Best Philippa Craddock Podcasts (2024)

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046. TIME MANAGEMENT TECHNIQUES 27:40

3d ago27:40

27:40

Learn practical techniques you can implement right away to take Better Control Of Your Time. In this episode we explore how mastering time management can make a significant difference in achieving your business goals efficiently and effectively. Introduction The value of time as a resource. A personal story of balancing new motherhood with starting…

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045. INTRODUCTION TO BUSINESS PLANS 26:40

9d ago26:40

26:40

A concise 3-page Business Plan can be a game-changer! In today's episode, we dive into the world of business plans in a straightforward, inspiring, and exciting way. Whether you’re starting a new business or refining an existing one, this episode will help bring clarity and direction to your offering. Here’s what we cover: Introduction The importan…

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044. CRAFTING YOUR VISION STATEMENT 19:50

17d ago19:50

19:50

What is a Vision Statement and why is it so important? Unlock the power of a compelling vision statement, Discover why it is more than just words. It's a guiding star that shapes your business's long-term goals and aspirations. Learn the differences between vision and mission statements and how a clear vision provides clarity, direction, and inspir…

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043. TURNING SELF-DOUBT INTO SUCCESS 22:34

24d ago22:34

22:34

Ready to boost your confidence? You’re in the right place. In this episode, we dive deep into the pervasive issue of imposter syndrome, exploring how it impacts your work and self-worth. Join me as I uncover practical strategies to recognise, reframe, and conquer these feelings of self-doubt. From personal anecdotes to actionable steps, learn how t…

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042. WHY SMART GOALS ARE NOT ENOUGH 18:02

1M ago18:02

18:02

A very warm welcome, today we are looking at the power and significance of having clear business goals, and why it’s such a big deal for you and your business. Imagine you're driving somewhere new without SatNav and there aren't any road signs for you to follow. You might head roughly in the right direction and with perseverance, eventually stumble…

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041. NICK JENKINS, FROM MOONPIG TO DRAGON (PART TWO) 48:11

1M ago48:11

48:11

In today’s episode, we continue our conversation with Nick Jenkins. If you missed last week's episode you can catch up HERE, where we discussed how Nick enabled Moonpig's extraordinary growth, his unique insights on customer service, building and trusting your team, and marketing. In Part 2, Nick shares his thoughts on ways to help you overcome the…

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040. NICK JENKINS: FROM MOONPIG TO DRAGON (PART ONE) 49:36

2M ago49:36

49:36

In today’s episode, I’m thrilled to be joined by our first guest, Nick Jenkins. Nick is the founder of Moonpig.com and many of you will know him as a former dragon on the BBC series 'Dragon's Den’. Through our conversation, Nick shares his journey from his early career in Moscow to becoming one of the UK’s most successful entrepreneurs. We discuss …

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039. EXCLUSIVE RESEARCH: TOP 5 CHALLENGES THAT STOP CREATIVE BUSINESS OWNERS FROM REACHING THEIR FULL POTENTIAL 25:38

2M ago25:38

25:38

Over the past six months, we've conducted extensive research, uniquely tailored to the creative industry, gathering insights from hundreds of small business owners who, like you, are passionate about turning their creative visions into thriving businesses. In this episode, I’ll be sharing the findings of this research with you, revealing the top ch…

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038. WHAT MAKES A VIABLE BUSINESS IDEA? 20:12

2M ago20:12

20:12

I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we’re exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I’ll discuss the importance of market demand, the cost of bringing your idea to life, and …

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037. DEFINING YOUR PATH 17:34

2M ago17:34

17:34

How to pursue what you love without being derailed. So often, we get caught up in the motions, following paths that might not truly resonate with who we are or what we desire most deeply. In this episode we'll explore how to identify whether you’re on the path that’s right for you, how to realign if you’re not, and how to protect what you most woul…

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036. COMMUNICATING YOUR WORTH 24:12

2M ago24:12

24:12

In this episode we're discussing how to communicate your worth and ways to really help you understand and confidently see the immense value of your offerings. It's more than just the exchange of services for payment; it's about establishing a connection with your target audience, ensuring they understand not just what you do, but why it matters and…

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035. SOCIAL MEDIA BURNOUT 19:43

3M ago19:43

19:43

In this episode, I’m looking at how we adapt and pivot when our usual tools don’t resonate as they once did. It's about understanding that change is necessary and hugely beneficial if approached thoughtfully. I'll share where my current focus lies within my business's marketing efforts, particularly the shifts I'm considering after hitting a bit of…

