AI Again: Part 3: Supercharge Document Generation Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents. Building on our pre…

AI Again: Part 2: Supercharge Client Intake Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality. In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical gu…

AI Again: Part 1: Reintroduction to Artificial Intelligence Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a b…

In this episode I sit down with Ed Kowalski to talk about his journey on getting sober and his real estate journey. Ed’s links: Business link: https://toptierrealtor.com/ Facebook page: https://www.facebook.com/groups/288295310996644 My links: Growing Baseball: https://www.audible.com/pd/Growing-Baseball-Audiobook/B0BQCWBH79?qid=1716938313&sr=1-3&r…

Top 3 Cybersecurity Tips for Law Firms Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1Password Visit: Legal Marketing 101…

Are Your Emails Actually Being Delivered? Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive…

Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and trustworthiness of your bu…

Local SEO: Part 3: List Me Everywhere Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the importance of those digital si…

Local SEO: Part 2: Components of Great Local SEO Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is primed for the evolving w…

Local SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opportunities; we're guiding you through the digital landscape …

In this episode, I sit down with Benjamin Brown to learn more about sales. Benjamin Brown’s linkshttps://www.youtube.com/c/BenjaminBrown563/ linkedin.com/in/360sales/ facebook.com/360salesconsulting instagram.com/benbrowntre call to action: www.meetwithbenjamin.comBenjamin Brown’s book: https://www.amazon.com/Master-Art-Closing-Sale-Game-Changing-e…

Today we have a short update in lieu of a full break. Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Brought to you by: ThumbsUp Survey Send us a Text Message. Support the Show.By Rosen Advertising

In this episode I talk to Lucie Ptasznik about quantum physics, her love of horses and more. Lucie's Link: Ultimatesuccessblueprint.com/blueoasis My audiobooks: Growing Baseball: https://open.spotify.com/show/3ZWmZXgFDXiKC55JtUTv6k?si=9bd1509b4ceb441b Growing Hockey: https://open.spotify.com/show/6GvTINQ2Y4JI8croDn9IwX?si=ee5b88083e424fcb Chess: Th…

Narrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices. This method isn’t merely theore…

Building the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes. It's not just a…

What should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it shoul…

What should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that…

Strategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clien…

Navigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I…

In this episode I talk with Adam Rosen on lead generation for businesses. Adam Rosen’s links: eocworks.com thenomadcloud.com https://www.instagram.com/adamirosen/ My links Subscribe here: My audiobook 'Growing Hockey': Growing Baseball: Chess: The Game for Peace and Prosperity: Email: adamrothstein29@protonmail.com Substack: https://rothsteina.subs…

Navigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, …

Introduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law fir…

Stop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion pow…

What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Send us a Text Mes…

Your 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn…

What's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis. It's not just about staying compliant. D…

In this episode I look back on the year and give you some inspiration for 2024. Subscribe here: My audiobook 'Growing Hockey': Email: adamrothstein29@protonmail.com Substack: https://rothsteina.substack.com/ YouTube Channel: https://www.youtube.com/@adamrothsteinhockey Twitter: https://twitter.com/ARHockeyPodcast Instagram: https://www.instagram.co…

In this episode I sit down with Robert Brill and talk advertising. Robert’s links: https://brillmedia.co https://www.linkedin.com/in/robertbrill/ https://www.tiktok.com/@brill_media https://www.facebook.com/BrillMediaUS/ https://www.tiktok.com/@brill_media https://www.youtube.com/@BrillMediaco Buy my audiobooks here: Growing Baseball: https://www.a…

How Do I Drive Traffic to Lead Magnets? Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage …

In this episode I sit down with Annie Margarita Yang. We talk about the struggles of getting started, the importance of persistence and Paying off student loans. Support me here: https://www.lulu.com/shop/adam-rothstein/hockey-journal/paperback/product-wmwy2w.html?q=Hockey+Journal&page=1&pageSize=4 Annie's Social Media Links: Amazon Author Central …

How to Make Better First Impressions Online Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impressio…

