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We keep plugged into everything in the world of ASO so you don't have to. In The ASO Review your hosts guide you through the monthly tech news in brief. This podcast is a bitesize review of everything that’s been happening in the world of App Store optimisation, algorithm changes, tool updates and more.
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Welcome to Appthropology! Join Jim and Paul (a marketer and data scientist) as they chat with the people behind awesome mobile apps. We’ll look to understand their biggest lessons for bringing value to people, and we’ll dive into interesting stories and insights about how they build and who they build for.This podcast is sponsored by Aampe (www.Aampe.com)
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Episode 11 - Lessons learned from working at a monster app with Thomas le Hardy (Tonsser)
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1:02:29
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Most smaller apps wish they had the resources of a mega-app, but should they? Join us this week as we talk with Thomas le Hardy about his past experience working as Director of Customer Acquisition at Audible (Amazon) and how it compares with his current role as VP of Marketing at Tonsser. During the podcast, Thomas answered questions like: 👉 What …
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Episode 10 - How to drive engagement and adoption on employer-sponsored apps with Martyna Malinowska (GajiGesa)
53:52
53:52
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Growing a B2C app is difficult, but encouraging users to use an employer-sponsored app brings additional challenges: If a significant number of employees don't use the app, the employer will cancel your contract. Join us this week on the Appthropology podcast as we talk with Martyna Malinowska, co-founder and chief product officer at GajiGesa. Duri…
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Episode 9 - The most common mistake apps make in CRM with Annika Dunaway (Phiture)
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55:11
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What are the most common mistakes apps make in CRM? 🤔 Join us this week as we talk with Annika Dunaway, Sr. Growth Consultant at Phiture, about what she's learned in her experience serving in marketing and CRM roles in virtually every industry — from training and education to food delivery and travel and even health and fitness — and how she curren…
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Episode 8 - The role of CRM in FinTech apps with Joel Fransson (Anyfin)
42:34
42:34
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Managing CRM for an app is one thing. Running CRM for a FinTech app is quite another. ...especially when you're mostly a team of one. ...and your app is designed for people to STOP using it. 😳 Tune in this week as we talk to Joel Fransson, Global CRM Manager at Anyfin, the app designed to help users take control of their finances by getting lower i…
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Episode 7 - 2023: The Year of the Lifecycle Marketer
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22:08
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What will determine whether apps survive 2023? Lifecycle marketing. ...but not lifecycle marketing as we've been doing it. Apps came off a high in 2020, but the tides have changed. Now, most apps are feeling the squeeze between heavy resource constraints (both fewer physical resources and less capital during the recession) and worsening ad performa…
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Episode 6 - The role of lifecycle marketing with Sean Collins (BILT Rewards)
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1:03:28
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What's the role of lifecycle marketing, and how can you make the biggest impact on your brand? Tune in this week as we talk to Sean Collins, Director of Lifecycle Marketing at BILT Rewards, as we answer this and more! 💳 Get an overview of BILT and the awesome value they deliver to their users 😱 Learn how BILT discovered that their own name was pote…
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Episode 5 - Building educational apps with Tim Dikun (Teaching.com)
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46:38
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1 in 4 children in America right now grows up without learning how to read — and we can't just fix it with "more school." In fact, only 35% of public school students are rated at or above 'Proficient' in grade 4 reading, and a full 37% of children arrive at kindergarten without the skills necessary for lifetime learning. Tim Dikun and the folks at …
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Episode 4 - How to grow in a crowded market with Siim Pukk (Fudy)
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1:00:10
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How can you stand out in a crowded marketplace? How do you effectively expand into new markets? ...and how can you make a big impact, as quickly as possible, when taking over in a growth role for an up-and-coming app? Tune in this week as we discuss all of this and more with Siim Pukk, the Head of Marketing and Growth at Fudy, Estonia's premier foo…
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Episode 3 - The role of data science in mobile apps with Ben Tengelsen (IntelyCare)
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56:00
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What's the role of data science and behavioral science in mobile apps? How do you prioritize and conduct experiments? ...and how do you effectively interface with marketing? *gasp!* Tune in this week as we discuss all of this with Ben Tengelsen, the VP of Data Science at IntelyCare, the flexible healthcare staffing app! We'll dive into some common …
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Episode 2 - Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)
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52:12
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This week on the Appthropology podcast, we're talking with Gijs Verheijke, the Founder of Ox Street, Southeast Asia's premier app for buying and selling authenticated shoes and apparel. Tune in to learn Gijs's advice on how to successfully start up a 2-sided marketplace, some of the tools and strategies he uses to keep Ox Street going, and the less…
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Episode 1 - Getting Featured in the App Store with Baptiste Malaguti (Kuri)
50:35
50:35
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Tune in this week as we talk to Baptiste Malaguti, the CEO and Co-Founder of Kuri, the Climate-Friendly Meal Planning App. We'll dive into why Baptiste started Kuri, Kuri's mission, and how Baptiste was able to quickly scale and get featured in the Apple App Store. We'll also explore how Kuri chose their user-behavior metrics, the way Baptiste thin…
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The ASO Review May 2020: New experiments on Google Play Store, more features to Google UAC, TikTok backlash and more! This episode is brought to you by Phiture. phiture.com
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The ASO Review April 2020: App Store new categories & markets go live, Google UAC tests with a direct button and more. This episode is brought to you by Phiture. phiture.com
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The ASO Review March 2020: Changes in Google Play Store, Coronavirus, WWDC in June and more. This episode is brought to you by Phiture. phiture.com Read the ASO Monthly March 2020 here: asostack.com
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The ASO Review February 2020: Apple bugs, category updates, China market trends, Apple Search Ads beta testing and more. This episode is brought to you by Phiture. phiture.com Read the ASO Monthly February 2020 here: asostack.com
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The ASO Review January 2020: ASO Conference, New Research and Return of Priority Score! This episode is brought to you by Phiture. https://phiture.com Read the ASO Monthly January 2020 here: https://asostack.com
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The ASO Review December 2019: Bugs, Symbol Indexing, ASA Rotation Mode, and more! This episode is brought to you by Phiture. https://phiture.com Read the ASO Monthly December 2019 here: https://asostack.com
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The ASO Review November 2019: Metadata Policy updates, Apple Search Ads Glitches and more. This episode is brought to you by Phiture. https://phiture.com Read the ASO Monthly November 2019 here: https://asostack.com
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The ASO Review October 2019: Attribution Issue in App Store Connect, Release of Dark Mode on the Play Store, and more!Check out the ASO Monthly October 2019 here.This episode is brought to you by Phiture
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