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First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman
Manage episode 409838806 series 2919944
Content provided by Prince Kumar Singh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prince Kumar Singh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.
SHOW NOTES:
KPI Calculations
Total Revenue - Total of Sales across all of your Sales Channels
Net Revenue (Gain or Loss) - Total Revenue - Total Expenses
AOV (Average Order Value) - Total Revenue / Number of Transactions
Conversion Rate - Number of Transactions / Number of Visitors
MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend
ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)
CAC (Customer Acquisition Cost) - Expenses / Number of New Customers
The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
74 episodes
Share
Manage episode 409838806 series 2919944
Content provided by Prince Kumar Singh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prince Kumar Singh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.
SHOW NOTES:
KPI Calculations
Total Revenue - Total of Sales across all of your Sales Channels
Net Revenue (Gain or Loss) - Total Revenue - Total Expenses
AOV (Average Order Value) - Total Revenue / Number of Transactions
Conversion Rate - Number of Transactions / Number of Visitors
MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend
ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)
CAC (Customer Acquisition Cost) - Expenses / Number of New Customers
The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
74 episodes
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Similar to Digital Marketing Gyaan
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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