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From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem

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Manage episode 410416345 series 3541042
Content provided by Ali Rae Haney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ali Rae Haney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email marketing to achieve the 7 hours, 11 touch points, and 4 locations necessary for building trust and credibility with potential clients. Join Ali as she uncovers the secrets to fostering meaningful connections and driving business growth in a rapidly evolving market.

17Hats:

Use this link to get $50 off your first paid year.

https://referrals.17hats.com/r/dzvnfbhgkb

Flodesk:

https://aliraehaney.com/flodesk

Use this link to get $50 off your first paid year.

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 410416345 series 3541042
Content provided by Ali Rae Haney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ali Rae Haney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email marketing to achieve the 7 hours, 11 touch points, and 4 locations necessary for building trust and credibility with potential clients. Join Ali as she uncovers the secrets to fostering meaningful connections and driving business growth in a rapidly evolving market.

17Hats:

Use this link to get $50 off your first paid year.

https://referrals.17hats.com/r/dzvnfbhgkb

Flodesk:

https://aliraehaney.com/flodesk

Use this link to get $50 off your first paid year.

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

  continue reading

24 episodes

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