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This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe. I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, a ...
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Internet marketing doesn't have to be difficult. Done right, it's the most effective way to build an audience on-line. Done wrong, it's nothing more than a giant time-suck. Internet Marketing Best Practices Radio is hosted by Ricardo Bueno as a series of interviews and discussions with marketing thought leaders to help you bridge the gap between what's possible and what's practical for business development on the web.
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At its most basic level hyperlocal marketing is the process of attracting and retaining your best customers by targeting a specific geographic niche, such as an area, city, neighborhood, or zip code. By creating great local evergreen content, conversion content, and connection content consistently that answers consumers questions about the communit…
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If you're going to invest in lead generation you'll need a solid lead conversion system in place to ensure that those leads become customers; otherwise, you'll be wasting your money. How many times have you been so excited about a new lead that you were really confident was going to convert only to find out later that it went nowhere? Or you’re sti…
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Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift. On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25%…
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Right now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer? Your content/knowledge needs a place to live if you’re going to be successful. Whether you’re selling real estate, loans, consulting services, or products. You need a platform.…
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This is probably the single biggest question that I get a lot from my agents on a day-to-day basis. And if you’ve been in the business for a while I’m sure you’ve jumped back and forth between more than a few options. But rather than shopping for which CRM has the best features, the more important part is simply to automate your activity or the pro…
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Video is one of the most powerful tools you have at your disposal to communicate with people online. It has a very high engagement rate and people are more likely to share videos than they are written content. Videos also work better for SEO, whether you’re trying to rank on Google or YouTube. You can even use video in your social media marketing. …
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When it comes to lead follow up, persistence matters. Oftentimes outsourcing is better than doing nothing at all. One of the best ways to improve your lead follow up cadence is to automate the process using AI (artificial intelligence). Remember, leads expect an instant, helpful response when they submit an inquiry to you. And if they don’t instant…
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One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this … Buyers (and sellers) are going to be ready when they choose to be ready, not when you want them to be ready. So when a lead isn’t ready to list or buy right now, we develop this notion that it’s a “bad lead.” But that’s …
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Growth is all about leverage. The goal is to 80/20 your life. In other words, spend 20% of your day building systems to handle what you do with the other 80% of your day. Whether it’s through automation or hiring someone to do the work for you so that you can buy back your time and work on higher leverage activities, like going on a listing appoint…
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Tell me if either of these scenarios sounds familiar … You’ve “done print before” but you didn’t really get anything out of it. Or, it’s just so darn expensive, it’s hard to quantify a good return on investment. Or, so and so is already the top agent in that farm and he’s already dominating, “there’s no way I can compete.” Truth is, anyone who’s be…
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Back in February of 2020 we had our WEST annual bootcamp. There’s about 14 of us on the team and we basically get together and brainstorm on high level marketing strategies and tactics to help real estate professionals win more listings and close more buyers. I delivered a presentation called The 24/7 Open House: How To Generate High Intent Buyer L…
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Building a personal brand in this business is how you differentiate yourself and how you stand out. It’s building a reputation for yourself that leads to influence and people seeking you out rather than you seeking them out. Media Moussavy moved to Downtown LA a few years ago leaving behind a six figure lending career and giving himself a deadline …
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In the last year real estate professionals across the country have had to find new ways to adapt to their way of doing business. The good news is technology has made it easier to go through a lot of the home-buying process virtually using tools like Zoom, FaceTime, Facebook Live and more. But that also means losing out on what was once a great lead…
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In our industry, we almost always talk about what the hottest new tech is, or what the latest lead generation strategy is. People want the recipe or the “secret sauce” to closing more deals and doubling their business. But here’s the magic of this episode and it serves as a great reminder, often times you don’t need fancy or complex marketing strat…
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For year’s you’ve probably been hearing that you should “get into video” and “start doing video.” With a pandemic still going, less door knocking, and fewer open houses, video’s a great opportunity to reach tomorrow’s potential buyers and sellers. So yes, YouTube marketing has got to be top of mind for real estate agents and lenders in 2021. Whethe…
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People upload 500 hours of video to YouTube every minute*. I mean think about that for a second, it's pretty wild right? But here's the power of YouTube. YouTube has over 2 billion monthly logged in users and 73% of adults in the U.S., watch Youtube. That's more than Facebook (tracking at 69% of adults) and almost twice as much as Instagram (tracki…
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January 19th is known as "Quitter's Day." Do you know why? It's because every year like clock-work, people start doing their year-in-review posts and making their new year's resolutions. But come January 19th, also like clock-work, 80% of them start to fizzle out. "I guess I forgot," or "I had too much stuff on my plate," or "I just got so damn bus…
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On today’s episode of The Weekly Boost we’re joined by Brian Icenhower – broker owner and a nationally recognized real estate trainer, coach, and speaker. Brian literally wrote the book(s) on how to leverage and grow your SOI, so there’s no one better to teach us exactly how to do that than him. He’s the author of several titles including SOI: Buil…
