Best Piper Hughes Podcasts (2024)

1
How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 36:08

4h ago36:08

36:08

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.By Cognism

1
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 32:18

6h ago32:18

32:18

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?By Cognism

1
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 41:14

4d ago41:14

41:14

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.By Cognism

1
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 44:07

9d ago44:07

44:07

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.By Cognism

1
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 37:32

18d ago37:32

37:32

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

1
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 41:02

26d ago41:02

41:02

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.By Cognism

1
Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 37:29

1M ago37:29

37:29

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

1
Effective account based marketing with Bill Macaitis 44:40

2M ago44:40

44:40

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.By Cognism

1
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2 39:11

2M ago39:11

39:11

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.By Cognism

1
Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug 49:53

2M ago49:53

49:53

Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.By Cognism

1
Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels 35:35

3M ago35:35

35:35

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.By Cognism

1
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel 41:22

3M ago41:22

41:22

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.By Cognism

1
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier 47:59

3M ago47:59

47:59

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.By Cognism

1
Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign 56:04

4M ago56:04

56:04

Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!By Cognism

1
What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software 45:41

4M ago45:41

45:41

Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …

1
Challenging the meaning of brand campaigns with John James, Founder of Hybrency 43:08

4M ago43:08

43:08

Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!By Cognism

1
Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike 41:29

4M ago41:29

41:29

Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!By Cognism

1
Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks 36:52

5M ago36:52

36:52

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.By Cognism

1
How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions 46:26

5M ago46:26

46:26

Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!By Cognism

1
Bonus episode: Measuring eBook campaigns 12:23

5M ago12:23

12:23

In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?By Cognism

1
How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager 40:19

5M ago40:19

40:19

Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.By Cognism

1
Bonus episode: nurture sequences post eBook content download 8:23

5M ago8:23

8:23

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.By Cognism

1
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch 48:33

5M ago48:33

48:33

Cognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!By Cognism

1
Bonus episode: Taking eBook content distribution to the next level 10:16

6M ago10:16

10:16

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.By Cognism

1
Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing 47:18

6M ago47:18

47:18

Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.By Cognism

1
Bonus episode: Creating top tier content for eBooks and other long form assets 12:07

6M ago12:07

12:07

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.By Cognism

1
Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity 36:50

6M ago36:50

36:50

Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.By Cognism

1
Bonus episode: eBook and long form content philosophy and mindset 11:37

6M ago11:37

11:37

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.By Cognism

1
How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk 39:18

6M ago39:18

39:18

Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.By Cognism

1
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot 45:44

6M ago45:44

45:44

Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.By Cognism

1
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems 39:47

7M ago39:47

39:47

Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.By Cognism

1
Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google 50:19

7M ago50:19

50:19

Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!By Cognism

1
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics 48:46

7M ago48:46

48:46

Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.By Cognism

1
The impact of data and AI on marketing and sales into the future with Joshua Giardino 52:46

8M ago52:46

52:46

Cognism’s growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AIBy Cognism

1
Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack 1:07:47

8M ago1:07:47

1:07:47

Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?By Cognism

1
Compelling B2B Messaging Strategies and Growing Wynter with Peep Laja CEO at Wynter 28:48

8M ago28:48

28:48

Cognism’s growth advisor Gaetano Di Nardi interviews Peep Laja, CEO at Wynter about the importance of a CEO who understands marketing, running online communities, and how to craft messaging that makes an impact.By Cognism

1
Lessons in marketing to recruiters with Kieron Mayers, Head of Marketing at Paiger 45:48

8M ago45:48

45:48

Cognism's Global Head of Paid, Canberk Beker speaks to Kieron Mayers, Head of Marketing at Paiger about his wealth of experience marketing in the recruitment industry. How does it differ to marketing to marketing and sales personas? And what are the common mistakes made? Listen to today's episode to find out.…

1
How to build successful demand generation campaigns with Kristina Papilion, Global Campaigns Marketing Manager at Calm Business 27:07

