Best Rocketship The Podcast Podcasts (2024)

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. …

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CRRRRS 546 Happy 12th Anniversary and No Other Talk 39:29

Play Pause

6d ago39:29

39:29

Can You Believe It Has Been Twelve Years?, Hammer House of Horror Revisit, Follow Up From 545 Doctor Who: Empire of Death, I Saw the TV Glow, American Fiction, A Journey Through the Tabs, Motorcycling, Vote Against Them or Face a Dystopic Future Like V for Vendetta, Here's to More Years

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🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑 4:51

9d ago4:51

4:51

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuserac…

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🐈Strategies for competitive analysis of creatives 🦋 5:00

16d ago5:00

5:00

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition…

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CRRRRS 545 Doctor Who: Empire of Death and Other Talk 37:10

16d ago37:10

37:10

The Phantom of the Open, Star Wars: The Acolyte, The Boys, Future Man, Doctor Who: Empire of Death, Doctor Who Season 14/1 Wrap Up, Utopia 2024, Zdzislaw Beksinski

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💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳 3:27

23d ago3:27

3:27

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShi…

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CRRRRS 544 Doctor Who: The Legend of Ruby Sunday and Other Talk 51:35

23d ago51:35

51:35

The Big Thing, The Owners, Spider-Man: No Way Home, The Witches, The Green Man, Star Wars: The Acolyte, Spy/Master, Doctor Who: The Legend of Ruby Sunday, Journal, Another Moment of Doubt

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CRRRRS 543 Hammer House of Horror: Carpathian Eagle 36:04

26d ago36:04

36:04

Revisit

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How Meta’s algo allocates spend to different ads in an ad set 4:59

1M ago4:59

4:59

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.c…

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CRRRRS 542 You Know I Said This Is Not a Doctor Who Podcast? 48:37

30d ago48:37

48:37

Buckets of Goo, Monolith, I Am Not a Serial Killer, Munich: The Edge of War, Three Thousand Years of Longing, Dead Boy Detectives, Star Trek: Discovery, The Red King, Eric, Star Wars: The Acolyte, Doctor Who: 73 Yards, Doctor Who: Dot and Bubble, Doctor Who: Rogue, Another Doctor Who Retraction, Continuing Annoyance of Doctor Who Broadcast Time, Do…

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🌐The perils of asset stuffing and what to do about it 📱 4:45

1M ago4:45

4:45

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/ ** Get more mobile user acq…

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✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯 4:09

1M ago4:09

4:09

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

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CRRRRS 541 The Roynomicon Lives! 1:09:01

2M ago1:09:01

1:09:01

It Lives!, More Damaged Books Arrive, Why I Can't Accept Pitches Right Now, Careers in the Dune Universe: Part Three, Madame Web, Tinker, Tailor, Soldier, Spy, Old, Abigail, I Am Not a Serial Killer, The Tower, Red Eye, The Beast Must Die, Star Trek: Discovery, Dark Matter, Fallout, X-Men '97, Doctor Who: Boom, Doctor Who's Reception So Far, Doctor…

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⚓ Hooks are your video’s activation metrics 🎣 5:09

2M ago5:09

5:09

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

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📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽 5:01

2M ago5:01

5:01

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShip…

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CRRRRS 540 Doctor Who: Space Babies, Doctor Who: The Devil's Chord 42:19

2M ago42:19

42:19

Review

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CRRRRS 539 Doctor Who: The Caves of Androzani 28:38

2M ago28:38

28:38

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💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor ... 53:39

2M ago53:39

53:39

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev. KEY HIGHLIGH…

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CRRRRS 538 Doctor Who: Planet of Fire 27:11

2M ago27:11

27:11

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Future of AI: Ethics, Security & Human Interaction with Doug Seven from Amazon Web Services 59:46

2M ago59:46

59:46

Dive into the future of AI with Doug Seven of Amazon Web Services as we explore Amazon Q's revolutionary impact on coding and the development process. Discover insights on AI customization, responsible usage, and the evolving role of human oversight. Uncover the key to democratizing AI access and reinventing businesses through AI assistance. Suppor…

