Best Rosen Advertising Podcasts (2024)

1
How to Leverage Contextual Advertising 14:44

2h ago14:44

14:44

How to Leverage Contextual Advertising Join our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to position…

1
How Do I Beat My Competitors? 14:05

2h ago14:05

14:05

How Do I Beat My Competitors? Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients. By leveraging publicly a…

1
How Big Is Your Market? 14:56

9d ago14:56

14:56

How Big Is Your Market? Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and unc…

1
Why Should I Trust Google's Algorithms? 10:40

8d ago10:40

10:40

Why Should I Trust Google's Algorithms? Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge. Can yo…

1
Should I Copy My Competitors' Marketing Strategy? 19:14

15d ago19:14

19:14

Should I Copy My Competitors' Marketing Strategy? Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies. Discover how pers…

1
3 Keys to Writing Great Email Content 19:59

1M ago19:59

19:59

3 Keys to Writing Great Email Content Join our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging. Using real-life examples and practical tips, you'll learn to i…

1
Reimagining local election coverage for community trust with NYU’s Jay Rosen 1:10:36

26d ago1:10:36

1:10:36

Jay Rosen, a prominent media theorist and professor of journalism at New York University, discusses the critical role of local election coverage and the Citizens Agenda model as an alternative to the traditional horse race approach. He emphasizes the need for local journalists to ground election coverage in the concerns of their communities, addres…

1
What is Remarketing? 13:22

1M ago13:22

13:22

What is Remarketing? Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can…

1
The rise and evolution of nonprofit news: Exit interview with INN's Sue Cross 1:06:16

1M ago1:06:16

1:06:16

Sue Cross, the recently retired executive director of the Institute for Nonprofit News (INN), shares her insights on the remarkable growth and impact of nonprofit news. She highlights the evolving landscape of newsroom founders, the crucial role of community support, and strategies to maintain journalistic independence from funders. Cross also addr…

1
What is a CTA? 11:10

2M ago11:10

11:10

What is a CTA? Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge …

1
4 Ways to Lower Your Cost Per Click 9:41

2M ago9:41

9:41

4 Ways to Lower Your CPC on Google Ads Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice. Whether you're a small local practice or a large law fir…

1
Building a Nonprofit News Powerhouse with Mississippi Today’s Mary Margaret White 52:52

2M ago52:52

52:52

Mary Margaret White, CEO and executive director of Mississippi Today, discusses her journey in helping readers and philanthropy understand the value of journalism as a civic good. She shares insights on the history and growth of Mississippi Today, which launched in 2016 to fill a need for Capitol reporting and has since expanded to cover a wide ran…

1
Episode #109 Talking about AI YouTube Channels Feat Tony Lysandrides (Explicit) 30:44

2M ago30:44

30:44

In this episode, I sit down with Tony Lysandrides and talk about AI YouTube Channels. I also talk about the pros and cons of AI. Tony's link: https://automatedincomeacademy.dropfunnelsapp.com/authority-site-3/7-steps-access My links: Growing Baseball: https://www.audible.com/pd/Growing-Baseball-Audiobook/B0BQCWBH79?qid=1716938313&sr=1-3&ref_pageloa…

1
AI Again: Part 4: What's Next? 5:41

2M ago5:41

5:41

AI Again: Part 4: What's Next? Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenAI, including their cutting-edge video gener…

1
AI Again: Part 3: Supercharge Document Generation 9:23

2M ago9:23

9:23

AI Again: Part 3: Supercharge Document Generation Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents. Building on our pre…

1
AI Again: Part 2: Supercharge Client Intake 11:04

3M ago11:04

11:04

AI Again: Part 2: Supercharge Client Intake Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality. In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical gu…

1
AI Again: Part 1: Reintroduction to Artificial Intelligence 6:29

3M ago6:29

6:29

AI Again: Part 1: Reintroduction to Artificial Intelligence Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a b…

1
The Blue Oasis Podcast Episode #108: Sobriety and Real Estate Feat. Ed Kowalski 21:36

3M ago21:36

21:36

In this episode I sit down with Ed Kowalski to talk about his journey on getting sober and his real estate journey. Ed’s links: Business link: https://toptierrealtor.com/ Facebook page: https://www.facebook.com/groups/288295310996644 My links: Growing Baseball: https://www.audible.com/pd/Growing-Baseball-Audiobook/B0BQCWBH79?qid=1716938313&sr=1-3&r…

