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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — eve ...
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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This show covers a range of topics related to dentistry with insights from industry professionals. Andrew and Matthew lead discussions on various aspects of dental practice. The podcast aims to provide valuable perspectives for navigating the ever-evolving landscape of dentistry. Here you will find unbiased information about the industry and tools to help in your dental practice.
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Second Order Change

Challenger Media House

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Welcome to Second Order Change, where we explore the irreversible process of integrating our dreams and reality. Join us as we dive into the inspiring true stories of individuals who have faced daunting challenges and overcome them while pursuing their passions. Through candid interviews, our guests share their personal journeys, discussing the pivotal moments that led them to pursue their dreams and the obstacles they faced along the way. We delve into the process of transformation, explori ...
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Tired of feeling out of your depth when looking over real estate deals? Learn from the pros in our Contract Forensics episodes. Real estate attorney Scott Smith will be interviewing professional real estate investors and CPAs as they break down deals. Learn the basics of contracts, tips and tricks for success, and some of the fine print and common mistakes that turn money-makers into money-pits. Listen in for great advice, big personalities, and great conversations about real estate investin ...
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Join Dr. Andrew Vallo and Matt Brown as they discuss overcoming challenges and reframing negativity into positivity. Explore the power of a positive mindset, embracing failures, and recognizing personal value to achieve success. This inspiring episode emphasizes the significance of embracing challenges and staying focused on personal growth and suc…
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential. Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies. Key Learnings: - Creative I…
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Matt & Dr. Vallo are joined today by Dr. David Galler, president of the AACA (American Academy of Clear Aligners). Uncover the transformative impact of Invisalign on dental practices and patient care, as Dr. Galler shares insights on expanding treatment options and embracing cosmetic cases. Gain valuable perspectives on efficient Invisalign practic…
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If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how you can make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With…
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LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%. We’ve invited Yeehooi Tee fr…
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This week Matt & Andrew are joined by Dr. Addison Killeen. They discuss his transition from six dental practices to one large practice, emphasizing remote management challenges and frontline leadership. He contrasts the financial benefits of multiple versus single practices, underlining the importance of energy allocation for administrative duties.…
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Filmmaker Stephen Gray recently directed his first feature documentary. It's called After Death, and it's a niche documentary about Near Death Experiences. Most people would aim for a a small festival run and maybe some distribution - Stephen's film opened in 2,600 theaters. In this episode, we dive into the journey from losing his brother in law t…
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When I sit down with agency owners and their teams for the first time, our conversations often revolve around the same themes — where new clients are coming from, how engaged their email lists are, and the consistency (or lack thereof) in sharing valuable content to grow their audiences. And without fail — I hear something along these lines: “We’re…
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Seems like we started to attend so many events these days! But do they bring ROI? Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth. Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your s…
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In this episode, Matt Brown and Andrew Vallo discuss the importance of having an abundance mindset in dentistry. They emphasize that the mindset of the dentist as a leader sets the tone for the entire practice. They highlight the benefits of making investments, taking risks for growth, and avoiding scarcity-minded influences.…
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In this episode of Sell With Authority, we tackle a question that’s fundamental to our success: Can we all be better at allocating our time so that we have the space, capacity, and focus to more effectively lean into business development? The short answer? Yes. Of course, we can. There’s always room for improvement in how we manage our time and eff…
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AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper! Can Revenue be Automated? - yes Can AI power that Automation? - yes but how? AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents. We are e…
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This bonus episode comes from The Dentalpreneur Podcast with host, Dr. Mark Costes. Explore the entrepreneurial journey of Dr. Andrew Vallo and Matt Brown, co-hosts of the Dental Unfiltered podcast. Dr. Vallo, an expert in rapid-growth and dental startups, and Matt Brown, a military veteran and marketing strategist, provide invaluable insights into…
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Get ready for a marketing strategy that balances profit with authenticity to differentiate your brand. In this episode of Sell With Authority, we unlock some rock solid awesome insights with our special guests, Sean Tracey and Predictive’s own Mad Scientist, Hannah Roth. Sean is an award-winning creative strategist and speaker with over 25 years of…
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Are you ready to unlock the power of buyer intent? Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time. Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak int…
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Matt & Dr. Vallo are joined by Dr. Chris Phelps of the Phelps Institute. He shares unconventional marketing strategies and stresses the importance of adapting marketing approaches to target audience preferences. Dr. Phelps advocates for an abundance mindset, discusses the benefits of Dental Membership Direct software, and offers actionable insights…
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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris is President and CEO of Voltage, a powerhouse in the digital marketing sphere. Corey is not only a VIP contributor…
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Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI. Emelie Linheden, VP of Marketing at Younium, will join u…
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Matt Brown and Dr. Andrew Vallo are joined by Stephen Trutter from Ideal Practices as they delve into the realm of dental practice startups. Together, they explore the significance of ground marketing, the challenges posed by real estate, and the essential elements of starting a successful dental practice.…