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034. OVERCOMING THE FEAR OF SELLING 26:46

3M ago26:46

26:46

I think this is one of the biggest obstacles that many of us face as business owners … why does selling often make us feel so uncomfortable? I honestly don’t think it matters whether you are at the beginning of establishing your business or many years in, most of us face this fear, and it isn't just about the act of selling; it’s about the vulnerab…

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033. WHY KNOWING YOUR TARGET AUDIENCE IS SO IMPORTANT 22:35

3M ago22:35

22:35

In the busy-ness of running a small business, understanding your target audience is not just a step toward success—it's a HUGE LEAP! It's about knowing who will benefit most from what you have to offer and why. This understanding shapes everything from product development and marketing strategies to customer service and how you communicate your bra…

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032. WHAT COULD A SURVEY DO FOR YOUR BUSINESS 19:20

3M ago19:20

19:20

Today we are looking at the power of a well-designed survey—one that will give you clear insight into the audience you are looking to support. This is not just about gathering data; it is about opening up a conversation with your audience, to understand how you can add more value and how you can help them succeed. Understanding exactly what your au…

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031. HOW I'D BUILD MY BUSINESS... IF I WAS STARTING FROM SCRATCH 27:40

4M ago27:40

27:40

Welcome to today’s episode, where we’re taking a bit of a different path. We are talking about what I would be doing inside my business, if I was to start all over again. I share strategies that you can apply straightaway. I’ll be talking about a list of crucial steps, some I managed to implement relatively quickly into my business, and some that t…

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030. FROM PERFECTIONISM TO EMBRACING 'FINE' 20:57

4M ago20:57

20:57

A few months ago, I wrote a journal post titled Embracing Fine, the antithesis to that feeling of perfectionism, and from receiving a bunch of messages on Instagram afterwards, it clearly resonated with so many people. I feel that as a community, perfectionism is a trait that often runs deep, and as wonderful as it initially sounds, it is huge obst…

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029. THE COST OF TURNING YOUR PASSION INTO A BUSINESS 21:19

4M ago21:19

21:19

Behind many small businesses, a hobby was the starting point, initially something that brought enjoyment, a sense of important escapism and relaxation. This passion was the place to turn to, to escape the pressures of the day-to-day. So what happens when we turn our hobby, our escape, into a business? When we start to depend on these passions for i…

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028. TESTIMONIALS: GROWING YOUR BUSINESS THROUGH CLIENT STORIES 22:31

4M ago22:31

22:31

Today's topic might seem a little small, but it has the potential to be huge and it comes from one of the biggest mistakes I see small business owners make, the exact same mistake I was making and when I realised it, it was a proper a-ha moment. I am really excited to share it with you, as it’s something you can apply pretty much straightaway … it’…

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027. THE GOAL-GETTERS MASTERCLASS 26:25

5M ago26:25

26:25

Today’s episode is a special one. I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you. Over the last few months, I have received literally hundreds of messages from our community, all with…

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026. DOING LESS & ACHIEVING MORE (HOW I ACHIEVED MY GOALS) 27:06

5M ago27:06

27:06

In this episode, I’m hugely excited to introduce you to a set of straightforward steps that will help transform feelings of overwhelm into clarity, purpose, and action. It’s a culmination of everything I've learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I've distilled it down into simple, actionabl…

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025. MY PERSONAL GUIDE TO INSTAGRAM 29:50

5M ago29:50

29:50

One of the questions I’m frequently asked, is how I manage Instagram for my business, so that’s exactly what we’re looking at in this episode. Instagram definitely creates polar views, some love it, others loathe it and perhaps similarly to me, you sit somewhere in between. I think though wherever you sit, we can all recognise the feeling of slight…

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024. BEYOND APPLAUSE - BALANCING EXTERNAL APPROVAL AND YOUR INNER DRIVE 24:30

5M ago24:30

24:30

Today, we're exploring a topic that's close to the heart of every dreamer and doer out there: the balance between seeking support and fuelling your inner drive. It's about understanding when to share your dreams and when to guard them, how to embrace encouragement without losing your core motivation, and navigating all the external opinions we enco…

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023. HOW TO UNLOCK YOUR BEST IDEAS 18:18