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On today’s episode of The Weekly Boost we’re talking to all-star real estate agent Guy Migues, who was able to close 30 transactions in just his first year in the business. Guy works with Dream Home Realty in Lafayette, Louisiana. Too many realtors make the mistake of taking advice from people who haven’t done what they want to do or letting negati…
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Look, I get it … talking about data isn’t all that sexy. (Unless of course, you’re a data junkie). In software though we talk about the importance of product/market fit. Product/market fit means being in a good market with a product that can satisfy that market. When you take the time to really understand your ideal customer profile and collect the…
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Unlike other parts of your business, you oftentimes don’t have a system for coming up with ideas (fresh content). Good content builds trust and trust creates customers. But creating good content can be hard. Where do you start? What do you say? On today’s episode of The Weekly Boost we’re joined by Melanie Deziel, author of The Content Fuel Framewo…
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We live in a 5-star review culture. People love to know that a place has great reviews and businesses thrive on 5-star reviews. So if you want to create more repeat and referral business from your buyers and sellers, you need to generate more 5-star reviews and create raving fans that are ready to recommend you as their go-to agent. How do you do t…
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This week’s episode is a little bit special because on Sunday, July 12th we welcomed our beautiful baby girl into the world. And I have to tell you, it was the most beautiful thing in the world. And here’s the thing, they don’t really give you a playbook for how life is going to be once you have a baby. And while there’s a certain level of going wi…
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87% of real estate agents quit after 2 years. It’s crazy how many don’t make it. On this week’s episode of The Weekly Boost we’re talking with the #1 agent in Huntington Beach, Jody Clegg with Compass Real Estate. She’s got 24+ years of real estate experience and has sold over $1 billion in sales volume. Listen in as we discuss how she began her ca…
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Dustin Brohm is a Realtor in Salt Lake City, Utah with EXP Realty, and the Founder of Search Salt Lake, his own real estate media company brand and team. He’s also the host of the Massive Agent Podcast and runs the Massive Agent Society – a Facebook lead generation training and coaching program for realtors and loan officers across the country. Whe…
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Companies who continue to market during a downturn (or in this case, a pandemic), will come out on top. That’s what Heather Klompmaker has recognized and it’s what she continues to do. She’s working hard on becoming the knowledge broker for her market area, she uses data to control the narrative, and while physical interactions are limited, she’s l…
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Good marketing, creates sales. But first, what is good marketing? How do you craft a marketing message that makes you stand out from the sea of other real estate professionals just like you? In this week’s episode, I’m joined by Jimmy Mackin, founder and CEO of Curaytor. He powers the marketing strategy for some of the nation’s top producing teams …
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Habits shape your life more than some people realize. We’ve all got a few bad habits. After all, nobody’s perfect. But if you want to build a culture of success and perform at a high level, you need to develop better habits. Good habits shape and mold the high achieving person that you want to become. But you don’t just wake up one day and flip a s…
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You don’t go from zero to 467 five-star reviews and 95 transactions in the last 12 months, overnight. It takes years of hard-work and execution. And building a culture of learning and growing – one that attracts talent. Meet Kenny Truong (a.k.a. Fast Agent). He runs Team Fast at eXp Realty and is the #1 reviewed East Bay Team on Zillow. While most …
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You’ve heard me say it before, but it’s worth repeating … content is your most important marketing asset. Content is the thing that gets people to know, like, and trust your brand. For Jason Cassity, it started ~7 years ago by simply documenting his daily process/routine. Now, he regularly creates content that demonstrates his local market expertis…
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When the market is hot, it’s easy to secure new business. In a drought, it’s important more than ever to double-down on your systems, form strong relationships, and multiply your lead sources. And double-down on your content, too!⁣ ⁣ Content is your most important marketing asset in a struggling economy. Here's why ... ⁣ ⁣ No one knows how long thi…
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One of the things you’ll hear me say repeatedly is that marketing ALWAYS works, it’s just a matter of when, and IF, you have the right systems in place. Real estate is a cyclical industry. It’s the work that you do today that pays off in the next 60 - 90 days. It’s always been that way. You have to consistently be marketing, nurturing, prospecting,…
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As humans, time management bleeds into both your business and personal life. How do you implement better time management strategies to help you manage the chaos and why do you need to implement more positive affirmations in your day to day to set yourself up for business success? To answer those questions, I’ve asked productivity ninja Selena Vidya…
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We’re in a weird time right now. There’s a lot of uncertainty. When you’re unsure, you need to make smart decisions. But also, stop worrying about what you CAN’T control and focus on the things that you CAN control. Things like: 1. Your reputation 2. Your relationships 3. Your past clients 4. Your prospecting These are the foundations, or the build…
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This week, Stacey Soleil and I had the pleasure of interviewing Mike Stelzner, Founder of Social Media Examiner and author of the new book: “Launch: How To Quickly Propel Your Business Beyond the Competition.” Now for those of you that don’t know, Social Media Examiner is ranked as one of the world’s Top 100 business blogs on both Technorati and Ad…
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Welcome to third episode of Internet Marketing Best Practices Radio . Kinda excited on this one because I finally created my own intro and outro this week, submitted the show to iTunes (approval is currently pending), and burned an RSS Feed specifically for the podcast episodes. I have a stellar line-up for you all over the next several weeks and w…
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This week, I had the great pleasure of speaking with two people whose time and knowledge I greatly respect: C.C. Chapman (Founder, Digital Dads) & Ann Handley (Chief Content Officer, MarketingProfs.com). Together they’re co-authors of my new favorite book, Content Rules. I consider it the perfect field guide for any small business or solo-preneur l…
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