Best Rae Shell Podcasts (2024)

1
ESC Conference 2025: Return to the Bungalou 43:34

2d ago43:34

43:34

Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning…

1
Real Life Stories from an Airbnb Superhost 39:12

3M ago39:12

39:12

We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so…

1
ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs 17:58

3M ago17:58

17:58

**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to dis…

1
Leveraging AI for Small Business Success: ChatGPT, Gemini, and More 24:18

4M ago24:18

24:18

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research,…

1
Brand Analysis for Created Colorful - Service Providers, This One is for You! 25:45

4M ago25:45

25:45

Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen. After discussing her experience …

1
How to Build Your Personal Brand and Become a Thought Leader 32:47

4M ago32:47

32:47

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influe…

1
Brand Strategy through the Eyes of a 5-Year-Old 22:41

4M ago22:41

22:41

Ali brings on a very special guest to today's podcast - her daughter, Huxley! They talk about: What mommy does for work A few of Huxley's favorite things (including making her brothers laugh!) Huxley's dream job when she grows up Some of their earliest memories Ali's favorite part of this episode was learning something new about her daughter! Tune …

1
Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time" 26:52

4M ago26:52

26:52

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies: The DRIP Matrix: Delegation, Replacement, Investment, Production Time…

1
Creative Content Creation: Social Media Strategies for Content Droughts 36:10

5M ago36:10

36:10

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods. Key Tak…

1
Kassie Layne: LIVE Brand Analysis of OBM and Photography Business 1:26:20

5M ago1:26:20

1:26:20

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential …

1
ESC Conference Recap: Night 3 1:24:17

6M ago1:24:17

1:24:17

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a so…

1
UGC and Influencer Marketing with Chelsea Gilson 31:04

6M ago31:04

31:04

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integr…

1
ESC Conference Recap: Night 2 1:02:18

6M ago1:02:18

1:02:18

A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day. The day's itinerary: Morning Yoga In-Room Breakfast Keynote Speaker - Cheval Masterclass - Duo Collective; Topic: AI Lunch Panel - Mai-Kee Tsang, Meliss…

1
ESC Conference Recap: Night 1 59:12

7M ago59:12

59:12

The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit. Well I say...mission accomplished! At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins…

1
From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy 18:35

7M ago18:35

18:35

In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging de…

1
From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem 22:35

7M ago22:35

22:35

In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consu…

1
Emerging Confident: A Plastic Surgery Journey Through "Oversubscribed" Principles 26:53

9M ago26:53

26:53

In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon,…

1
Planning Your Branding Session: Simplifying the Process for Entrepreneurs 27:10

9M ago27:10

27:10

In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation…

1
Embracing Evolution: Pivoting Service Offerings Without Fear of Failure 21:59

9M ago21:59

21:59

The resounding line in this episode is: A pivot is not a failure! This episode explores how to navigate a pivot in service offering both from two different scenarios: Where the circumstances are within your control (like your business isn't serving your current life's season). Where the circumstances are NOT within your control (like you were dealt…

1
From Strategy to Execution: Navigating Social Media Consistency for Entrepreneurs 25:42

10M ago25:42

25:42

In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversificatio…

1
Goodbye for Now 1:24

10M ago1:24

1:24

After five years of gripping and educational survival tales, Out Alive is going on indefinite hiatus. Thank you to for listening and for your continued support. For more survival content, you can visit us at backpacker.com. Be safe out there.By Backpacker Magazine

1
From Melodies to Market: A Luxury Brand Transformation for a SoCal Harpist 1:05:10

10M ago1:05:10

1:05:10

Seika Harp Case Study Show Notes The Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand. From there, she conducts a thorough brand analysis that results in improvements that c…

1
The Best Laid Brand: Lessons from a Wedding Venue Venture 50:09

10M ago50:09

50:09

This is a story based off of real life events. In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time. This episode focuses on the journey that we have been on…

1
Taylor Swift: Building a Billion-Dollar Brand Community 26:25

10M ago26:25

26:25

Welcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion. Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be ap…

1
Tapping into the Intangibles: The Heartbeat of Branding 26:26

10M ago26:26

26:26

Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion. The Branding Journey: From a photography business with zero background to brand developm…

1
Welcome to the Ali Rae Haney Show: A Branding Podcast for Entrepreneurs 3:06

11M ago3:06

3:06

Welcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told. I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that know…

