In this channel, our host Prince Kumar Singh keeps on sharing useful information, tools, case studies and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. We also interact with industry experts and learn the best practices that are implemented by them in different digital marketing specializations and sectors. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - ...
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Join journalist Puja Mehra as she breaks down one story to give you all the context you need to understand how it fits into the larger picture of India's economy.
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India’s Endless Struggles Against China’s Exports Dominance with Ila Patnaik
31:26
31:26
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In this episode, Puja Mehra talks to economist Ila Patnaik about the complex challenges India faces as it strives to compete with China's export dominance. They talk about the uncompetitive infrastructure, higher labor and energy costs, and irrational tariff structures that hinder India’s manufacturing sector. Patnaik discusses the impact of China'…
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Big Tech’s Hidden Costs and Power with Payal Malik
43:41
43:41
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In this episode, Puja Mehra talks to economist Payal Malik about the impact of big tech companies like Google and Meta on market competition in India and the recent antitrust ruling against google. They explore how these giants dominate industries through data extraction, stifling innovation and harming suppliers, the need for new regulations to ad…
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India Before 1991 And How The Reforms Changed It with Shruti Rajagopalan
1:04:52
1:04:52
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1:04:52
In this conversation, Puja Mehra talks to Dr. Shruti Rajagopalan about the historical context of the 1991 Economic Liberalisation of India. She illustrates how the economy in india worked through the manufacture of a bicycle and goes on to explain the impact of those economic reforms, the careful planning that went into it, the people who brought i…
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How To Read India’s Budgets with Vijay Singh Chauhan
43:00
43:00
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43:00
In this conversation, Puja Mehra talks to Vijay Singh Chauhan about the complexities of government budgeting and fiscal management in India. They discuss discrepancies in GDP numbers, government borrowing, the fiscal deficit, the importance of transparency, statistical skills, and public input in the budget-making process, and much more. For more o…
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Banks of the Princely States: Before and After Independence with Amol Agrawal
43:36
43:36
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43:36
In this conversation, Puja Mehra and economist Amol Agrawal discuss the history and evolution of banking in India, the establishment of princely state banks, their merger into the State Bank of India, the emergence of new banking forms and much more. ABOUT AMOL AGRAWAL Amol Agrawal is a teacher of economics having taught economics at Ahmedabad Univ…
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Households: The GDP's Largest, Battered Sector with Nikhil Gupta
44:35
44:35
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44:35
In this conversation, journalist Puja Mehra speaks to economist Nikhil Gupta about the financial situation of households (including weakening income growth, growing debt, and reliance on non-mortgage personal loans), the intricate relationship between the household and corporate sectors, recent trends in savings, investments, and borrowings, and mu…
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The Origins Of Private Banking In India with Amol Agrawal
38:15
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In this conversation, journalist Puja Mehra speaks to economist Amol Agrawal about the history of private banks in India, how the RBI was setup, banking regulation through the years, the beginnings of some of India's most iconic private banks and much more. ABOUT AMOL AGRAWAL Amol Agrawal is a teacher of economics having taught economics at Ahmedab…
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India's GDP: Whose GDP Is It Really? with Rathin Roy
59:30
59:30
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59:30
In this conversation, journalist Puja Mehra speaks to economist Rathin Roy about India's economic growth and challenges, the country's economic transformation, the need for inclusive development, the growing disconnect between the masses and the growth process and much more. ABOUT RATHIN ROY Rathin Roy was the Director and CEO of the National Insti…
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From Severe Shortages to Huge Surpluses and Shortages Again - India’s Food Economy with Siraj Hussain
34:41
34:41
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In this conversation, journalist Puja Mehra speaks to former secretary with the Ministry of Agriculture Siraj Hussain about agriculture policy, managing food inflation, minimum support price, wheat procurement, nuanced policies that balance farmer interests with consumer needs and much more. ABOUT SIRAJ HUSSAIN Siraj Hussain joined the IAS in 1979 …
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Steps to Plan Social Media Campaign for Brands with Abigail Gatling
26:51
26:51
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Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.
