Best Cognism Podcasts (2024)

1
Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism 31:16

4d ago31:16

31:16

Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.By Cognism

1
The RevOps Review with Jeff Ignacio and Stuart Balcombe - Creating Executive Alignment and Product Management 16:07

1d ago16:07

16:07

Our host, Jeff Ignacio, sits down with Stuart Balcombe. They discuss the importance of feedback loops and creating executive and cross-functional alignment. They discuss product management and how to let data guide your decision-making.By Cognism

1
The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo 24:15

3d ago24:15

24:15

This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the impo…

1
The RevOps Review with Jeff Ignacio and Brent Keltner - Personalisation and Intent Data 23:34

8d ago23:34

23:34

Our host, Jeff Ignacio, sits down with Brent Keltner. They discuss personalisation and how to craft your outreach to match the organisation, not just the individual. They also discuss the importance of intent data and how to leverage this to engage with prospects, as well as how to sell to revenue operators.…

1
38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) 47:41

11d ago47:41

47:41

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where…

1
The Digital Sales Transformation with Neil Cameron and Frida Ottosson 33:53

17d ago33:53

33:53

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are…

1
Mastering Product Marketing with Josh Britton, VP of Product Marketing 38:39

18d ago38:39

38:39

Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joi…

1
The RevOps Review - With Jeff Ignacio and Jeremy Donovan - Operating As A RevOps Advisor 25:44

22d ago25:44

25:44

Our host Jeff Ignacio sits down with Jeremy Donovan, Executive Vice President of RevOps and Strategy at Insight Partners. They discuss how to optimise your hiring process, create cadences, and perfect your org structure. They also look into what it means to be in the business vs on the business and performing due diligence.…

1
The RevOps Review - With Jeff Ignacio and Rachel Nazhand - Revenue Operations vs Business Operations 17:06

29d ago17:06

17:06

Our host, Jeff Ignacio, sits down with Rachel Nazhand, Vice President of Business Transformation at Zelis. They discuss the differences between revenue operations and business operations. They discuss how to support businesses moving from start-up to scale-up, maintain a cross-functional mindset and optimise the business outside of software and sys…

1
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified 38:53

1M ago38:53

38:53

Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.By Cognism

1
The RevOps Review - With Jeff Ignacio and Roxanne Taku - Creating A Regional Strategy 23:34

1M ago23:34

23:34

Our host Jeff Ignacio sits down with Roxanne Taku, Revenue Strategy & Operations lead at Airwallex. They spoke about building an operations strategy in EMEA and how to find the right tools and data sets for your region. They also discuss how to balance the quantitative and qualitative insights, drive improvements and productivity gains and centrali…

1
The RevOps Review - With Jeff Ignacio and Janis Zech - Forecasting And Customer Health 26:41

1M ago26:41

26:41

Our host Jeff Ignacio sits down with Janis Zech, CEO and Co-founder of Weflow. They discuss all things forecasting. They look into machine learning and data driven forecasting, pipeline covergae and improving data quality. They also look into customer health metrics, product usage and renewals and expansions.…

1
First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins 27:20

2M ago27:20

27:20

Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.By Cognism

1
The RevOps Review - With Jeff Ignacio, Stephen Diorio and Steven Busby - Defining, Funding and Executing Revenue Operations 34:51

2M ago34:51

34:51

Our host Jeff Ignacio sits down with Stephen Diorio, author of ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data’ and Steven Busby, Managing Director of Slate Point Partners. They discuss how to calculate and measure the financial impact of RevOps and how to create a business case for RevOps leaders to fund their growth progr…

1
Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting) 51:43

2M ago51:43

51:43

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. Cognism runs these live session…

1
The RevOps Review - With Jeff Ignacio and Jeffrey Serlin - GTM Planning 28:02

2M ago28:02

28:02

Our host Jeff Ignacio sits down with Jeffrey Serlin, CRO of Revcast to discuss GTM planning. They look into annual planning, creating alignment, and setting OKRs. They also look at how to factor in time scaling and headcount and how to remain data driven. Finally, they delve into the metrics that matter, tracking progress and adjusting when necessa…

1
Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3 29:08

2M ago29:08

29:08

Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated. Where part 1 of the Digital Marketing Apocalypse series focused on the technical and legal changes that have occurred over time. And pa…

1
Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins 26:07

2M ago26:07

26:07

Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.By Cognism

1
The RevOps Review - With Jeff Ignacio and Renoli Huauya - Pricing Strategies And Planning 26:24

2M ago26:24

26:24

Our host Jeff Ignacio sits down with Renoli Huaya, Head of Revenue Operations at Common Room. They talk about building a team, operating as a team of 1 and keeping yourself accountable. They also discuss how to create a pricing strategy and roadmap, as well as how to effectively prioritise your tasks and stay motivated.…