5M ago18:18

18:18

Our episodes to date have been relatively deep and hopefully given you a huge amount to think about, so I felt it was time for something a little more light-hearted, yet still something of significant value … this is definitely more of a refreshing topic, quite literally! Have you ever wondered why some of your most brilliant ideas seem to pop up w…

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022. INTRODUCING THE PRESS FRAMEWORK 32:01

6M ago32:01

32:01

Over the last few weeks, I’ve been out and about quite a lot, at various industry events, and socially, where I’ve had the privilege of meeting numerous small business owners. One thing struck me in many of these interactions - despite having a brand, a customer base, and various marketing strategies in place, many were facing similar challenges. T…

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021. THE STRENGTH OF VULNERABILITY & THE POWER OF DISTINCTION 35:13

6M ago35:13

35:13

I’m very excited about today’s topic, it’s something that means a huge amount to me and is massive in today’s world of business, yet it’s one that’s often misunderstood. We’re looking at the strength of vulnerability and the power of distinction. Embrace Vulnerability When we embrace vulnerability, we create a culture of trust and innovation. We en…

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020. THE BRILLIANCE OF CONSISTENCY: SMALL WINS, THE 2% RULE & BIG VISIONS 27:25

6M ago27:25

27:25

As we are in the first month of the year, this is often the time when we hear the collective chorus of resolutions, when hope is fresh and aspirations are sky high. It’s that magical moment we all know so well, when we tell ourselves, “This year will be different.” But let’s be honest—how often have these words truly heralded transformation? For ma…

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019. LIVING AUTHENTICALLY 28:18

6M ago28:18

28:18

This episode was sparked by a conversation I had with my husband a few evenings ago; sitting eating supper, he shared an article he’d read about a book by Bronnie Ware, an Australian nurse who took the time to write down the most common regrets of the dying. It was partly a sombre conversation but at the same time, a really enlightening one. As we …

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018. REFLECTIONS & LEARNINGS 14:09

7M ago14:09

14:09

I’m excited to share this episode with you, it’s a real shorty, as I know we are all busy at this of year. We're taking a step back to appreciate all that we have achieved and learnt this year. It's a moment to reflect on the lessons learned, the challenges overcome, and the victories celebrated. When we talk about growing a business, we often focu…

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017. BEST BUSINESS, MINDSET & LIFE BOOKS 17:29

7M ago17:29

17:29

I was recently asked inside the community group within our annual signature Masterclass, for a list of recommended books, and I thought it would make a great podcast episode where I share the most inspiring books that have helped me within my business and those that have helped me in some way to have a positive outlook on life in general. I hope th…

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016. CHATGPT FREQUENTLY ASKED QUESTIONS 21:41

7M ago21:41

21:41

Since we shared our initial episode on Chat GPT, we’ve been flooded with questions and I would love to take you through all of these, sharing my answers. The consensus is definitely that many think of ChatGPT as a dirty secret that few want to admit using, it’s almost like we are cheating and trying to pull the wool over our customer’s eyes, but I …

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015. FAIL FAST & PIVOT QUICKLY 19:24

7M ago19:24

19:24

Today I’m going to share a recent challenge we faced – a mishap that occurred just a while ago. We learned some valuable lessons about the importance of resilience and agility in content creation. Whether like us you create weekly content, you are a business owner, or just someone who appreciates a look behind the scenes, I hope you’ll find this st…

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014. THE 5 RED FLAGS FOR ALL START UPS & SMALL BUSINESS OWNERS 16:55

8M ago16:55

16:55

A while ago, I came across an article in the magazine Fast Company, that caught my attention - 5 RED FLAGS TO WATCH OUT FOR WHEN WORKING WITH START-UPS. The article was insightful, and from my personal experience over the last 14 years, it really did focus on the areas that matter the most, and it also highlighted the areas to avoid, the areas wher…

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013. CHAT GPT: YOUR NEW BUSINESS WRITING ASSISTANT 17:18

8M ago17:18

17:18

Let’s talk about AI, specifically ChatGPT and specifically from a small business owner's perspective. For us, AI has been a game-changer. And my goal with this episode is to help you utilise ChatGPT effectively for your own business. I’ll share key insights I've gained whilst using AI effectively and I'll also provide additional tips that could ben…

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012. HOW TO FEEL FULLY MOTIVATED 15:21