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India’s Success and Struggles Against Poverty with Maitreesh Ghatak and Rishabh Kumar
39:13
39:13
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In this conversation, journalist Puja Mehra speaks to economists Maitreesh Ghatak and Rishabh Kumar about poverty estimation in India, historical trends in poverty reduction, defining the poverty line, poverty in rural areas vs urban areas and much more. ABOUT MAITREESH GHATAK Maitreesh Ghatak is Professor of Economics at the London School of Econo…
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How Parliamentary Debates Sometimes Shape India’s Economy with Chakshu Roy
56:09
56:09
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In this conversation, journalist Puja Mehra speaks to Chakshu Roy about challenges faced by members of parliament in contributing to economic policymaking, the importance of research support, the limitations of the parliamentary system and much more. ABOUT CHAKSHU ROY Chakshu Roy is an expert on the rules and procedures of Parliament and its functi…
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How India Cut Time For Goods To Come Through Ports From 14 to 2 days with Vijay Singh Chauhan
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41:27
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In this conversation, journalist Puja Mehra speaks to Vijay Singh Chauhan about streamlining cargo clearance processes in India, the challenges faced during COVID-19 in cargo clearance and much more. For more of our coverage check out thecore.in Subscribe to our Newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin | Youtube…
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Why Air Travel Isn’t Hassle-Free In India with Rajesh Vetcha
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In this conversation, journalist Puja Mehra speaks to Rajesh Vetcha about Airports, how they are run, how the systems that allow for the functioning of airports work, passenger charters and much more. For more of our coverage check out thecore.in Subscribe to our Newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin | Youtube…
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The Power of Personalization: Tailoring Experiences for Every Customer with Jason Friedman
28:48
28:48
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Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerc…
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Should India Give Apple Money To Make iPhones Here with Suyash Rai
38:04
38:04
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38:04
In this conversation, journalist Puja Mehra speaks to economist and deputy director at Carnegie India Suyash Rai about manufacturing policy in India, Apple's planned iPhone manufacture in India, whether PLI schemes actually work, industrial policy in India and much more. ABOUT SUYASH RAI Suyash Rai is a deputy director and fellow at Carnegie India.…
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The Kashmir Economy's Truth And Myths with Haseeb Drabu
41:09
41:09
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In this conversation, journalist Puja Mehra speaks to Former Finance Minister of Jammu and Kashmir Haseeb Drabu about the inner workings of the Kashmir economy, opportunities for businesses in the valley, what the abrogation of Article 370 meant for businesses and much more. ABOUT HASEEB DRABU Haseeb Drabu is an Indian politician, economist and the…
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How AI can align B2B sales and marketing for revenue growth with Nathan Schlaffer
19:26
19:26
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With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions. MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales c…
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First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman
32:52
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Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has…
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The art and science behind creating landing pages that convert with Peter Guirguis
19:20
19:20
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Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast. In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic c…
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Important Steps to Plan and Execute a Digital Marketing Project with Alexandra Devine
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26:24
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Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing tea…
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Planning a Succesfull E-Commerce Paid Campaign Strategy with Yaron Been
20:06
20:06
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Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed. In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding. With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling th…
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How to Use Anti-Marketing Technique to Sell More Online with Tiago Faria
23:37
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Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients…
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Join journalist Puja Mehra as she talks to Economists, Academics and Researchers and breaks down one story to give you all the context you need - historical, macro-economic and policy-related - to understand how it fits into the larger picture of India's economy. For more of our coverage check out thecore.in --Support the Core Report-- Join and Int…
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B2B Content Marketing Strategy to Establish Industry Authority with Frank Husmann
21:15
21:15
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Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs. With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to sho…
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3 Steps to Writing Engaging Content for Boosting Brand Awareness with Stevie V Brown
26:54
26:54
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Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®! We dove deep into the art of crafting compelling content that truly elevates your brand awareness. In this insightful conversation, Stevie shared invaluable tips and strategies to make your…
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Power of AI for Personalization in Digital Marketing with Rasmus Houlind
18:07
18:07
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Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.
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How to Boost Domain Authority of your Website? with Donnie Strompf
24:17
24:17
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In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his advent…
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Step By Step Guide to SEO Audit Checklist with Alan Silber
23:18
23:18
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AJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he’s turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale …
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Creating Step by Step Email Marketing Strategy with Damon Didier
30:14
30:14
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Unveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than Damon Didier, the distinguished Founder and CEO of Win at Ecommerce! Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US. By leveraging email marketing and automation a…
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Google Ads Campaign - Case Studies with Paul Easton
32:36
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Thrilled to share the latest episode of Digital Marketing Gyaan where I had an engaging conversation with Paul Easton, Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com! In this power-packed episode, Paul and I dissect the strategies, challenges, and triumphs of a Google Ads campaign that delivered exceptional results. From …
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How to generate Inbound Traffic for Real Estate Business? with Isaiah Colton
23:15
23:15
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Isaiah Colton, an accomplished entrepreneur and business coach with 18 years of expertise in sales and marketing. Isaiah Colton is a consultant who specializes in lead conversion. Recently Isaiah and his Team at RAP Success Systems have started a division in his company called Real Estate Nexus, a sales and marketing software combining database mar…
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Benefits of creating data-driven digital marketing with Joseph Singleton
28:20
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Joseph is a veteran entrepreneur who built and sold two highly profitable paint contracting companies which went from 25 employees and $1.5 million annual revenue to 125 employees and over $10 million annual revenue in just five years. He has a wealth of experience sitting across the table from "digital marketers" who make grand promises but fail t…
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Important Metrics to Measure Social Media Success with Andrew Jenkins
29:52
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In our latest episode, I had the privilege of conversing with 🇨🇦 Andrew Jenkins, the Founder and CEO of Volterra, and the author of "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization" Our theme was "Important Metrics to Measure Social Media Success." During this engaging discussion, we delved …
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Actionable Tips for creating Effective Branding Strategy with Pete Sena
30:31
30:31
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Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next. As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth …
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Importance of Online Reputation Management for Brands with Bant Breen
22:02
22:02
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Bant is a noted marketing and media executive, entrepreneur and academic. In 2010 he was inducted into the AAF Advertising Hall of Achievement. He is the Founder and Chairman of Qnary an award-winning, global, professional reputation management and talent branding solutions company. Bant started his career as a WPP Fellow and spent his advertising …
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Importance of Personal Branding in this Competitive Digital World with Jevon Wooden
19:50
19:50
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Jevon Wooden is a dynamic business growth strategist, speaker, author, podcast host, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, technology, and helping motivated individuals and businesses achieve their goals.
