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The show that takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcaster + taking you inside Libsyn the largest podcast host and distribution network since 2004!
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A podcast for and by engineers working with video.
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Whether you’re just now thinking of starting a podcast or you’ve already got one launched and are looking to take it to the next level, The Podcast Guy (formerly The PodQuest Show) is the show for you. The Podcast Guy is your one-stop shop for all things podcasting. We cover everything from insider secrets to audience growth hacks and monetization strategies to industry news. When you’ve got questions – we’ve got answers. Created by the founder of the Authority Academy and the international ...
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1
271 What's The Best Podcast Episode Length? And Restrictions For Podcasting CNN Content
1:02:45
1:02:45
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1:02:45
What you need to know if you want to cover politics using clips from CNN! Yes, google podcasts is going away, and what impact will it have on your podcast; Spotify and transcripts; How to make sure that the transcript that you uploaded shows up on Apple Podcasts; How do you get the stats we cover on each episode to reference? We cover it for you! S…
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1
270 WWDC Highlights Through Podcasting Lens, Apple Intelligence, and Podcast Economics
1:09:49
1:09:49
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1:09:49
All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast productio…
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1
269 Can You Be on YouTube Music and Not YouTube? And Thoughts on Section 230
1:15:39
1:15:39
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1:15:39
Integration with YouTube's podcast API, the latest Castro app update; what is happening with my downloads stats? How to find out what is up when you see those ups and downs; real time news about Gaana; talking about what's up with section 230; answering more questions about YouTube and podcasts; clean vs explicit; formatting your podcast shownotes;…
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1
268 How To Get Featured on Apple Podcasts Plus Mean and Median Numbers Are Back!
1:01:31
1:01:31
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1:01:31
If you want to be promoted by Apple Podcasts, we break it down for you! This is a must listen! Thoughts on the Apple's iPad event, from that crushing ad to the key updates to the iPad line. Apple Podcasts widget update on iOS 17.5; discussing the Q1 2024 Podcast Advertising benchmark Report from Magellan; What's a good podcast completion rate? The …
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1
267 Re-certified for IAB metrics V2.1 and Ways To Name and Number Your Episodes
1:13:12
1:13:12
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1:13:12
Re-certified for IAB metrics to V2.1, discussing the State of Podcast Agencies, talk about the best naming conventions, the power of shout-outs and how to make Apple Podcasts better. Plus, stats, the lastest geographic and user agent download data, and updated Podcast Advertising Rates. Also, featuring all kinds of awesome audio feedback from you. …
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266 iOS 18 Notes App Rumors, Podcasting Gear Talk and the Future of Podcast Success Measurement
1:05:36
1:05:36
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1:05:36
Takeaways from NAB in Las Vegas. What if your feed is capped? Or is it? We've got answers. New audio-centric social media platform, Air Chat. Is CPM the problem in podcasting? A bit about the Shure MoveMic and the updated MV7+. Some great updates to the Notes App on iOS 18 (allegedly). Insight on what it takes to crack the top 10 in a category on A…
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265 Apple Podcasts Search Update, Marketing Your Podcast With Transcripts Plus Podcast Data And Trends
1:15:36
1:15:36
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1:15:36
No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes 👀 Rob on Bill Maher refusing to stop the smoke for Steve-O, and Elsie's, on marketers and the misleading headlines! Big ups to Ashley Carman for her piece on some of the bigg…
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264 Optimizing For Podcast Discovery, Uploading Your Transcripts & The Shure MoveMic
1:15:15
1:15:15
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1:15:15
You can now upload your own transcripts to Libsyn 5! The amazing new Shure MoveMic, Libsyn teams up with Bunny Studio! How Episodes.fm can really help you market your podcast. FYI Having keywords in your description, no matter how many times won't be indexed by Apple Podcasts (and more data on what gets your show found in Apple Podcasts,) Rick Sela…
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263 Creative Marketing Unleashed and iOS 17's Impact on Podcasting
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1:19:50
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We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics rangi…
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262 Protecting Your Podcast Brand, Effective Podcast Advertising and Programmatic Challenges Explored
1:10:21
1:10:21
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Hit skip or hit subscribe? The dilemma of podcast ads, explored from both sides of the microphone; what is podcast x-ray and why do you need it? The impact of podcast fame, podcast business and controversial guests is it destroying podcasting? Let's be nice to people on the internet; podcast Ads as a tool to get better at your own podcast promotion…
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261 Apple Podcasts Transcript Updates and Stepping Down From Podcast Leadership
1:07:10
1:07:10
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Rob and Elsie dive into the world of podcast transcripts, covering everything from Apple Podcasts' new automatic transcription feature to the best practices for creating and using custom transcripts. They also discuss recent developments in the industry, including Apple Podcasts' exclusivity shifts, changes in podcast app ownership, and the impact …
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260 Exploring Podcast Rankings, Network Negotiations and Listener Education
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54:46
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How to determine your ranking compared to other podcasts and our perspective on it. The optimal methods for utilizing third-party and first-party podcast statistics. The crucial questions you should pose when considering a partnership with a podcast network. Insights into podcast app functionality, audience desires, and audience needs. We'll also c…
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1
259 The Growth of Podcast Advertising And Podcast Marketing Real Talk
1:16:24
1:16:24
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1:16:24
It's the new year, and that means new public domain works are available! Time to update the copyright for your podcast's RSS feed, preparing for the influx of new advertisers entering the world of podcasting in 2024. Google Search now featuring podcasts 👀 We're excited to announce the Podcast Hall of Fame inductees for the class of 2024! Additional…
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1
258 Free Speech and 2024 Podcast Predictions Begin
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1:13:25
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All the predictions discussion for 2024, including how the election year and podcast advertising intersect and expectations about social media podcast marketing and growth. A free speech soapbox from Rob; from RSS to newsletters; the video to podcast RSS feed workflow; discussing the casualties of the podcasting bloodbath, yikes! Details about a 30…
