The Investor + Operator (IO) Podcast hosts the most candid, vulnerable conversations about building companies with the world’s best operators and investors.
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...). Answering questions from Twitter #AskAlex @branchmetrics
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Bluecloud Podcast: Build an App Business | App Marketing | Make Money With Apps | Passive Income | App Development
Carter Thomas: Appreneur, Business Strategist and App Marketer
Learn how to build an app business and live life on your terms
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Brilliant Business Moms with Beth Anne Schwamberger
Beth Anne interviews Mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, photographers, and designers are just a few of the brilliant business moms featured here.
Beth Anne from brilliantbusinessmoms.com interviews mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, Shopify store owners, designers, authors, and course creators are just a few of the creatively brilliant moms featured here. This podcast is all about practical advice from work-at-home moms who are getting things done in the margins - just like you! We're not about big names or fancy accolades here, but instead celebrating big and little wins from momp ...
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Ep. 175 - 30% Open Rate INCREASE! ➡️ ONLY Listen if YOU ARE A MARKETER! 🌹 Bachelorette HOMETOWNS! 🌹
12:24
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This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost. Best Moments: The F-Name Episode: Personalization Th…
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Ep. 174 - WOW! ==> GUEST: NEIL PATEL 👈 NYT Best Selling Author! Over 100 Million Podcast Downloads! 😮 10 RAPID Marketing Tips in 15 MINUTES! ⏰
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In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns. ================================================================= Best Moments: (01:48) Is Threads (the Meta app) the next…
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Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING
9:51
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills! ================================================================= Best Moments: (01:04) Understanding em…
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The Global App Pricing Hack Apple Doesn't Want You to Know
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Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon. In this video, you'll discover: -The FLAWED LOGIC behind Apple's pricing recommendations (and why they migh…
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Emergency Episode of the I/O - Building Utah with Redo CEO Sterling Snow
27:22
27:22
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Current Investor and Divvy's Former CRO Sterling Snow is jumping back into an operating role, this time as CEO of Redo, a fast growing customer experience platform. Sterling shares how Redo's founder Taylor Brown approached him to take on the job and how together they're building a company everyone in Utah can root for. Chapters: 01:03 Why The Inve…
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Ep. 172 - What’s Up THIS WEEK ==> Changes to LINKEDIN! iOS 18 Email News! 📺 EMILY in Paris NOT #1 😳...
9:04
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In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates! ================================================================= Best Moments: (00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newslette…
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Advanced UA Analytics for Exponential App Growth
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In this interview, we will discuss advanced user acquisition (UA) analysis and its pivotal role in exponential mobile app growth. Joining us is Christopher Farm, Co-Founder and CEO of Tenjin, a platform renowned for its in-depth UA analytics for paid campaigns. Christopher will share insights into the latest monetization trends and the power of adv…
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SPECIAL LIMITED SERIES: ===> SECRET Tips for CONTENT IDEAS! How to never run out! 🚽 <=== | BATHROOM Break #17 (COLLAB: The Marketing Millennials + Do This, Not That)
10:24
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In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas. ================================================================= Best Moments: (01:20) Piggybacking Off …
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Ep. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s Scoop
12:42
12:42
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In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research. Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it! ============================…
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Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth!
21:40
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In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut. ==========================…
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Ep. 169 - THIS Makes No SENSE! Big Discounts = Bad Performance? 4.3 Stars BETTER 5 Stars? 🤮 WEIRD Food Combos! People are GROSS 🤮 | Ask Us ANYTHING
10:20
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry! ================================================================= Best Moments: (01:07) Why did a 50% discount campaign underperform compared to a 30% discount? (02:05) The surprising psychology…
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Best ASO Tool for Accurate Download & Revenue Data
7:04
7:04
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Are you looking for the best ASO tool to find your competitors' estimated downloads and revenue numbers? We looked at REAL client data and compared them to all the top ASO tools to break down which tool had the most accurate data. Tools compared: -App Store Connect -Sensor Tower -Mobile Action -AppFigures -AppMagic.rocks Work with us to grow your a…
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Ep. 168 - What’s Up THIS WEEK ==> DOWN‼️ Why Performance Will DROP Next Week! 📺 Emily in Paris??📺
6:10
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In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also sha…
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This week, we explore the world of solo tech entrepreneurship with Josh Mohrer, the founder of Wave AI, a revolutionary AI notetaker already generating over $2 million in annual recurring revenue (ARR)! Despite not having an engineering background, Josh built and grew Wave AI entirely on his own. He brings a wealth of experience from his previous r…
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SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION 🚽 <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That)
11:32
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In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic. =====================================…
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Ep. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s Scoop
12:23
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In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively. ================================================================= Best Moments: (00:40) Jay discusses re-engagement campaigns and their drawbacks (01:59) Findings from tests conduct…
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Ep. 166 - PODCAST About PODCASTING? 📻 ===> GUEST: Mike Montague, Head of Franchise Strategy at SANDLER (His Podcast Has Over 3.5 Million DOWNLOADS!) + LEGOs!! Yup LEGOs!!
