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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — eve ...
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Chelsey and Stephen help motivated moms "work for the internet". Empowering you to shift from the traditional model of trading time for money into building alternative income streams online...without sacrificing precious family time. Listen in for weekly steps for action takers that will break poverty, create financial freedom and then release generosity and generational wealth. Our mission is to go all in and help you create life changing residual income. Divorcing the "I Can't" mindset and ...
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The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from ...
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Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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StrategyCast

Lori Jones from Avocet Communications

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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Tired of feeling out of your depth when looking over real estate deals? Learn from the pros in our Contract Forensics episodes. Real estate attorney Scott Smith will be interviewing professional real estate investors and CPAs as they break down deals. Learn the basics of contracts, tips and tricks for success, and some of the fine print and common mistakes that turn money-makers into money-pits. Listen in for great advice, big personalities, and great conversations about real estate investin ...
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Stephen Strome retired as Chairman and Chief Executive Officer of Handleman Company, a New York Stock Exchange-listed corporation, in November 2007. Mr. Strome served as Chief Executive Officer for 17 years following his election in 1991. He was elected Chairman of the Board in 2001. He became a member of the Handleman Company Board of Directors in…
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Before I tell you about today’s episode of Sell With Authority, I want to share a quick update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th & 7th, on Zoom. We’d love for you to join us as our free guest if you haven’t already RSVP’d! During these sessions, we slice apart Predictive’s best strategies for helping age…
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With over 𝐟𝐨𝐮𝐫 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of work experience in various organizations from Fortune 500 to technology startups, I view each one as something that can uncover new possibilities for growth and development. Through encountering different perspectives, I am able to share my expertise in the following areas: ✔️ Leadership and Strategy ✔️ Change Adoption ✔️ …
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This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consistent processes on scaling you…
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Have feedback or a question? Text us! Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on …
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Hey Rainmakers! Stephen and Chelsey here. Today, we're tackling a crucial topic that hits close to home for many of us who juggle the roles of entrepreneur and parent: running your body like a business. Just like many of you, we've often let our health take a back seat while we focus on our business and families. That all changed when we met Justin…
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This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table. But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy a…
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In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI pra…
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Hey Rainmakers! It's Stephen and Chelsey here, and today we're tackling an incredibly timely topic: "Right Thing, Right Season vs. Right Thing, Wrong Season - Know What Season You're In Or Else You May Not See The Results You Desire." This episode is all about understanding the importance of timing in achieving success, both personally and professi…
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For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist. We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, a…
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John Munsell is the co-founder and CEO of Bizzuka, a Inc 5,000 company and a clear force in the world of AI strategy. Through his proven methods, John has helped over 600 business leaders in the past year alone! His frameworks - AI Strategy Canvas™ and Scalable Prompt Engineering™, are transforming AI implementation across businesses and has become…
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Shape the future of marketing with strategic thinking! This episode is packed with real-world case studies and expert insights into developing sustainable, effective marketing plans. Learn how to turn challenges into opportunities, measure campaign success with precision, and foster a strategic mindset. Whether you're a beginner or a seasoned marke…
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Hey Rainmakers! It’s Stephen and Chelsey here, and today we’re going to turn your world upside-down with a fresh take on to-do lists, thanks to our incredible guest, Megan Sumrell. If you've ever felt overwhelmed by your endless lists, Megan's insights will change everyting! She gave tips on this episode we NEVER heard anywhere else! In this episod…
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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Jim Eickhoff is the President and CEO of Creative Dining Services based in Zeeland, MI. Jim joined Creative Dining in 2015 after 35 years of Senior Executive leadership experience from his time at Fortune 200 companies across the U.S., including the University of Phoenix/Apollo Education Group, Sallie Mae, HOSTS Learning, and The ServiceMaster Comp…
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Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sal…
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Hey Rainmakers! It's Stephen and Chelsey here, and today we’re super excited to dive into "The Proven Viral Content (PVC) Framework for Going Viral on Instagram." We've discovered strategies that are not only going to massively extend your reach and bolster your online presence but will also make your content resonate with your ideal audience—and a…
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For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…
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Tim Murphy is the CEO of APX Operating Company LLC, dba Boomers Parks, owned by Cerberus private equity ($60B AUM). Boomers Parks operates six family entertainment centers and two water parks in California, Florida, and New Jersey. Since becoming CEO in 2020, Tim led Boomers Parks from bankruptcy to profitability within a year, amidst a global pand…
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Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training me…