1
Cybersecurity for Law Firms: Top 3 Tips 11:53

3M ago11:53

11:53

Top 3 Cybersecurity Tips for Law Firms Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1Password Visit: Legal Marketing 101…

1
Carving out new lanes for early-stage news startups with Tiny News Collective’s Amy Kovac-Ashley 1:02:59

3M ago1:02:59

1:02:59

Amy Kovac-Ashley, the executive director of Tiny News Collective shares insights on how Tiny News Collective supports early-stage news founders, particularly those from traditionally excluded communities, by providing resources, tools, and a supportive community. The discussion covers the importance of diverse voices in local journalism, the challe…

1
Are Your Emails Actually Being Delivered? 7:39

3M ago7:39

7:39

Are Your Emails Actually Being Delivered? Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive…

1
How TAPinto's franchise model powers local newsrooms with CEO Michael Shapiro 57:06

3M ago57:06

57:06

In this episode, Michael Shapiro, founder and CEO of TAPinto, delves into his innovative franchise model for local news. He shares insights on how TAPinto helps local news publishers focus on local content and advertising by handling backend services like billing, technology and graphic design. Shapiro highlights success stories from various franch…

1
🔒 Local SEO: Part 4: Reviews, Reviews Reviews 12:49

4M ago12:49

12:49

Subscriber-only episode Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and tr…

1
🔒 Local SEO: Part 3: List Me Everywhere 13:35

4M ago13:35

13:35

Subscriber-only episode Local SEO: Part 3: List Me Everywhere Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the import…

1
🔒 Local SEO: Part 2: Components of Great Local SEO 13:28

4M ago13:28

13:28

Subscriber-only episode Local SEO: Part 2: Components of Great Local SEO Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is p…

1
🔒 Local SEO: Part 1: What is Local SEO? 7:57

4M ago7:57

7:57

Subscriber-only episode Local SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opportunities; we're guiding you throug…

1
New approaches to thriving in community news with Kenny Katzgrau of redbankgreen and Broadstreet 59:26

4M ago59:26

59:26

Kenny Katzgrau, majority owner of redbankgreen and founder of Broadstreet, shares his vision for revitalizing community journalism. He discusses strategies to help hyperlocal websites and small community weeklies thrive. Katzgrau’s approach involves enhancing advertising efficacy and community engagement through digital tools, advocating for news t…

1
Episode #107: Talking Sales Feat. Benjamin Brown 31:24

4M ago31:24

31:24

In this episode, I sit down with Benjamin Brown to learn more about sales. Benjamin Brown’s linkshttps://www.youtube.com/c/BenjaminBrown563/ linkedin.com/in/360sales/ facebook.com/360salesconsulting instagram.com/benbrowntre call to action: www.meetwithbenjamin.comBenjamin Brown’s book: https://www.amazon.com/Master-Art-Closing-Sale-Game-Changing-e…

1
Why We Have Podcast Sponsors: A Short Update 6:50

4M ago6:50

6:50

Why We Have Podcast Sponsors: A Short Update Today we have a short update in lieu of a full break. Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Brought to you by: ThumbsUp Survey Send us a Text Message. Support the Show.By Rosen Advertising

1
Defying Trends: John Garrett of Community Impact on Growing a Hyperlocal Chain Leading with Print 56:35

5M ago56:35

56:35

John Garrett, CEO and founder of Community Impact, shares insights from his journey of launching and expanding a family of hyperlocal weekly newspapers from the game room of his Texas home in 2005 to reaching 2.5 million homes across 70 communities today. Garrett delves into the unconventional success of a print-centric model in a digital-dominated…

1
The Blue Oasis Podcast Episode #106: On Horses, Quantum Physics and More Feat. Lucie Ptasznik 59:52

5M ago59:52

59:52

In this episode I talk to Lucie Ptasznik about quantum physics, her love of horses and more. Lucie's Link: Ultimatesuccessblueprint.com/blueoasis My audiobooks: Growing Baseball: https://open.spotify.com/show/3ZWmZXgFDXiKC55JtUTv6k?si=9bd1509b4ceb441b Growing Hockey: https://open.spotify.com/show/6GvTINQ2Y4JI8croDn9IwX?si=ee5b88083e424fcb Chess: Th…

1
🔒 Become a Niche Law Practice Ninja: Step 1 11:59

5M ago11:59

11:59

Subscriber-only episode Narrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices. This me…