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Understanding Programmatic Advertising: Guide for Publishers with Cash Miller
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Cash Miller is a true American success story. Before he became the CEO of Titan Digital, an award-winning digital marketing company with offices in four states, Cash served in the Army, where he learned the value of hard work, discipline, and determination. Cash started Titan Digital 12 years ago as a small SEO company. Through sheer grit and deter…
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Prominent ways to finalize Keywords for your SEO Project with Jesse Ringer
17:39
17:39
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Jesse is the founder of Method and Metric. He has been optimizing websites since 2011, helping clients in a variety of industries take advantage of the internet. Building on a background in copywriting and marketing, Jesse has expanded his knowledge of technical SEO. He's also an experienced speaker and instructor.…
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How to scale your Content Marketing game to get better Result for SEO Clients with Alison Ver Halen
20:00
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Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. Fast forward to today and Alison is writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attrac…
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How to Power Your SEO Efforts with AI Tools - with Josh Bachynski
33:52
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Josh Bachynski is an expert marketer and SEO with over 20 years of business branding, marketing and SEO experience. Josh is an industry leader with encyclopedic, intimate "insider secret" level knowledge of Google's search algorithms with numerous personal Google contacts, SEO experiments, and thousands of pages ranking page 1. Josh has spoken on G…
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How to Plan End to End Business Transformation Through Social Media? with Timothy Hughes
22:17
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Tim Hughes is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential p…
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How AI & VR are transforming the Digital Marketing world with Emory Craig
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Emory Craig is the CEO of Digital Bodies Immersive, a leading AR / VR / XR consulting group and a popular website covering news and analysis of immersive tech and AI developments. He is a recognized thought leader on virtual reality and the social and ethical challenges & opportunities created through the digital revolution. As a futurist, he is fa…
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Benefits of Creating and Marketing Video Content for Businesses with Shaun Whynacht
23:48
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Shaun Whynacht is the founder of Blue Cow Marketing. His company has grown by leaps and bounds since he put the creative cow in the pasture. Working closely with their clients in Canada and the US to develop tools for marketing and promoting their businesses. Whether it's been developing engaging video productions or fully integrated digital market…
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How to Leverage Digital Storytelling to Boost Conversions with Lisa Apolinski
35:16
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Lisa Apolinski, is quickly becoming one of the top digital growth experts in the world. Her book, Weathering The Digital Storm, is used by businesses globally. Her book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world. Her book, Grow Your Market Share In A Zombie Apocalypse, provides a business s…
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7 Most Important SEO Metrics to Measure Performance by Christina Inge
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Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. Christina has …
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Change Marketing Framework - Enhance your Brand Communication Strategy with Jackie Bebenroth
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Jackie is a Change Marketer who draws from two-decades experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. She’s developed a communication methodology called the Change Marketing Framework proven to connect, convert and cultivate audiences for sustained impact and bu…
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Digital Marketing Strategies for Real Estate Industry in 2023 with Kurt Uhlir
23:31
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Kurt is an entrepreneurial marketing expert who has built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to teams, having led marketing for many brands. Kurt is a regular conference speaker and workshop facilitator around modern marketing tactics that successfully driv…
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Importance of Creating Fresh Content Every Week with Angela Kelly Smith
31:30
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Angela Kelly Smith has been in business for herself since 1999, previously as a marketing consultant and a life and business coach. She is also a professional artist and filmmaker. She was a “silent” co-producer on the BAFTA-award-winning film “Control” and was the assistant editor on the documentary film “Introducing Brian Broome.” Her own short f…
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5 Powerful SEO Tips to Sell Your Course with Marcio Santos
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Most of the content creators spend months brainstorming, scripting, recording, editing and finally uploading their course on digital platforms. But what next? What can be the best strategy to create awareness about your course, bring more visitors, and get more students enrolled for the course? To help understand the best SEO strategies for promoti…
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