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Hey Rainmakers! It's Stephen and Chelsey here, and in today's episode, we dive deep with Matt and Candace Gross about balancing the dynamics of family and business, especially through the use of Facebook ads. This conversation is packed with insights not just on personal growth but also on practical marketing strategies that have helped them and co…
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For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…
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Chelsea Jubilee is the co-founder, CEO, visionary, and driving force behind the company Energized Health, which is dedicated to helping Americans optimize their health at the cellular level. With over twenty years of experience in operating businesses, the Southern California native, along with her Co-founder husband John Jubilee, is pioneering cel…
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In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the S…
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Hey Rainmakers! It's Stephen and Chelsey here, and today's episode dives into a topic many of us can relate to—feeling squeezed by life's pressures. Whether it's financial strain, business challenges, or personal transitions, we're discussing how to navigate these intense periods with grace and resilience. Join us as we share our own experiences of…
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Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…
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Dr. Matt Lucas has served in Christian non-profits for 20 years. Presently, he is serving as the CEO/President of Our Daily Bread Ministries, a global Bible engagement ministry with a staff of 700 serving in 32 offices to distribute hundreds of millions print and digital resources in 58 languages in more than 150 countries. Prior to ODBM, he served…
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Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO…
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Hey Rainmakers! It's Stephen and Chelsey here, and in today's episode, we're diving into a topic that sparks a lot of curiosity and debate: "Is This The Best Personality Test? We Think So..." We're talking about the DISC assessment—a tool that we believe is incredibly powerful for both personal and professional growth! We've seen firsthand how unde…
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Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…
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Thomas Ryan, CEO and founder of Bigly Sales, is a visionary leader transforming business communications with innovative AI solutions. With a background in staffing and executive experience at Workbeast LLC, Thomas identified the need for more efficient processes and founded Bigly Sales in 2020. Under his leadership, Bigly Sales is revolutionizing t…
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Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for…
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Hey Rainmakers! It's Stephen and Chelsey here, and today we're diving deep into a crucial topic: "What Comes First? The Money or the Mindset?" We're unpacking how our beliefs about money can drastically shape our financial success and personal growth. In today’s episode, inspired by a thought-provoking conversation with a community member this morn…
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I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…
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John Rohde is the former CEO of RES Americas. He has more than 30 years of experience working in the energy market. He was Chief Executive Officer of the Renewable Energy Systems business in the United States and Canada, overseeing development, construction, operations & maintenance, and asset management for wind, solar, energy storage projects. Pr…
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Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply …
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Hey Rainmaker fam! It's Chelsey here, and today I'm excited to bring you a very special episode with the inspiring Rachel Earp, as we delve into creating boundaries in business and life. Rachel and her husband Dale have navigated the challenging waters of entrepreneurship while raising a family, and today, she shares the importance of setting bound…
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This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…
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Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer…
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Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…
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Hey Rainmaker fam! Stephen and Chelsey here, and today we're diving into something that the whole Rainmaker team has been learning about and integrating into our workflow: Deep Work. This method isn’t just about getting things done; it’s about revolutionizing how you work, potentially 1000x-ing your productivity! We’re sharing insights on how embra…
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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…
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Ken Reali has gained significant and varied experience in his 33-year MedTech career. He has individually contributed and then led areas including product development, global marketing, business development, commercialization, and sales of medical devices. He has a strong background in ethics and compliance, market analysis, reimbursement strategy,…
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Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…
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Hey Rainmaker fam! Stephen and Chelsey here, and today we're tackling a question many of you have been asking: "Is this the easiest way to build a list in 2024?" We're diving deep into the power of ManyChat, a tool that's revolutionizing the way entrepreneurs like you engage with customers directly through automated DM marketing on platforms like I…
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For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…
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Since 2015, twin brothers Keith and Kyle Rossin have grown each mangrove by hand for all of MANG's Florida planting projects. As MANG keeps growing, we’re not only planting mangrove forests throughout Florida, we're also planting internationally in an effort to affect positive change in countries and coastlines affected by deforestation and polluti…
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Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …
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Hey Rainmaker fam! Stephen and Chelsey here, and today we're tackling a topic that hits home for a lot of us—how to make scary decisions faster and easier. We all face big life choices, and sometimes the pressure and fear of making the wrong decision can be paralyzing. But don't worry, we've got some powerful insights to share! In today's episode, …
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For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…
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