Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Ev ...
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Brought to you by ImpactEleven, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter its starting point. You'll enjoy hearing from some of the top keynote speakers in th ...
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A bi-weekly podcast full of actionable sales tips and laughable sales humor. Tyler Lessard and Rajiv 'RajNATION' Nathan, dive in to a variety of B2B sales topics with the help of special guests and memorable segments.
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GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz
1:02:21
1:02:21
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If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and cust…
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Guest Bio: Susan Drumm is a leadership development advisor with a rich academic and professional background, including Harvard Law School and the London School of Music and Dramatic Arts. She has coached billionaires, CEOs, and political figures, guiding them to enhance their leadership capabilities through increased self-awareness and strategic pe…
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GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez
1:13:08
1:13:08
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Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo …
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Guest Bio: Frankie Russo is an accomplished entrepreneur, author, and keynote speaker with a track record of launching successful ventures across various sectors, including technology and marketing. As the founder of Russo Capital and the mind behind companies like Potenza Inc. and 360ia, Frankie has demonstrated exceptional skill in driving expone…
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GTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!)
55:25
55:25
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What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. …
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GTM 3-3: Building & Investing in AI with Techstars MD Tricia Martinez-Saab (Live from Startup Grind Chicago!)
1:01:15
1:01:15
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I think we can all agree AI is seemingly everywhere. But what does that actually mean for a startup? Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023. Tricia leads the AI and deep-tech verticals at Techstars and shares her pers…
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Guest Bio: Raj Nathan, known as the Startup Hypeman, is a multifaceted entrepreneur, blending his passion for hip hop with expertise in startup pitch consulting. His dynamic approach to storytelling and audience engagement has made him a notable figure in the entrepreneurial and keynote speaking worlds. Raj's innovative pitch framework, Que PASA, h…
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GTM3-2: Expanding Your TAM to Increase Revenue with Cardio Diagnostics CEO Meesha Dogan
49:05
49:05
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The 3-letter acronym every startup obsesses with is TAM. But what is your TAM comprised of, and specifically WHO makes up your TAM? When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering. That was the case for Cardio Diagnostics, who built a solution with a clear end user b…
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GTM3-1: Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper (Season Premiere!)
47:27
47:27
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In a down economy, runway is everything. But it should also be everything in a boom economy. Great companies figure out how to spend less, and make more. Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still car…
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The Nuances of Narrative (ft. Vika Viktoria)
33:13
33:13
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Guest Bio: Vika, hailing from the former Soviet Union and now a global citizen, has carved a unique path through her adventures and storytelling. Her journey from fleeing political asylum to becoming an advertising executive and finally embracing a nomadic lifestyle underscores her belief in the power of narratives. A Moth story slam winner and a c…
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Capturing Souls and Stories (ft. Paul Mobley)
38:38
38:38
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Guest Bios: Paul Mobley is an acclaimed American photographer and keynote speaker known for his ability to capture the essence of his subjects, from celebrities to everyday heroes. With a background enriched by his work with Annie Leibovitz and a passion for exploring the human condition, Mobley's photographs transcend the visual, offering deep ins…
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Harmony and Rhythm (ft. Michelle Anne Johnson & Doug Manuel)
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42:47
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Guest Bios: Michelle Anne Johnson: A transformative figure in leadership communication, Michelle leverages her extensive background in acting and personal development to help leaders harness the power of presence. Her journey from performing on television to coaching Fortune 500 executives showcases her unique ability to empower individuals to lead…