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I am so thrilled Jamie Shibley joins this episode of Sell With Authority for an encore interview. Jamie is the CEO of The Expressory, a strategic gifting agency that believes the key to accelerating your business growth and profitability relies on your ability to effectively nurture meaningful relationships. Also joining this episode is Hannah Roth…
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Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch." April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless business…
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Welcome back to Second Order Change! I'm Evan Bourcier - your host - and today we're delving into the transformative power of creativity and resilience with the remarkable Tracy Bywater. One thing I did NOT mention in the intro is that her beautiful puppy was hanging out with us - so you might hear some background bone chewing going on once in a wh…
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In a podcast episode, Matt Brown and Dr. Andrew Vallo discuss strategies for lowering overhead and increasing profits in dental practices. They highlight the importance of operational efficiency, cost optimization, reducing supply costs through online platforms and buying groups, maximizing team roles, outsourcing tasks, effective treatment phasing…
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I am super excited to welcome our guest expert, Hannah Roth, to this episode of Sell With Authority. It is always a pleasure to have her on the podcast – so much so that this is her sixth time with us! Hannah is Predictive ROI’s mad scientist and strategist (that is her actual title, by the way) and works with clients to define and achieve their bu…
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A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…
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To celebrate our 100th episode, I am excited to welcome our guest expert, Drew McLellan, to the Sell With Authority podcast. This is Drew’s second time on the show and it seems fitting to have him mark this milestone. He is not only my most trusted business advisor — but he’s also been my best friend in the world for the better part of a decade. Dr…
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Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…
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Dental Unfiltered has been recognized as one of the fastest growing podcasts in the dental industry. Andrew and Matthew were asked to host a panel discussion on the state of dental businesses in 2024. They are joined by Dr. Hendrik Lai, Genevieve Poppe, Duane Tinker, and Kara Kelley. These incredible professionals offer valuable insights and perspe…
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I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her third time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pro…
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Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…
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Dr. Andrew Vallo joins Dr. Len Tau as a guest on the podcast Raving Patients. This engaging conversation with Dr. Vallo reveals the pivotal role Google reviews play in startup success. Discover why a 5-star review starts with a 5-star patient experience and how consistent systems make all the difference.…
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I am excited to welcome our guest expert, Chris Slocumb, to this episode of Sell With Authority. She is the Founder of Clarity Quest Marketing and has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Chris presently holds eight U.S. patents and is a Forbes Agency…
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On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group. Deep dive into the revenue operations world and its role in fueling community-driven growth. During this engaging session, we'll explore: - Community-Powered Revenue Strategies: discover how innovative organizations use the power of …
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I am excited to welcome our guest expert, Jody Grunden, to this episode of Sell With Authority. Jody has been on the front lines navigating agency ownership for over two decades. He Co-Founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations and became the top provider of Virtual CFO Services in North America. In 20…
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On this episode of Attributed you will discover the secrets to startup success as we delve into the art of building predictable and repeatable revenue. We are sitting down with Lars Johan Bjørkevoll Founder and CEO at Scaleupxq who will share his experience of executing outbound sales strategies for over 130 growth companies and counting, and cover…
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I am thrilled to welcome our special guest experts, Brian and Kim Walker, back to this episode of Sell With Authority. Brian and Kim are the Co-Founders of Shop Marketing Pros, an agency that specializes in top-tier marketing in their niche of the auto repair industry. In episode 90 of the podcast, Brian and Kim shared how they strategically and sy…
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Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain …
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For this episode of Sell With Authority, we invited a guest expert to help us navigate the critical intersection between growth and profitability in the agency world. Joining the podcast is Marcel Petitpas, CEO and Founder of Parakeeto. Not only is he the brains behind Parakeeto, but he’s also a sought-after speaker, podcast host, and consultant sp…
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On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent d…
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In this episode of Sell With Authority, we dive deep into not one — but two opportunities that could be absolute game-changers for your agency. Opportunities that won’t just make your agency easier to say yes to — but will open up the door for more conversations with your dream prospects. More at-bats with right-fit clients — Holy Bananas! First, w…
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On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and op…
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In this episode, Dr. Andrew Vallo shares his insights on starting an implant-focused practice. He discusses motivation, location selection, practice setup, volume, sales process, and key learnings from his own mistakes. Join Dr. Vallo as he explores the challenges, profitability strategies, insurance verbiage, and team structure crucial for a succe…
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How to Ask a Proper Question? Win business and elevate your communication skills with our guide on how to ask a proper question. How to ask a proper question? As the great Tony Robbins once said, “If you want to change the trajectory of your life … ask better questions.” Here at Predictive, we’ve taken that philosophy to heart — especially when it …
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Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure! Discover the power of Dreamdata Reveal, a tool …
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