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Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin
Manage episode 429148185 series 3456164
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Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?
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