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CRRRRS 537 Doctor Who: Resurrection of the Daleks 37:13

2M ago37:13

37:13

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📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎 26:54

3M ago26:54

26:54

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details …

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AI Art & User Data: Rainmaker's Digital Ownership Revolution with JD Seraphine 52:57

3M ago52:57

52:57

Embark on an exhilarating journey into the intersection of AI, web3, and digital value creation in this episode of Edge of AI with JD Seraphine from Rainmaker. Uncover the pivotal role of KYC checks and user empowerment in AI model training. Explore the roadmap for Rainmaker's innovative AI mobile app and the upcoming launch of its native token. Di…

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CRRRRS 536 Doctor Who: Frontios 33:29

3M ago33:29

33:29

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Allergies 17:36

3M ago17:36

17:36

What IS an allergy? What’s the difference between an allergy and an intolerance or a sensitivity? Even though there's no cure for allergies, find out how Australian researchers are helping people. Esther and Anika find out all the interesting facts about allergies with Dr Catriona Nguyen-Robertson who is an immunologist at Scienceworks. This episod…

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📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞 17:33

3M ago17:33

17:33

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale. KEY HIGHLIGHTS 📌 Personalize retention strategies to align with specific user needs, avoiding …

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The Future of Music: AI, Digital Assets, and Immortalizing Legacies with Marcus Bell of Bellringer Productions 56:32

3M ago56:32

56:32

In this episode of the Edge of AI, step into the future as Marcus Bell, the author of the Bellringer Branding Bible and the Unstoppable Workbook, discusses the intersection of AI, music, and digital assets. Discover how AI is immortalizing music legacies and revolutionizing the industry with Bellringer Productions. Explore his groundbreaking compan…

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CRRRRS 535 The Wrath of Thoth 47:12

3M ago47:12

47:12

What a Week, Careers in the Dune Universe: Part Two, Dune: Part Two Pirated, Ghostbusters: Afterlife, 3 Body Problem, Invincible, Beacon 23, Scavengers Reign, Echo, The Marlow Murder Club, Ripley, This Town, Another Rant About Physical Media, Fountain Pen Beginners, London Walk, Jibes

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CRRRRS 534 Hammer House of Horror: Children of the Full Moon 34:19

3M ago34:19

34:19

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❓A Q&A about the dynamics driving Applovin performance 💲 7:50

3M ago7:50

7:50

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/…

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How MoveAI's AI-Powered Motion Capture Democratizes Animation Creation 46:25

3M ago46:25

46:25

In this Edge of AI episode, dive into the future of animation and motion capture technology with Niall Hendry from Move AI. Explore how AI is democratizing 3D animation and motion capture, and the potential for blockchain to safeguard intellectual property rights within the NFT space. Learn about the unexpected applications of Move.AI's technology …

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Planets 24:22

3M ago24:22

24:22

What are planets made of? 🌏 What makes a planet a dwarf planet? And why isn’t Pluto a planet anymore? If we could live on one of the other planets in our solar system, what would it be like? 🪐 Anika and Esther find out all the amazing facts about planets with Dr Tanya Hill who is astronomer at the Melbourne Planetarium at Scienceworks. This episode…

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CRRRRS 533 Doctor Who: The Awakening 30:34

3M ago30:34

30:34

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Adjective slaying: an instant way to make your UGC scripts punchier 3:52

3M ago3:52

3:52

We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️ Take every adjective. 📝 Strike it out. ❌ Profit. 💰 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/ ** Get more mobile user acquisition goodies here: http://Roc…

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Unveiling Sentient Intelligence in AI: Ensuring Ethical Design from Inception to Outcome with VERSES 57:42

3M ago57:42

57:42

In this episode of the Edge of AI, dive into the cutting-edge future of artificial intelligence with Inês Hipolito at VERSES, unveiling incredible breakthroughs in creating ecosystems of intelligence and ethical AI. Learn about active inference, nature-inspired AI systems, and the crucial role of regulation and ethics. Understand the evolving lands…

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📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍 37:31

3M ago37:31

37:31

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok. In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant a…

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CRRRRS 532 What Would You Be in Dune? 35:54