21:59
21:59
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In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed." ================================================================= Best Moments: (02:03) Mike shares his background story, including his passion for sales training, website design, and radio hos…
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Ep. 165 - Attribution is GARBAGE 🗑️ ? What is a HOLDOUT Group? 🎥 GREAT MOVIES: Mannequin and Notting Hill? | Ask Us ANYTHING
10:01
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In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners. ================================================================= Best Moments: (01:41) Work question: Is last-touch attribution the best or right way of measuring ROI? (06:33) Ridiculou…
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Boost Your App's Engagement & Revenue NOW with These Little Tricks!
5:53
5:53
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Master the art of user engagement and skyrocket your subscription app profits! Discover hidden tactics to turn casual users into loyal subscribers. Learn how to boost user engagement, increase retention, and convert more trial users. From crafting compelling emails to perfecting the subscription conversion process, this podcast covers it all. Work …
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Ep. 164 - What’s Up THIS WEEK ==> Pommel Horse Guy Getting DEALS? 🎬 R U GOING? It Ends With Us... 🎬
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In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI. ================================================================= Best Moments: (00:55) The viral "pommel horse guy" St…
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An Ex-Googler’s Guide to Google UAC for iOS
1:17:04
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In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT). We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions. We will also uncover t…
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SPECIAL LIMITED SERIES: ===> WORST Episode Ever!⭐ out of ⭐⭐⭐⭐⭐ (the secrets of Social Proof!) 🚽 <=== | BATHROOM Break #15 (COLLAB: The Marketing Millennials + Do This, Not That)
10:09
10:09
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10:09
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing. ================================================================= Best Moments: (01:00) The importance of social proof,…
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Ep. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s Scoop
9:04
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In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results! ==============================================…
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Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?)
22:16
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In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence. ================================================================= Best Moments: (04:51) How to better create your next content calendar (08:01) …
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Ep. 161 - SECRETS to Getting Speaking Gigs at Events and how to NETWORK at events you DON’T ATTEND! + HULU = Meh ?!? | Ask Us ANYTHING
11:42
11:42
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In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers. Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences. ====================================…
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Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)
11:46
11:46
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This video unlocks the secrets used by successful 7-figure apps to keep users engaged and coming back for more. You'll discover: -The 3 Essential Rooms for App Success: Acquisition, Engagement, & Retention & Monetization -Network Effect Power: How to leverage user connections to skyrocket app value -LiveOps Strategies: Dynamically create exciting o…
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Ep. 160 - What’s Up THIS WEEK ==> Would You Rather Have - 1 Million Dollars or 1 Million Followers? SHOCKING New Survey Data... 😲
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7:31
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In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!? ================================================================= Best Moments: (00:54) A survey found that 79% of people …
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SPECIAL LIMITED SERIES: ===> Negative Feedback in the Marketing World and How to Handle It 🚽 <=== | BATHROOM Break #14 (COLLAB: The Marketing Millennials + Do This, Not That)
9:50
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In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world. Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today! ====================…
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Ep. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s Scoop
12:15
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In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language. ================================================================= Best Moments: (01:2…
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Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!)
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In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform. ================================================================= Best Moments: (03:03) Explanation of zero-party data and its importance for personalization (05:11) The difference between zero…
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Ep. 157 - NEW AI Tricks? 🧇Cracker Barrel or Waffle House? | Ask Us ANYTHING
9:56
9:56
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In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener. ================================================================ Best Moments: (01:57) Using AI for competitive analysis and creating graphical comparison tables (03:17) Use this ChatGPT prompt to de…
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Uncovering the 7 Deadly Sins of App Launches. From overlooking in-app purchases to neglecting onboarding, countless app developers fall into common traps that can derail their launch. Discover the hidden pitfalls that sink many apps before they take off. Learn how to avoid these mistakes and launch an app destined for success. Leave a comment below…
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Ep. 156 - What’s Up THIS WEEK ==> NO Politics on LinkedIn? 36% of People have a SIDE HUSTLE(do you)! Does MATTHEW MCCONAUGHEY SMELL? 👃
8:02
8:02
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8:02
In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life. ================================================================= Best Moments: (01:00) Advice on being cautious of inflated metrics on social media platforms due to curre…
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$400,000 in Sales in 7 Months on Upwork Using AI
1:10:55
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This week's guest built an AI proposal tool that helped him generate $400K in sales through UpWork.. Daniel Reiling is the Co-Founder & CTO of Ecordia Studios - the company that helps you design, build, and launch your app fast. In addition, you will discover the power of data-driven product development and proven strategies to excel as a freelance…
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