunities a…
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🚀 Uncover the Blueprint to Inner Fulfillment and Success! Don't Miss This Episode of Freedom Chasers Podcast with Adam Hergenrother. ⭐ Ever wondered if there's more to success than material wealth? Tune in to hear Adam Hergenrother's remarkable story of personal growth and inner transformation. In this episode, you'll gain insights into the practic…
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