1
A Rescue Gone Wrong 23:33

11M ago23:33

23:33

In 1982, Mountain Rescue volunteer Joe Lentini’s life took a profound turn during a daring rescue mission gone wrong. Decades later, the impact of that fateful day continues to echo, not just in Joe’s life, but in lives of everyone involved.By Backpacker Magazine

1
The Toll of SAR 27:13

11M ago27:13

27:13

While every SAR unit faces different circumstances based on terrain, weather, and how they work with their local law enforcement, it’s the unseen obstacles like time away from family, paperwork, and the emotional toll that underpin SAR operations across the country. Go behind the scenes with SAR workers to truly understand what it takes to answer t…

1
Vertical Peril 14:27

11M ago14:27

14:27

In the world of backcountry search and rescue, some environments require proficiency beyond the standard tactics. Yosemite Valley, where rock climbers come to test their mettle against the park’s towering granite walls, is one of those places. For many search and rescue workers, operating in Yosemite is a career-long goal. It’s because the men and …

1
How to Save a Life 25:56

11M ago25:56

25:56

As one of the busiest and most elite Search and Rescue units in the country, Rocky Mountain Rescue operates amidst the rugged terrain of Colorado’s Front Range and the Rockies. What does it take to join such an exclusive squad? Hear firsthand why these volunteers commit countless hours to saving others.…

1
In Death's Wake, He Decided to Survive 27:33

1y ago27:33

27:33

In this gripping story of survival and heartache, David Cicotello finds himself stranded on a ledge after a tragic accident claims his brother's life. Alone, with dwindling supplies and the weight of despair, he embarks on a 6-day struggle for survival waiting for a rescue that seems uncertain.By Backpacker Magazine

1
Dr. Rae Wynn-Grant on Being Chased by an Elephant and Why She’ll Take Her Chances with Bears 15:31

1y ago15:31

15:31

Dr. Rae Wynn-Grant, a large carnivore wildlife ecologist, recounts her heart-pounding survival story of being chased by a wild elephant. With unflinching honesty, Dr. Wynn-Grant reveals that the true dangers in her work often transcend the wild creatures she dedicates her life to. For more candid and thought-provoking conversations, don't miss Dr. …

1
Fallen Into An Ice Cave 24:10

1y ago24:10

24:10

Join us as we follow two friends, Dan and Jim, on their annual climbing trip in the stunning yet treacherous terrains of the Tetons. Their adventurous spirits are tested when a glissading misstep sends one plummeting 50 feet below the snow surface into a hidden ice cave. A special thanks to the Jenny Lake Park Rangers for their part in this rescue.…

1
Are the Animals Sick of Us? 13:30

1y ago13:30

13:30

In this episode of Out Alive we dive into a summer riddled with unsettling animal encounters worldwide. From cougars and bears on American soil to Orcas causing chaos off Portugal's shores, one question lingers: Are animals growing weary of us? To shed light on these events, we invite renowned bear biologist, Dr. Tom Smith, and his former student-t…

1
Stabbed by a Trekking Pole 32:39

1y ago32:39

32:39

In the rugged terrain of the Wind River Mountains, what begins as a routine ultramarathon training session for Gabe Joyes quickly escalates into a life-threatening ordeal. After a misstep leads him to inadvertently pierce himself with his trekking pole, Joyes finds himself isolated in a remote canyon. Now, he faces his most formidable test of endur…

1
Why Extreme Heat is Nature's Stealthiest Killer 10:41

1y ago10:41

10:41

When we anticipate encountering bears, we come equipped with bear spray and knowledge of how to act. In avalanche terrain, we know to pack our beacon, shovel, and probe. Yet we tend to overestimate the danger of a bear attack. But when it comes to the most deadly natural hazard, heat, our readiness often wavers. Why do we consistently underestimate…

1
Hit by Rockfall Deep in a Cave 29:32

1+ y ago29:32

29:32

The harrowing journey of two adult brothers whose passion for spelunking takes a terrifying turn. Exploring the labyrinthine depths of a remote cave, they find themselves caught in a sudden rockfall, leaving one of them severely injured.By Backpacker Magazine

1
Liquid Gold or Fool's Errand? Should You Drink Pee to Stay Alive? 11:46

1+ y ago11:46

11:46

We sit down with survival expert Jessie Krebs to explore some of the most common survival questions. Drawing upon Jessie's extensive knowledge and experience in the field, we separate fact from fiction and debunk prevalent survival myths with invaluable insights and practical guidance from an expert who knows what truly works.…