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The Energizer (ft. Rachel Sheerin) On powering your life and the lives of others OPENING QUOTE: “A lot of those titans, in 2020 and 2021, they weren't ready to say the B word yet. It wasn't viral on TikTok yet.” -Rachel Sheerin GUEST BIO: Rachel Sheerin doesn't just motivate, she illuminates. She doesn't just speak, she electrifies any room. Her ke…
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Go Beyond (ft. Colin O’Brady) From never-walk-again to never-stop-climbing OPENING QUOTE: “Man, I'd do anything for an ejector seat button to get me the heck out of here, as fast as possible, that's for sure.” -Colin O’Brady GUEST BIO: Colin O'Brady is a 10 time world record holding explorer, New York Times bestselling author, professional athlete,…
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Letting Go to Move Ahead (ft. Jamie Hess & Matthew Vincent)
40:55
40:55
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Letting Go to Move Ahead (ft. Jamie Hess & Matthew Vincent) This business demands boldness, so we talked to two of the boldest OPENING QUOTE: “Do you want to be doing a hoe down for children's vitamins and a skit about band-aids on Instagram for the rest of your life?” -Jamie Hess GUEST BIO: Jamie Hess Jamie Hess overcame a slew of self-destructive…
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From Comedy to Keppler (ft. Warren Jones)
43:33
43:33
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From Comedy to Keppler (ft. Warren Jones) An unexpected path brings surprising insights OPENING QUOTE: “Thunder applause, everybody on their feet. So happy, just ecstatic. And he said, "Here's the thought I had. I've got to write a new speech.” -Warren Jones GUEST BIO: From a hugely successful career in entertainment, working as a manager at ABC an…
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The Virtuoso (ft. Felipe Gomez) Singing, laughing, and connecting your way to the big stage OPENING QUOTE: “I really thought about it, but when I was there on the stage, I said, what the hell? I'm going to sing. I'm going to make them sing.” -Felipe Gomez GUEST BIO: Felipe Gomez is a multi multi hyphenate who has given over a thousand performances …
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Insights from the World’s Largest Bureau (ft. Ryan Heil)
36:06
36:06
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Insights from the World’s Largest Bureau (ft. Ryan Heil) What we can learn from an industry powerhouse with a startup attitude run by a philosopher OPENING QUOTE: “So, I think that's our job, is to help speakers identify those nuggets, and the speaker's job's to take the complex and make it super applicable.” -Ryan Heil GUEST BIO: Ryan Heil is the …
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Behind the Curtain: An Open Convo with a Buyer and a Bureau (ft. Tim Mathy & Lynne McNees)
36:21
36:21
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Behind the Curtain: An Open Convo with a Buyer and a Bureau (ft. Tim Mathy & Lynne McNees) How do you find out what buyers and bureaus want in a speaker? You ask them. OPENING QUOTE: “That standing ovation, it's not about the speaker, it's not even about the audience to me. It's about the people planning the event. That's who that standing ovation …
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Exactly What to Say (ft. Phil Jones) How to be a perfectionist and an improviser all at once OPENING QUOTE: “... woke up seven days later, 120,000 free downloads. I'm like, okay, I might have something.” -Phil Jones GUEST BIO: Phil Jones has founded not one but five multimillion dollar companies, became the youngest ever winner of the British Excel…
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The Soulful Giant (ft. Justin Wren) Fighter-turned-lover Justin Wren on what it means to fight for a greater purpose OPENING QUOTE: “And so now, whenever I've gotten into a fight and the cage door locks, I'm looking this guy in the eyes and I know that I know, but I also believe that I know he knows, that I have stronger reasons than he does, so I …
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An Insider’s Look (ft. Ivy Gustafson & Jenny DeRosse)
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41:01
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An Insider’s Look (ft. Ivy Gustafson & Jenny DeRosse) Insights from two amazing experts right here at Impact Eleven OPENING QUOTE: “If you really open yourself up and show who you are and you're not afraid to show your weaknesses and your flaws, the audience really relates to you because we're all human.” -Jenny DeRosse GUEST BIO: Ivy Gustafson spe…
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The Biggest Stage in the World (ft. Emily Ford, Jordan Tarver, & Giselle Ugarte)
46:07
46:07
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The Biggest Stage in the World (ft. Emily Ford, Jordan Tarver, & Giselle Ugarte) Three experts help make the monster of social media a lot less scary OPENING QUOTE: “We are in the business of impact. And the way I've changed my approach with social media is that social media is another stage, but it's a stage that has the reach of millions of peopl…