3 Ways to Use AI in Your Marketing Right Now Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation. From the epis…

How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it …

In this Episode I talk about being productive over Thanksgiving. My Audiobooks: Chess: The Game For Peace and Prosperity: https://www.audiobooks.com/audiobook/chess-the-game-for-peace-and-prosperity/537896 Growing Baseball: https://www.audiobooks.com/audiobook/growing-baseball/649670 Growing Hockey: https://www.audiobooks.com/audiobook/growing-hock…

What is Contextual Advertising? Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey. For more, visit https://rosenadvertising.com Send us a Tex…

In this episode I sit down with Jonathan Green about AI. I learn of his past and get his perspective on the AI revolution. Mr. Green’s links: His Website: https://servenomaster.com/about/ His Facebook Page: https://www.facebook.com/servenomaster His Instagram: https://instagram.com/servenomaster His Linkedin: https://www.linkedin.com/in/servenomast…

PPC Settings Google Doesn't Want You to Know About Join our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on G…

In this episode of the Blue Oasis Podcast I talk with Guy Morris on his journey to becoming successful. His links: web https://www.guymorrisbooks.com/ Twitter https://twitter.com/guymorrisbooks Instagram https://www.instagram.com/authorguymorris/ LinkedIn https://www.linkedin.com/in/guybmorris/ Support me by buying an audiobook: Growing Hockey: htt…

What is quality score? What if I told you that you could save money and earn discounts on Google Ads? Would you be interested? Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll le…

What is Bounce Rate? Join our host, Toby Rosen, to find out what bounce rate really is. We'll look at bounce rate beyond its basic definition and delve into its impact on user experience, its potential to signal issues like slow loading speeds or confusing layouts, and its role in the loss of potential clients. For more, visit https://rosenadvertis…

When Should I Focus on Marketing? Join our host, Toby Rosen, to find out when you should really be focusing on marketing. Every twist and turn, every high and low of the marketing calendar is part of the journey. It's not about when to shift your focus to marketing or how to fill a lull in leads; it's about planning, committing, and succeeding, and…

In this episode I talk about college, people considering college athletics, finding your passion and more. Support me by buying an audiobook: Growing Hockey: https://www.audible.com/pd/Growing-Hockey-Audiobook/B0CG7BFT5Y?qid=1697668085&sr=1-1&ref_pageloadid=not_applicable&ref=a_search_c3_lProduct_1_1&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_…

What is an Impression? Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the visibility, reach and branding impact of our content. For …

Email Marketing - Part 6 - Advanced Strategies for Lawyers Join our host, Toby Rosen, in the sixth and final episode of our email marketing series. We're going to deep dive into creating a regular newsletter, maintaining touch with past clients, and the nitty-gritty of setting up an automation workflow in Active Campaign for reengagement emails. Jo…

What is a conversion? Join our host, Toby Rosen, to find out what a conversion really is. We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, Google Analytics, and Facebook Ads accounts. For more, vis…

Email Marketing - Part 5 - Analytics & Tracking Join our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through the fascinating journey of an email, from the moment i…

What is a Lead Magnet? Join our host, Toby Rosen, to find out what a lead magnet really is. We're not talking about run-of-the-mill content here; we're talking about high-quality, highly relevant content, designed to specifically address your client's pain points. We're diving into a list of 9 proven ideas for crafting effective lead magnets. For m…

Email Marketing - Part 4 - Automation for Law Firms Join our host, Toby Rosen, in the fourth episode of our email marketing series. We're talking about the potential of automating your campaigns, breaking the misconception of losing personal touch due to automation, and discussing the power of personalization in emails. We explore how to inject you…

What is My Secret Weapon for Online Advertising? Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative opportunities they offer. Most importantly, we're going…

Email Marketing - Part 3 - Creating Effective Campaigns Join our host, Toby Rosen, in the third episode of our email marketing series. We're talking about top-notch email marketing practices and the importance of action-oriented CTAs. Starting with the paramount aspect of email deliverability, we share the secrets of maintaining a clean list and au…