1
A Deadly Rescue on Mount Rainier 52:57

1+ y ago52:57

52:57

In this episode of Out Alive, we share a harrowing tale of survival, resilience, and tragedy on Mount Rainier. Four climbers set out to conquer the mountain, only to face disaster on their descent when a dramatic fall results in catastrophic injuries, leaving them stranded on its icy slopes.By Backpacker Magazine

1
Pack Like Your Life Depends On It 10:43

1+ y ago10:43

10:43

Join renowned survivalist, SERE instructor, and former "Alone" contestant, Jessie Krebs as she shares her knowledge and expertise on the crucial framework you need to know when it comes to packing for any trip. Drawing from her extensive experience in extreme survival situations, Jessie unveils the essential items and strategies that can make all t…

1
Eric Larsen on Surviving Cancer and Polar Travel 34:43

1+ y ago34:43

34:43

In this episode of the Out Alive podcast, we delve into the awe-inspiring story of polar explorer Eric Larsen, who has fearlessly navigated treacherous icy terrain, but faced an entirely different kind of challenge when he confronted cancer head-on. Follow Eric's polar adventures, train, or go on a trip with him. Out Alive is made possible by the m…

1
Skier Rescues Stranger From a Tree Well 13:41

1+ y ago13:41

13:41

Francis Zuber was enjoying the kind of powder skiing you’re lucky to get once a season. Just out of bounds at the Mt. Baker Ski Area, Zuber was enjoying deep turns when he caught sight of something weird. A snowboard, still attached to a pair of boots, stuck out of the snow next to a partially-buried tree.…

1
Four Nights Lost in the Cold 37:38

1+ y ago37:38

37:38

Join us on Out Alive for the incredible story of Shannon Baruth and her aid dog, who survived for four nights in the Pecos Wilderness in New Mexico after getting lost. What began as a beautiful day hike turned into a harrowing ordeal when they took a wrong turn and became disoriented off-trail. Battling extreme weather conditions and relying on the…

1
Signal Fire Strategies: Dos and Don'ts for Survival 13:57

1+ y ago13:57

13:57

In this episode of Out Alive Survival Shorts, we discuss the crucial role of signal fires in emergency situations, using a real case story to highlight important dos and don'ts. Former Air Force SERE instructor Jessie Krebs offers expert analysis and practical tips on site selection, fuel choice, smoke color, and other factors critical for survival…

1
Battling the Brain: A Neurological Illness Backcountry Skiing 26:33

1+ y ago26:33

26:33

We've written about the Spearhead Traverse before as The Best Worst Ski Trip Ever. But in this story, we explore the challenges of neurological illness in the backcountry. Backpacker Magazine’s former Editor-in-Chief Dennis Lewon, shares his personal journey battling a rare brain disease while backcountry skiing on a glacier in British Columbia. Fr…

1
Survival Short: Unleashing the Secrets of Search and Rescue (SAR) Dog Training 15:07

1+ y ago15:07

15:07

In addition to our regular episodes, we're thrilled to introduce a brand new monthly series called Survival Shorts. These episodes take a deeper dive into the world of survival, with expert advice, fascinating inquiries, and conversations with rescue professionals. These Survival Shorts episodes promise to be informative, thought-provoking, and eng…

1
A Bystander Saves a BASE Jumper's Life 35:30

1+ y ago35:30

35:30

A climber in the right place at the right time leads a daring rescue of a BASE jumper stranded high on a cliff.By Backpacker Magazine

1
The Bike Crash That Helped Her Find Her Way 11:33

1+ y ago11:33

11:33

After Karissa Akin’s brother died tragically, she turned to the outdoors for healing. But as she explains in this episode of Outside’s new podcast, The Daily Rally, it took a near-fatal mountain biking accident for her to finally move forward again. The Daily Rally is a new weekday podcast featuring short stories of resilience in the face of big ch…

1
A 13-Year-Old Saves His Dad’s Life 39:46

2y ago39:46

39:46

When Charlie Finlayson was just 13 and alone with his dad David deep in the backcountry, his father suffered a horrific injury. But Charlie, despite being forced to make decisions way beyond his age and experience, never doubted that his father could survive and that he could help him. Thanks to unwavering faith, Charlie and David pulled off the im…

1
Lost in Plain Sight 45:32

2y ago45:32

45:32

A pair of hunters wearing camouflage become lost for six days in Alaska. Help is tantalizingly close but just out of reach, as rescuers are unable to see them.By Backpacker Magazine

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