1
Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese 40:46

2M ago40:46

40:46

This week, Frida sits down with Scott Leese, author and founder of Scott Leese Consulting. They discuss how to be proactive, not reactive, stand out, and dig into the addiction model. They also look into how to build confidence and motivate your team and transiition from rep to manager.By Cognism

1
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins 49:44

2M ago49:44

49:44

Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.By Cognism

1
The RevOps Review - With Jeff Ignacio and Sarika Garg - Pricing, Proposals and Usage 24:35

2M ago24:35

24:35

Our host Jeff Ignacio sits down with Sarika Garg, Co-founder and CEO of Cacheflow. They discuss how to optimise your pricing strategies, the importance of usage metrics and how to craft proposals. They also discuss renewals, the handoff process and the relationships between sales and finance and forecasting.…

1
How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 36:08

2M ago36:08

36:08

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.By Cognism

1
Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2 37:59

3M ago37:59

37:59

Brain Hurt Scale = 5/10. Following on from part 1, we explore a paper that studied thousands of online retailers between 2020 and 2022. The findings from this study have massive implications on the digital marketing industry, decision-makers, executives and investors. They analyzed 100's of billions of digital marketing expenditure and looked at ho…

1
The RevOps Review - With Jeff Ignacio and Mark Lerner - Finding Your Product Market Fit & Differentiating Your Strategies 26:21

3M ago26:21

26:21

Our host Jeff Ignacio sits down with Mark Lerner - Director of Growth Marketing at DealHub. They talk all things marketing and marketing operations, looking at newsletters and guerilla marketing tactics. They also discuss finding a product market fit, moving fast but remaining agile and the tools and systems you need to support your functions.…

1
Keaton Garnet - Digital Marketing Apocalypse - Part 1 45:06

3M ago45:06

45:06

Brain Hurt Scale = 8/10. Why is Apple all about privacy all of a sudden? Why is it so vogue for governments around the world to legislate user data protections? Take a trip back in time all the way through to the present to understand where it all started and where it's going. From the birth of Google Analytics, the cookie, UTMs through to Meta and…

1
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 32:18

3M ago32:18

32:18

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?By Cognism

1
The RevOps Review - With Jeff Ignacio and Chris Kierz - Lead Scoring, Intent Scoring and Creating Alignment 24:54

3M ago24:54

24:54

Our host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead…

1
Cold Calling Live Training with Morgan Ingram & Sara Plowman 56:01

3M ago56:01

56:01

We’re back with another special episode of Redefining Outbound. If you’re a sales leader looking to trial new training techniques with your team, you might find inspiration in this instalment of our Cold Calling Live training. Morgan Ingram sits down with Sara Plowman, and they discuss how to get past the pitch and really make an impact. They dived…

1
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 41:14

3M ago41:14

41:14

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.By Cognism

1
The RevOps Review - With Jeff Ignacio and Ryan Milligan - Building A Sales Process 20:39

3M ago20:39

20:39

Our host Jeff Ignacio sits down with Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath. They look at how to tailor your sales process and demos to each buyer and their pain points. They also discuss outbound automation, forecasting and the buying process. Finally, they look at the importance of gaining street credibility and looking at…

1
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 44:07

3M ago44:07

44:07

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.By Cognism

1
How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound 26:23

3M ago26:23

26:23

On this week’s episode of Redefining Outbound, Frida sits down with Atul Raghunathan, the Founder & CRO of Hyperbound. They discuss how AI is shaping outbound channels and how sales leaders can train their teams in these outbound channels. They also dive into the journey of Hyperbound. Tune in for all of the insights. Find out more about Hyperbound…

1
The RevOps Review - With Jeff Ignacio and Ali Rastiello - Staying Proactive & Becoming A Strategic Partner 22:54

3M ago22:54

22:54

Our host Jeff Ignacio sits down with Ali Rastiello, VP of Revenue Operations at Health Catalyst. They discuss how to be proactive rather than reactive, break down silos and change the mentality of your teams in RevOps. They also look into CPQ and how to improve visibility, standardise systems and become a strategic advice partner for your GTM funct…