9M ago27:07

27:07

Cognism’s Senior DG Manager, Jamie Skeels interviews Kristina Papilion, Calm’s Senior Global Campaigns Marketing Manager at Calm Business. They talk about how to set up a DG campaign and what it means to truly do ABM.By Cognism

1
Getting departmental alignment for marketing with Andrei Zinkevich, co-founder of Fullfunnel.io 29:45

9M ago29:45

29:45

Cognism’s Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of Fullfunnel.io about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.By Cognism

1
Marketing Reporting: Metrics, Analytics, and ROI Insights with Fran Langham and Liam Bartholomew 40:02

9M ago40:02

40:02

Cognism's VP of Marketing, Liam Bartholomew and Global Head of Demand Gen, Fran Langham sit down to chat metrics. What are we measuring, how do we get a clear picture of our activity and how are we deciding what to do next? Find out in this episode.By Cognism

1
Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo 26:47

9M ago26:47

26:47

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?By Cognism

1
Responding to buyer behaviour with Amber Bogie, Sr Director Global Growth Marketing at Reachdesk 18:23

10M ago18:23

18:23

Growth advisor, Gaetano DiNardi interviews Sr Director Global Growth Marketing at Reachdesk, Amber Bogie about how we should be responding to buyer behaviour. Meeting buyer where they are, not where it’s convenient for marketers.And yes please, whenever we are combining footage/briefing snippets it will be the episode too - then just give me a shou…

1
Lead gen to demand gen in an enterprise org with Helen Gillbe, EMEA Demand Generation Director at Proofpoint 41:48

10M ago41:48

41:48

Driving change is always hard, but especially hard in large enterprises. Helen Gillbe, EMEA Demand Generation Director at Proofpoint explains how she has led the charge towards a demand generation model despite the challenges that come with being in a large org.By Cognism

1
Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro 32:17

10M ago32:17

32:17

eBooks are alive and well - with many B2B marketers still using them. But how can we bring the eBook into 2024? Tom Bangay, Senior Director of Content and Community at Juro explains how they're using eBooks. Hint - it's not the traditional approach!By Cognism

1
ABM 101: How to run successful ABM plays with Laura Lidster, Head of Marketing at Advanced 43:09

10M ago43:09

43:09

ABM is fast growing in popularity, especially when targeting enterprise or large value accounts. Laura Lister, Head of ABM at Advanced shares her insights and experience in today's episode!By Cognism

1
Crafting cohesive product messaging with Ashley Faus, Director of Integrated Product Marketing at Atlassian 24:47

10M ago24:47

24:47

How do you maintain coherent brand identity when you are a large org with multiple products, departments or regions? That’s what this podcast seeks to uncover! Interviewing Ashley Faus, Director of Integrated Product Marketing at Atlassian.By Cognism

1
How to drive strategic change in a large organisation with Jenna Quigley, Head of Marketing Strategy at Netskope 36:42

11M ago36:42

36:42

Liam Bartholomew, VP of Marketing at Cognism speaks to Jenna Quigley, Head of Marketing Strategy at Netskope to unpack the ‘how’ behind driving new or different ideas forward in an organisation where things traditionally might be harder, slower or have more resistance due to company size.By Cognism

1
Digital marketing: Enterprise vs. Startups with Borys Khodan 51:21

11M ago51:21

51:21

Cognism’s Global Head of Paid, Canberk Beker talks to Head of Paid Media at Synthesia, Borys Khodan about how Synthesia became a unicorn in 2023, and the differences between marketing in enterprise orgs versus start ups.By Cognism

1
How to use customer interviews and insights to fix broken fantasy funnels with Andrei Faji, Director of Marketing at PandaDoc 47:56

11M ago47:56

47:56

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?By Cognism

1
How to use product-led and BOFU content to reach the modern buyer with Si Quan from Ahrefs 26:33

11M ago26:33

26:33

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.By Cognism

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Piper Hughes Podcasts

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