1
Leveraging local news' digital edge in advertising with Shannon Kinney of Dream Local Digital 46:12

5M ago46:12

46:12

Shannon Kinney, founder of Dream Local Digital, discusses the evolving landscape of digital advertising and how trust is also a secret sauce for news media in selling advertising. With her extensive experience and accolades, including serving on the board for the Local Media Association and being named Local Digital Innovator of the Year, Shannon o…

1
Building the Ultimate Drip Email Sequence 10:52

5M ago10:52

10:52

Building the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes. It's not just a…

1
Leaping in the unknown with The Colorado Sun's Larry Ryckman 1:03:08

5M ago1:03:08

1:03:08

Larry Ryckman, editor and co-founder of The Colorado Sun, shares insights into the digital outlet’s journey. Transitioning to a nonprofit model on its fifth anniversary, The Colorado Sun has not only survived but thrived, garnering national attention for its approach to news coverage and its business model. With more individual members than the muc…

1
How to Build Automated Intake 20:30

5M ago20:30

20:30

What should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it shoul…

1
Building a sustainable future through philanthropy, innovation and impact: Insights from LMA's Frank Mungeam 1:10:38

5M ago1:10:38

1:10:38

Frank Mungeam, chief innovation officer at the Local Media Association, discusses his "Sustaining Philanthropy for Journalism" report released last month. He emphasizes the importance of community engagement and listening as the foundation for developing impactful journalism projects that resonate with local needs. Mungeam outlines a strategic appr…

1
What should I look for in my email marketing software? 12:09

5M ago12:09

12:09

What should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that…

1
Exit Interview: Kelly Ann Scott and the Digital Reinvention of Alabama Media Group 51:30

6M ago51:30

51:30

As Kelly Ann Scott leaves her position as VP of Content for Alabama Media Group to assume the role of Executive Editor and Senior Vice President at the Houston Chronicle, she shares her insights on digital transformation in local journalism in one of the most fascinating examples of digital transformation. Scott discusses the strategic reorganizati…

1
🔒 Google Ads Policies: Ep. 4: Compliance Strategies 7:30

6M ago7:30

7:30

Subscriber-only episode Strategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also reson…

1
🔒 Google Ads Policies: Ep. 3: Editorial Policies 8:32

6M ago8:32

8:32

Subscriber-only episode Navigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives with the stringent demands of tr…

1
Episode #105: On Lead Generation feat. Adam Rosen 22:28

6M ago22:28

22:28

In this episode I talk with Adam Rosen on lead generation for businesses. Adam Rosen’s links: eocworks.com thenomadcloud.com https://www.instagram.com/adamirosen/ My links Subscribe here: My audiobook 'Growing Hockey': Growing Baseball: Chess: The Game for Peace and Prosperity: Email: adamrothstein29@protonmail.com Substack: https://rothsteina.subs…

1
🔒 Google Ads Policies: Ep. 2: Advertising Policies 14:29

6M ago14:29

14:29

Subscriber-only episode Navigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google'…

1
🔒 Google Ads Policies: Ep. 1: Introduction 10:44

6M ago10:44

10:44

Subscriber-only episode Introduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for l…

1
Stop Sending Users to Your Home Page 6:54

7M ago6:54

6:54

Stop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion pow…

1
What is CPC? 7:33

7M ago7:33

7:33

What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Send us a Text Mes…

1
Your 2024 Marketing Plan 12:24

7M ago12:24

12:24

Your 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn…

1
Google's New Sensitive Events Policy: What's the Deal? 6:01

7M ago6:01

6:01

What's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis. It's not just about staying compliant. D…

1
Episode #104: Merry Christmas 2023 13:46

8M ago13:46

13:46

In this episode I look back on the year and give you some inspiration for 2024. Subscribe here: My audiobook 'Growing Hockey': Email: adamrothstein29@protonmail.com Substack: https://rothsteina.substack.com/ YouTube Channel: https://www.youtube.com/@adamrothsteinhockey Twitter: https://twitter.com/ARHockeyPodcast Instagram: https://www.instagram.co…

1
Episode #103: On Advertising Feat. Robert Brill 37:41

8M ago37:41

37:41

In this episode I sit down with Robert Brill and talk advertising. Robert’s links: https://brillmedia.co https://www.linkedin.com/in/robertbrill/ https://www.tiktok.com/@brill_media https://www.facebook.com/BrillMediaUS/ https://www.tiktok.com/@brill_media https://www.youtube.com/@BrillMediaco Buy my audiobooks here: Growing Baseball: https://www.a…

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