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Episode 6 - The role of lifecycle marketing with Sean Collins (BILT Rewards)
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What's the role of lifecycle marketing, and how can you make the biggest impact on your brand?
Tune in this week as we talk to Sean Collins, Director of Lifecycle Marketing at BILT Rewards, as we answer this and more!
π³ Get an overview of BILT and the awesome value they deliver to their users
π± Learn how BILT discovered that their own name was potentially turning some users off (and how they pivoted).
π΅ββοΈ Hear how they create and decide which services to offer to help increase their usefulness and customer loyalty
π¬ Learn how Sean decides on messaging cadence and how he knows "which messages worked"
π¨βπ« ...and hear Sean's view on his role as a lifecycle marketer and how to be most effective in a Lifecycle Marketing role.
There's also some fun bonus content in here, like how to properly measure user LTV so you can make better user acquisition decisions and the biggest lesson Sean's learned through his entire working career! (Who can pass that up? π
)
There's fun for everyone in this episode, so be sure to tune in! π§
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