3M ago35:54

35:54

Tired Tired, Goldberry Follow-Up, Dune: Part Two, Careers in the Dune Universe, Monkey Man, The Acolyte, Digital Planet Listeners Reunion, Climatey, Cheesy, Revisit Revisit

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AI is Revolutionizing Financial Markets: Building Efficient AI-Driven Financial Infrastructure with Upshot 49:04

3M ago49:04

49:04

In this episode of the Edge of AI, get an insider's look at the convergence of AI and cryptocurrency with Nick Emmons, the CEO of Upshot. Discover the innovative use of AI for financial analytics, blockchain technology, and AI advancements in ZKML. Explore the future of hyper-financialization, AI-empowered markets, and the creation of efficient fin…

1
Bubbles 14:07

3M ago14:07

14:07

Why are bubbles rainbow colours? What does a bubbleologist do? Find out which animals use bubbles and how to make the best bubbles at home? Anika and Esther find out all the bouncy facts about bubbles with Mei Liu from Scienceworks. This episode of The Fact Detectives is a Kinderling co-production with Scienceworks. To find out more about the world…

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CRRRRS 531 Goldberry 39:35

4M ago39:35

39:35

Bears on a Pedalo, Happy Holi, A Sound Change, Tardis Prison, Tolkien Poll, The Marvels, Top 10 Organ Playing Villains of All Time, 3 Body Problem, The Biederbecke Trilogy, Job Unfair, Fountain Pen Ink Colours, Paper Mountains and Princess Aura, Remember, Remember..., The Mauritian Goodbye of Podcasts…

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🧵How to use AEM to unlock iOS ad spend on Meta🧣 5:03

4M ago5:03

5:03

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipH…

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Investigating AI-Powered Sustainable Fish Farming with Bryton Shang at Aquabyte 57:17

4M ago57:17

57:17

In this episode of the Edge of AI, discover the groundbreaking innovations in sustainable fish production and AI-driven aquaculture with Bryton Shang, founder and CEO of Aquabyte. Explore how AI and machine learning are revolutionizing fish farming globally, addressing critical protein deficits. Find out about the cutting-edge technology behind 3D …

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CRRRRS 530 Ride a Magic Carpet Instead 29:46

4M ago29:46

29:46

Why So Soon?, The Wolfen, Communion, The Hunger, The Last Vampire, Lilith's Dream, Haunted London, The Green Man, Wasp, Le Weekend Ruined by Thinking About Cars Instead of Playing Role Playing Games, Honda Monkey Z125 Motorcycle, Zyair Circus, What Is the Moral of This Story?

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CRRRRS 529 Hole Walking Man 41:20

4M ago41:20

41:20

Last Saturday's Flaneurie, Neil Cross's Burial Novel vs The Sister TV Series, Missing Link, Mr Benn, Catweazle, Constellation, Even Better Sound, Free Code, Snaffle Yourself a Bargain, More or Less?

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🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐 26:51

4M ago26:51

26:51

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscrip…

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Inside the Music Tech Revolution: AI, NFTs, and More with Daouda Leonard 1:00:25

4M ago1:00:25

1:00:25

In this episode of the Edge of AI Podcast, explore the transformative power of AI in the music industry and its convergence with music NFTs. Join Daouda Leonard, CEO of CreateSafe, as he discusses the groundbreaking TRINITI platform, AI integration in music creation, revenue management, and ethical AI use! Support us through our Sponsors! ☕ 💲 Simpl…

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Rocketships 16:40

4M ago16:40

16:40

How does a rocketship actually work? Did you know that getting a spacecraft 🚀 to the international space station, is a bit like throwing a ball to your team-mate on the basketball court. 🏀 Anika and Esther find out all the riveting facts about rocketships with Douglas Bair from Scienceworks. This episode of The Fact Detectives is a Kinderling co-pr…

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CRRRRS 528 Hammer House of Horror: The Silent Scream 30:19

4M ago30:19

30:19

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🥁How to balance appealing to algorithms vs. humans ⛳️ 6:19

4M ago6:19

6:19

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/ ** Get more mobile user acquisit…

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