Building Strategists as They Enter the Marketing World with Dr. Eric Van Steenburg

StrategyCast

Shape the future of marketing with strategic thinking! This episode is packed with real-world case studies and expert insights into developing sustainable, effective marketing plans. Learn how to turn challenges into opportunities, measure campaign success with precision, and foster a strategic mindset. Whether you're a beginner or a seasoned marketer, discover practical tips for making your brand stand out and creating lasting impact.
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==Let's Break It Down==

• 06:40 Instilling strategic thinking in new marketing professionals.
• 12:14 Record ideas; validate and apply them strategically.
• 15:26 Determine metrics, measure constantly for benchmarks.
• 18:18 Establishing effective metrics is often challenging.
• 22:14 Marketing-sales link crucial; conversions are key metrics.
• 26:56 Course integrates research, strategy, and analytics expertise.
• 32:35 Team members demonstrate dedication through specific roles.
• 35:51 Foundation supports AI, sustainability, and social marketing.
• 38:45 "Fail Harder" pushpin art in documentary.

==Where You Can Find Us==

1. Website: https://strategycast.com/
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3. Facebook: https://www.facebook.com/strategycast

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