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1
257 Apple Podcasts vs Spotify 2023 Podcast Charts and Castro Closure?
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1:03:46
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1:03:46
What do the most popular podcasts in 2023 from Apple and Spotify have in common? Is Elsie's beloved Castro App closing down? Submitting your show to the Black Podcasting directory, tips for inviting a celebrity to be a guest on your podcast. Seasonal audience vs weekly audience, which is best? And the latest podcast advertising rates! Audience feed…
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Do you know any program to replace Levelator? More insight into YouTube Music and YouTube proper; getting offered 3k to be a guest on a podcast, Audio Hijack now transcribes; when your shownotes don't look the way you want them to look; make sure if you join a network you can see your stats! Zoom is getting fancy; more on the AI conversation, and s…
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255 Should You Use The YouTube RSS Feed Ingestion?
1:26:51
1:26:51
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Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and t…
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254 Apple Podcasts Download Changes
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1:01:32
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We are an award winning podcast about podcasting and we got a glow up! The latest update on automatic download improvements from Apple Podcasts and iOS 17, holiday submission times (especially if you're launching a new thing in 2024), tips on renaming your show, touching on what's up at WNYC and the Airr podcast app, tracking how a listener found y…
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In episode 20 of Demuxed, Matt and Phil share a special preview of the Demuxed 2023 Video Conference. Together they discuss the planning and logistics of the event, the talks they’re most excited about, the ways the conference has evolved over the years, and how you can be a part of this inclusive event. The post appeared first on Heavybit.…
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253 Taylor Swift, Travis Kelce And The CRTC Chaos
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👀 ALL TIMECODES ARE OFF! We are an award nominated podcast! The Latino Podcast Listener Report 2023; Advertisecast's partnership with Leo Skepi's Aware and Aggravated; Google podcasts going away and what you need to know; The Canadian Radio-Television and Telecommunications Commission is making things problematic and confusing (Rob W has many thoug…
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1
252 The Podcasting Minimum Guarantee
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1:13:47
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ABC Audio Announces Exclusive Multi-Year Podcast Advertising Partnership with Libsyn’s AdvertiseCast, using the Shure MVX2U on the field, thoughts on Minimum Guarantees in podcasting, The Latino Podcast Listener Report 2023 is coming as is an amazing Pre-report networking event called Monetizing Latine Podcasts! All kinds of cool podcasting tools a…
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1
251 It's Ok To Only Have An Audio Podcast and Linkfire Excitement
1:08:01
1:08:01
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Podcast Movement recap! YouTube supporting RSS feeds by end of year, Triton has integrated with Youtube metrics, commentary on video vs audio and why it's ok to just have an audio podcast, Libsyn Unveils “LibsynEDU” to empower educators and students in podcasting, Apple announces subscription analytics, more delegated delivery partners and Linkfire…
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Alex Cooper from Call Her Daddy launches her own network called “Unwell” and media habits of Gen Z, nope, Apple was not censoring, Rob breaks down Glenn Beck's RSS feed (although the takedown was all about a trademark issue. MacWhisper! Podcast Audio Quality Grader, Squadcast joining Descript and all kinds of libsyn PR releases! Chuck Cargile as Ne…
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1
249 How Is The SAG/AFTRA Strike Affecting Podcasters?
1:04:47
1:04:47
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How the SAG and AFTRA strike is affecting podcasts and podcasters, how do feedswaps impact your listeners and do they really work for podcast growth? 2 USB mics one computer and Libsyn's Connect, will it work? X vs Threads, how best to technically rebrand your podcasts, Libsyn's Advertisecast signs exclusive deal with Multitude and Upfire Digital, …
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248 Podcast Trailers and Profanity In Podcast Titles
1:12:34
1:12:34
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Best practices for podcast trailers, interesting titles for new podcasts that include profanity, Libsyn’s AdvertiseCast Signs Exclusive Ad Partnership with Knock ‘Em Dead, and Big IP Media, the FTC's updated advertising guides to combat deceptive reviews and endorsements, workflows for re-sharing past episodes, the latest monthly podcast advertisin…
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1
247 The IndiePod Manifesto, Goodbye Stitcher and Hello Threads
1:10:21
1:10:21
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We cover the Stitcher App closing down with some historical context we know you've never heard! The IndiePod Manifesto, Libsyn's Advertisecast and Twit deal! All about the new kid on the block… Threads from Meta, YouTube and RSS feeds, stats mean and median numbers! Audience feedback drives the show. We'd love for you to contact us and keep the con…
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