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006. THE IMPORTANCE OF STORYTELLING
Manage episode 427367614 series 3584584
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Today we'll be exploring one of the key secrets that separates the most successful brands from the rest: crafting a powerful and engaging brand story.
Stories help us make sense of the world around us and connect with others on a deeper level. And that's why, in marketing, telling stories is a powerful way to engage with your audience, for them to relate and connect with your brand and to help them see the genuine value in all your offerings. As humans, we will invest in things that make us feel something. It’s a noisy world out there, and it’s essential for the success of your brand, that you make people connect with your brand on a deeper level. People need to be able to relate to your story and link to your products or service, directly as a solution to something they want, desire and/or need. We'll discuss the importance of storytelling in marketing, the psychology behind why stories work, and how you can create a brand story that truly resonates with your target audience. With real-life examples and actionable tips, you'll learn how to elevate your brand and create lasting connections with your customers.
I’ve included the eight key points, to help you craft your brand story in the show notes, so click below to help you to start crafting your own compelling brand story, plus you'll find a link to a brilliant free reference guide, full of prompts and more examples.
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