8M ago15:21

15:21

In today's episode, I share my thoughts and strategies to help you stay motivated and inspired as you are working towards achieving your goals. We'll be discussing a very relatable topic: what to do on days when you have lost your motivation. We've all been there, those days when we just can't seem to find the drive to get going on our to-do list. …

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011. UNDERSTAND YOUR AUDIENCE AND TRANSFORM YOUR BUSINESS 24:31

8M ago24:31

24:31

We all live In a very noisy and fast paced world, where understanding your audience is becoming more important than ever. During this episode, I share why and how you should define and understand your audience, ultimately ensuring that your business offerings align with your audience's needs, desires, and lifestyle. I'll walk you through a series o…

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009. GET THE MOST FROM USEFUL RESOURCES 13:02

9M ago13:02

13:02

I was thinking the other day, how so often we come across incredible information that might make a difference to our lives and our businesses, that great feeling of what might be possible for us to achieve when we discover a brilliant and valuable resource. We are excited to implement the ideas and put them to use and then … … something distracts u…

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008. A RAW & UNCUT LOOK BEHIND THE SCENES - A VERY PERSONAL EPISODE 21:52

9M ago21:52

21:52

We are a few months into the biggest change we have ever gone through within our business, moving from a flower design led business, to a brand fully focussed on supporting you within your own business, taking our years of experience in running a multi-level, 7 figure global business, and now sharing all our marketing and strategy insights. It’s a …

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007. ESSENTIAL SKILLS FOR EVERY SUCCESSFUL ENTREPRENEUR 15:56

9M ago15:56

15:56

I recently shared a JOURNAL post on the essential skills to start and grow your business, focussing on the importance of mindset and attitude, and today, I wanted to bring this to the Podcast and share a little more. I remember before I started my business, wondering what the key skills that every successful entrepreneur had and wondering if they w…

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006. THE IMPORTANCE OF STORYTELLING 16:02

9M ago16:02

16:02

Today we'll be exploring one of the key secrets that separates the most successful brands from the rest: crafting a powerful and engaging brand story. Stories help us make sense of the world around us and connect with others on a deeper level. And that's why, in marketing, telling stories is a powerful way to engage with your audience, for them to …

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005. CONFIDENCE WITH PRICING - IT'S MORE THAN MATHS, MARK-UPS & MARGINS 18:57

10M ago18:57

18:57

Recently, I wrote a 20-page free guide, covering the nine most important steps that will help you confidently price all your offerings. The guide is available to download, and you can click the link below to access it. Today, I want to bring those steps to life through this Podcast episode, focussing on the crucial topic of pricing - a concept that…

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004. THE TRUTH ABOUT BEING YOUR OWN BOSS 19:36

10M ago19:36

19:36

Today we'll be discussing the benefits and challenges of working for yourself. If you've ever dreamed of ditching the 9-to-5 and taking control of your own destiny, this episode is for you. We'll explore the freedom and flexibility that comes with being your own boss, as well as some of the hurdles you might face along the way. From setting your ow…

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003. HOW TO ACHIEVE YOUR GOALS 15:00

10M ago15:00

15:00

This week I am looking at ways to help you break free from the limitations of your everyday life and transform your dreams into tangible outcomes. I'll be discussing the six crucial steps that can help you stay on track and ultimately achieve the goals that will change your life for the better. From research, I've discovered that it's thought only …

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002. HOW I OVERCAME MY DISLIKE OF NETWORKING 10:45

10M ago10:45

10:45

Today we're diving into the world of networking - but not in the traditional sense. Networking can be a powerful tool for your business, but it can also be daunting for many so, if you hate networking, and have somewhat shied away from making connections within your industry, this episode is for you. Networking can be phenomenal for your business, …

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001. BALANCING CREATIVITY WITH BUSINESS 17:41

11M ago17:41

17:41

Today we are exploring the five essential, practical strategies that have helped me, and countless others, strike the perfect balance between creativity and growing a successful business. My hope is that by the end of our conversation, you will have new ideas ready to implement today. Whether you are in the early stages of a business idea or you ar…

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WELCOME TRAILER 1:41

1y ago1:41

1:41

Welcome to Passion to Profit, a weekly podcast to help support big hearted creative thinkers, small business owners and entrepreneurs, to transform their knowledge, expertise, and passion into successful and profitable businesses. I’m Philippa Craddock and I’m obsessed with all things business, marketing, and strategy. I left my corporate role over…

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