1
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 37:32

3M ago37:32

37:32

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

1
The RevOps Review - With Jeff Ignacio and Laura Fu - Improving Productivity and Creating Repeatable Processes 24:20

4M ago24:20

24:20

Our host, Jeff Ignacio, sits down with Laura Fu, VP of Revenue Operations and Productivity. They talk about managing the entire customer journey and which metrics to focus on, including pipeline coverage and NRR. They also look into how to optimise the sales funnel in a scaleable and repeatable way and how to inspire and incentivize reps. Finally, …

1
Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting) 54:24

4M ago54:24

54:24

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. With the end of June and Q2 of …

1
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 41:02

4M ago41:02

41:02

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.By Cognism

1
Mike Taylor - A crash course in AI - S5 Ep7 1:15:25

4M ago1:15:25

1:15:25

Brain Hurt Scale = 5/10. Want a crash course in AI without the sale pitch? Listen to people who have actually used it for years without the buzzword consulting BS getting in the way. Listen to this episode and get the perfect grounding in what you need to know. The terms you need to know. The history you need to understand in order to be confident …

1
The RevOps Review - With Jeff Ignacio and Camela Thompson - Why RevOps Is Not Just SalesOps Rebranded 20:18

4M ago20:18

20:18

Our host Jeff Ignacio sits down with Camela Thompson, RevOps and Marketing consultant. They discuss how RevOps is so much more than just sales ops rebranded and how it plays an important role across the entire GTM motion. They look into defining North Star metrics, the importance of brand building and why more time and focus needs to be spent on cu…

1
Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 37:29

4M ago37:29

37:29

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

1
The RevOps Review - With Jeff Ignacio and Gabe Naviasky - Transitioning Into RevOps and Leading From The Front 25:40

4M ago25:40

25:40

Our host Jeff Ignacio sits down with Gabe Naviasky, co-founder of Leadbeam. They discuss how to transition into RevOps and the skills that are important as a revenue operator. They also discuss how to coach your reps, prioritise your problems and understand what is best for the company. Finally, they look at how to lead from the front and how Gabe …

1
The RevOps Review - With Jeff Ignacio and Samarth Mital - Scaling GTM Strategies 23:04

4M ago23:04

23:04

Our host Jeff Ignacio sits down with Samarth Mital, Senior Director of Global Sales Strategy, Planning and Analytics, Renewals and Sales Development at Rubrik. They discuss how to intelligently scale GTM strategies, from creating sophisticated models, planning and analytics and working cross-functionally. They also discuss transitioning from a cons…

1
The RevOps Review - With Jeff Ignacio and Jake Dunlap - Improving The Buyer’s Experience 19:14

4M ago19:14

19:14

Our host Jeff Ignacio sits down with Jake Dunlap, CEO of Skaled Consulting. They look at how to improve the buyer’s experience and improve personalisation. They also look into the power of AI and how it can help build sales relationships and understand personas, pain points, and how you solve problems. Finally, they discuss how RevOps can help scal…

1
The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire 22:07

5M ago22:07

22:07

This week, Frida sits down with Taylor Bobak, the Sales Development Leader at Faire. She discusses her take on the state of outbound outside of the tech space. There’s an emphasis on brands becoming immune to spray and pray cadences. She also touches on the rise of Instagram and in-person interactions, as effective methods of outbound.…

1
Effective account based marketing with Bill Macaitis 44:40

5M ago44:40

44:40

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.By Cognism

1
Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6 52:50

5M ago52:50

52:50

Brain Hurt Scale - 2/10 - The first of a world-wide mini-series exposing true life stories behind the number 1 impediment to workplace success - politics. Mike Harris is an accomplished former executive and consultant with deep personal skills in consulting, sales, marketing, operations and product. He gives us three examples from a storied career.…

1
The RevOps Review - With Jeff Ignacio and Nicholas Garza - Operating As A Team Of 1 & Optimising Tech Stacks 24:08

5M ago24:08

24:08

Our host Jeff Ignacio sits down with Nicholas Garza, Revenue Operations Manager at Membersy. They discussed how to work effectively as a team of 1, from prioritising tasks to creating departmental alignment. They also spoke about the difference between having a backlog and a roadmap. They looked into how to request and prioritise new resources, bui…

1
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2 39:11

5M ago39:11

39:11

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.By Cognism

1
Using AI for Deal Modelling and More, with Shilpa Sharma, Co-Founder & CEO at Flyte 22:59

5M ago22:59

22:59

Welcome back to another episode of Redefining Outbound. This week, Frida chats with Shilpa Sharma, the Co-Founder & CEO @Flyte, as well as one of Crunchbase’s 2023 Influential Women in Sales. They talk about the capabilities of AI in sales efficiency, plus the role it’ll play for helping to model deals and their outcomes. Tune in for all of the ins…

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