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The Best Story Wins (ft. John Livesay and David Burkus)
40:38
40:38
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The Best Story Wins (ft. John Livesay and David Burkus) John Livesay and David Burkus on telling stories and picking fights OPENING QUOTE: ”Whoever tells the best story is the one that's going to win that pitch, not who has the best price or who has more bells and features.” -John Livesay GUEST BIO: John Livesay, also known as The Pitch Whisperer, …
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The Brooklyn Badass (ft. Alec Melman) OPENING QUOTE: “Being adaptable and being patient, that'll answer for those feelings of frustration. If you can hold on long enough, good things happen.” -Alec Melman GUEST BIO: Alec Melman is co-founder and CEO of Gotham Artists, one of the most successful and respected talent agencies in the country. Founded …
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GTM 2-8: Making The GOAT - Sancerrely Yours,
1:10:50
1:10:50
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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GTM 2-3: Making The GOAT - I Can Be Anything
35:48
35:48
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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continue reading
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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GTM 2-1: Making The GOAT - Album Overview & Why We Did This
36:52
36:52
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We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen. GOAT To Market is available now on all streaming platf…
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Grounded in a Higher Calling (ft. Jessica Encell Coleman, Jesse Israel, and Light Watkins)
46:18
46:18
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Grounded in a Higher Calling (ft. Jessica Encell Coleman, Jesse Israel, and Light Watkins) Three purpose-based speakers share their perspectives OPENING QUOTE: “We often think that time is our most valuable asset, but if you're not present during the time that you have, then you're essentially squandering that time.” -Light Watkins GUEST BIO: Jesse…
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Striking a Chord (ft. Chris Barton) Listen-in with the founder of the world’s most innovative listening app OPENING QUOTE: “There's so many unique ways of doing things, and the key thing is to question the assumptions. Don't assume that what holds true for one other speaker, holds true for you.” -Chris Barton GUEST BIO: If you’ve ever heard music p…
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Insights from a Booming Bureau (ft. Angela & Richard Schelp)
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46:29
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Insights from a Booming Bureau (ft. Angela & Richard Schelp) Wit and wisdom from the dynamic husband-and-wife leaders of Executive Speakers Bureau OPENING QUOTE: “People will always claim that we're a mid-range size bureau when we're not anymore. Now we're a large bureau, we just don't have George W. Bush as an exclusive, but we generate the kind o…
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GTM 1-12: Building A Sales Team From Scratch (Season Finale!) with SamCart GM Olivia Herron
53:29
53:29
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Trying to hire for sales? Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims. So what do you look for in a candidate? What do you ask in an interview? How do you prep them and set goals? There's A LOT that can go terribly wrong, or, wonderfully right. Olivia Herron has sto…
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Making It Personal (ft. Bridget Hilton, Chad Foster, and Nikolas Badminton)
49:20
49:20
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Making It Personal (ft. Bridget Hilton, Chad Foster, and Nikolas Badminton) Three top speakers on embracing change in life and onstage OPENING QUOTE: “I trained to be a Samurai in Japan. I worked on a lobster boat in Massachusetts. I went to farm school. I was a model for a whiskey company, which was really fun. I once did a speech where I was in b…
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GTM 1-11: Getting 150,000 Customers Via Product-Led Growth with Fireflies.ai CEO Krish Ramineni
42:49
42:49
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You've probably joined a virtual meeting where a phantom 3rd party named Fireflies also joined. Heck, maybe it was your personal Firefly that joined. You're not alone. In fact, Fireflies.ai has taken notes for over 5 million calls and is now used by over 150,000 organizations. It's no wonder Khosla Ventures led their $19M Series A round. When you h…
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The Right Kind of Difficult (ft. Jon Acuff)
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44:46
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The Right Kind of Difficult (ft. Jon Acuff) On learning, growing, adapting, creating, and sharing OPENING QUOTE: “Be your version of funny. Don't be somebody else's version. So what happens is speakers read a book about public speaking and they go, "I got to tell a joke." And they tell a joke that isn't their joke. And it just feels like you're wea…
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GTM 1-10: Creating Content That Actually Works with Startup Hypeman Pitch Artist Whitney Durmick
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56:47
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We all know what it feels like to be on the receiving end of really good content. Whether it's a funny meme, an inspiring video, or an insightful whitepaper. Why then, are so many startups *so bad* at CREATING content for their audience? Is it bad source material, bad measurement, or just plain being bad at content? Whitney Durmick spent a half-dec…
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A New Model (ft. Tiffani Bova) Where innovation and self-awareness meet, you’ll find Tiffani Bova OPENING QUOTE: “I stood up in my home office, I hit record, I gave the keynote about what I wanted to say about customer experience. I transcribed the keynote, and that was the beginning of my chapter. That's how I started writing the book.” —Tiffani B…
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GTM 1-9: How An Angel Investor Thinks (Part 2) with Lofty Ventures' Chris Deutsch
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In part 2 of our powerhouse conversation, Lofty Angels' lead investor Chris Deutsch comes back to the mic to share how involved an angel investor should be in a startup, his framework for making investments, and the importance of more founders becoming angel investors themselves. Note: This episode is for educational and entertainment purposes and …
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GTM1-8: How To Become An Angel Investor (Part 1) with Lofty Ventures' Chris Deutsch
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52:52
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Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deutsch wants to demystify the process for you. As founder of Lofty Angels, he's invested in over 150 founders, 80+ startups (75% by underrepresented found…
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West Coast (Bureau) Innovation (ft. Ken Sterling)
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42:00
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West Coast (Bureau) Innovation (ft. Ken Sterling) OPENING QUOTE: “I'm a homeless kid from New York who wants to connect and wants to be around people, and wants to be safe myself, and wants to make the world a safe place. And really my true north is people and living a positive, collaborative lifestyle with the people that I care about and that hel…
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A New Discovery Framework with Hannah Ajikawo
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49:19
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It’s the season finale of The Sales Feed Show! Raj and Tyler talk with Hannah Ajikawo about why most sellers' approach to discovery is dead wrong. 💀 Find out how Hannah is breathing life into the discovery process with her simple, buyer-centric framework. Listen to how it plays out and then try it for yourself. Tune in to learn Hannah’s discovery f…
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White Belts and Plati-Truths (ft. Sebastian Terry, Erin Stafford, and Tucker Bryant)
47:27
47:27
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White Belts and Plati-Truths (ft. Sebastian Terry, Erin Stafford, and Tucker Bryant) Three speakers, three perspectives, one incredible conversation OPENING QUOTE: “And I think that it's important to show people that there is hope, that you are able to be successful and have an incredible career and family, et cetera, and also still be mentally hea…
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There’s a tech tool for everything from prospecting to deal management and beyond. But in a declining economy, sales leaders have had to make drastic cuts to sales tech stacks, asking sellers to do more with less. On this episode of The Sales Feed Show, we’re joined by our friends from Sales Hacker, Marciela Ross (Head of Content) and Colin Campbel…
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Pushing Past Autopilot (ft. Ryan Leak) How one of the world’s most successful speakers lives intentionally OPENING QUOTE: “I grew up in the church, and saw my dad. We had this small African-American church in the suburbs of Chicago, and I just saw the impact my dad had on a community of people and I thought, man, what if we could do this all the ti…
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GTM 1-7: Lessons Scaling from $1M to $10M with WorkRamp CEO Ted Blosser
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Going from zero to 1 is a beast. But what comes after 1? And how do you make sure what you're doing in the zero to 1 phase doesn't just work for the 'right now' but also sets you up for long-term success? Ted Blosser learned that lesson the hard way. After struggling to gather escape velocity and hovering in the low 6-figure MRR for literal years (…
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